Tourism Image Research Articles

Key Factors Influencing Tourist's Destination Image: A Perspective From International Tourists in Jordan

Objectives: This paper highlights the significant role of key factors in the formation of tourist destination image. From the perspective of international tourists who represent the major target market in Jordan, this study explores the potential influence of destination image on their travel intention and repeat visitation. Understanding factors that motivate tourists to travel to a specific destination can lead to predicting their future decisions. Methods: This study adopts a quantitative approach based on the analysis of selected items of questionnaire responses collected from 180 international tourists who visited Jordan post-COVID-19 pandemic. Results: Findings reveal that the destination image of international tourists is significantly affected by internal and external factors. Perception of tourist attractions, travel experience, interaction with the local community, and feeling of safety and security are crucial in enhancing the image of international tourist destinations. Conclusions: Tourism planners, policymakers, and stakeholders can benefit from the results by using the positive image of Jordan tourism to apply a suitable marketing strategy, investing in security and safety, and preserving the country's tradition of hospitality. That, in return, will allow tourist destinations to provide a unique experience for visitors, contributing to the growth and development of the economy.

When Guests Become Hosts: The Boomerang Effect of Tourists’ Negative Behaviors on Their Country of Origin

Tourists are commonly regarded as ambassadors shaping their country’s image in international tourism. However, the role of the boomerang effect for outbound tourists on their country of origin is often overlooked in theory and practice. Through four studies, this groundbreaking research explores the boomerang effect of tourists’ negative behaviors on their home countries, encompassing the impact on tourism imports and subsequent spillover effects on manufacturing product exports. The findings reveal that tourists’ negative behaviors not only diminish the willingness of destination residents to visit the tourist-originating country by influencing perceived warmth and psychological distance but also decrease their intention to purchase manufactured products from the country of origin by amplifying psychological distance. Importantly, the moderating effect of product added value in spillover effects is highlighted. These conclusions expand the influence of tourists’ negative behaviors and innovatively bridge theoretical perspectives between the tourism and manufacturing industries on the reverse country-of-origin effects.

EXPLORING THE INFLUENCE OF SOCIAL MEDIA FIGURES ON DESTINATION IMAGE AND PURCHASE INTENTIONS IN THE TOURISM SECTOR

The rise of social media has revolutionized tourism marketing, making influencers and social media figures key players in shaping travelers' perceptions of destinations. Platforms such as Instagram, YouTube, and TikTok have enabled influencers to act as digital ambassadors, promoting travel locations through curated, visually appealing content. This paper explores the influence of social media figures on shaping destination image and purchase intentions in the tourism sector, drawing on case studies from Iceland, Japan, Switzerland, and Qatar. It also examines the potential for Uzbekistan to enhance its tourism image through influencer marketing, offering insights from successful international strategies.

The contribution of environmental interpretation in nature protection

The interpretation of natural values and the management of visitors in protected areas are related in multiple ways and are an important link in nature protection activities. This paper examines the basic elements of the interpretation and management of visitors in the selected protected areas of the Republic of Croatia. Protected areas are one of the main attributes of the tourist image of Croatia, with significant economic effects in the generated traffic of visitors. However, this can also contribute to the degradation of natural values or, on the other hand, can help protect nature. Due to such challenges, it is necessary to better understand the importance of visitor centres, tourist tours and the way in which codes of ethics are applied in protected areas. In this paper the representation of environmental interpretation techniques and tools in seven protected areas in Croatia were investigated, using information that was obtained mainly through survey research. The basic results indicate that Croatia has made progress in the previous period in the field of interpretation of natural and cultural values in its protected areas. Such progress is not only related to regions where tourism has a mass character and where visits are significant, but has also been made in remote continental parts of the country. Such an approach in the development of protected areas also indicates that these areas are not only massive tourist destinations, but also places for a more complex understanding of the concept of nature protection and sustainable development associated with the use of its potentials.

