Traditional Market Research Articles

Identification The Role of Muslim Women " Fisherman's Village " In Improving Sea Products Business Performance on The West Coast of Indonesia Using SWOT and QSPM Analytic Matrics

This study aims to identify key strategic factors strengths, weaknesses, opportunities, and threats (SWOT) in the role of women among "City Fishermen" to improve the performance of marine product MSMEs in Labuan, Banten, Indonesia. The research employs a mixed-method approach, combining qualitative methods such as in-depth interviews, focus group discussions (FGD), and observations, with a quantitative approach using the Qualitative Strategic Planning Matrix (QSPM). The findings identify eight items each for strengths, weaknesses, opportunities, and threats. The study reveals that the most significant strengths are the abundant natural resources and the resilience of women in business. On the other hand, the most critical weakness is the reliance on traditional marketing methods. The primary opportunity identified is the potential for digitizing the business system, while the most significant threats are human error and extreme climate changes in the region. The research is limited by its focus on general business factors rather than specific areas like marketing, human resources, or finance, and by its scope in identifying SWOT factors without developing alternative strategies for the businesses studied. The originality of this study lies in its focus on seafood businesses located near metropolitan areas with complex challenges and the emphasis on the role of women in enhancing the family economy, an area rarely explored by other researchers.

Navigating the 21st century marketplace: the role of digital marketing in SME development in Nigeria

The ever-evolving digital marketing landscape has continuously adapted to technological advancement, consumer behaviour and ecosystem trends. The 21st century marketplace needs traditional marketing practices, and digital platforms to ensure the actualisation of their growth and development in the ecosystem. The study examined how different digital marketing platforms can influence SMEs' operations and performance (Online marketing, and ICT initiatives). The study employed a quantitative design with primary data collection via a questionnaire designed based on 5-Likert’s Scale to answer the research questions; if there is a significant relationship between Online Marketing and SMEs' Business Competitiveness, and if ICT initiative has a positive relationship with SMEs' Business Growth. Two (2) hypotheses were formulated and tested using a statistical package for social sciences (SPSS). To ascertain the hypotheses formulated, both descriptive and regression analyses were carried out, and the output clearly showed a significant influence of digital marketing on the performance of SMEs. The result shows a positive impact of online marketing on SME business competitiveness. However, this study concluded that in the technology-driven environment, 21st-century SMEs will always see the usefulness and relevance of digital marketing because of its role in improving their performance. This study recommends that SMEs incorporate intensive digital platforms and engage in time-to-time updates of their online marketing channels.

An automated decision-making system employing complex networks and blockchain for the decentralized stock market

Stock markets are inherently complex, posing a challenge for investors who must analyze large amounts of data for strategic decision-making. This complexity, coupled with the centralized control and high transaction costs of traditional stock market systems, highlights the need for strategies that simplify analysis and promote informed, cost-effective investment choices. To address this issue, this work proposes real-time decision-making support for the stock market. The system leverages complex networks to enable a deeper understanding and analysis of intricate market trends and behaviors. It also integrates blockchain technology to decentralize traditional stock market infrastructures, reducing transaction costs and increasing transparency for user transactions and asset exchanges. Our system leverages complex networks to analyze multi-source marketplace data, operating on a cloud-computing infrastructure. This approach simplifies the analysis of intricate market dynamics. We evaluated our proof-of-concept prototype using real-world NASDAQ stock market data, demonstrating its ability to aid investor decision-making and enable decentralized transactions with minimal overhead.

ROLE OF INTERNET MARKETING IN PROMOTING SALES: AN ANALYSIS

Marketing in olden times meant only traditional marketing which involved the use of radio, television, newspapers, magazines, pamphlets etc. With the rapid growth in technology, the focus shifted from the traditional form to digital form. The newest medium of communication known as the internet was developed in 1969 in the US to facilitate a joint project between the US military and several research organizations. In 1971, network e-mail was invented, even though initially it was very slow but gradually gained momentum and was established for international connections in 1973. The official term ‘Internet’ was for the first time used in 1974 and the first online protocols were established in the 1980s. Early 1990s witnessed a tremendous growth in internet and Tim Berners- Lee who is known as the creator of the internet released the URL protocol, web browser, software and world wide web to the public. The firms took this invention to their advantage and used it to promote and facilitate their businesses across the globe. So traditional marketing became slowly a thing of the past and was replaced by digital marketing/E-marketing/ Internet marketing. The objective of the study is to understand the concept of Internet Marketing and how it helps in boosting sales of a business firm.

