Interest In Tourism Research Articles

Active Response for Sustainable Tourism

As sustainable development has become a new paradigm around the world, interest in sustainable tourism is also increasing in the tourism sector. Despite the visualization of sustainable tourism development projects, there is criticism that there is a lack of sustainable tourism development cases that are distinctly differentiated from existing tourism development and are not linked to environmental damage or regional revitalization. Major sustainability in sustainable tourism can be seen as ‘environmental sustainability, socio-cultural sustainability, and economic sustainability’. The author talks about the fact that elements do not exist individually but are interconnected to interact and influence, and introduces the ‘normative theory’ as a supporting theory. Based on the normative theory, the author proposes four things in this article: Environmental Improvement Measures for Ecotourism Destinations, Environmental Management Mileage System for Local Residents, Environmental Management Responsibility System for Tourism Businesses and Promoting International Standards through Environmental Education. In achieving sustainable tourism development, it is imperative to not only refine development methodologies but also establish robust implementation systems. Stakeholders must operate within the ecological limits prescribed by environmental capacity, ensuring a harmonious balance between tourism growth and environmental preservation.

Experiential marketing and purchase intention of ecotourism experiences - Z-Generation case

Consumers are more willing to invest in experiences with relaxation and stress reduction. Tourism, a pivotal driver of the economy, and its associated activities hold significant potential for experiential marketing. It is particularly evident in the growing interest of tourists in natural settings and experiences related to nature, fostering an environment conducive to the expansion of ecotourism. Consequently, an exploratory study was conducted with the following research question: How does experiential marketing relate to consumer satisfaction, loyalty, word-of-mouth, and intention to purchase ecotourism experiences, explicitly focusing on Generation Z? - The results indicate positive correlations between experiential marketing and satisfaction constructs, consequently establishing a link between satisfaction, loyalty, word-of-mouth promotion, and purchase intention. Thus, the findings provide valuable insights into the behaviors of ecotourism consumers and how experiential marketing can facilitate the development of more effective marketing strategies to enhance tourist satisfaction.

VIRTUAL REALITY-BASED DIGITAL MARKETING DEVELOPMENT TRAINING FOR THE TOURISM AWARENESS GROUP OF TROWULAN TOURISM VILLAGE, MOJOKERTO REGENCY

The COVID-19 pandemic has had a profound impact on the tourism industry since its emergence in late 2019. Visitor restrictions have led to a significant decline in activity across various sub-sectors of tourism, and prospective travelers have experienced burnout due to isolation. In such a situation, the digital industry has emerged as a rapid and interim solution. One intriguing digital technology that has garnered attention is Virtual Reality (VR). These efforts have been undertaken to ensure the sustainability of tourism destinations, and VR technology has piqued the interest of potential tourists. Despite its effective role in virtual promotion and learning, particularly for cultural heritage and archaeological sites like the Trowulan Site, stakeholders need to be supported through education on immersive technologies such as VR and their utilization in tourism and education, especially in the field of history. The adoption of VR technology in tourism destinations has experienced significant growth, but issues have arisen due to the lack of Human Resources (HR) related to VR Tourism content creation. As a result, the presentation of VR Tourism experiences has been delayed in terms of content updates, which can have a detrimental impact on the image of the tourism destination, potentially undermining its full potential. Awareness of this issue has been recognized by the Tourism Awareness Group (Pokdarwis) Ladewa, a stakeholder involved in the management of tourism destinations and travel packages in the Trowulan region. To address this issue, a proposed solution involves training related to VR Tourism and Social Media Content Creation as part of the digital marketing strategy for the tourism destination. This training will primarily focus on tourism themes with a sub-theme of enhancing the capacity of the Tourism Awareness Group (POKDARWIS) LADEWA.