Research on the tourist destination image of the Huaiyang Canal based on network data

The Huaiyang Canal, a significant section of the Grand Canal, boasts representative tourist attractions. This study analysis of online reviews from Ctrip and Mahive using R language, Gephi, ROST CM, and SPSS has provided insights into tourists’ perceptions of the Huaiyang Canal’s image. Key findings include: (1) Dominant landscape images encompass gardens, canals, and buildings, emphasizing the historical and cultural assets. Both cultural and natural landscapes equally captivate tourists. (2) The canal’s tourism image perception follows a “garden-history-canal” hierarchy with the canal as the central space and history expanding its tourism features. (3) The perceptions can be categorized into historical and cultural landscapes, man-made projects, and attraction perception. Despite varying tourist numbers in Huaian and Yangzhou, scenic spot experiences are similar. The overall perception of tourists is largely positive, but some express concerns about service attitudes and travel time planning.

Strategizing Public Diplomacy For Magnetizing Indonesia Tourism

Background: Indonesia has an executive section implementing public diplomacy, but does not yet have the characteristics of public diplomacy to be carried out, does not yet have a priority goal on the image that will be achieved by public diplomacy. Tourism is one of Indonesia's strong identities, but a strong image of Indonesian tourism has not yet emerged, which should be a priority, Indonesian tourism is not only limited to many tourist attractions, of course. Public diplomacy can be utilized to support the image of tourism, but it will not reach the optimal target, if the country does not know the instruments and characteristics of its public diplomacy. If Indonesia's public diplomacy is not optimized through a grand strategy, there is no certain modeling, then the great potential in Indonesia's public diplomacy instruments, for example diaspora, culture, and tourism itself, will not be optimally utilized Purpose: This research aims to map the characteristics of Indonesian public diplomacy so as to produce public diplomacy modeling that can be applied with potential instruments to be used, especially in supporting Indonesia's tourism image Methods: The method in this research is based on qualitative data. Results: With the conceptual framework of public diplomacy, interview methods and literature studies, this research found that the characteristics of tourism to be developed in Indonesia are quality and sustainable tourism, with supporting instruments of digital components and Indonesian cultural characteristics. Conclusion: A clear and strategic approach to public diplomacy is essential to improving Indonesia's tourism image. By incorporating digital strategies and engaging both the diaspora and international influencers, Indonesia can better showcase its tourism potential on the global stage.

Tourists’ Perceptual Positioning of Brand Equity and Competitive Relationships in Organic Agricultural Tourism

In the face of a highly competitive tourism market, when tourists hold positive brand equity towards a destination, it enhances the destination’s ability to differentiate itself from competitors. This study focuses on the brand equity of organic agricultural tourism, using multidimensional scaling (MDS) to explore the factor structure of brand equity and the perceptual positioning of various tourism destination brands. The research targets tourists engaging in organic agricultural tourism in the Hualien and Taitung regions, with 220 valid questionnaires collected. The research findings indicate the following: 1. Among the 22 brand equity items, “loyalty to organic agricultural tourism”, “awareness of organic agricultural products”, “quality of organic agricultural products”, “environmental sustainability”, “image of healthy tourism”, and “recognition of organic agricultural development” scored the highest. 2. The analysis revealed that the brand equity factors are ranked in the following order: BIHS, BACI, BPQ, BLO, and BAW. 3. Through MDS analysis, the five organic agricultural tourism destinations were categorized into high, medium, and low brand equity groups, illustrating the differentiated competitive relationships among these destinations. The top three factors influencing the brand perceptual maps were BAW, BIHS, and BPQ. The results of this study can serve as a reference for future research on brand equity in organic agricultural tourism and provide a scientific basis for the practical application of shaping brand equity and formulating competitive strategies.

Oferta turystyki kajakowej w województwie podkarpackim. Stan rozwoju oraz ocena odwiedzających

The aim of the article is to identify and assess the possibilities of the Podkarpackie Province in building a product offer for kayak tourism. The analyses presented in the article are based on data from several sources. Among others, the results of the Study on the Tourist Image of the Podkarpackie Province and the Study on Tourist Traffic in the Podkarpackie Province, which were conducted in 2021, were used. In addition, data from the Podkarpackie Regional Tourism Board was obtained. They concerned kayak events organized by this institution in 2021–2022. The estimation of potential relationships between the analyzed variables was carried out using the nonparametric chi-square test of independence (due to the size and distribution of results in the research sample). The analyses and interpretations carried out in the article allow us to state that in the scope of active tourism, water tourism, right after hiking and cycling, is the reason for coming to the Podkarpackie Province. Within the scope of water tourism, kayaking is an important position, especially for one-day visitors and above all in counties with lower tourist traffic intensity. It is a much more accessible form of water tourism than sailing or motorboat sports, both in terms of time, required permissions and qualifications, equipment, and finances. Water tourism, including kayaking, is in some places (e.g. Lake Solina) a significant source (direct and indirect) of income generated, among others, from tourists and organizers. It has a positive impact on socio-economic development and creates a positive image of the region “open to water” on the national and international arena.