Using machine learning to develop customer insights from user-generated content

Uncovering customer insights (CI) is indispensable for contemporary marketing strategies. The widespread availability of user-generated content (UGC) presents a unique opportunity for firms to gain a nuanced understanding of their customers. However, the size and complexity of UGC datasets pose significant challenges for traditional market research methods, limiting their effectiveness in this context. To address this challenge, this study leverages natural language processing (NLP) and machine learning (ML) techniques to extract nuanced insights from UGC. By integrating sentiment analysis and topic modeling algorithms, we analyzed a dataset of approximately four million X posts (formerly tweets) encompassing 20 global brands across industries. The findings reveal primary brand-related emotions and identify the top 10 keywords indicative of brand-related sentiment. Using FedEx as a case study, we identify five prominent areas of customer concern: parcel tracking, small business services, the firm's comparative performance, package delivery dynamics, and customer service. Overall, this study offers a roadmap for academics to navigate the complex landscape of generating CI from UGC datasets. It thus raises pertinent practical implications, including boosting customer service, refining marketing strategies, and better understanding customer needs and preferences, thereby contributing to more effective, more responsive business strategies.

Prospect of Social Marketing in Enhancing the Acquisition and Utilization of Insecticide Treated Nets (ITNs) for the Prevention of Malaria in a Rural Area of Imo State, South-Eastern Nigeria

Background Proper utilization of Insecticide Treated Nets (ITNs) has been shown to be very effective in preventing malaria and in reducing the incidence of the disease. Getting people to buy and utilize ITNs has proven very difficult especially in low-income settings of sub-Saharan Africa where the disease is endemic. This research work, therefore assesses the effectiveness of the application of social marketing strategies in encouraging the acquisition and utilization of ITNs. Focus of the Article The marketing mix concept which is usually referred to as the 4Ps of social marketing-price, place, product and promotion-were put to test to identify how the respondents will respond to variation in any of them. The research aims to assess the people’s response to a favorable change in the price of ITNs, product quality, product location and target advertisement. Research Question The research questions that this study aimed to answer is; will the introduction of the traditional marketing mix of social marketing help drive the acquisition and utilization of ITNs by the people in rural communities of Imo State, Nigeria? Program Design/Approach The research report contained in this manuscript is targeted at health products (tangible and intangible) marketing researchers in resource-limited settings. These researchers who may not be able to afford the acquisition of large quantity health products like the ITNs to conduct their study can adopt the method employed in this study. Here the “prospect” of using social marketing strategies like the traditional marketing mix, to determine a possible increase in the acquisition and utilization of ITNs by the people. Importance to the Social Marketing Field This study describes how researchers in low-and-middle income countries could conduct a social marketing research on tangible products such as the ITN without really selling ITNs. The people’s intent to buy and use ITNs were assessed. More than 10 previous studies from as far back as 1999 were assessed, none of them employed the current methodology. Methodology This study was a descriptive cross-sectional study where a multi-stage sampling technique was employed to recruit the study participants. Results It was found that 55.1% had ITNs, good utilization rate of 80.6% was recorded among those who possessed ITNs. Using the social marketing principle to assess respondents’ intent to own and use ITNs, an increase of 27.2%, 38.1%, 31.3%, and 35.9% will be achieved if the cost of acquiring ITNs becomes affordable, when ITNs become accessible, when practical guidance on use was provided, and when quality was improved. The study also revealed that, the vigorous pursue of social marketing techniques can enhance the sales of ITNs and its usage among the people. Recommendation for Research or Practice This study has justified the usefulness of social marketing in engendering positive behavioural change where people can be motivated to adopt a health innovation. It is therefore recommended that health innovations and products must be sold to the people using social marketing strategies as this has been proven not only to encourage adoption/acquisition, but also utilization.