Pengaruh Media Sosial Instagram dan Atraksi Wisata terhadap Keputusan Berkunjung Wisatawan ke Wisata Puncak Pinus Becici, Yogyakarta

Social media is one of the promotional tools that influence tourists' visiting decisions. Through social media, especially Instagram, tourists can easily access the official accounts of the tourist attractions they are going to. Tourist decisions can be influenced by several factors, namely tourist attractions, ease of accessibility and also reviews from other visitors. This research focuses on the influence of Instagram social media and tourist attractions on tourist interest in visiting. This study will try to find out how the influence of the two independent variables on the dependent variable. The research method in this study is quantitative research with sampling using probability sampling techniques. This research was conducted at Becici Pine Peak, Yogyakarta, by distributing questionnaires to visitors who came. From the results of distributing questionnaires, it was found that the majority of visitors came from within the Yogyakarta area and had an average age of 20 to 30 years. The results showed a significant influence between the 2 independent variables (X1) and (X2) with the dependent variable (Y). The presence of social media such as Instagram makes it easier for tourists to make decisions before visiting Becici Pine Peak, Yogyakarta.

Revealing the Charm of Exploring Tourism Destinations That Are Going Viral Lately

This research aims to reveal the phenomenon of the charm of tourism destination exploration which has become viral in the recent period. By analyzing social media trends, traveler reviews and recent news developments, this research explores the factors that have led to the rapid popularity of certain tourism destinations. Through a qualitative approach, data is analyzed to understand how extensive exposure on social media and intense promotions influence tourist interest and visits. The results show that visual factors, cultural uniqueness, and influencer recommendations play a big role in building public interest in viral tourist destinations. The implications of these findings can help in tourism marketing strategies to increase the attractiveness and popularity of tourist destinations in the future.

Significance of biocultural heritage, cultural landscape and islandness for responsible tourism: a Knoydart case study

The COVID-19 pandemic, environmental crisis and increasing growth in tourism prompted interest in more responsible tourism. So called responsible tourism (RT) entails diverse ingredients and an aim of this research is to understand if residents of community owned nature-rich land believe they have responsibility to share with visitors, or if their focus is shifting toward prioritising environmental conservation and or personal wellbeing. In this case study a unique perception of RT emerges in Knoydart Scotland, born from a pronounced awareness of biocultural heritage and a self-directed understanding of landscape as cultural. A distinctive feature in this case study is an expression of abundant generosity evolving from participants’ embodied understanding of the integration of culture and nature. This commitment to a cultural landscape is particularly noteworthy since it is set within a location presented to tourists as ‘wilderness’. Findings suggest that it is meaningful to explore historically evolved cultural understandings of ‘islandness’ and biocultural heritage, before promoting exogenous RT strategies. This research revitalizes frequently discredited notions about what responsible and sustainable tourism involve, as well as offering a rare example of the impacts of ‘islandness’ within a mainland setting.

The influence of branding on tourist interest in Petengoran Mangrove Ecotourism

Products in the form of services, such as ecotourism, rarely create branding for their business. As branding is important to increase tourist interest to visit, this research aims to identify the branding activities carried out by the manager and analyse the branding of Petengoran Mangrove Ecotourism in relation to the interest of tourists visiting. Data collection was through interviews with two key informants and questionnaires distributed to 80 tourists from December 2022-January 2023. The analytical methods used were descriptive qualitative and Structural Equation Modeling with the Partial Least Square methods. Based on research, the ecotourism manager created the brand using a logo and social media to disseminate information about Petengoran Mangrove Ecotourism. The three variables used to explain branding in this study, namely brand personality, brand positioning, and brand relationship, show a positive and significant effect on tourist interests. However, several indicators included in the three variables, such as sincerity, excitement, competence, sophistication in brand personality variables, uniqueness in brand positioning, and commitment in brand relationship, have no effect and must be improved to increase tourist interest in Petengoran Mangrove Ecotourism.

Contested Heritage(s) – The Case(s) of the Battle of Blood River (December 16th, 1838), Dundee and Nquthu, South Africa

Battlefield tourism is a well-established niche in cultural and heritage tourism the world over. This paper explores the contested nature of a specific battlefield in KwaZulu-Natal, South Africa, where two separate museums exist to memorialise the same event, but from two perspectives. The Battle of Blood River (December 16th, 1838) remains a contested event in history books, portrayed from Afrikaner and AmaZulu points of view at the Blood River Heritage Site and Ncome Museum, respectively. People interested in visiting battlefields are slowly dying out, and if South Africa wants to take advantage of growing Battlefield Tourism in the future for surviving generations of those involved in these battles, a new approach will be necessary to sustain and develop this niche of cultural and heritage tourism in the country. This paper uses netnography to analyse the internet footprint of this historical event through the museums’ websites. The paper argues that a more balanced and two-sided perspective should be given at both museums to grow and develop the interest in battlefield tourism across South Africa and encourage mutual visitorship to both museums on the same battlefield site.

