Traditional Communication Research Articles

Study on the Changes of Family Intergenerational Communication Mode in China from the Perspective of Social Media

This study explored the influence of social media on the intergenerational communication mode of China family through various methods, and found that social media improved the convenience and diversity of communication and promoted the interaction of family members of different ages. It breaks the limitations of traditional communication methods, provides a variety of communication forms, makes information transmission more intuitive and fast, and strengthens family cohesion. The functions of social media, such as group chat and sharing, enable family members to keep in touch anytime and anywhere, especially among teenagers and young people. However, the popularity of social media has also brought about problems such as digital divide, privacy leakage and over-reliance on online communication. Therefore, family members need to improve their social media literacy and balance online and offline communication to promote healthy and harmonious family relationships. Generally speaking, the application of social media in China's families has changed the traditional communication mode and had a far-reaching impact on the development of family relations.

Reliability Assessment of Power Distribution Cyber–Physical Systems Considering the Impact of Wireless Access Networks

With the rapid increase in the number of various terminal devices in distribution systems, the important impact of communication networks on power supply reliability in cyber–physical distribution systems (CPDSs) is becoming increasingly prominent. The traditional wired communication method makes it difficult to meet the demand in some scenarios due to high cost and construction difficulty. For this reason, this study evaluated the reliability of power distribution cyber–physical systems, considering fifth-generation (5G) mobile communication technology wireless access conditions. First, a reliability model of a communication channel in a 5G communication network was established, and the indirect impact of information system failure on the power distribution system was analyzed. Secondly, a reliability assessment method based on the improved least path method was devised by combining switch action failure, self-healing processing, and load transfer. The simulation results show that 5G communication technology has significant advantages in improving system reliability, and the proposed method is closer to the development direction of future power distribution systems, which provides an effective reference basis for the optimized operation of power distribution cyber–physical systems.

Strategi Digital Marketing Dalam Meningkatkan Penjualan Ikan Hias Cupang (Studi Kasus pada Bastyan Betta Farm Melalui Media Sosial di Desa Dander Kecamatan Pesantren Kota Kediri)

In this modern era, the development of information technology has changed the world of marketing in recent years. Traditional and conventional marketing communication methods are now gradually being integrated into the digital world. This type of research uses a descriptive method with a qualitative approach. Qualitative methodology is a research procedure that produces descriptive data in the form of written and spoken words. The presence of digital marketing or advertising has had a positive impact in the business world where the process of marketing a product can easily be done by creating digital photo or video content about a product to be marketed and then uploading it to several available social media application platforms. The conclusion in this research is that the digital marketing strategy carried out by Bastyan Betta Farm to increase sales is by creating and posting interesting photos or videos using social media, namely Instagram, Facebook and Whatsapp.

Maximizing transmission capacity in optical communication systems utilizing a microresonator comb laser source with adaptive modulation and bandwidth allocation strategies

Traditional optical communication systems employ bulky laser arrays that lack coherence and are prone to severe frequency drift. Dissipative Kerr soliton microcombs offer numerous evenly spaced optical carriers with a high optical signal-to-noise ratio (OSNR) and coherence in chip-scale packages, potentially addressing the limitations of traditional wavelength division multiplexing (WDM) sources. However, soliton microcombs exhibit inhomogeneous OSNR and linewidth distributions across the spectra, leading to variable communication performance under uniform modulation schemes. Here, we demonstrate, for the first time, to our knowledge, the application of adaptive modulation and bandwidth allocation strategies in optical frequency comb (OFC) communication systems to optimize modulation schemes based on OSNR, linewidth, and channel bandwidth, thereby maximizing capacity. Experimental verification demonstrates that the method enhances spectral efficiency from 1.6 to 2.31 bit ⋅ s−1 ⋅ Hz−1, signifying a 44.58% augmentation. Using a single-soliton microcomb as the light source, we achieve a maximum communication capacity of 10.68 Tbps after 40 km of transmission in the C-band, with the maximum single-channel capacity reaching 432 Gbps. The projected combined transmission capacity for the C- and L-bands could surpass 20 Tbps. The proposed strategies demonstrate promising potential of utilizing soliton microcombs as future light sources in next-generation optical communication.

