Marketplace Research Articles

The risk and return of impact investing funds

We provide the first analysis of the risk exposure and risk-adjusted performance of impact investing funds, private market funds with dual financial and social goals. We introduce a dataset of impact fund cash flows and exploit distortions in VC performance measures to characterize risk profiles. Impact funds have a lower market β than comparable private market strategies. Accounting for β, impact funds underperform the public market, though not necessarily more so than comparable strategies. We consider alternative pricing models, accounting for sustainability and emerging markets risk. We show investors’ wealth portfolios and taste change the perceived financial merit of impact investing.

Characterization of mycotoxins produced by two Fusarium species responsible for postharvest rot of banana fruit

AbstractIn an open-air market in southern Italy, we noticed ‘Lady finger’ banana fruit imported from Costa Rica showing a severe rot, whose symptoms consisted of necrotic peel lesions with variable shape and size. Fusarium sacchari and F. proliferatum were consistently isolated from symptomatic fruit. In pathogenicity tests on ‘Lady finger’ banana fruit, F. proliferatum was more virulent than F. sacchari. Quantitative Time-of-Flight Mass Spectrometric analysis of secondary metabolites produced by isolates of these two Fusarium species on three different matrices (banana peel, barley and maize kernels) identified 11 mycotoxins. Seven of them (Fusaproliferin, Fumonisins A1, Fumonisins A2 and Fumonisins B1, Hydrolysed Fumonisin B1, Fusarin C and Moniliformin) were detected in matrices contaminated by F. proliferatum isolates. Fumonisin A1 was the prevalent mycotoxin in both maize kernels and banana peel, while Fumonisin A2 prevailed in barley kernels. Similarly, seven mycotoxins (the cyclic hexadepsipeptides Enniatins B2, B3 and B4, Fumonisins A1 and B2, Hydrolysed Fumonisin B1 and Fusarin C) were detected in matrices contaminated by F. sacchari isolates, but they were only in part the same as those produced by F. proliferatum isolates. Fusarin C prevailed in all three matrices colonized by F. sacchari. Fumonisin A1 was detected exclusively in maize kernels while Enniatins B3 and B4, Fumonisin B2 and Hydrolysed Fumonisin B1 were detected exclusively in barley kernels. Overall, F. proliferatum produced a higher amount of mycotoxins than F. sacchari. Moreover, in banana peel both species produced a lower number and amount of mycotoxins than in the other two matrices.

Promosi Makanan Tradisional Lokal Untuk Meningkatkan Pariwisata Kuliner Pada Pasar Bojong Pekalongan

Indonesia is a developing country with many potential tourist destinations, natural tourism and cultural tourism in each region because Indonesia has different tribes, customs, cultures and geographical location. Indonesia is a tropical country that produces. Indonesia also has many traditional snacks in each region, Indonesian traditional snacks are one of the legacies of our ancestors that must be preserved and preserved so that they are not forgotten by future generations. However, currently Indonesian people prefer snacks such as pizza, hamburgers and other snacks as they develop. In western culture, it is not uncommon for children to be asked if they don't know the traditional food of their area. Therefore, let's preserve traditional snacks by buying traditional snacks, learning how to make them, practicing recipes, and also helping to market and introduce traditional snacks to the general public. Communication is one of the most important aspects in marketing the tourism industry in an area, according to Soemanagara (2008), this service activity provides various benefits, knowledge and skills to Bojong Pekalongan market traders to increase culinary tourism in the Bojong Pekalongan market. Promotion of local traditional food Bojong Pekalongan market traders are trained to promote local traditional food on social media using mobile media such as Traditional food is apem cake, ball baling and others.