Improving Marketing Skills for Traditional Market Traders

Improving Marketing Skills for Traditional Market Traders

Analysis of Parking Characteristics and Demand in Teratai Traditional Market, Pontianak

The Teratai Traditional Market in Pontianak, Indonesia, faces significant transportation challenges, particularly regarding parking management amid increasing vehicle ownership. The analysis focused on the parking patterns, utilization rates, and efficiency across various zones within the market. The study revealed that Zone A experiences the highest motorcycle activity, especially on weekends, with a utilization rate of 66%. In contrast, car parking in this zone remains limited, with a high turnover but insufficient spaces, resulting in an overcapacity index of 150%. Zones B to E display varied motorcycle and car usage, with motorcycle parking consistently outstripping car usage. The parking area is often inefficient due to irregular vehicle arrangements, lack of surface maintenance, and interference from street vendors, leading to congestion. Improvements include introducing designated markings, restructuring parking angles, and enhancing surface conditions to optimize space and reduce bottlenecks. The analysis recommended expanding motorcycle spaces and better-managing car parking to meet demand. Realignment plans propose 255 motorcycle slots and 12 car spaces, suggesting sufficient motorcycle capacity but a continued shortage of cars. These measures aim to enhance market accessibility, streamline traffic flow, and provide a more efficient parking system for visitors and vendors alike.

Transformation of local cultural values in the modernization of architectural and interior design of traditional market buildings in Bali

Traditional markets in Bali reflect the richness of local culture closely related to people's daily lives. Along with the times and demands for progress, these markets are transforming through the modernization of architectural and interior design. This modernization impacts local cultural heritage, changing how people interact with markets and the traditional values that Balinese people have long upheld. Therefore, research on the transformation of local cultural values in the modernization of architectural and interior design in traditional Balinese markets becomes relevant to understanding the implications and evaluating the preservation and adjustment efforts needed to maintain a unique cultural identity. The main focus is on changes in building design that influence the user experience of the building and the sustainability of cultural heritage as well as providing insight into emerging challenges and opportunities as well as an understanding of efforts to preserve local cultural values. This study will use a qualitative methodology to investigate changes in aesthetic and cultural dimensions. The results of this study demonstrate that cultural values change due to modern buildings being constructed in Bali's traditional marketplaces. The building's modernization has an impact on everyday activities, including the waning of the bargaining culture, the consumer behavior when visiting the upper floors, the traders' behavior regarding the interior conditions of the market, the culture that elevates buyers to the status of kings, and the transactional atmosphere typical of traditional markets. The contribution involves active participation from local communities with solutions in the form of efforts to maintain cultural heritage that can be aligned with implementing innovations that have a positive impact. By involving traders and market owners, solutions can be found to modernize facilities while maintaining local cultural values.

Peningkatan Kapasitas Produksi dan Penjualan Produk Kelapa Gongseng Aceh Pasca Pandemi COVID-19 Melalui Teknologi Tepat Guna dan Pemasaran Digital

This article delves into the strategic enhancement of production capacity and sales of Acehnese roasted coconut products in the aftermath of the COVID-19 pandemic, leveraging the application of appropriate technology and digital marketing approaches. The focus of this community engagement initiative lies in addressing the multifaceted challenges faced by the local community, including disruptions in traditional market access and production inefficiencies exacerbated by the pandemic. The objectives of the program are meticulously outlined, detailing the implementation of innovative technological solutions and digital marketing strategies designed to increase production efficiency, product quality, and market reach. The study also discusses the anticipated socio-economic impacts, particularly the potential for sustained community empowerment and economic resilience. The integration of these modern approaches aims to foster long-term sustainability and competitive advantage for micro, small, and medium enterprises (MSMEs) in Aceh, thereby contributing to broader economic recovery and growth.

