Traditional Celebrations Research Articles

Batik Recognition and Classification Using Transfer Learning and MobileNet Approach

In the vibrant tapestry of Indonesian culture, Batik motifs stand out as a testament to its enduring artistic heritage. Yet, adapting these intricate patterns, particularly the mesmerizing "insang" featuring fish-like forms, presents a unique challenge for modern applications. Limited datasets and the need for efficient mobile solutions create a bottleneck in accurate motif classification. This research boldly tackles this challenge by proposing a groundbreaking approach: marrying the power of MobileNet architecture, specifically designed for mobile devices, with transfer learning techniques. Transfer learning acts as a bridge, leveraging knowledge from a vast dataset to compensate for limited data specific to Batik. This synergy unlocks remarkable accuracy, with our method achieving a stunning 98% classification rate in under a second on mobile devices. The implications of this breakthrough are far-reaching. It safeguards Batik's legacy by enabling its digital preservation and paves the way for its seamless integration into contemporary design. It is predicted that Batik motifs can adorn digital interfaces, enrich user experiences, and inspire innovative fashion trends. This research is a beacon illuminating the path for Batik to evolve and thrive in the digital age. By empowering mobile devices to recognize and interpret these intricate patterns, it aims to unlock many possibilities. Batik's rich history can be woven into the fabric of modern life, enriching our digital landscapes and fostering a deeper appreciation for this cultural gem. This is not merely a technological feat; it is a celebration of tradition, a bridge between generations, and a testament to the enduring power of creativity.

Issues in Historical Research on the Culture of Traditional Folk Celebrations

This publication presents a discussion of issues raised by E.D. Suslova in her article on the “Church Feast in the Olonets Region in the Early Modern Period: An Experience in Reconstruction Based on Archival Sources”, which inquired into what exactly was the Church feast in the North of Russia in the 17th century. Drawing on the comparative analysis of various archival materials, the author examined the types of celebrations, their participants, regional differences and interconnections, as well as the elements and constituents of festive culture and the functions of the Church feast. She argued that there was evidence pointing to the participation of peasants in Church feasts and to the fact that their family celebrations and other events of household importance were often timed to the latter. In the region where peasants working on state lands prevailed and traditions of communal self-government were strong, parishes must have functioned both as religious and as land associations. Consequently, Church feasts must have meant simultaneously the time for holding celebrations, conducting important economic transactions, and administering communal matters. The author’s arguments are discussed in the comments by I.Y. Vinokurova (“Issues in Studying Traditional Celebrations in the Light of Historical and Ethnographic Sources”) and A.P. Konkka (“On the Functions of Traditional Folk Celebration and Asocial Behavior”).

Who Does Gen-Z Trust with Their Finances? A Comparative Analysis of Influencers vs. Traditional Celebrities

Social media platforms have become key channels for disseminating unverified financial information, such as cryptocurrency advice, credit card recommendations, and investment tips (FTC, 2019; Pennsylvania Office of Attorney General, 2023; U.S. SEC, 2022; U.S. SEC, 2023). Understanding how Gen Z evaluates financial information from influencers and traditional celebrities on these platforms is essential, as it directly impacts their susceptibility to misinformation based on perceived source credibility. This study addresses the research question: How do Gen-Z individuals evaluate financial information presented by influencers compared to traditional celebrities? To explore this, the study will employ a qualitative approach, conducting interviews and performing thematic analysis on the transcripts. Participants will be randomly selected, with a target of 20 interviews for the pilot study or fewer if data saturation is achieved. The study is grounded in source credibility theory, which examines information sources' perceived attractiveness, expertise, and trustworthiness. The findings aim to contribute to the existing literature (Kaabachi, 2021) and enhance financial literacy among Gen-Z individuals in the United States. Furthermore, insights gained can guide policymakers in addressing ethical challenges related to financial information on social media and help regulate information dissemination practices.