Preferences of Traditional Market Traders in Deciding to Use Quick Response Code Indonesia Standard (QRIS) as a Transaction Tool

The preference of traditional market traders in using QRIS as a non-cash payment transaction method in the traditional market of sorong district is considered ineffective because the perception of traders towards the use of QRIS has a negative perception. The results of the study indicate that the Qris payment system is not ready to be used in traditional markets, especially the Traditional market of Sorong Regency. The four main factors that the payment system has not been continuity in its use are the perception of strongly disagreeing with QRIS providing benefits from other payment systems, as well as the perception of disagreeing with QRIS can increase sales, QRIS can increase the number of consumers, and the use of QRIS as a transaction tool that can protect personal data and transaction data when transacting, QRIS as a transaction tool that can guarantee access and data both personally and payment transactions. However, traditional market traders in Sorong Regency have a positive perception of QRIS as a transaction tool to speed up payment transactions, therefore the need for socialization to the public of the benefits of using QRIS as a transaction tool.

Pengembangan Pariwisata Melalui Penggunaan dan Pengoptimalan Media Digital

Knowledge and understanding about how to use and apply social media in promotional or business activities for tourism actors or the public is very important. Some of the main problems faced by service partners are related to the use and optimization of social media. If the community or tourism actors already have an understanding of these things, their business can grow more rapidly. The aim of implementing this community service is to provide strengthening and understanding of management concepts such as marketing, use of digital media, to develop business for the community or tourism actors in promoting tourist attractions in Tlogokotes Village as service partners. The activity mechanism uses lecture and discussion methods as well as practice or simulation. Each session ends with a question and answer session to find out how far the participants' level of understanding is in responding to the material that has been presented. This community service activity was carried out in three sessions by each team member, and it was carried out well. As a result, service partners can have better knowledge and understanding of management concepts, because the response and enthusiasm of service partners to understand the material presented is quite high. As a recommendation, community service with this theme can be carried out with other service partners such as home industry groups, street vendor groups, traditional market trader groups and so on, so as to expand understanding of management concepts such as Sharia marketing, product packaging and financial management. business better.

Passenger Service Satisfaction Evaluation of Jakarta-Bandung High-Speed Railway

As competition in the passenger transportation industry intensifies, high-speed railway must continuously improve service quality to win passenger satisfaction and secure a place in the competitive market. The Jakarta- Bandung High-Speed Railway (JBHSR), Indonesia’s and Southeast Asia’s first high-speed rail, commenced operation in October 2023. This study aims to identify areas for service improvement by measuring and evaluating passenger satisfaction and proposing optimization suggestions. Combining domestic and international service quality evaluation schemes and customer satisfaction models, this study employs the Analytic Hierarchy Process (AHP) to construct a passenger satisfaction evaluation system for high-speed rail services from three dimensions: perceived quality, expected value, and perceived value. A passenger satisfaction survey was conducted, and the results were analyzed using AHP and Fuzzy Comprehensive Evaluation (FCE) methods to calculate satisfaction scores. The Importance-Performance Analysis (IPA) revealed that aspects such as ease of ticket purchasing, accuracy of train operation information, and punctuality scored highly in terms of satisfaction. However, items categorized under ‘Concentrate Here’ and ‘Low Priority’ quadrants require further optimization. This study benchmarks successful practices from other countries’ HSR systems and proposes specific improvement measures, including installing free Wi-Fi at stations and on trains, expanding parking capacity with an online reservation system, increasing the number of escalators and elevators at Padalarang Station, and installing electronic displays and enhancing ground signage for better visibility of carriage positions. These measures aim to improve the quality of HSR services and enhance passenger satisfaction.

