The town of Hyde Park, New York is birth place of Franklin Delano Roosevelt and currently houses Presidential library and museum in honour of 32nd President of United States. In an effort to honour past President and to stimulate tourism, there has recently been discussion about changing official town seal, a combination of family crests of two founding families of Hyde Park, Roosevelts and Stoutenbourghs. The ornate design includes roses topped with head and neck of two geese facing one another (figure 1). There is now a proposal that a silhouette of Franklin Delano Roosevelt replace official town seal. This has already been adopted by many departments within Hyde Park over past several years, and silhouette adorns Chamber of Commerce signs welcoming people into Hyde Park. Recently, however, controversy about Roosevelt silhouette has gained national, and even international, attention. The proposed seal is a silhouette of Roosevelt with his well known cigarette and cigarette holder (figure 2)?the very thing that contributed to his early demise at age of 63 (see below). Does use of such an image perpetuate social acceptability of smoking and even promote cigarette use? Would Hyde Park's endorsement of image as its official town seal offer perception that town officially endorses cigarettes? According to Hyde Park chamber of commerce, FDR silhouette was created by a local artist and has been welcoming people to town since 1960s. Over time it has grown in popularity and is currently used unofficially throughout town. The silhouette can be found at chamber of commerce office; on stationery of chamber, town board, and town legal department; and on Roosevelt Fire Company trucks and highway department trucks. A simi lar figure can be found on sculpture at town high school, nickname of which is the Presidents.