The Tradition of Motayok Traditional Ceremonies in Cultural Heritage Management

The traditional celebrations of Indonesia exhibit a wide range of variations, reflecting the diverse ethnic groups present in the country. One such custom is the practice of Motayok traditional rites. The Mentayok traditional ritual in cultural heritage management is rooted in the belief in supernatural forces that are believed to have the power to heal diseases and safeguard the tribe from different plagues. The ceremony follows a ritualistic musical dance, accompanied by singing, that induces a trance-like state in the dancer, allowing them to invoke spirits. This ceremony has been practiced since the 1600s. The Mokokapoi is responsible for summoning spirits while also serving as the guide during the ceremony. Typically, Mokokapoi is the spouse of the lady selected to be possessed. Totenden, as a mediator and supporter of the ritual, will join Bolian in singing the Bandit (song verses). Motayok's vocal performance and choreography will be enhanced by the rhythmic resonance of gongs and the skillful manipulation of dreadlocks by Mototobog. The Motayok traditional ceremony is seen as a form of double god or shirk. Presently, the Motayok traditional ceremony is exclusively observed in Bilalang Bersatu Village and Tudu Aog Village. There should be no necessity for the eradication of this heritage. Motayok, traditionally perceived as a mystical rite dedicated to deity veneration, is, in fact, a variant of psychotherapeutic intervention.

Pelatihan Tari Gambyong Sebagai Implementasi Budaya di Desa Wonosoco, Kecamatan Undaan, Kabupaten Kudus

The Gambyong dance has long been a part of the artistic traditions in Wonosoco Village, Undaan Subdistrict, Kudus Regency. This dance is not only seen as entertainment but also as an integral element in various traditional celebrations in the village. The Gambyong dance has been passed down from generation to generation. However, with the influence of modern culture, the younger generation's interest in their local heritage has begun to decline. To prevent the loss of the Gambyong dance due to the lack of successors from the next generation, a community service activity was initiated to train the residents of Wonosoco Village, especially elementary school children, to preserve this cultural tradition. After three weeks of training, the elementary school children in Wonosoco Village successfully understood and mastered the movements of the Gambyong dance. This training is beneficial in ensuring that the Gambyong dance in Wonosoco Village has young generations who can continue and preserve it, so the culture does not fade over time

Comparing Product Advertising Videos: User Comments on Traditional Celebrities vs. Youtubers

Businesses are modifying their strategies to respond to the constantly changing media environment. In the past, marketing teams relied on traditional celebrities to promote brands and boost sales. Recently, social media celebrities such as Instagrammers, Tiktokers, youtubers, and influencers have emerged as popular options for marketing communication due to their significant attention and preference. Despite considerable research on traditional and social media influencer endorsements, there remains a gap in understanding how social media users perceive and interact with these endorsements. This study investigates the differences in topic, sentiment, and pragmatics of user comments on Youtube advertisement videos showcasing traditional celebrities and youtubers. We examined user comments on eight advertisement videos using content analysis, with half featuring traditional celebrities and the other half featuring youtubers. The findings indicate that including traditional celebrities in videos leads to increased user focus on brand features, along with greater expressions of admiration and positive sentiment. Furthermore, traditional celebrities are more effective than influencers in fostering favourable and reliable brand awareness. Possible explanations for these results are considered, and their theoretical and practical implications are derived.

Is authenticity key? Mobilization by social media influencers versus celebrities and young people's political participation

AbstractPopular personalities like social media influencers (SMIs) and traditional celebrities can not only be used in the context of for‐profit marketing, but also help non‐profit campaigns address young audiences. Across three experiments (NTotal = 1233), we compared the effectiveness of SMIs’ mobilizing appeals in relation to a humanitarian issue to those made by traditional celebrities. Inspired by meaning transfer theory, we expected SMIs and their endorsements to be perceived as particularly authentic, elucidating their possibly unique influence on young people's participation. In Study 1, mobilizing appeals from popular personalities generally increased participation intentions among young people, but SMIs were not more effective in this role than celebrities. Study 2 and Study 3 showed that effects of the two source types are dependent on gender. Controlling for source and endorsement authenticity, we found that SMIs were better at directly mobilizing young women for political participation than celebrities. In contrast, young men were more easily convinced by celebrities to engage in political action, due to higher authenticity attributed to celebrities’ endorsements. While SMIs were not consistently perceived as more authentic than celebrities, the success of popular personalities’ mobilizing appeals can generally be well explained by perceived source authenticity and perceived authenticity of endorsements.

