Abstract Cattle artificial insemination (AI) organizations are adapting quickly to changes within the beef industry domestically and abroad. Specifically, the increasing utilization of beef bulls, predominately Angus, in dairy herds to create terminal crossbred calves for beef underlies the majority of the changes and challenges. The procurement, management, and collection of beef sires on a commercial scale has become commonplace for AI organizations, and the subsequent optimization of beef sire housing, nutritional requirements, behavior surrounding semen collection, semen production ability, semen quality, and fertility is being examined. At one large AI organization, Angus sires are proving capable of producing as much semen as their dairy counterparts while being collected year-round to meet market demand. However, the percentage of collections that qualify for sale is ≤80% in beef bulls compared to >90% in Holstein bulls based on acceptable semen quality as determined by post-thaw computer-assisted motility analyses, flow cytometric viability assays, and visual sperm morphological assessment (Select Sires, Inc., unpublished). Large numbers of inseminations using beef sires, combined with reliable data recording on dairies, is allowing for precision management tools and sire fertility estimates to be generated. For example, the Council on Dairy Cattle Breeding (CDCB) recently applied the Sire Conception Rate (SCR) evaluation’s statistical model to Angus bulls used to inseminate Holstein cows and reported similar conception rates to Holstein sires used to inseminate Holstein cows (33.8% versus 34.3%, respectively). AI organizations have also begun to implement research, create products, and establish new supply chains to proactively account for dairy farms supplying crossbred or purebred (via embryo transfer) beef animals to calf ranches, feed yards, and packer networks. Examples include purebred commercial beef embryo sales, research on rearing crossbred beef calves, generating novel value-based (grid pricing) markets for crossbred calves, and facilitating traceability programs for packers.