Venture capital is an important funding source for sustainable entrepreneurship and, thus, drives sustainable development. However, sustainable startups have trouble acquiring venture capital. Hence, existing literature focuses on dedicated impact investors or aims to understand why more traditional investors avoid sustainable investment opportunities. In contrast, this study investigates investment processes from venture capitalists without a dedicated “green” focus on sustainable startups. We investigate 166 documents, containing business plans and decision documents of sustainable and non-sustainable new ventures. We explore whether sustainable entrepreneurs present their business plans in a different style than non-sustainable entrepreneurs and whether investors react differently to sustainable business models. Using NLP and topic modeling, we reveal that traditional venture capitalists do not justify an investment by writing about the topic sustainability. However, investigating writing styles based on sentiment and word usage shows that both, entrepreneurs and investors, argue more emotionally when writing about a sustainable business case.