Cultivating Health: Traditional Alcoholic Drink 'Tuak' as a Potential Functional Drink for Regulating Blood Glucose Levels while Keeping Cultural Significance Intact

This research examines the potential for developing traditional alcoholic drinks using Raru (Cotylelobium melanoxylon Pierre) as an additional ingredient in the fermentation of tuak. Tuak, as a traditional alcoholic drink that is popular in many regions in Indonesia, plays an important cultural role in traditional celebrations. The advantages of palm wine as a traditional alcoholic drink include its natural sweet taste, good nutritional content, low alcohol content and affordable price. By analyzing the potential of Raru as an additional ingredient in making palm wine, this research seeks to develop traditional alcoholic drinks that not only maintain cultural and traditional aspects, but also provide additional health benefits, especially in lowering blood sugar levels, by launching a new product called ' 'RaruReserve: Healthy Tuak”

True or performative allyship: A matter of perception in search of cause-related marketing authenticity

Cause-related marketing (CRM) has experienced remarkable growth over the past few decades, especially in the hospitality industry. However, concerns have arisen regarding performative CRM allyship, where companies engage in visible public support for a cause without costly actions. Little research has investigated how average consumers respond to such performative allyship. Additionally, while celebrity endorsement has been extensively studied in the context of product marketing, its influence on socially oriented communications remains understudied. Across two pilot studies and three scenario-based experiments, this research defines and differentiates true and performative CRM allyship. Study 1 shows that consumers fail to identify the inauthenticity embedded in performative CRM and hold similarly positive perceptions of true and performative CRM initiatives. Study 2 and Study 3 explore the impact of celebrity endorsements in CRM initiatives and the underlying mechanisms. Two boundary conditions, endorser type (traditional celebrity vs. social media influencer) and endorser-cause fit (expertise vs. experience), are examined to show when performative CRM is justifiable or unacceptable.

Influencers as role models

ABSTRACT The claim that celebrities have special duties to be good role models is prominent in the philosophical literature on fame. We investigate whether these arguments can be extended to social media influencers. According to the role model argument, the fact that celebrities are widely known and admired gives them a high degree of influence over others’ behaviours. This gives them strong moral reasons to act as a good example to others. While celebrities have a right to privacy, this is forfeited when they choose to open their private lives to the public or present themselves as role models. Influencers seem to be paradigmatic examples of celebrities who have strong duties to be good role models; they are the focus of high levels of attention and admiration, and offer their private lives for public consumption. However, we argue that influencers do not have stronger duties to be a role model in comparison to traditional celebrities. Influencers generally do not present genuine versions of their private lives to the public, but rather curated public personas. Influencers should be entitled to the same privacy protections as other celebrities, provided they are transparent about the accuracy of what they represent as their private life.

Insights into the Air Quality Indices and its Linkage with Diwali Festival Celebrations in Delhi, India in November 2023: A Case Study

Air pollution, especially during the winter months, is a cause of concern in the capital city of Delhi and adjacent areas. Particulate matter (PM10, PM5.0, and PM2.5) generated from various sources has been implicated in poor air quality and adverse impacts on human health. In the present study, the status of air pollution in Delhi in November 2023 was assessed. Diwali was celebrated on 12th November 2023. The air quality indices (particulate matter) data was retrieved from the Central Pollution Control Board (CPCB) website pre-Diwali and post-Diwali to comprehend the trends. During Diwali, an increase in PM10 in 2023 compared to the year 2022 was noted. A 42% reduction of PM10 was noticed in 2023 compared to the average concentration in 2021. However, a 45% overall increase of PM2.5 was observed compared to 2022. The air quality two days prior to Diwali was poor. Though the Government has taken many steps and various awareness campaigns have been launched, people have not stopped bursting crackers in Delhi. However, to mitigate the pollution levels, certain other initiatives such as community festivities and traditional celebration methods, should be incentivized and propagated

TRUST AS MEDIATION OF SOURCE CREDIBILITY, SOURCE ATTRACTIVENESS AND ADVERTISING TO PURCHASE INTENTIONS OF PRODUCTS PROMOTED BY TRASH TASTE PODCAST

Influencer marketing has now become an important component of digital marketing strategies, serving as an effective means to connect with target audiences. social media influencers, yield more influence than traditional celebrities. This quantitative study aims to find out the influence of source credibility and source attractiveness in a influencer-followers relationship, including trust development, expertise, authenticity, homophily, physical attractiveness, and the mediating effect of trust on credibility, source attractiveness, and purchase intention. Independent variables in this study are expertise, authenticity, physical attractiveness, and homophily. The object of this study is Trash Taste Podcast, with anime product. The sample of this research are people on Trash Taste Reddit aged 18 or older from active members in the subreddit. Data obtained from a web-based questionnaire was processed by using the structural equation model (SEM) using the PLS-SEM which is available on the Smart PLS. The data was processed with both PLS algorithm and bootstrapping. This research result: influencers’ expertise, and homophily play a significant role in building follower trust and create purchase intention. There isn’t significance between both authenticity and physical attractiveness to trust.