Opportunities for self-preferencing in international online marketplaces

PurposeLarge digital platforms face intense scrutiny over self-preferencing, which involves a platform provider favoring its own offers over those of competitors. In online marketplaces, also called retail or e-commerce platforms, much of the academic and regulatory debate focuses on determining whether the marketplace provider gives preference to its own private labels, such as “Amazon Basics” or Walmart’s “Great Value” products. However, we outline, both conceptually and empirically, that self-preferencing can also occur through other dimensions of vertical integration – namely, retailing and fulfillment.Design/methodology/approachThis article contributes by conceptualizing three dimensions of vertical integration in online marketplaces – private labels, retailing and fulfillment. Then, two studies empirically assess (1) which of the 20 most-visited global online marketplaces vertically integrates which dimension and (2) which share of 600 m available offers is vertically integrated to which degree in eleven international Amazon marketplaces.FindingsThe majority of the leading marketplaces vertically integrate all three dimensions, implying ample opportunities for self-preferencing. Across international Amazon marketplaces, only 0.02% of available offers consist of an Amazon private-label product. However, Amazon is a retailer for around 31% and fulfills around 38% of all available offers in its marketplaces. Hence, self-preferencing on Amazon can occur most frequently through retailing and fulfillment but comparatively infrequently through private-label offers. Still, these shares differ substantially by country – every second offer is vertically integrated in the USA, but only one in ten in India.Originality/valueMost of the self-preferencing debate often focuses on private-label products. Instead, we present large-scale empirical results showing that self-preferencing on Amazon could occur most often through retailing and fulfillment because these channels affect much larger shares of offers. We also measure the variation of these shares across countries and relate them to regulatory environments.

The Mosque as a Source of Community Prosperity: Lessons from the Jogokariyan Mosque

The research was conducted to analyze the role of programs to increase the independency and prosperity of community held by the Jogokariyan Mosque in Special Region of Yogyakarta. The research methode is qualitative method with the approach of Interactive Model Analysis was used along with the observation during the period of January, 2022 until March 2022. The study showed that Jogokariyan Mosque conducted programs in field of social, economic, health, education and covid-19 pandemic handling. In the social Jogokariyan Mosque’s have program Jogokaryan Ramadhan village, Jogokariyan Mosque’s Rice ATM, and Jogokariyan’s Public Market. In the economics Jogokariyan Mosque’s have program the development of Small Micro and Medium Enterprises (SMME), At the during the covid-19 pandemic Jogokariyan Mosque’s Special Program. Jogokariyan Mosque programs could be used as a lesson learned on how a mosque could improve its role in the community to accelerated the increase of community prosperity.

Navigating the 21st century marketplace: the role of digital marketing in SME development in Nigeria

The ever-evolving digital marketing landscape has continuously adapted to technological advancement, consumer behaviour and ecosystem trends. The 21st century marketplace needs traditional marketing practices, and digital platforms to ensure the actualisation of their growth and development in the ecosystem. The study examined how different digital marketing platforms can influence SMEs' operations and performance (Online marketing, and ICT initiatives). The study employed a quantitative design with primary data collection via a questionnaire designed based on 5-Likert’s Scale to answer the research questions; if there is a significant relationship between Online Marketing and SMEs' Business Competitiveness, and if ICT initiative has a positive relationship with SMEs' Business Growth. Two (2) hypotheses were formulated and tested using a statistical package for social sciences (SPSS). To ascertain the hypotheses formulated, both descriptive and regression analyses were carried out, and the output clearly showed a significant influence of digital marketing on the performance of SMEs. The result shows a positive impact of online marketing on SME business competitiveness. However, this study concluded that in the technology-driven environment, 21st-century SMEs will always see the usefulness and relevance of digital marketing because of its role in improving their performance. This study recommends that SMEs incorporate intensive digital platforms and engage in time-to-time updates of their online marketing channels.

Improving Marketing Skills for Traditional Market Traders

Improving Marketing Skills for Traditional Market Traders

Iodized salt utilization and associated factors in the South Ethiopia Region: A community based cross-sectional study