Destination image and personality in workation tourism

ABSTRACT Workation represents an emerging and intriguing alternative type of tourism that integrates work and leisure. While it has gained substantial popularity, scholarly research in this field has been relatively constrained, particularly regarding the role of destinations. This study addresses this research gap by investigating the most salient attributes characterising an ‘ideal workation destination’. We present a theoretical model integrating components from the destination image and personality frameworks and employ fuzzy-set qualitative comparative analysis on a sample of 213 individuals. Compared to past work exploring the workation concept, experiences, and workationer characteristics, our research focuses on the attributes of destinations that make them attractive for this emerging tourism trend. The findings categorise workationers based on the destination attributes they prioritise, identifying three main groups: outdoor enthusiasts, extroverts, and hipsters. Understanding workationers’ diverse preferences regarding destination attributes enables tourism providers and destination management organisations in remote and undiscovered destinations to tailor their offerings and attract tourism flows seeking unique work-leisure experiences. This approach can support the revitalisation of these areas, enhancing their appeal and sustainability.

The Participants

While universities increasingly offer institutional support for academic filmmaking, in the specific case of ethics this support can sometimes become an impediment to creativity. The requirement to follow comprehensive university ethical procedures - which are usually developed with great care and attention to the needs of researchers but with little or no focus on creative practice research - might stymie the artistic practice of filmmakers. My video The Participants: a reflection on the ethics of smartphone filmmaking as research aims to offer a provocation intended to challenge university practitioner-researchers to consider the ethics of their practice, but also, at the same time, a provocation to university ethics protocols and procedures. Specifically, the films seeks to encourage the viewer to reflect on the ways in which filmmaker researchers working in in public places might better consider the ethical issues raised by their practice, especially when subsequently employing (and manipulating) footage of individuals who have not given their consent to be filmed. For The Participants I used an iPhone 11 to capture video images of tourists videoing with their smartphones at Grand Central Station, New York.

A Multimodal Analysis of the Linguistic Landscape of Guilin: City as a World-Class Tourism

The study of language landscape has always been the focus of linguistic research, but there are few studies on the world-class tourism language landscape in minority areas. Guilin has always been one of the hottest world-class tourism destinations, with its unique minority character. From the perspectives of multimodal analysis and tourism language landscape construction, this paper discussed the language landscape characteristics of Longyin Road and East-West Lane scenic spots with different orientations and investigated the local people's attitudes towards multilingual signs. The study found that the majority of signs are monolingual and bilingual, predominantly in Chinese and English. Non-textual elements significantly complemented the linguistic landscape, highlighting the need for accurate and diverse multilingual signage to enhance Guilin's world-class tourism image.

Green infrastructure as a factor of sustainable urban development: current status and prospects

Abstract The article reflects the results of the assessment of the current state and functioning of the green infrastructure of the urban environment. A thorough survey of the territory and a clear functional zoning were carried out. A study of the features of Landscaping and landscaping of urban forests was conducted and a whole range of issues related to the formation of a full-fledged environment for human recreation was identified. The research has established plants that can withstand high temperature conditions and low humidity, high levels of dust and gases in the air of the urban environment, soil compaction, etc. In the course of research, it was revealed that coniferous plants play a large role in the creation of decorative compositions. For a shaded lawn, special types of herbs are used that can do without direct sunlight. Local creators and artists can be involved in the creation of unusual forest art objects. This will create additional interest in visiting and contribute to the dissemination of information about the city and its attractions on social networks, creating an attractive tourist image. The improvement of the city’s forest area will create opportunities for organizing full-fledged recreation for urban residents, and will have a beneficial effect on their psychological and physical condition. Thus, a sufficient number of well-maintained public spaces have a positive effect on the physical and psycho-emotional health of a city dweller, on the effectiveness of his work.

