Trade Publications Research Articles

Representational Belonging in Collections: A Comparative Study of Leading Trade Publications in Architecture

This study stems from a simple question: how do libraries reflect the communities they serve? The research analyzes a subset of periodical literature to measure how women are reflected, specifically women of color, in architecture library collections. It focuses on four major publishing outputs of architecture literature to sample the ratio of women leaders in featured architectural firms. These commonly used periodicals were chosen to measure which firms are presented to an architectural readership. The findings document variation in demographic representation, but evidences that across the board firms covered in these publications have proportionately less women of color in their leadership teams. Librarians will find takeaways for both collection development and management and public services.

Identifying Commonalities and Divergences Between Technical Communication Scholarly and Trade Publications (1996–2017)

More than 20 years ago, Elizabeth O. Smith published her points of reference that documented the research trajectory of technical communication from 1988 to 1997. Her results indicated a focus on rhetorical analyses, a decrease in collaborative research, and a disproportionate representation of male authors. This study builds on these points with a quantitative content analysis of 1,271 articles that were published in five leading technical communication journals and Intercom, the trade magazine for the Society for Technical Communication, from 1996 to 2017. The results show that both the research journals and Intercom have pivoted to process-driven rather than product-driven content. The results also suggest that the primary topics of communication strategy and collaboration might be the most likely places to foster future industry–academic ties and that the greatest division between the two populations is the primary topic of rhetoric. This study offers an updated baseline for future investigations by offering an evaluation of disparate content foci between the publication types.

Exploring the Impact of the Pandemic on Reference and Research Services: A Literature Review

This literature review explores the impact of COVID-19 on reference and research services in academic libraries. The first half of the review identifies changes and initiatives during the previous ten years using meaningful examples of changes. Gathering information from listservs, conference schedules,trade publications, websites, and emerging research, the second half of this review revisits changes to reference and research services from Spring 2020-Summer 2021. The literature is extensive, for that reason, we have identified meaningful experiences that can be translated into the pre- and intra-pandemic service practices. The pandemic advanced many existing and emerging trends, allowed libraries to find innovative solutions to new problems, and paused other areas. While this literature review cannot predict the future, it will allow readers to reflect on real case experiences with the expectations that our work will enlighten others in creating or adapting services for a new generation of reference and research services.

Giving Them a Piece of Our Mind

Zoe Sherman’s Modern Advertising and the Market for Audience Attention gives historical substance to the theory that advertisers are buying the commodity of audience attention. Attention, she maintains, was commodified as the American advertising business assumed its modern institutional form during the Gilded Age and Progressive Era. Her study is notable for extending beyond print media to outdoor and direct-mail advertising. Based in trade publications and other primary sources, the study notes the complicated institutional relations among advertisers, agents, and media. These relations usually favor big-budget advertisers, but attention is a slippery commodity, difficult to measure or control. Sherman uses Karl Polanyi’s concept of fictitious commodities to explain attention as a phenomenon that is inherently ill-suited for full commodification.

“They’ll Never Make Newspaper Men”: Early Gendering in Journalism, 1884–1889

Scholars have long noted that journalism is a heavily gendered profession. An examination of the initial five years of the Journalist, the first news trade publication dedicated to defining and standardizing modern journalism in the late 1800s, finds that gendering in the news industry began as early as 1884. This early establishment of gender-based newsroom work suggests that gender and professionalization shaped each other, intertwining so that modern journalism was gendered from the start. The Journalist provides evidence that male news workers standardized masculine character traits and behaviors as benchmarks in the field—ideals that still persist today.

Dental hygienist in Qatar: Review and challenges

Bachelor's and diploma dental hygienists' practices vary in different countries regarding education duration, the scope of practice, salary, and challenges. The present review article aims to posit a comparison of the dental hygiene profession in Qatar and other world's countries as US, UK, Europe, Australia, Asia, and GCC countries; to identify the challenges and gaps of dental hygiene in the dental hygiene field in Qatar, and to set suggestions for dental hygienists' associations worldwide to resolve the present challenges that dental hygienists face. The review used various articles to explore the history of dental hygienists and compare the profession in different countries. The study adopted the scholarly publications that the researchers obtained from academic databases, including PubMed, Google Scholar, Science Direct, published theses and dissertations, a popular news article, the trade sources commonly referred to as the trade publications, and government documents. The findings suggest that lower salaries and limited scope of work are eminent in Asia and GCC countries. European countries have different legislation for dental hygienists, making their scope of work limited to the country where the professionals study. This review also suggests the high level of stress, burnout, and musculoskeletal disorders among dental hygienist professions in most countries. We recommend resolving the dental hygienists' challenges by increasing awareness among the dentists, medical professions, and general public, standardizing their scope of practice, assigning those assistants, and giving those technologies to simplify their work.

