In the context of rapid information development, massive data provides important support for society’s technological development and innovation. The management of undergraduate education in universities involves various industries, and the traditional education management model is no longer suitable for the needs of management departments and educational institutions. Therefore, universities should combine the characteristics of education management majors and continuously promote the high-quality development of education management in the context of big data. However, from the current situation, there are still many shortcomings in managing undergraduate education in universities. In this regard, this article will start with the current difficulties in undergraduate education management, analyze and explore the practical path of undergraduate education management in universities in the era of big data to provide effective suggestions for developing universities.