Trade Outlets Research Articles

The Role of Emotional and Aesthetic Factor of Perception in Making Customer Decisions

Due to the fact that the majority of goods and services are produced in the same technological environment, possess similar design and can hardly be distinguished by their technical characteristics and assessed by manufacturer and trade outlets in a similar way it becomes necessary to mention in trade offers certain non-price competitive advantages, i. e. to provide goods and services with brand – new emotional and aesthetic tint. Customer chooses the product using his/her feelings, emotions, mood, sympathy to the image, which is formed in according with metaphors, fixed images and cultural codes. It can be proved by our research (focus-group) that shows that 93 % of the audience rely on their feelings, mood and impressions in choosing goods, which can change even during the process of choosing and it can cancel preliminary plans and decisions. Percent ratio between mental and emotional decisions can differ depending on age, gender, character of customers, however today we cannot ignore emotional factor of customer perception in the process of market promotion of goods and services.

Service innovation and employee engagement on marketing performance of retail modern trade in Thailand

Groups or chains of businesses prefer modern trade outlets. However, these business chains are affected by various factors that limit their performance. According to the current study, Service innovation and employee management have a significant impact on the marketing performance of retail modern trade in Thailand. Hence, the current study is aimed to determine the role of service innovation and employee engagement on the marketing performance of retail modern tared. It is observed that there is a direct relationship between service innovation, employee engagement, and marketing performance, however, market orientation and consumer service performance mediate the relationship between service innovation, employee engagement, and marketing performance. To obtain the results of the current study, primary data was collected by surveying 370 marketing managers working in various brands, organizations, and companies, in Thailand. Moreover, the collected primary data were analyzed by using statistical software named Partial Least Square (PLS) to achieve the results of the current study. It was concluded that increased value of service innovation and employee engagement results in an increase in the marketing performance of the retail modern trade in Thailand. The current study will help investors, marketing managers, and other brand ambassadors to increase their marketing performance.

Service innovation and employee engagement on marketing performance of retail modern trade in Thailand

Groups or chains of businesses prefer modern trade outlets. However, these business chains are affected by various factors that limit their performance. According to the current study, Service innovation and employee management have a significant impact on the marketing performance of retail modern trade in Thailand. Hence, the current study is aimed to determine the role of service innovation and employee engagement on the marketing performance of retail modern tared. It is observed that there is a direct relationship between service innovation, employee engagement, and marketing performance, however, market orientation and consumer service performance mediate the relationship between service innovation, employee engagement, and marketing performance. To obtain the results of the current study, primary data was collected by surveying 370 marketing managers working in various brands, organizations, and companies, in Thailand. Moreover, the collected primary data were analyzed by using statistical software named Partial Least Square (PLS) to achieve the results of the current study. It was concluded that increased value of service innovation and employee engagement results in an increase in the marketing performance of the retail modern trade in Thailand. The current study will help investors, marketing managers, and other brand ambassadors to increase their marketing performance.

The Determinants of the Divide in the Regional Spread in the Use of Online Channels for Consumer Retail Purchases

The paper discusses interregional differentiation in the distribution of electronic purchases among the population in Russia. The aim of the work is to find out what factors are primarily responsible for interregional gaps in the level of online channel use in consumer retail purchases. The study focuses on regional drivers and barriers for the spread of e-commerce. The results show that shares of users of stationary computers (desktops), users of smartphones, and gross regional product per capita are the main positive factors, and lack of trust in e-commerce channels is the main obstacle, while Internet access, age structure, educational level, urbanization, aggregated regional preferences for personal purchases and physical availability of retail trade outlets were found to be irrelevant

Customer Preferences towards Premium Category Super Food Products in Modern Trade Outlets

The super-food competition in Indian consumer industry is very demanding. Indian consumers have shown growing interest in nutritious and quality food items with high nourishing value, environmental sustainability and food safety. A person with a positive attitude towards the food product of this type is more likely to make a purchase; this makes a marketer's analysis of consumer preference highly important. The primary purpose of this analysis was to examine consumer expectations for quality and safe super food items. The target demographic of this research includes consumers in Chennai region. 173 respondents were chosen using the convenience sampling method. The results of the research study have shown that factors such as ethnicity, monthly income and family status, level of intake, brand knowledge and health issues are linked to customer demand for super-food items. The Structured Equation Modeling methodology was used to define determinants that may describe consumers' propensity for purchasing these groups of food stuffs. Consumers choose food products of this type due to safety considerations, quality issues and environmental concerns, as well as to qualities such as nutritional benefit, taste satisfaction, freshness and attractiveness of organic food items that matter a lot to consumers. This work may be used into further study into the application of various marketing campaigns by advertisers and the examination of other variables.