Leveraging historical hospitality in the national parks: Fred Harvey, Mary Colter, and the heritage of the American Southwest

ABSTRACT This conceptual paper examines the Fred Harvey Company, a key entity that helped develop tourism at Southwestern national parks, in particular Grand Canyon National Park and Petrified Forest National Park. The article describes some of the influences of this organization on the image of tourism in the Southwest, from the thematic design of spaces to the commercializing of Native American cultural heritage. After examining these impacts, the contemporary state of interpretation in these national parks is highlighted. Drawing on not only the natural and cultural resources of the region, organizations such as the National Park Service or Xanterra Travel Collection employ the historical hospitality foundations of the sites to create a multi-layered image of the national park as well as connect to tourist identities.

Architectural Heritage Buildings and Tourism Sustainability in Karangasem Bali

Objective: This study aims to explore and understand the interrelationships between cultural tourism and architectural heritage sites through tourist image and perception. These interrelationships must balance community needs, available resources, executive efforts and regional planning while protecting the environment. Theoretical Framework: Historic buildings are considered important elements in cultural heritage, and architecture is further considered to be one of the most important aspects that attract tourists. As a significant part of cultural heritage and tourism resources, architectural heritage is the most important commemorative, secondary architectural buildings and its natural and artificial environments in ancient areas and characteristic villages. Method: This study's method is based on mixed-method research, which is known as triangulation. This approach entailed gathering initial data, conducting interviews and surveys, and creating house maps. Traditional architectural documentation tools, such as drawings, plans, sections, elevations, and photographs, are required in all three process stages. Results and Discussion: Bali has a diversity of forms and varieties of traditional architecture. East Bali, part of the Karangasem kingdom called puri during the Mindle era of Bali, has preserved several unique architectural masterpieces. In this context, architectural heritage is critical in increasing property values. Preserving architectural heritage is considered environmentally friendly for cultural tourism. Research Implications: This study explores to what extent heritage architecture can be utilized as cultural heritage ideally and efficiently. This can be achieved by building sustainable restoration of archaeological and heritage sites to achieve sustainable heritage tourism. Originality/Value: This research utilizes experiments in countries with cultural heritage to obtain lessons, values and concepts that contribute to achieving an efficient program for sustainable tourism development based on the preservation of heritage areas.

Autonomous Bus Transit Simulation In The Bali Tourism Development Corporation (BTDC) Area

The Bali Tourism Development Corporation (BTDC) area is a tourism area located in Nusa Dua, Bali, Indonesia and has now become one of the main tourist destinations in Bali. Adopting autonomous transit bus technology in the BTDC area will show commitment to innovation and a modern image of tourism in Bali, after the Bali Provincial Government showed its seriousness in supporting the use of electric vehicles in tourism areas. The aim of this research is to find out the working steps of the electronic system for simulating an autonomous transit bus and produce a prototype of an autonomous transit bus. The research was carried out using the research and development (R&D) method which focuses on development with the aim of expanding or exploring further a theory or its application with certain developments. The results of the research show that the working steps of the electronic system for simulating an autonomous transit bus prototype are with a control system using the tracking principle of line tracer sensors with a line follower algorithm in passenger bus type mass transportation in tourism/BTDC areas. The autonomous transit bus prototype has been successfully tested by testing motor driver, motor reaction, object detection, and trajectory tracking without experiencing any problems

Pengelolaan Timbunan Sampah Untuk Menjaga Citra Industri Pariwisata Pada Daya Tarik Wisata Di Bali

Bali merupakan salah satu Pulau dengan potensi pariwisata yang telah berkembang pesat hingga saat ini. Kemasyuran pariwisata Pulau Bali sudah terkenal hingga ke seluruh penjuru dunia. Banyak kegiatan sehari-hari masyarakat menjadi suatu daya Tarik wisata bagi wisatawan baik domestic maupun mancanegara. Setiap kegiatan terutama yang menimbulkan daya Tarik wisata tersebut, menghasilkan sampah baik skala rumah tangga maupun skala industri. Sampah yang dihasilkan hampir ditemui disegala sektor kegiatan dengan salah satunya pada industry pariwisata yang saat ini bergerak sangat masih. Meningkatnya timbulan sampah membuat pemerintah bali lewat terbitnya Peraturan Gubernur Bali nomor 97 tahun 2018 tentang pembatasan timbulan sampah plastik sekali pakai yang menunjukkan semakin seriusnya permasalahan sampah. Timbulan sampah terutama pada daya Tarik wisata, berpotensi dapat merubah pandangan wisatawan terhadap citra pariwisata Bali. Penelitian ini menggali gerakan masyarakat baik secara spontan maupun terorganisir seperti pada komunitas RecycleIndonesia maupun kegiatan masyarakat lain yang peduli pada tingginya timbulan sampah. Diharapkan didapatkan kegiatan alternative dalam membantu mengurangi timbulan sampah plastik yang mendukung dari penerapan Peraturan Gubernur Bali nomor 97 tahun 2018. Kegiatan dari komunitas diharapkan dapat menjaga serta memberikan peninggalan positif bagi generasi mendatang.