Pengaruh atraksi, aksesibilitas dan amenitas terhadap minat kunjungan wisatawan ke kawasan ekonomi khusus (KEK) pariwisata Tanjung Lesung Banten

This research aims to determine the interest of tourists in visiting the particular economic area in the Tanjung Lesung Banten Tourism area. By being designated as a particular economic group, tourist interest should increase along with improvements in facilities and infrastructure in Banten. This research uses a quantitative approach with survey methods. The sample of respondents was 85, with processed data from 73 respondents who had visited Tanjung Lesung Beach Resort and Tanjung Lesung Beach Club, selected using a purposive sampling technique. Data analysis was carried out in stages using validity and reliability tests. The data was transformed using the MSI method into interval data and then analyzed using Multiple Regression Analysis. The results show that attractions have the highest and most significant value on tourist interest in visiting Tanjung Lesung. On the other hand, accessibility and amenities individually do not significantly affect tourists' interest in visiting.

Development of Halal Tourism in the World and in Turkey: SWOT Analysis of Antalya Province

The main purpose of the study is to evaluate the development of halal tourism in the world and Turkey. The sub-purpose of the research is to investigate the current halal tourism potential of Antalya province and to evaluate it using swot (strengths, weaknesses, opportunities, and threats) analysis. The study is important in terms of determining the factors affecting the development of halal tourism through swot analysis in the context of the opinions of academics and managers who are associated with tourism and identifying the factors that must be considered in developing new strategies and making decisions related to halal tourism. The sample consists of the managers of 11 hotels that provide services in compliance with the "Halal Concept" and the academics who work at tourism faculties of universities in Antalya. The data were collected through a questionnaire administered to a total of 125 people, including 74 managers and 51 academics. SPSS and SAS version 9.4 were used for the statistical analysis of the data obtained in the study. According to the findings, opportunities affecting the development of halal tourism in Antalya can be listed as the state’s increasing interest in halal tourism and inclusion of halal tourism in the 2023 strategy, tourists’ easy access to halal certified products, Turkey’s being a Muslim country and Muslims’ preference for Turkey for their vacation with the increasing Islamophobia in the West, qualified and experienced employees and managers in the field of tourism; the strengths can be listed as socio-cultural-geographical proximity to Islamic countries, Antalya’s developed transportation infrastructure, and Antalya’s brand value, and its being a well-known and reliable destination. The threats include the increased interest of non-Muslim countries in this field as well as Muslim destinations, insufficient number of halal concept hotels in the city, and the likelihood of the Russian and German markets being affected by Muslim tourists; weaknesses can be addressed as the lack of direct flights from Arab countries to Antalya in winter, the lack of investors investing in halal tourism, and the lack of education on halal tourism in universities and vocational schools.

Storytelling as a Strategy to Attract Tourists Visiting the Sunan Kalijaga’s Penjamasan Pusaka Tourist Attraction

The Sunan Kalijaga’s penjamasan pusaka tourist attraction has been included in the calendar of events of Demak Tourism Service since 1976. However, tourists visiting to this tourist attraction of penjamasan pusaka have not increased significantly. This research aims to analyze the causes of the minimal number of tourists coming to this penjamasan pusaka tourist attraction. This research method uses a phenomenological approach which is used to explore detailed data on informants. The results of the research show that the dissemination of information related to Sunan Kalijaga’s penjamasan pusaka tourism attraction only relies on posters and banners so this is not effective in attracting tourist interest. Therefore, it needs an alternative step by using storytelling about the religious meaning of penjamasan pusaka. Finally, it is hoped that this storytelling will increase tourist visits so that it not only preserves this tourist attraction, but also the prosperity of the people in the destination.

Development of rice field and mangrove tourism center for conservation and edu-ecotourism in Bukit Terap Village

The design stems from the insufficient public attention towards the tourism potential in Bukit Terap village, resulting in minimal tourist interest in visiting the area. To bolster the community's economy, there's a need to conserve natural resources, which is expected to enhance the tourism sector. The objective of this initiative is to offer alternative solutions by developing rice field and mangrove concepts for natural resource conservation and edu-ecotourism, tailored to the geographical landscape of Bukit Terap village. This involves activities such as conceptual design and raising awareness about the importance of conserving natural resources as a tourist attraction. As a result, a master plan for ecotourism development in Bukit Terap Village has been formulated and agreed upon by the community.