Competitive advantages of interregional economic cooperation in the development of entrepreneurship networks

The paper emphasizes the relevance of the research of network entrepreneurship structures. The role of network business structures in the development of interregional economic cooperation is explained. As far as the facilities of network business structures are located in various Ukrainian regions, they contribute to not only the establishment of interregional economic links, but also the improvement of meeting the residents’ needs for goods and services. The condition and development dynamics of the largest pharmacies networks in Ukraine are analyzed. On this basis the features of interregional distribution of their trade outlets, organizational and spatial aspects of their functioning and network links in terms of evaluation of the level of centralization, structural homogeneity and openness of networks are defined. The analysis of major financial-economic activity indicators of the leading pharmacies networks in Ukraine showed that they develop in correspondence with their capacity and development trends at the market of pharmaceuticals in Ukraine. The analysis also showed that most of networks under research have high density of internal connections, maximized centralization level, homogenous structure, and high links mobility. We can observe the tendency towards the increase of trade outlets in the networks and insufficient activity of pharmacies networks in terms of participation in joint innovative projects. The express-estimation of the functioning efficiency of six pharmacies networks, which are the leaders of national market by the number of facilities and volumes of sales, established that the company Apteka-Mahnolia (“Apteka nyzkyh tsin”) has received the strongest synergy effect by the profitability and number of newly created trade outlets. The network of pharmacies “Podorozhnyk” has the strongest synergy effect by the proceeds in the pharmacy network. The abovementioned companies use the progressive management methods that promote the efficiency of their activity. The paper outlines the competitive advantages of entrepreneurship networks development, which shall contribute to activation of interregional economic links, and emphasizes the flaws of the network form of business organization.

Predictive Model for Successful Product Mix in Trade Outlets using Genetic Algorithm and Association Rule Mining

Predictive Model for Successful Product Mix in Trade Outlets using Genetic Algorithm and Association Rule Mining

Assessment of milk consumer preferences

PurposeThe purpose of this paper is to report a survey in random-selected supermarkets in Italy in order to identify the attitudes and perceptions of consumers toward milk and in particular toward donkey milk.Design/methodology/approachThe analysis was conducted through Google Forms platform of docs.google interviews with a sample of 705 consumers who were given a questionnaire to collect information about their economic status and their attitudes toward milk and special milk consumption.FindingsThe results were analyzed in order to identify the socio-economic and behavioral characteristics of homogeneous groups of consumers. They consume milk mainly because it is not expensive and it is possible to easily buy it in the supermarket. They consume special milk mainly because of food allergies or intolerances. They would like to buy special milk at large-scale retail trade outlets; they underline difficulties in finding and purchasing it. They think that the price of special milk is very high.Originality/valueThe results showed that those who occasionally consume special milk choose it because it is more nourishing or for health reasons; there is also a significant association between the judgment on prices of special milk and the frequency of purchase. The estimation of a generalized linear model allowed to highlight that only age and the presence of health problems/intolerances are significant predictors of special milk consumption.

