Financing of family firms is a research field with many white spots. This study attempts to bring more light into the current state of research on the financing behavior in family firms. The paper analyses financial goals, financing decisions and the usage of specific financial instruments. Data was gained through a questionnaire that was answered by 237 German family firms. The results show, that the majority of family firms exhibits a professional financing behavior. For most families the achievement of financial goals is essential. The CFO is in most cases experienced, member of the management board and bases his decisions on long-term financial plans. Additionally, the study indicates that most family firms display on average a healthy equity ratio. Yet, most of them use almost exclusively traditional financial instruments, such as retained earnings and bank loans, and disregard innovative instruments.