Analysis of Virtual Spokesperson in Marketing

Based on the development of virtual technologies and networks, the virtual idol market is experiencing a remarkable surge, attracting more and more young people around the world, especially in Asia. These virtual icons are increasingly seen as alternative brand ambassadors to traditional celebrities, helping brands broaden their brand image and target audience. A number of well-known brands, including Chanel, Gucci, and L'Oral, have capitalized on this trend by partnering with well-known virtual icons. In keeping with this trend, some brands have even created their own unique avatars to round out their brand image. Watsons, a chain retailer specializing in personal care products, has launched a virtual ambassador "Wilson". Therefore, this paper discusses the current business value of virtual idols through theoretical analysis and takes Watsons' virtual ambassador as an example. It also analyzes and suggests the marketing strategy of Watsons' virtual idol. The virtual idol market is a new market direction with great potential, but it lacks relevant operation experience to maximize its value.

The Kingdom of Siak a Symbol of Islamic Civilization in East Riau

The purpose of writing this article is to explore information about the Siak Kingdom as a symbol of Islamic civilization in eastern Riau. This research uses the library research method or also called the library method where researchers use various literature to obtain information, and use a qualitative approach because the data produced is in the form of words or descriptions. Based on the results of research, Siak Kingdom has high historical and cultural value. This kingdom has unique architectural characteristics and is a place of social and cultural activities for the surrounding community. The Kingdom of Siak is also the center of cultural activities, and many great scholars and famous Islamic figures in Indonesia have visited the Kingdom of Siak. The Kingdom of Siak is also the center of cultural activities, and many great scholars and famous Islamic figures in Indonesia have visited the Kingdom of Siak. Every year, this mosque becomes a religious tourism destination for Indonesians who want to take part in traditional celebrations. With the existence of various buildings as historical relics and civilization of the Siak Kingdom, it can be said that the Siak Kingdom is a symbol of Islamic civilization in eastern Riau. These relics include Siak Palace, Syahabuddin Mosque, High Density Hall. Balairung Sri, royal crown, stump cannon, Koto Tinggi sultan tomb complex, Heroes Monument. In the end, this study recommends that the government and society should maintain and preserve various cultural heritage buildings as valuable cultural heritage for the Indonesian nation

Virtual idols vs online influencers vs traditional celebrities: how young consumers respond to their endorsement advertising

PurposeThis study aims to examine how young consumers perceive the advertising effectiveness of endorsements by virtual idols and how endorsements by virtual idols differ from endorsements by real human celebrities such as traditional celebrities and online influencers.Design/methodology/approachAn experimental study was conducted with 400 randomly selected young respondents in China in December 2022. A 3 × 2 factorial design was used to test how the type of celebrity endorser and level of product involvement influence the persuasiveness of advertising aimed at young adults. Among 400 respondents, the average age was 21.5 years. A total of 193 male and 207 female respondents participated in the experiment.FindingsYoung consumers find virtual idols, online influencers and traditional celebrities attractive. Although virtual idols are the least credible among the three types of celebrity endorsers, young consumers tend to be more convinced by their endorsements of products with low levels of consumer involvement than those with high levels of involvement. Among the three types of celebrity endorsements, young consumers find traditional celebrities the most effective. In addition, young consumers’ attitudes toward celebrity endorsers mediate the impact of celebrity endorsers’ attractiveness and credibility on their attitudes toward the advertisements. The perceived level of product involvement moderates the transfer of meaning from the attitude toward the celebrity endorsers to the attitude toward the advertisement.Practical implicationsFirst, when choosing celebrity endorsers to advertise products targeting young consumers, marketing communication practitioners should give priority to the endorsers’ perceived credibility, as young consumers have a variety of views about them that can significantly affect their attitudes toward the advertisement. Second, real human celebrity endorsers are more effective than virtual idols in celebrity endorsements. However, virtual idols may be suited for use in advertisements to promote products with low involvement levels, such as soft drinks.Originality/valueTo the best of the authors’ knowledge, this is the first experimental study to attempt to analyze the effectiveness of virtual idols in advertising aimed at young consumers. This is also the first comparative study to introduce virtual idols as celebrity endorsers in product advertising and to compare their effectiveness with that of the two other types of commonly discussed celebrity endorsers, traditional celebrities and online influencers.