The Impact of New Media Strategies on Luxury Marketings: A Case Study of LVMH and Dior

Abstract: With the rapid development of digital technology, the traditional communication model of luxury brands is facing great challenges. There is an urgent need for luxury companies to explore new communication modes to break the limitations of traditional models and increase brand influence. This study explores the impact of new media marketing strategies adopted by LVMH on luxury brand perception and product sales. Taking Dior as an example, as part of the LVMH group, it has actively explored the corporate strategy of utilizing new media for marketing, especially through virtual fashion shows' novel new media marketing strategy. The article analyses how LVMH uses new media platforms such as social media, online advertising and content marketing to engage with its target audience. It assesses the impact of these strategies on brand perception and sales performance. It also discusses the challenges faced by LVMH in new media marketing. It proposes solutions and recommendations to promote the substantial development of the luxury industry in the new media era.

Exploration of the Dissemination and Development of Guzheng Art in the New Era

With the development of the times and social changes, guzheng art, as an excellent traditional music culture in China, is facing new challenges of dissemination and development. The purpose of this paper is to analyse the communication status of guzheng art in the context of the new era, discuss the challenges and opportunities of its development, and propose strategies for innovation and development. Firstly, through the analysis of traditional and modern communication channels, it reveals the problems that exist in the communication process of guzheng art. Secondly, it discusses the impact of social change, cultural diversification and technological development on guzheng art, as well as the challenges and opportunities it faces. Then, the innovation and development strategies of guzheng art in the new era are proposed in terms of education promotion, work innovation, media communication and activity exchange. Then, through case analysis, it summarises the successful experiences of the dissemination and development of guzheng art at home and abroad, and discusses its inspiration for the development of guzheng art in China. Finally, this paper summarises the current situation and challenges of the dissemination and development of guzheng art in the new era, and looks forward to the future development trend of guzheng art.

Adaptive Wireless Image Transmission Transformer Architecture for Image Transmission and Reconstruction.

The advancement of 6G (6th Generation Mobile Networks) communication technology has posed challenges for traditional communication network architectures in meeting the demands for communication efficiency and quality. Semantic communication technology, characterized by its "understand before transmit" approach, has emerged as a pivotal technology driving the progress of 6G due to its ability to enhance communication efficiency and quality. The Wireless Image Transmission Transformer (WITT) model, which operates as a semantic communication system leveraging vision transformer technology for the transmission of semantic images, has shown efficacy in transmitting input images through processes of feature extraction and channel adaptation. This study introduces an advanced channel adaptive module that is informed by deep learning methodologies and the adaptive modulation principles of the Variational Information Bottleneck (VIB). This innovation enhances the original WITT model, resulting in the development of the Adaptive Wireless Image Transmission Transformer (ADWITT) architecture. Comprehensive experimental results have unequivocally shown that the transmission performance of the ADWITT architecture substantially surpasses that of the conventional WITT (Wavelet Image Transmission Technique) model, particularly in scenarios characterized by harsh and detrimental channel conditions. These findings underscore the robustness and adaptability of the ADWITT approach, which is poised to improve the field of image transmission by offering superior performance and resilience in environments where traditional methods falter.

“Doing” and “Undoing” power as critical intercultural assessment: Original teaching idea—semester for the core intercultural communication course

ABSTRACT This essay highlights a critical assessment approach for intercultural communication courses that engages in a “doing–undoing” practice for instructors, with the aim of “doing” culture as learned through society and traditional intercultural communication instruction with the limited, romanticized, and settler colonial presumptions and representations about culture and then subsequently “undoing” these constructions of culture. Students engage in a traditional intercultural communication assignment staple—the cultural interview—in order to traverse and trace how culture is framed and the presumptions and ideologies based in power are deeply embedded. This essay seeks to share this “doing–undoing’ practice via an explication of this original teaching idea for a semester through one activity.