Microbiological and Physicochemical Qualities of Selected Commercially Produced Poultry Feeds Sold In Umudike, Abia State, Nigeria

Four different commercial poultry feeds namely, Amo, Vital, Top and Animal care poultry feed brands, each consisting of starter, grower, layer and finisher categories respectively, obtained from their trade outlets in Umudike, Nigeria were examined for their microbiological and physicochemical qualities using standard microbiological and analytical methods. The fungal count was highest in Vital layer feed with 9.6 × 105 cfu/g, while the least count of 3.0 × 104 cfu/g was recorded in Animal care grower feed. Bacterial count was highest in Amo starter (2.70 × 107 cfu/g) and least in Amo layer (2.0 × 106 cfu/g). A total of twelve microorganisms were isolated. Fungal isolates include Aspergillus niger, Aspergillus flavus, Fusarium spp, Penicillium spp and Rhizopus spp with Aspergillus flavus having the highest percentage occurrence of 25.4%. Bacterial isolates include Staphylococcus aureus, Escherichia coli, Salmonella spp, Pseudomonas spp, Klebsiella spp, Streptococcus spp, and Listeria spp with Staphylococcus aureus having the highest percentage occurrence of 19.9%. Physicochemical analyses revealed the presence of moisture, ash, carbohydrate, crude fibre, crude fat and protein contents. The presence of microorganisms in poultry feeds could pose a threat to the poultry birds and humans, therefore the need for constant assessment of the safe quality of these feeds.

Trade between Kashmir and Central Asia via Traditional Corridors of Ladakh

<p>Kashmir valley with great geo-strategic significance, was an economic hub, connecting Indian sub-continent with Central Asia and rest of the world, since ancient times. However, this exchanging center lost it relevance with the Partition of Indian sub-continent in 1947, ‘Greater Jammu & Kashmir’ was divided into Azad Jammu Kashmir administered by Pakistan and Jammu and Kashmir Administered by India and the State moved from main to margin as all the routes were closed for trade and traffic including Zojila Pass. Indian Administer Kashmir (J&K) became wholly and solely dependent on Jawahar Tunnel for import and export. The people of J&K still remain behind curtain for number of days due to climatic hazards, communal and political tension, in the age of globalization, modernization and regional integration. The author attempted to put forth historical significance and arguments for reviving traditional corridors via Ladakh on sound basis rather than making revival of ancient trade outlets subservient to peace and drug mafia. </p>

A Study of the Factors Impacting Choice of Shopping Formats and Specific Stores in Respect of Specified Consumer Durables in Noida.

This study seeks to determine whether product categories impact the shopper’s choice when choosing a particular shopping format and what factors impact the choice of a specific store in the purchase of a consumer durable. The results of the study marginally differing responses for home appliances and electronic goods in the purchase consumer durables Multi brand outlets are more preferred for home appliances and company showrooms for electronic goods. Modern Trade Outlets come third in the list for both. The study also shows that convenience in outlet location and convenient hours of working play a major role in choosing a particular store. Price sensitivity is present in shoppers and varieties of brands stocked also help determining the choice of the specific store. Further study is advised especially to consider factors which impact the shopper’s choice pre-store and in-store as well, and whether income plays a determining role in the decision making as regards the same.

Energy security in the news: North/South perspectives

Analysis of newspaper reporting on the topic of energy security in eight countries – four from the global North (France, Germany, the UK, and the United States) and four from the global South (China, India, Brazil, and South Africa) – produces no support for the thesis that news is disseminated from core countries to the periphery and semi-periphery. There is an important difference between China and the other three fast-developing countries and a highly asymmetric flow of news not aligned to old core-periphery boundaries. In general, energy security is mainly covered in trade and business outlets and less in newspapers with mass circulation, indicating that the topic is still an elite concern. In some instances, attention has surged at the same time in different countries. But very few of these instances show a homogenous coverage across countries. Despite increasingly globalised media, news is created and consumed at a national level.

The private label realities and the marketing strategy adopted by the organized retail chains in the state of Kerala.

The private label, the master piece of modern trade outlets is fast changing the future of retail industry in India. The private label plays an important role in the over role profitability of a store. The private labels were considered to be inferior to national brands at the initial stages. At present that notion that has been changed to a certain extent and the private brands are considered to be par with national brands in terms of quality and price. The private labels have well established in developed and emerging economies. The private labels are popular in personal care, home care, processed food, groceries and consumer durables. The present research carried out at the selected retail chains in Kerala such as More, Spencer and Reliance Fresh finds that, the marketing strategy can change the over role scenario of private label. KeywordsMarketing strategy, MTOs, national brands, private label, Retail.

