The article deals with the genesis, semantics, and functions of the dragon image in Japanese culture. The relevance of the study is due to the increased attention of researchers to the basic values of local cultures, issues of symbolism, inextricably linked to the problems of national self-identification. The methodological basis of the study is the structural-semiotic approach, which was used to analyze the value content of the dragon image, the descriptive-analytical method, and the method of cognitive interpretation of the semantics of linguistic means verbalizing the dragon image in the Japanese language. In contrast to the Western tradition, in the culture of the peoples of East Asia, a dragon is a revered and significant symbol of power, strength, and authority.Stories about dragons are found in ancient texts of both Hinduism and Buddhism. It is established that the formation and evolution of the dragon cult in Japan was influenced by the mythical Chinese dragons, Indian Naga snakes, and the belief in dragons as deities of the water element. The author examines the genesis and evolution of the dragon image in different historical epochs, the influence of cultural-historical, natural, and religious factors on its transformation. It is shown that, in medieval Japan, the dragon was considered the protector of Buddhism, personifying strength, wisdom, prosperity, good luck, and images of these mythical creatures became an organic element of Buddhist culture. Particular attention is paid to the analysis of the image of the dragon as a sign of the Chinese zodiacal calendar, the representations of dragons in Japanese mythology, fairy tales and legends, in Hitachi Fudoki, Kojiki, Nihon Shoki. In the mythological picture of the world of the Japanese, the dragon is ambivalent and has both positive and negative features.It is revealed that the image of the dragon occupies an important place in Japanese traditional culture, painting, architecture, arts and crafts, calendar holidays, is widely represented in proverbs and sayings, set phrases and idioms. The reference to Japanese phraseology allowed to expand the base of the study and to reveal the totality of ideas about the dragon in the worldview of native speakers of the Japanese language. The author concludes that, nowadays, the image of the dragon in Japan has lost its sacral significance and is mainly used as tribute to tradition.
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