Gender Disparities and Femininity in the Third Mission: The Example of Blog Writing

Abstract The “third mission” in academia refers to work that makes research accessible and relevant to policymakers, stakeholders, and the public. This article explores the third mission from a gender and feminist perspective, analysing blog posts to illustrate gender disparities in Swedish academia. The analysis identifies gender differences in blog post frequency, topics, and styles. Women tend to write about general and popular themes with an emotionally charged and inclusive approach. In contrast, men focus more on research-related topics with an ostensibly neutral and assertive style. This difference reflects traditional gendered communication patterns, where women often adopt a relational style, and men take a factual approach. These gendered norms can potentially affect research focus and career progression. The implications suggest that these patterns reinforce societal gender norms, perpetuating disparities and limiting women’s voices in academic and research settings.

The Role of Workplace Communication on Employees’ Performance in Tanzania: A Case of Tanzania Electric Supply Company (TANESCO)

Effective workplace communication is pivotal in enhancing employee performance, particularly in today's global business environment characterized by diversity and remote work dynamics. This study aimed to examine the role of workplace communication on employee performance within Tanzania Electric Supply Company Limited (TANESCO), focusing on how communication influences job correctness, decision-making, planning, and overall employee productivity. The study utilized a descriptive research design to collect data. A total of 36 participants were sampled using simple random. Data were gathered through questionnaires and analyzed using SPSS for quantitative data insights. The findings indicate a significant correlation between effective communication and enhanced employee performance. Specifically, open communication with supervisors was strongly linked to increased job correctness and performance (mean = 4.81). Communication was also found to facilitate decision-making and planning (mean = 3.53), and there was a recognized relationship between effective communication and overall employee performance (mean = 3.97). However, the traditional top-down communication approach was noted, with a mean score of 3.65, suggesting areas for improvement in adopting more inclusive communication practices. The study confirms the critical role of effective workplace communication in enhancing employee performance at TANESCO. Open and transparent communication, particularly with supervisors, significantly contributes to job accuracy and employee productivity. The study recommends that TANESCO implements structured programs to foster open dialogue, develops comprehensive communication strategies that balance hierarchical and inclusive approaches, and invests in regular training and assessment of communication practices. Additionally, adopting an 'open door' policy and engaging in active listening are suggested to enhance the communication framework within the organization.

Secure Unmanned Aerial Vehicle Communication in Dual-Function Radar Communication System by Exploiting Constructive Interference

In contrast from traditional unmanned aerial vehicle communication via unlicensed spectrum, connecting unmanned aerial vehicles with cellular networks can extend their communication coverage and improve the quality of their service. In addition, the emerging dual-functional radar communication paradigm in cellular systems can better meet the requirements of location-sensitive tasks such as reconnaissance and cargo delivery. Based on the above considerations, in this paper, we study the simultaneous communication and target sensing issue in cellular-connected unmanned aerial vehicle systems. Specifically, we consider a two-cell coordinated system with two base stations, cellular unmanned aerial vehicles, and potential aerial targets. In such systems, the communication security issue of cellular unmanned aerial vehicles regarding eavesdropping on their target is inevitable since the main beam of the transmit waveform needs to point to the direction of the target for achieving a sufficient detection performance. Aiming at protecting the privacy of cellular transmission as well as performing target sensing, we exploit the physical layer security technique with the aid of constructive interference-based precoding. A transmit power minimization problem is formulated with constraints on secure and reliable cellular transmission and a sufficient radar signal-to-interference-plus-noise ratio. By specially designing the transmit beamforming vectors at the base stations, the received signals at the cellular users are located in the decision regions of the transmitted symbols while the targets can only receive wrong symbols. We also compare the performance of the proposed scheme with that of the traditional one without constructive interference. The simulation results show that the proposed constructive interference-based strategy can meet the requirements of simultaneous target sensing and secure communication, and also save transmit power compared with the traditional scheme.

Tools of Artificial Intelligence Technology as a Framework for Transformation Digital Marketing Communication

The article researches the transformative possibility of Artificial Intelligence (AI) technology tools in digital marketing communications. By leveraging machine learning, natural language processing, and data analytics capabilities, AI tools enable marketers to automate tasks, personalize content, optimize campaigns, and gain deeper insights into customer behaviour. The paper examines applications of AI in digital marketing, analyses the way of transforming digital communication by AI, compares it to the traditional PESO communications model, presents the utilization of AI tools within the PESO framework and their collaboration to enhance communications, and proposes a framework for successful implementation. The research question in this paper is: how do artificial intelligence tools transform communication in a digital marketing environment? The results provide valuable insights into how AI-based technology transforming digital marketing communications.