Distribution channels for New Zealand outbound tourism

AbstractThis paper examines outbound travel distribution channels from a national market perspective exploring the case of New Zealand. In particular, the paper analyses the structure of the industry, intermediary patterns of sourcing, distributing and promoting as well as trends and challenges. Consistent with global trends, consolidation and vertical integration are pronounced structural features, and technological change along with evolving customer preferences and travel patterns have fostered increased multichannel distribution with online channels complementing traditional trade outlets. Copyright © 2008 John Wiley & Sons, Ltd.

Comment

We wondered how long it would be before a call would go out to ban asbestos in paint coatings — not that we are aware of asbestos being used in any formulations over the past few years. Now, proposals have been made not only to ban retail sales of decorative paint finishes which contain asbestos but also sales through trade outlets, says Rachel Waterhouse, chairman of the Consumers' Association.

The tropical cyclone threat to the Queensland Gold Coast

The Queensland Gold Coast has been Australia's premier holiday resort for more than 20 years, and has had increasing attraction as a retirement area for people from elsewhere in Australia. A mixture of canal estates, beach-front residences, retail trade outlets and high-rise apartment and hotel buildings extends onto the fore-dune. Tropical cyclones approaching the area have caused widespread damage to public and private property, and a recent analysis has pointed to the Gold Coast as one of the areas potentially vulnerable to the effects of super tropical cyclones. The nature and extent of hazard awareness and of public and private loss mitigation measures and their overall effectiveness are critical, if property damage and threats to life and the local economy are to be kept to a minimum. Surveys of hazard awareness of Gold Coast residents and of their approaches to loss mitigation and adjustment indicate a low level of preparedness despite past tropical cyclones, and point to the need for better public education.

The Jaga Reconsidered

Joseph Miller has argued that the ‘Jaga’ invasion of Kongo in 1568 was primarily an internal rebellion supported by people from Matamba or from Makoko and the Pool. In this article I suggest that the Jaga were more probably dislocated Kongo or Tio from the lower middle Kwango. They were the ancestors of the seventeenth-century ‘Muyaka’, who raided slaves for the Makoko market. Their invasion of Kongo probably began as slave raiding. It continued as an attempt to break the Makoko king's monopoly of slave trade outlets by gaining direct access to the European traders. The invaders succeeded in temporarily overthrowing Kongo for two reasons. Firstly, Kongo was generally ill adapted to withstand sudden invasion. Secondly, the Kongo ruling elite was divided while undergoing radical political and social change. The restoration of Kongo by Portuguese forces had two important consequences. Firstly, it confirmed and advanced the changes in the ruling elite which had begun in the early sixteenth century; it thereby laid the foundation for a monopoly of the throne by a slave-based patrilineal royal segment descended from Afonso I. Secondly, the restoration facilitated the development of a new cloth-trade route from Okango through São Salvador to Luanda which compensated the mani Kongo for his loss of coastal monopoly on slave exports. This new trade enabled Kongo to suvive economically and politically into the later seventeenth century.

Pressures and Barriers in Future Migration

IN A world nominally committed by the United Nations to a more nearly equal distribution of resources relative to population, one might expect numerous proposals for the migration of people to areas of greater opportunity. While it is doubtless true that population pressure is now discredited as a basis for demands for Lebensraum, colonies, or trade outlets, it is nevertheless recognized that inequalities in the distribution of resources and economic opportunity must be reduced if there is to be a lasting solution of the world's economic and political problems. To use the current phrase, it is generally realized that poverty anywhere constitutes a danger to prosperity everywhere. As yet, however, there are few serious proposals that the indicated redistribution be effected even in part through international migration. The Atlantic Charter, for example, in speaking of access to raw materials, was apparently directed more toward free trade than free migration. Consistent with this is the action of recent international conversations and agreements in proposing ways and means for promoting the international movement of capital, manufactures, and raw materials, but not the international movement of people. Even the International Labor Organization at its recent Philadelphia meeting gave only passing attention to the migration of labor, choosing to look in other directions for means to accomplish its economic and social objectives. OUTLOOK FOR MIGRATION