The Ural Text of the Russian Literature

The article reviews contents, theoretical grounds, and significance for the contemporary philology of a large-scale work of Ural scholars – The History of Literature of the Ural Region (The 19th Century). In the 1920s, the idea of cultural nests – regional cultural centres, which have their own history and traditions, – was formulated in the works by N. K. Piksanov. The idea was followed and further developed by N. P. Antsiferov, who wrote about an attractive and magnetic power of locus, which organizes the cultural space around itself. That was the beginning of regional literature studies. V.N. Toporov and N. E. Mednis introduced the notions of the urban text, local text, and super-text of the Russian literature, which were accepted by the humanities geography (D.N. Zamyatin). Regional philological studies fitted into the frontier discourse smoothly: space and territory began to be perceived and considered as historical and socio-cultural factors. The reviewed book is the Ural text of the Russian literature incorporating literary and journalistic works about this poly-ethnic macro-region, written by authors biographically and territorially connected with the Large Ural Region; data on bibliography, book publishing and book trade, library management, the history of theatre, etc. The scale of research and the widest coverage of topics and data deserve the highest appraisal and make the work by the Ural colleagues exemplary.

Factors Related to Hospital Bankruptcy: 2007-2019

From 2007 through 2019 the hospital industry underwent significant changes including the Great Recession and the passage of the Affordable Care Act. Healthcare organizations faced challenges that contributed to a number of alarming trends. Throughout this period, 48 hospitals and health systems filed for bankruptcy protection. Half of these hospitals eventually ceased operations. This article examines factors associated with hospitals that file bankruptcy. Non-financial factors associated with bankruptcy filings were identified from a literature review of hospital trade publications and other available sources. Poor financial management, challenges related to payer mix and reimbursement, and poor management were the most common factors that filing hospitals faced. A comparison between these results and similar research examining the period from 2000-2006 reveals that most of the non-financial factors contributing to bankruptcy are relatively stable over time. These findings emphasize that hospital managers and boards must evaluate the financial health of their organizations using a broad framework that includes political and economic factors as well as financial characteristics.

Can the marketing innovation of purpose branding make brands meaningful and relevant?

PurposePurpose branding is a concept that has gained momentum in recent years. It is a marketing innovation that has the potential to change why and how companies work. Still, academic research on purpose branding is scarce. This paper aims to increase awareness about purpose branding and showcase how it can be implemented successfully through account of Hindustan Unilever Limited (HUL).Design/methodology/approachThe study is based on qualitative research and case analysis of HUL by examining its published reports, its parent company’s trade publications, press articles and relevant studies in indexed journals.FindingsPurpose branding is a marketing innovation that delivers increased value to all stakeholders. The account of HUL reveals that purpose branding reaps economic rewards for the organization.Practical implicationsA study by Havas Media group involving 300,000 customers across 33 countries found that the customers would not care if 74% of brands in the world disappeared. In such a context, purpose branding provides a way to make the brand meaningful and play a worthy role in consumers’ lives. HUL’s brands that used this approach grew by 69% and accounted for 75% of its overall growth, showing how other organizations can imbibe it into their brands.Originality/valueDespite many trade publications on this trending topic, there is limited academic research on purpose branding. This paper focuses on understanding this concept and demonstrates its successful use by an organization.

Review: Detached America: Building Houses in Postwar Suburbia

Review: <i>Detached America: Building Houses in Postwar Suburbia</i>

Impact Of Threats On The Prosperity Of Automotive Industry: An Exploratory Study Based On Malaysia