Research on Foreign Art and Culture Communication and Exchange of Chinese Tang Dynasty Music and Dance as the Carrier

The historic moment when Belt and Road is about to go through the first glorious decade, dance is an important cultural carrier and link of China s foreign art exchange. As the starting point of the ancient Silk Road, Chang an of the Tang Dynasty conceived music and dance in the Tang Dynasty as the peak of the development of ancient dance art. In the next key into the Belt and Road under the historical background of ten years, through the tang dynasty music dance as the carrier of the world of Chinese traditional culture and art communication, constantly use theory with practice, with practice sublimation theory, through the dance theory innovation, expression, innovation, communication form innovation, propaganda mode innovation, talent training innovation to concise sublimation, for the Belt and Road great strategy of extension and expand contribution art strength, realize the high quality development of the new era of tang dance.

Vaccination hesitancy: agreement between WHO and ChatGPT-4.0 or Gemini Advanced.

An increasing number of individuals use online Artificial Intelligence (AI) - based chatbots to retrieve information on health-related topics. This study aims to evaluate the accuracy in answering vaccine-related answers of the currently most commonly used, advanced chatbots - ChatGPT-4.0 and Google Gemini Advanced. We compared the answers provided by the World Health Organization (WHO) to 38 open questions on vaccination myths and misconception, with the answers created by ChatGPT-4.0 and Gemini Advanced. Responses were considered as "appropriate", if the information provided was coherent and not in contrast to current WHO recommendations or to drug regulatory indications. The rate of agreement between WHO answers and Chat-GPT-4.0 or Gemini Advanced was very high, as both provided 36 (94.7%) appropriate responses. The few discrepancies between WHO and AI-chatbots answers could not be considered "harmful", and both chatbots often invited the user to check reliable sources, such as CDC or the WHO websites, or to contact a local healthcare professional. In their current versions, both AI-chatbots may already be powerful instrument to support the traditional communication tools in primary prevention, with the potential to improve health literacy, medication adherence, and vaccine hesitancy and concerns. Given the rapid evolution of AI-based systems, further studies are strongly needed to monitor their accuracy and reliability over time.

Health of Family Members of Road Transport Workers: Evaluation of Perceived Stress and Family Effectiveness

The health of road transport workers is affected by working conditions and life. However, there is a lack of studies on the level of stress and health of the families of these workers. This study aimed to evaluate the perceived stress level and family effectiveness of family members of road transport workers. A quantitative study was carried out with the family members of road transport workers in the southern region of Brazil. For data collection, a sociodemographic form, the Perceived Stress Scale (PSS), and the Evaluation of Family Effectiveness Strategies were used. The data were analyzed by simple frequency, Spearman correlation coefficient (ρ) (p < 0.05), and descriptive analysis from the perspective of Systemic Organization. The sample was composed of 49 family members of road transport workers. Perceived stress was higher in family members who had more than nine years of education (p = 0.0403). Family members who scored higher in Family Effectiveness scored high on the targets of Control (p = 0.0353) (Control aims to reduce anxiety and prevent and eliminate events that threaten family stability) and Growth (p = 0.0360) (represented by attitudes that promote new roles in response to critical situations experienced by families, which require re-adaptation processes and adjustments). The Control target was significant (p = 0.0353) in families that had more than three people. The Coherence dimension (concerning self-esteem, body image, personal identity, self-confidence, and sexual identity) presented positive significance (p = 0.0244) in families with health problems and whose income was less than USD 792.00 per month (p = 0.0072). The Individuation dimension (including functions and responsibilities, where talents are reinforced, as well as initiatives that allow for the incorporation of knowledge to assume behaviors against personal/family and environmental pressures), was significant (p = 0.0138) in families with incomes over USD 792.00. The Maintenance System (strategies for decision-making, problem negotiation, ritual and traditional roles, communication patterns, standards, financial management, and approaches to maintaining family harmony) presented positive significance (p = 0.0151) in families where drivers worked as intercity drivers, as did the Stability target (p = 0.0196) (concerning the continuity of routines, structure, organization, traditions, and values assumed by the family and transmitted from generation to generation, which promote unity and the development of values, attitudes, and beliefs). In conclusion, social factors, such as education, income, diseases, type of worker activity in road transport, and number of people in the family, influenced perceived stress and family effectiveness, which demonstrates the need to increase the promotion of health care for the families of road transport workers.