Power Plays and Hidden Agendas: A Deep Dive into the Battle for Control at Indonesian Traditional Market

Power Plays and Hidden Agendas: A Deep Dive into the Battle for Control at Indonesian Traditional Market

Identification of the Genotypes of Extended-spectrum β-lactamase Producing Escherichia coli in the Small Intestine of Broiler Chickens at a Traditional Market in Surabaya, Indonesia

Background: Escherichia coli infection from inside the chicken’s body may be present if the previously slaughtered chicken was contaminated with pathogens or the cage’s hygiene is inadequate. One of the resistance mechanisms against antibiotics used by Gram-negative bacteria of the Enterobacteriaceae family is the production of extended-spectrum β-lactamases (ESBL). Research is required to determine which E. coli genotypes in broiler chicken samples collected from Surabaya’s traditional marketplaces produce ESBL. Methods: A total of 100 small intestine samples collected from broiler chickens were used in this study. After initial processing all the samples were separately injected into Eosin Methylene Blue Agar (EMBA) and Indole, Methyl Red, Voges Proskauer and Citrate (IMViC) tests were used to confirm the results. A test for antibiotic sensitivity based on the Kirby-Bauer method called the Double Disk Synergy Test (DDST) was used to analyze isolates that showed resistance to aztreonam and multidrug resistance (MDR). PCR testing was performed on ESBL-verified isolates to detect the TEM and CTX-M genes. Result: The results of the test for E. coli antibiotic resistance revealed that 14 isolates were proven to be multidrug-resistant (MDR) and six of them were found to be E. coli that produced ESBL. Four isolates were found to carry the TEM and CTX-M genes after genotyping analysis. Understanding the dangers of using antibiotics as feed additives and growth promoters is crucial for farmers to address the problem of ESBL-producing E. coli bacteria in chickens. Furthermore, the government needs to take action to monitor and enforce stronger controls on the use of antibiotics, which are even readily available on the market.

Research on volatility spillover effects between traditional energy market and China's new energy vehicle stock market

Research on volatility spillover effects between traditional energy market and China's new energy vehicle stock market

From Bar to Sportainment: The Role of Strategic Communication in Holywings' Brand Transformation

The strategic transformation of brands in the digital age necessitates a dynamic and multifaceted approach to communication. The case of Holywings, an Indonesian establishment that successfully transitioned its brand identity from a conventional bar to a prominent player in the sportainment industry, exemplifies this phenomenon. The research employed a qualitative methodology, incorporating in-depth interviews with key stakeholders and a comprehensive content analysis of Holywings' social media presence. The interviews provided insights into the strategic rationale and communication tactics employed, while the content analysis examined the types of content shared, engagement metrics, and overall communication style. The findings revealed a multifaceted strategic communication approach, leveraging both digital and traditional marketing channels. Social media platforms, particularly Instagram and TikTok, played a pivotal role in showcasing Holywings' sportainment offerings and fostering audience engagement. The content strategy focused on sports-centric events, behind-the-scenes glimpses, and interactive elements, amplified by the use of gimmicks, drama, and storytelling. The integration of offline activations further enhanced the brand experience, fostering a sense of community and loyalty. The strategic communication efforts yielded a significant shift in brand perception, successfully repositioning Holywings as a leader in the sportainment industry. The omnichannel engagement model facilitated a seamless and personalized customer experience, driving brand advocacy and repeat business. In conclusion, the study underscores the pivotal role of strategic communication in shaping brand perception, navigating the complexities of brand transformation, and achieving sustainable growth in the digital age. The findings highlight the importance of adaptability, innovation, and a customer-centric approach in crafting a compelling brand narrative and fostering meaningful connections with the target audience.

Market Metamorphosis: Decoding The Marketing Mix Landscape in The Traditional Market of Cisalak, Depok, Indonesia, Amid The E-Commerce Epoch

Market Metamorphosis: Decoding The Marketing Mix Landscape in The Traditional Market of Cisalak, Depok, Indonesia, Amid The E-Commerce Epoch

Pemberdayaan Ibu-Ibu Rumah Tangga Dalam Upaya Meningkatkan Ekonomi Keluarga Melalui Pengolahan Keripik Gedebog Pisang