Located in South-East Asia, the country takes into account costs and bargains competitively in the importation of non-landed process outputs that are vital to the process of vehicle manufacturing in both regional and global markets. The business-friendly Malaysian economy is reinforced by a free-market approach Germany is Malaysia's second largest trade partner among the ASEAN nations. The vehicles produced in Germany and sold in Malaysia form the majority of the country's total sales, while automobile component exports amount to a significant amounts in Malaysia. Many German automakers have historically entered the Malaysian market, but few of them do so today. Affiliated corporations, such as BMW and Mercedes-Benz, implement program amenities such as a delivery service like that Trade-only depictions will not come from conventional partners but will be re-destined to traditional partners. There was an impressive delivery of varieties, such as BMWs and Mercedes, for instance. The upcoming liberalization of Malaysian manufacturing is predictable, and indigenous firms have no choice but to take action to change everything they can to reduce costs. To cater for rising demand, minding any topic problems necessitates wide-ranging competencies. Furthermore, considerable investment in spotless serviceable vigor has been invested in by the automakers, and non-automotive divisions have achieved prominence. rapid and relevant conversations are made With respect to Malaysia, a formal research has been carried out to understand the issues and opportunities faced by the automotive industry The investigation is based on primary and/supported by secondary facts. Stakeholders of the automotive industry were the primary sources of the information. Foreign evidence is used in various publications such as the publications of the car industry, the internet, and online magazines, and business journals as well as well as general trade publications. Found out that the study has shown that, Malaysia is a big producer and exporter of transportation fragments, as well as of additional car buyers. Conclusions and recommendations have been made for this investigation.

\u201cPay to Play\u201d in the German Book Trade?

This paper considers the success of the thriller Der neunte Arm des Oktopus (transl.: The Ninth Arm of the Octopus, Cologne: Bastei Lübbe, November 2020) by German drugstore magnate Dirk Rossmann. Certain elements of brand-name authorship are applicable here, but the market power of Rossmann goes far beyond name recognition. Beyond the typical marketing for a ‘big book’ in the sense of contemporary trade publishing, Rossmann flooded the campaign with his own funds. This contribution approaches an unlikely case study through a trilateral interdisciplinary perspective (book studies, economics, law), underlining the unequal footing on which books enter the market.

A “Moral Challenge”: Journalists, Joe McCarthy, and the Struggle for Truth, 1950–1955

News coverage of US Sen. Joseph McCarthy has long been studied, and consistent throughout this extensive research is the implication that he influenced journalism standards—specifically, objectivity. Drawing on trade publications and professional magazines to examine those implications, journalists not only discussed McCarthy coverage but acknowledged that reporting on the senator was difficult. Often, journalists were confronted by their own shortcomings and prompted to question their practices. Many felt objectivity hampered their ability to portray the truth about the senator; indeed, some believed that objectivity spread misinformation. Journalists responded by discussing, and in many instances embracing, interpretive reporting to provide context. They saw covering McCarthy as an opportunity to improve journalism. Between 1950 and 1955, journalists reconsidered objectivity and expanded the idea of fairness beyond simple balance. It also led journalists toward a responsibility to interpret and explain facts as well as convey a fuller truth. These strategies could still benefit journalists today.

National Conference of Black Political Scientists Presidential Address

National Conference of Black Political Scientists Presidential Address

북한소설 『벗』 영역본의 명시화 전략 분석: 감정표현을 중심으로

As a North Korean novel, Friend, was selected as one of The Best World Literature of 2020 by Library Journal, an American trade publication for librarians, and was promoted as a Korean book that sold the most copies in France, the North Korean literature is gaining attention in the literary field. According to the cultural identification proposed by Edward T. Hall, the North Korean language and culture belong to high-context culture that exhibits less-direct verbal and nonverbal communication, whereas English and the English-speaking culture belong to low-context culture that relies heavily on explicit verbal skills for communication. Hence, when the North Korean novel is translated into English, the indirect or implicit messages need to be explicitly enunciated for greater understanding of the readers in the English-speaking culture. Out of many cultural elements that require explicitation, emotional expressions deserve a detailed investigation, since how accurately the emotions are translated holds a lot of sway over the comprehension and acceptance of the novel transferred from a different culture. Therefore, this study analyzes and categorizes the expilcitation strategies employed in the translation of Friend and seeks implications for translation of emotional expressions from high-context to low-context culture.

Evolution and sociology of journal development in Germany in the XVII—XXI centuries

An article is written at the junction of the large sciences, namely a theory of the document science, a history of the press, a recent history of the publishing trade and lіbraries in Germany as well the modern directions of sociological researches such as socіology of the press, socіology of leisure as well sociology of migration. The objects of study are the processes of beginning and making of the magazine segment on the press market in XVII—XXI centuries and also a typology of readers of the magazines with a consideration of their demographіcal, psychological and social factors, finally by taking account of the complexіty of their іnformation needs. An author describes the various typologies of readers of the magazines that are developed in XXI century, and also makes a list of the criteria for the difference from other periodical, namely from a newspaper. A role and an extent of activity specific institutions on the market of magazines is by example of the publications for the general public perceptibled. By study of the statistical reports "Book and book trade in numbers" from 1995 to 2018 is a rating of reading of the magazines as a option to spend a leisure by people over 14 years of age explained. It is also elucidated during the study of the German-speaking publications in the field of socіology of the mіgratіon that up to now are practically absent scіentific researches that could describe a matter of employment of the print journals as well as their Internet editions by members of the certain socіal groups, minorities and migrants of all categories and generations who work, receive a specialized or high education and strive for successful іntegration and self-realization. In conclusion is the point on the forms of access to the Іnternet versions of print magazines and the possіble negatіve results of dіgitalizatіon. The author comes to a conclusion that the emergence of Internet editions of the magazins brings in its train the need to tackle the problem of access to the texts based on the matter of copyright.

