ABSTRACT This article focuses on the role of place in shaping the (im)mobility aspirations of young people in coastal towns. In the Global North, youth mobility has become a normalised part of the journey to higher education and ‘cosmopolitan’ adulthood. However, we argue that this is only part of the story for young people in coastal towns in England. Many of these coastal towns now face persistent socio-economic and infrastructural challenges. Against this backdrop, many coastal youth feel that they are marginalised within their towns, and that the town itself is on the margins - culturally, economically, and geographically. This sense of marginality simultaneously propels youth out-migration and stigmatises those that stay behind. The stigma associated with staying overlooks the fact that some young people do not aspire to be mobile, preferring instead to stay because of their familial, social, and place-based attachments. To make this argument, we draw on qualitative data we co-produced with young people in two coastal towns in North East Lincolnshire. In these data we identified three types of mobility narratives (Movers, Returners and Stayers) that help us to contribute to the existing literature on youth (im)mobility aspirations and place-based sociology of youth.