BackgroundIodine is one of the essential micronutrient components for healthy human life. However, it is deficient in household salt in most developing countries, like Ethiopia. This survey assessed the prevalence and risk factors associated with the adequacy of iodized salt utilization at the household level in Sawla town, southern Ethiopia. MethodsA community-based, cross-sectional study design was used. A multistage sampling technique was employed. Data were collected using a pre-tested and structured questionnaire through a face-to-face interview technique. Descriptive statistics was used to describe variables in tables and figures. A multivariable logistic regression model was applied to determine the final statistical associations between dependent and independent variables at a p-value of <0.05. ResultA total of 551 households participated in the survey, with a response rate of 97 %. A total of 243 (44.1 %) households were using adequately iodized household salt. There were reduced odds of utilizing adequately iodized salt when the main food handlers were in the age group 25–29 years, AOR (95%CI), 0.45 (0.22, 0.93), 35–39 years, AOR (95%CI), 0.37 (0.18, 0.77), ≥40 years, AOR (95%CI), 0.29 (0.14, 0.59), and among households who were using packed salts, AOR (95%CI), 0.33 (0.21, 0.52). Households who had a tradition of properly handling household salt to maintain its iodine content were more likely to use adequately iodized salt than its counter parts, AOR (95%CI), 1.9 (1.3, 2.78) and households who purchased salt from a retailer shop, AOR (95%CI), 2.82 (1.87, 4.24), were more likely to use adequately iodized salt than purchasing from an open market place. ConclusionsIn this study, adequately iodized household salt utilization was similar to regional levels across Ethiopia. The household’s salt handlers need to be empowered to have a tradition of proper salt handling, storage, and use practices.

Health Risk Assessment of Metal Contamination in Four Green Leafy Vegetables from Various Open Markets in Benghazi

This study analysed aluminium, essential metals (chromium, manganese, iron, nickel, copper and zinc), and toxic metals (lead and cadmium) in green leafy vegetables (arugula, mint, parsley, and spinach) obtained from various markets in Benghazi city. A flame Atomic Absorption Spectrometer was used to determine the metal contents. Hazard quotient (HQ) and hazard index (HI) calculations were employed to assess non-carcinogenic and carcinogenic risks associated with the metals in the vegetables. Results showed that aluminium was detected in only 50% of the samples. All vegetable samples contained manganese, iron, copper and zinc within the ranges of 1.072-6.87mg, 26.71-298.4mg, 1.00-3.45mg and 3.61-9.33mg per 1kg of vegetable dry weight, respectively. Nickel and chromium were found in 33% and 50% of the samples, respectively. Cadmium and lead were present in all samples except for two spinach and two parsley samples. The levels of essential metals in the samples were below the maximum allowable limits set by FAO-WHO regulations. However, the contents of nickel, cadmium and lead in some vegetable samples exceeded the maximum limits. The metal contents in the collected vegetables were mostly lower than reported results from previous international studies. The HQ and HI values for the analysed metals were all below unity, suggesting that the consumption of these selected vegetables as part of a daily diet poses no threat to human health.

The Influence of Social Media Usage and Perceived Government Market Orientation on Travel Intention to an Internet Celebrity City: Exploring the Mediating Effects of Place Attachment and Perceived Value.

As the usage of social media continues to grow and local governments expand their promotional efforts, more internet celebrity cities (ICCs) are emerging as popular tourist destinations. To investigate the internal mechanisms that affect tourists' travel intentions to such destinations, place attachment and perceived value were proposed as two factors reflecting their deeper emotional connections and practical assessments to visit ICCs. This study was conducted to examine the relationship between social media usage, perceived government market orientation (PGMO), place attachment, perceived value, and travel intention in the context of Chongqing, a popular ICC in China. To evaluate the research hypotheses, 750 valid questionnaires were collected and analyzed by structural equation modeling. The results showed that social media usage had a positive impact on tourists' travel intention to Chongqing, while PGMO did not significantly influence travel intention. However, both place attachment and perceived value had mediating effects in the relationship between social media usage, PGMO, and travel intention. This paper concludes with theoretical implications, suggestions for further research, and recommendations for practice.