A composite microstrip line and leaky wave antenna structure with self-diplexing characteristic

A novel structure is proposed for the dual-band self-diplexing integration of microstrip line and leaky wave antenna (LWA). Through introducing a mode selective transmission line (MSTL) to the antenna, the autonomous transition between transmission modes at varying operating frequencies is thus achieved. At the high-frequency band, such proposed antenna in the quasi-TE10 mode, the periodic slots, and patches are used as LWA. Meanwhile, at the low-frequency band, the baseband signal with quasi-TEM mode can be transmitted effectively. These experimental results demonstrate that this design strategy benefits the realization of transmission with an insertion loss of less than 3 dB below 5.5 GHz. Furthermore, this antenna enables continuous beam scanning of −1 space harmonics from 10.5 to 15.5 GHz, with a beam direction sweeping from −75° to + 54°. This study innovatively employs MSTL structure to solve the problem of radio frequency (RF) and baseband links operating independently in traditional communication systems. It provides a promising solution for multi-functional integrated applications in future wireless communications.

Social Media and Conflict: A Visual Analysis of War and Peace Frames in Pakistan

Based on traditional peace communication scholarship, this study, embedded in journalism studies and visual politics literature, analyzes photographs of conflict using war and peace frames and explores the role social media can play in digital peacebuilding practices. A content analysis of 674 visuals of the second deadliest terrorist attack in Pakistan posted on Twitter revealed the dominance of war photographs. The majority of the visual tweets were related to the afflicted victims and the visiting elites. Our analysis revealed that the visual narrative predominantly adopted a war approach. Results also showed significant variations in the war and peace narrative over time. Overall, this study challenges the views of peace journalism scholars that social media would lead to a more peace-oriented approach. We argue that peace narratives may be difficult to occur on digital platforms in securitized national conflicts where elites and a dominant public opinion oppose alternative perspectives.

Transmission Coil Group Shaping for Wireless Magnetic Induction MISO Communication System

Abstract Magnetic induction communication is a technology that utilizes magnetic field variations to transmit information. Compared to traditional electromagnetic wave communication, magnetic induction communication performs excellently in environments where electromagnetic waves are difficult to propagate, such as underwater and in soil. However, the current transmission rate of magnetic induction communication is relatively low. The magnetic induction MISO communication system addresses the issue of low transmission rates in cross-medium communication. However, it overlooks the impact of the transmission coil group arrangement on transmission rates. This paper investigates the effect of the transmission coil group arrangement on communication performance and proposes an arc-shaped magnetic induction MISO communication system. The transmission rate performance is analyzed, and the impact of the angle between the transmitting and receiving coils on the reception rate is studied. An expression for the channel gain increment is provided, along with its variation trend with the angle. When the position of the receiving coil is fixed, the expression yields the maximum increment of the shaped channel gain. Simulation results demonstrate that the data transmission rate of the shaped system is approximately 10% higher than that of the unshaped system.

The impact of whole-process visualization collaborative nursing discussions education on perioperative symptoms and emotional well-being in radical prostatectomy patients.