Pitrau Festival: A Celebration of Cultural Heritage and Kryashen Identity

Pitrau is the name given by Kryashens to the Christian Feast of Saints Peter and Paul. Kryashens are Turkic-speaking people, most of whom live in the territory of the Republic of Tatarstan in Russia. The traditional celebration of the Festival of Pitrau involved folk traditions closely connected to significant seasonal agricultural events. In recent decades, the Festival of Pitrau has become a well-known cultural event in the Republic of Tatarstan. This festival has acquired new meaning, becoming a space to celebrate Kryashen culture and an opportunity to display Kryashen culture to outsiders, with an emphasis on Kryashen identity. This article discusses the roots of the celebration of this famous festival, its past and present traditions, and how and why this festival acquired its new significance.

When digital celebrity talks to you: How human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements

Retailers are employing non-human endorsers as alternatives to traditional celebrities in digital marketing. We seek to identify the aspects of human-like virtual influencer endorsements that create a positive consumer experience. Using a survey of 364 female Instagram users in South Korea, we find that virtual influencers’ perceived anthropomorphism positively influences satisfaction. Social presence does not mediate the association between perceived anthropomorphism and satisfaction. Further perceived enjoyment, perceived usefulness, flow, and credibility play a significant role in the relationship among perceived anthropomorphism, social presence, and satisfaction. This study offers practical insights into collaborative advertising for retail marketers utilizing virtual celebrities.

Opportunities and Challenges for Commercial Brands under Fan Economy

With the popularization of the Internet and a variety of social media, an increasing amount of investment was made in the market, and a new form of self-media marketing emerged. And as the market continues to grow and expand, some practitioners have become "celebrities" in this market, which we call an influencer. Different from the traditional celebrity or movie star. They are more engaged on the internet instead of offline activities through the "self-media" they mainly established by themselves. They gain financial benefits by advertising their own brand or endorsing other existing brands using their "celebrity" (or influencer) effect. The fan economy is booming because of this environment. Some companies have significantly improved their popularity, attracted lots of attention through the fan economy, and obtained huge profits. However, some negative content and value orientation in the fan economy may lead to threats to both companies and social stabilization. This paper will illustrate research on the "fan economy" in self-media marketing. Based on the analysis of different "self-media" platforms domestically and abroad. Demonstrating how companies should better seize the benefit and avoid the negative impact brought by this new economy in such an era.

How not who: Message strategies adopted by celebrities v/s social media influencers

ABSTRACT The popularity of social media platforms changed influencer marketing. Social media influencers also became opinion leaders. Brands can choose between traditional celebrities and social media influencers for their marketing campaigns. The present research compares the brand-related video content (n = 638) on YouTube of celebrities and social media influencers in the fashion and food industry. Taylor’s message strategy, narrative transportation, and persuasion are used as content analysis frameworks. The analysis shows a difference in the message strategies adopted by celebrities and social media influencers according to the intent. The study presents implications for practitioners for creating effective branding campaigns.

Components of adolescents’ attraction with YouTubers

Data from previous studies show that YouTube and YouTubers have become an integral part of adolescents' lives and have a significant impact on how adolescents view themselves and the world around them. Previous studies suggest that parasocial relationships with YouTubers are likely to have some characteristics that differ from those with traditional celebrities, such as reciprocity or the illusion of intimacy. The question of this study was why YouTubers are so attractive to adolescents and what are the main components of this attractiveness. A sample of 39 adolescents aged 11 to 20 who were fans of at least one YouTuber participated in focus groups in which we collected data on participants' perceptions of their favourite YouTuber and their YouTuber-related behaviours, expectations, beliefs, and social context. The grounded theory approach was used. The analysis yielded core category "identification" which is a powerful mechanism in adolescent psychology. The core category was supported by four general categories: (1) personal characteristics of YouTubers, (2) characteristics of the relationships between YouTubers and their followers, (3) characteristics related to followers' social context, and (4) characteristics related to the medium itself (e. g. accessibility). Theoretical and practical implications are discussed.