Penerapan Metode Market Place Activity Untuk Meningkatkan Aktivitas dan Hasil Belajar Matematika pada Materi Penyajian Data

This research was motivated by the low level of student activity and learning outcomes in mathematics learning, especially in data presentation material. One way that is expected to increase student activity and learning outcomes is by using the Market Place Activity method. The aim of this research is to describe the increase in student activity and learning outcomes through the application of the Market Place Activity learning method for class V students at SDN Margaluyu. The research method used is Classroom Action Research (PTK) which refers to the Kemmis and Mc model. Tagart, consists of two cycles. The instruments used include teacher performance observation sheets, activity observation sheets, and student learning outcomes. There are a total of 5 essay questions given in each cycle. The subjects of this research were 23 fifth grade students at SDN Margaluyu. Observation results showed an increase in student activity from 43.08% at the beginning to 86.13% in cycle II. The test results also showed an increase, with the percentage of student completion increasing from 22% at the beginning to 100% in the second cycle. Thus, the Market Place Activity method can increase activity and mathematics learning outcomes for class V at SDN Margaluyu, Sukasari District, Sumedang Regency for the 2023/2024 academic year.

Evaluating the influence of digital strategy on the interplay between quality certification and sales performance using data science and machine learning algorithms

In the context of international trade with information asymmetries, business certifications can serve as signals of product quality and reliability for customers and stakeholders. Recognizing this, the current study unbraces “signalling theory” to explore the impact of digital transformation strategy (DTS) on firm’s international quality certification status and sales performance in the global economy. To this end, treating quality certification endogenously, the study relies on bivariate copula regression modeling of 121429 firms’ responses data extracted from the World Bank’s Enterprise Surveys. Consistent with the hypothesized theoretical predictions, the findings revealed that DTS, in the form of website ownership, has a significantly positive impact on sales performance due to increasing firm’s reach, visibility, engagement, conversion, and retention of customers across different channels and touchpoints. As theoretically conjectured, quality certification is also found to positively impact sales performance by enhancing the firm’s reputation, trustworthiness, and attractiveness in the global marketplace. Most importantly, the study found empirical evidence that DTS significantly moderates the relationship between quality certification and sales performance, such that quality certification has a stronger effect on sales performance for firms with a well-defined DTS (web=1) than those without (web=0); leading therefore to the conclusion that DTS can amplify the signal of quality certification by making it more visible, transparent, and consistent across different digital channels and touchpoints. Hence, the study provides valuable empirical and theoretical insights that inform current business practices, future research, and potential policy measures to support business growth, and enhanced competitiveness in the global market place.

The Impact of Market Place Persona Based Neuromarketing on Brand Identity and Consumer Attitude on SDG's

Objective: The objective of this study is to investigate the impact of persona-based neuromarketing on brand identity and consumer attitude in the digital marketplace, with the aim of understanding how neuromarketing principles can enhance consumer engagement and marketing effectiveness. Theoretical Framework: This topic is underpinned by several key concepts and theories. Häusel's Limbic Map, consumer behavior theories, and digital marketing frameworks provide a solid basis for understanding the context of the investigation. Method: The methodology adopted for this research comprises a quantitative approach using structural equation modelling with SmartPLS. Participants included 440 respondents, who were surveyed via Google Forms. The study analyzed variables such as Persona, User Interaction, Information Quality, Ease of Use, Visual Design, Entertainment Value, Customization, and Website Domain. Results and Discussion: The results obtained revealed that consumer perceptions of marketplace personas significantly impact their attitudes, with mediator variables playing a crucial role. The marketplace itself acts as a confounding variable, influencing the relationship between brand persona and consumer engagement. In the discussion, these results are contextualized in light of the theoretical framework, highlighting the importance of aligning branding strategies with target audience motivations. Research Implications: The practical and theoretical implications of this research are discussed, providing insights into how the results can be applied in the field of digital marketing. These implications could encompass e-commerce strategy development, brand management, and consumer engagement tactics. Originality/Value: This study contributes to the literature by applying innovative neuromarketing techniques to the digital marketplace context, offering new insights into consumer behavior. The relevance and value of this research are evidenced by its potential to enhance consumer loyalty and brand equity, aligning with SDG 8 and SDG 9.