Prostate cancer is one of the most common malignant neoplasms in elderly males, with radical prostatectomy being the established therapeutic approach for localized disease. Patients undergoing this surgical procedure frequently experience increased negative emotions and symptomatology during the perioperative period, likely due to concerns about the illness and its treatment. The present study aims to investigate the effects of a novel educational approach involving a whole-process visualization and collaborative nursing discussions on perioperative symptoms and emotional well-being in radical prostatectomy patients. Data were prospectively collected from 310 patients admitted to the hospital between June 2021 and December 2023, all of whom were scheduled to undergo radical prostatectomy. These patients were randomly assigned to either the intervention group (receiving new model education) or the control group (receiving conventional education), with 155 patients in each group. The study compared basic demographic information, anxiety and depression scores, fear of disease progression scores, quality-of-life scores, main symptom scores, and changes in perioperative vital signs between the two groups. No statistically significant differences were observed between the two groups in terms of age, comorbidities, insurance type, education level, income, and tumor history (P > 0.05). Similarly, there were no significant differences in anxiety and depression scores, proportion of patients with anxiety and depression, vital signs, and fear of disease progression scores between the two groups at Time 1 stage (P > 0.05). During stages Time 2 and Time 3, the intervention group exhibited lower anxiety and depression scores, a lower proportion of anxious and depressed patients, as well as significantly reduced blood pressure and heart rate fluctuations compared to the control group (P < 0.05). Following radical prostatectomy, the main symptoms of patients, such as pain, nausea, and fatigue, were assessed using the MADIS Symptom Assessment Scale on days 1-3 post-surgery. The intervention group exhibited significantly lower scores for three symptoms compared to the control group (P < 0.05); at Time 4 stage, the patients in the intervention group also demonstrated significantly improved quality-of-life scores compared to the control group (P < 0.05). Additionally, blood pressure and heart rate of patients returned to baseline levels at Time 4 stage, with no significant difference between the two groups (P > 0.05). Nevertheless, the anxiety and depression scores in the intervention group at the Time 4 stage remained significantly lower than those in the control group (P < 0.05). Additionally, the fear of disease progression scores in both groups were lower than those at the Time 1 stage, with a more pronounced improvement observed in the intervention group compared to the control group (P < 0.05). Patients diagnosed with malignant tumors often experience fear and anxiety regarding the progression of their disease and upcoming surgery, as well as uncertainty surrounding their treatment and prognosis. This heightened emotional distress can contribute to a greater symptom burden during the perioperative period. Utilizing a whole-process visualization and collaborative nursing discussion approach, as compared to traditional communication methods, has been shown to alleviate patients' fears, reduce anxiety and depression, and ultimately lessen the symptom burden experienced during the perioperative phase. Ultimately, this approach can enhance the overall quality of life for patients facing malignant tumors.

Transforming Teen Communication Through the Visual Influence of Social Media

General Background: Social media has become a significant platform for adolescents to express themselves and interact with others. The rise of visual-based communication through platforms such as Instagram has shifted traditional communication patterns, moving beyond text-based messaging to photo and video sharing. Specific Background: The rapid increase in social media use among teenagers presents an opportunity to study how these platforms influence communication patterns. While previous studies have explored social media impacts, there is a lack of comprehensive analysis focusing on the evolving nature of communication through visual content. Knowledge Gap: Although numerous studies have analyzed social media use, few have used bibliometric methods to systematically map the trends in adolescent communication patterns across various platforms. The role of visual communication through social media in reshaping teenage interaction patterns remains underexplored. Aims: This study aims to observe how social media use, particularly Instagram, has influenced adolescent communication patterns by employing bibliometric methods through VOSviewer software. Results: The bibliometric analysis identified a shift in adolescent communication patterns, with a growing emphasis on visual content like photos and videos rather than text-based communication. The data showed seven keyword clusters, mostly interconnected, with Instagram, communication, and adolescent communication being the most prominent topics in 2021, with 109 articles. Novelty: This research introduces a novel approach by applying bibliometric methods to analyze and visualize the impact of social media on teenage communication patterns, providing a clearer understanding of how communication has evolved in the digital age. Implications: The findings suggest that social media platforms are reshaping how teenagers communicate, with significant implications for future communication research and the development of digital communication strategies targeting adolescents. The use of bibliometric tools like VOSviewer enables researchers to map research trends effectively, offering new insights into social media’s role in modern communication patterns. Highlights: Social media promotes visual communication among adolescents, shifting from text. Bibliometric analysis identifies seven key clusters in Instagram-related research. VOSviewer effectively visualizes trends in teenage communication patterns. Keywords: social media, Instagram, teenage communication, bibliometric analysis, VOSviewer