Determinants of Halal Tourism Intention in Jabodetabek Indonesia

The purpose of this study is to analyze how the influence of psychographic, socio-demographic, and geographical segmentation on public interest in halal tourism and to analyze the role of the government in the development of halal tourism. This study uses the method of Structural Equation Model (SEM) analysis and qualitative descriptive analysis methods. The data from this study were obtained from primary data (questionnaires) and secondary data (books, journals). The questionnaires were distributed online in the Jabodetabek area. The results obtained in this paper are from 3 variables of tourist characteristics in halal tourism, there is 1 variable that is considered to not affect the wishes of tourists in halal tourism. From psychographic, socio-demographic, and geographic variables, the variable that does not affect the desire of tourists to travel halal is psychographic. Meanwhile, several government's strategies in developing halal tourism are: Making regulations that can simplify and lighten the management of halal certification; Marketing 10 halal tourism destinations to foreign tourists; Conducting guidance for community economic empowerment that supports the operation of the halal tourism sector in Indonesia; and Good management of the halal tourism sector and good corporate governance.

Современные тенденции и пути развития внутреннего туризма России в условиях санкций

The article presents an in-depth analysis of current trends in the sphere of domestic tourism in Russia, empha-sizing the consequences of international sanctions and the COVID-19 pandemic. The research aims to identify and assess the impact of these factors on the dynamics of the tourism industry, as well as to develop and test new strategies for its support and development. Utilizing a combination of methods, including statistical data analysis, surveys of tourism operators, and expert interviews, the author thoroughly examines the reduction of international tourist flows and revenues, changes in the travel patterns of Russian citizens and foreign touris ts. The main findings highlight a significant rise in interest in domestic tourism as an adaptive response to the current challenges, strengthening of the tourism infrastructure, and development of key regions in ac-cordance with the tourism development strategy until 2035. The presented analysis emphasizes the need for targeted strategies to stimulate domestic tourism and ensure the sustainable development of the industry in the face of new economic and social realities.

Analysis of the Kemata Air Senjoyo Tourism Area Development Strategy for Tourist Interest

The ecotourism potential in Senjoyo Village, Salatiga, lies in its beautiful natural landscapes and enjoyable water activities, supported by adequate infrastructure and facilities. Accessibility to Senjoyo Salatiga is convenient, with a friendly local community. The ecotourism management strategy in Senjoyo Salatiga focuses on maximizing promotion, improving road access, enhancing and supplementing ecotourism activity facilities, fostering the local community as ecotourism guides, and implementing training on tourism awareness and the importance of preserving the ecotourism site in Senjoyo Salatiga.

Pengaruh Halal Atribut dan Citra Destinasi Wisata terhadap Niat Berkunjung Kembali di Kota Padang Panjang

This research was motivated by the researcher's observations regarding intention to return to the Padang Panjang City tourist destination. Where there is a lack of tourist interest in visiting the Padang Panjang City tourist destination again. This research aims to analyze the impact of halal attributes and image of tourist destinations on intention to return to Padang Panjang City. This study has a quantitative descriptive design, with a sample size of 399 respondents determined by applying the Slovin formula and a purposive sampling strategy. A Likert scale questionnaire that has undergone validity and reliability testing is the method used in this study to collect data. Using the SPSS version 26 computation tool, the obtained data was subjected to multiple linear regression analysis. Based on the analysis's findings, inferences may be made about the halal attribute variable (X1) using the t test results, which show a significant influence of halal attributes on intention to return at a significant level of 0.000<0.05. Concurrently, halal attributes (X1) and tourist destination image (X2) have a substantial impact on intention to visit again, according to the findings of the t test for the variable tourist destination image (X2), which has a significant level of 0.007<0.05. The intention to return (Y) variable is influenced by the halal attribute (X1) and tourist destination image (X2) variables by 17.3% and other variables by 82.7%, respectively.