Poverty is one of the major problems faced by Indonesia because human needs and desires are increasing and becoming more diverse from day to day, as are household needs. One indicator for increasing welfare is by increasing empowerment of women, especially housewives. Through productive household business activities such as producing chips from banana stems, Business opportunities selling home-cooked food or chips from banana stems are still very much in demand among the community, besides this business is also not difficult to do because housewives can do this activity in the gaps of being busy as housewives, and the raw materials do not have to be bought again at the traditional market because they are already available in the garden or in the yard. Banana plants only bear fruit once and then die so the banana plants that have been harvested will be cut down and replaced with new banana shoots. Banana stems that come from the remaining harvest are usually not used or processed so that they pile up and cause an unpleasant odor for the community. In fact, banana stems have good content for the human body such as being able to prevent an increase in blood sugar levels and improve the digestive system by having daily fiber intake, banana stems can also support diet programs because they can make you full, banana hearts can also reduce postpartum fever, treat intestinal ulcers, treat chicken pox, can prevent kidney stones, reduce stomach acidity levels, and cure infections, and there are many more benefits of banana stems that are not yet known by the community

Sentiment-based predictive models for online purchases in the era of marketing 5.0: a systematic review

The convergence of artificial intelligence (AI), big data (DB), and Internet of Things (IoT) in Society 5.0, has given rise to Marketing 5.0, revolutionizing personalized customer experiences. In this study, a systematic literature review was conducted to examine the integration of predictive modelling and sentiment analysis within the Marketing 5.0 domain. Unlike previous research, this study addresses both aspects within a single context, emphasizing the need for a sentiment-based predictive approach to the buyers’ journey. This review explores how predictive and sentiment models enhance customer experience, inform business decisions, and optimize marketing processes. This study contributes to the literature by identifying areas of improvement in predictive modelling and emphasizes the role of a sentiment-based approach in Marketing 5.0. The sentiment-based model assists businesses in understanding customer preferences, offering personalized products, and enabling customers to receive relevant advertisements during their purchase journey. The paper’s structure covers the evolution of traditional marketing to digital marketing, AI’s role in digital marketing, predictive modelling in marketing, and the significance of analyzing customer sentiments in their reviews. The Prisma-P methodology, research questions, and suggestions for future work and limitations provide a comprehensive overview of the scope and contributions of this review.

Influence of a traditional flea market on property prices in its surroundings – a case study in Porto Alegre, Brazil

Flea markets are important as economic and cultural phenomenon in several cities around the world. There is little attention to their influence on real estate prices. The “Brique da Redenção” occur every weekend since 1978 in Porto Alegre, Brazil. There could be positive effects on surrounding properties. However, the positioning of this flea market implies on reduce the accessibility on weekends to properties placed in the same street and it could reduce property prices. The aim of this paper is to evaluate the influence of this flea market in residential prices. It was developed hedonic models to explore these effects, with a sample of more than 5.3 thousand apartment sales. The analysis shows a satisfactory statistical performance of the hedonic model. The study indicates that Brique’ effect is capitalized in the market prices, with an average loss on value around to 7.8% to properties placed in front to the Brique.

Effect of Social Media on Consumer Buying Behavior in the Electronics Market

This research examines the effect of social media on consumer buying behavior in the electronics market in Kathmandu, Nepal. A survey was conducted on 151 social media users to analyze the influence of psychographic factors, advertising strategies, social media engagement metrics, and influence of social media influencers and celebrities. Descriptive statistics, correlation, ANOVA, and linear regression were employed for data analysis. In line with prior studies, it has indicated that consumer buying behavior can be influenced by focusing on psychographic factors, advertising strategies, social media engagement metrics, and the influence of social media influencers and celebrities. In addition to these results suggest that social media plays a crucial role in shaping consumer electronics purchasing decisions, with user reviews, ratings, and influencer recommendations holding more weight than traditional marketing methods.

SYNTHESIS OF NEUROMARKETING WITH MARKETING: PRINCIPLES AND TRENDS

The integration of neuromarketing with traditional marketing strategies has emerged as a dynamic and innovative approach in understanding consumer behavior. This article explores the synthesis of neuromarketing with conventional marketing principles, highlighting the underlying mechanisms, key principles, and emerging trends. The discussion delves into how this synthesis can enhance marketing effectiveness by providing deeper insights into consumer preferences and decision-making processes.