Data Mining on Women's Clothing Sales in Market Places with the K-Means Clustering Algorithm

Clothing is a necessity that must be used to cover the body with the main material made of fiber or textile so that the body is completely covered without gaps. Marketplace is an application or website that provides online buying and selling facilities from various sources. On the Shopee marketplace, there are many shops selling women's clothing from various groups and types of clothing. The K-Means Clustering algorithm in the research was applied to make it easier for sellers and buyers to find out what kind of women's clothing is currently selling well in the marketplace by grouping it into 3 clusters, namely the best-selling, best-selling, and least-selling. Research data was obtained from the Shopee marketplace with 3 variables, namely product price, number of sales, and buyer assessments of 4 types of women's clothing in the form of tunics, dresses, abayas/gamis, and shirts totaling 1200 data. The results of this research make it easier for buyers to make decisions and sellers to develop shop ideas.

Marketing mix strategy to increase B2C volume at XXX (Logistic Company)

Purpose: This study develops and analyzes marketing mix strategies to enhance the B2C (business-to-consumer) segment of XXX, a leading logistics and delivery service provider in Indonesia. This study focuses on identifying the challenges in increasing daily shipment volumes and evaluating the effectiveness of current marketing strategies. Research Methodology: This study employs both quantitative and qualitative methods, including surveys, observations, and documentation. Data were collected from 214 respondents using structured questionnaires distributed through Google Forms. Structural Equation Modeling (SEM) with Smart PLS software was utilized to analyze the relationships between the 7Ps of marketing (Product, Price, Place, Promotion, People, Physical Evidence, and Process) and consumer attitudes and purchase intentions Results: The findings indicate that product quality, pricing strategies, promotional activities, and customer service significantly affect consumer satisfaction and brand loyalty. Efficient processes also play a crucial role in shaping consumers’ attitudes and purchase intentions. The study reveals that, while promotional activities and physical evidence have a lesser impact, elements such as products, prices, people, and processes are essential in driving positive consumer attitudes and purchasing decisions. Limitations: This study is limited to XXX operations in Indonesia and focuses solely on the impact of marketing mix elements on consumer attitudes, intentions, and purchase decisions. Future research could explore other logistics companies and encompass a broader geographical focus. Contribution: This study provides practical recommendations for XXX to enhance its market share in the B2C segment.

The value of lending to bellwether firms by institutional investors

We predict that institutional investors in loan syndicates charge bellwether firms lower loan spreads as compensation for having access to private information that can help identify trading opportunities in other firms' public market securities. Consistent with this prediction, when lending to bellwether firms, institutional investors charge a loan premium that is between 17 and 25 bps lower relative to non-bellwether firms, and earn annualized excess returns of 1.5–2.2% from trading in other firms' securities. Findings from cross-sectional analyses reveal that the reduction in loan spread is larger when the value of private information from bellwether firms is higher. Additionally, institutional lenders' excess returns are lower when lending to more transparent bellwether borrowers and when they pay a lower price—as reflected in loan spreads—in exchange for the private information, supporting the notion that the value of private information relates to institutional investors’ trading performance.

Perhitungan Biaya Operasional Kendaraan Angkutan Sampah

Daily human activities, either directly or indirectly, produce waste, both in the form of organic waste and non-organic waste. Rengat City People's Market is a place that has quite large potential in producing waste. The increasing activity of the Rengat City People's Market has resulted in an increase in the amount of waste that must be managed. The amount of waste will affect the amount of vehicle operational costs incurred, so it is necessary to calculate vehicle operational costs by considering the traffic conditions involved and also the transportation time. Vehicle operating costs (BOK) are calculated using the PCI (Pacific Consultants International) method. The distance covered by the arm roll vehicle is 32.6 km/day and the travel time is 1.1 hours at a speed of 29.64 km/hour. Based on the results and discussion of the research, it can be concluded that the cost of transporting Rengat City public market waste using arm roll vehicles is IDR. 21,042.20/m3, in a day the total cost of transporting waste is 168,337.57/day.