Sustainable Triple‐A Supply Chains

In his 2004 article, Professor Hau Lee argues that the best supply chains are not only fast and cost‐effective but also agile, adaptable, and aligned. The concept of triple‐A supply chains has been extensively studied in academic and trade publications and integrated into numerous operations and supply chain management curricula. It has also influenced the management approach of leaders around the world. Yet since the triple‐A concept was first developed, supply chains have become increasingly global, connected, and interdependent. The increased complexity of global supply chains has reduced much‐needed visibility, further complicating their management, while the growing connectivity and interdependence among different stakeholders have led to many unforeseen environmental and social issues. As a result, Professor Lee’s emphasis on triple‐A supply chains is even more relevant today. In light of these new challenges and demands, we revisit the original triple‐A definitions of agile, adaptable, and aligned, expanding these concepts for a more socially and environmentally conscientious world. We also discuss potential enablers of and barriers to sustainable triple‐A supply chains.

A Multi-Level Framework for Adaptation to Drought Within Temperate Agriculture

Droughts affect a range of economically important sectors but their impacts are usually most evident within agriculture. Agricultural impacts are not confined to arid and semi-arid regions, but are increasingly experienced in more temperate and humid regions. A transferable drought management framework is needed to transition from coping to adapting to drought through supporting improved planning and policy decision-making through the supply chain from primary producers to consumers. A combination methodology using a Driver-Pressure-State-Impact-Response (DPSIR) approach, an analysis of weekly agricultural trade publications and semi-structured interviews were used to explore drought impacts and responses, using the 2018 United Kingdom drought as a case study. While most reported responses were on-farm, a diverse range of measures were implemented across institutional scales and through the supply chain, reflecting complex interactions within the food system. However, drought responses were dominated by reactive and crisis-driven actions to cope with, or enhance the recovery from, drought; but which contributed little to increased resilience to future droughts. Our transferable drought management framework shows how improved collaboration and multi-sector engagement across spatial, governance and supply-chain scales to develop human and social capital can enable the transition from coping (short-term and reactive) to adapting (long-term and anticipatory) strategies to increase agricultural resilience to future droughts.

Marketing Love: Romance Publishers Mills &amp; Boon and Harlequin Enterprises, 1930–1990

When Harlequin Enterprises acquired British publisher Mills &amp; Boon in 1972, the merged firm became the world’s dominant publisher of popular romance novels. Little is known, however, about the role that innovative marketing strategies played in the growth of these two romance publishing companies, especially their use of product sampling, direct mail, product standardization, and what was known at Mills &amp; Boon as the “personal touch.” Through research in the Mills &amp; Boon company archive at the University of Reading, the Grescoe Archive at the University of Calgary, as well as an analysis of company histories, trade publications, interviews, and marketing techniques, this study reveals how Harlequin and Mills &amp; Boon took a different approach to product promotion than traditional publishers. Their innovation was to incorporate consumer goods marketing strategies, familiar to other industries, that disrupted and redefined standard practices of book publishers.

‘It’s OK to feel’: The emotionality norm and its evolution in U.S. print journalism

Between the 1960s and the 1990s journalists in U.S. newspapers created, constructed, and advanced emotionality as a new occupational norm in American print journalism, challenging some aspects of the dominant objectivity norm while simultaneously affirming its overall relevance. This historical study delineates how the emotionality norm emerged as a constitutive element of narrative journalism during this time period. Drawing from archival research, in-depth interviews, and textual analysis of trade publications, this study analyzes how narrative journalists developed moral ideals, practices, and justifications for advancing narrative journalism as an acceptable and desirable mode of emotional storytelling. As the emotionality norm affected journalistic roles, expanded the repertoire of journalistic forms, and transformed the emotive posture of newspapers, it contributed in nuanced and deliberate ways to the interpretive turn in U.S. journalism.