THE MEDIATING EFFECTS OF BRAND LOVE ON REVISIT INTEREST A META ANALYSIS

Research on Brand Love has an important influence on interest in returning visits, and reveals various benefits for tourist attraction managers. This study aims to collect empirical evidence about the effectiveness of Brand Love in attracting tourists. A meta-analysis method, with calculated the effect size 33 publications from the results of the study between 2019-2023. The results show that Brand Love mediation in attracting tourists has a positive and high influence on return visits to a tourist attraction. Based on the analysis of mediator variables related to instructional characteristics, there were significant differences in the variables of the type of visit, the characteristics of tourists, and the type of Brand Love. However, moderator variables related to methodological characteristics did not have a significant moderating influence on revisiting interest. This research contributes to marketing management, in winning the interest of tourists to revisit a tourist spot through the role of brand love.

Halal and Islamic tourism: science mapping of present and future trends

Purpose This study aims to provide a comprehensive and systematic review of halal tourism structure using bibliometric analysis. Halal tourism interest has increased due to the high demand for tourism products adhering to Shariah law. Furthermore, the vast Muslim population has increased the demand for halal tourism products and destination factors in this niche tourism segment. Design/methodology/approach A network visualization through bibliographic coupling and co-word analysis, this review presents a science mapping analysis to reveal the knowledge structure of emerging and future trends in halal tourism. Findings The current and emerging trends demonstrate three themes: the fundamentals of halal tourism, communication via word of mouth in halal tourism and Muslim tourist satisfaction and loyalty. At the same time, the co-word analysis presents the four themes primarily associated with halal tourism challenges: tourist satisfaction, service quality and Muslim travellers’ attraction. Research limitations/implications The findings serve as crucial implications, contributing to halal and general tourism theory and application. Originality/value This review serves as crucial fundamental knowledge for future studies in halal tourism and its relevant themes for further development in tourism management. The most significant emerging theme in halal tourism is the intervention needed to increase Muslim tourist satisfaction and loyalty through halal-friendly service, customer-service quality, foods and beverages, facilities and privacy. The co-word analysis suggests increasing tourists’ engagement in halal tourism by invigorating the religiosity domain among tourists, improving service quality and perceived value and discovering new Muslim-friendly attractions. The most crucial finding from this study is to ensure that halal and Muslim-friendly tourism are at the same level, to the extent of better service according to Islamic practice. This approach would elevate the value and status of halal tourism as a trending product in Muslim and non-Muslim markets.

The attractiveness of rural tourism as special interest tourism: Case study on natural attractions in Bogor District

Tourism has become an activity of the needs of society in general, Tourism has become the main necessity of human life so that many tourists want to take a vacation to tourist attractions that they are interested in. There is a gap/problem that can be seen from this phenomenon, namely along with the development of tourism there is a problem called mass-tourism. Mass tourism occurs due to activities focused only on the most popular tourist attractions. This research was conducted to determine the potential for special interest tourism activities in Bogor Regency to minimize potential of mass tourism. The research method used qualitative methods with a case study approach. Data collection carried out is literature review, in-depth interviews, survey, and documentation. The interview data collected was analysed using triangulation techniques. Bogor Regency has a geographical type that falls into the category of rural tourism, which is dominated by highlands and many natural attractions have 20 attractions in the particular interest tourism category. Unique interest tourism attractions such as nature trekking, camping, mountain hiking, forest exploration, tourist / traditional villages, and agro-tourism. Tourists are interested in visiting special interest tourism objects with the highest percentage of 85.7%. The uniqueness and Novelty of this research is done to find out special interest tourism attractions in Bogor regency. The topic of previous research that is used as a reference in this research is tourism potential and tourism development strategies in Bogor regency.

Factors that Influence Tourist Interest in Kolaka Regency Culinary Tourism Destinations

This research aims to identify the factors that play a role in influencing tourists' interest in culinary destinations in Kolaka Regency. Research This apply system or approach quantitative. Technique collection data use interview (interview), documentation, observation and questionnaire i(questionnaire). There Were a total of 93 visitors who were sampled in this research, who were part of the tourists visiting culinary destinations in Kolaka Regency who were involved in this research. After that, the information collected was analyzed using the multiple linear regression analysis method. From the results of this research, it is concluded that individually, product and service variables have a significant influence on tourists' interest in culinary destinations in Kolaka Regency. Additionally, simultaneous testingF shows that together these variables significantly influence tourists' interest in culinary tourism in Kolaka