Sustainable rural development through slow tourism images: A case study of Gaochun International Cittàslow in China

As urbanization rapidly progresses, rural areas are being increasingly recognized as havens for individuals seeking a slower pace of life. Despite the growing interest in slow tourism as a travel modality, there is a lack of rural destinations that have successfully established slow tourism as their primary image. This research focuses on Gaochun International Cittàslow in China, including a mixed-method approach to investigate how rural areas can cultivate a slow tourism image to attract visitors. This paper introduces a new conceptual framework for rural China's slow tourism image, termed the bullseye framework. This framework divides the image of slow tourism into three concentric layers: experiential foundation, interactive framework, and value resonance. Compositional analysis reveals a certain mismatch between the promotion of the image of slow tourism by the government and tourism companies and the perception of tourists. This mismatch is particularly evident in promoting an eco-original lifestyle, preserving folk culture, and creating a slow-paced living atmosphere. Therefore, the government and tourism companies must more accurately understand the needs of tourists to formulate more effective promotion strategies.

Sport tourist perceptions of destination image and revisit intentions: An adaption of Mehrabian-Russell's environmental psychology model

In environmental psychology literature, an individual's perception of the surroundings leads to subsequent behaviors. In this regard, small-scale sport events (SSE) have been used as a marketing tool for tourism development. However, how SSEs are leveraged to improve destination image (DI) for tourists has not been fully understood. Building on Mehrabian-Russell's environmental psychology model, this study examined the relationship between the SSE environmental stimuli and revisit intentions through the sequential mediation of cognitive and affective DI. Data from the 423 respondents were collected from 2023 Wuxi Marathon held in Wuxi, China. Structural equation modeling was employed to analyze the hypothesized framework. The results indicated that the SSE environmental stimuli were positively associated with both cognitive and affective DI, which were positively correlated with revisit intentions. The applicability of the serial mediation of cognitive and affective DI within the relationship was confirmed. This study contributes to the sport and tourism literature by extending the applicability of Mehrabian and Russell's model to SSE settings and identifying the serial mediating effects of cognitive and affective DI.

Geographies of wealth: the materiality of an elite school in Switzerland

ABSTRACT Elite schools, long tasked with creating a future national elite, often now find themselves competing in a global education market. This article explores how one such school, in Switzerland, articulates with the global imaginary of its local geography – in particular, with images of luxury tourism and safety – to appeal to a globally wealthy clientele. It unpacks the material benefits derived from this articulation, for both the institution itself and the individuals who attend it. The school, I argue, fostered a ‘club effect’ that enhanced the social and symbolic capital of (most of) its students, brought into relief by the scholarship students who were excluded from it. This article thus explores what kind of work is being done when a particular vision – that of wealth – is attached to a school, and for whom that work is done. It closes by pointing to ways in which this educational landscape is shifting.

Resurgent Religious Nationalism in India: Changing Identity and Image of Indian Tourism

ABSTRACT Historians have presented different narratives about the image of India, out of which the colonial narrative of the British period has dominated its post-independence image. One segment of history scholars believe that the ancient history of the country presents its authentic picture. Research on the tourism image of India has not been inclusive and has not considered the different perspectives of the country image. An application-oriented approach is used in the majority of the existing studies to know the perceptions of tourists about tourist-friendly image of India. However, in the last decade, research in history and political science has identified a change in the official narrative about India after 2014 and refers to this as “Religious Nationalism”. This research attempts to identify if this official narrative is percolating to the tourism image of the country. Data generated through focus groups indeed support this and identify new symbols of tourism identity and a new evolving tourism image of India.