Tourist Visits Research Articles

Digital Applications and The Use of Information Technology in Increasing the Attractiveness of Foreign Tourist Visits

This study aims to analyze the role of the adoption of technology and digital devices in facilitating business processes in the tourism industry in terms of delivering interactive information to tourists, especially foreign tourists. This study uses a qualitative method. Data collection methods used in the study are literature reviews, field surveys, and observations. The results of the study show that many foreign tourists are active and regular in using information and communication technology with laptops, smartphones, and the Internet. The results of the study also concluded that applications such as digital maps are the most popular devices for planning travel. Although the demand for digital solutions is very high, there is a gap between the technology preferences of foreign tourists and the ability of industry players to adopt technology, the majority of tourism industry players still rely on conventional methods. Foreign tourists who are currently dominated by the digital generation show a fast understanding and adaptation of technology, this should be responded to quickly by tourism business actors in Indonesia in developing digital devices. The tourism sector needs to improve technology integration to improve the efficiency and relevance of information services. To meet the needs of foreign tourists and technology-savvy tourists, it is important to develop technological devices that can be used to provide information and are easily accessible

Machine Learning and Artificial Intelligence for a Sustainable Tourism: A Case Study on Saudi Arabia

This work conducts a rigorous examination of the economic influence of tourism in Saudi Arabia, with a particular focus on predicting tourist spending patterns and classifying spending behaviors during the COVID-19 pandemic period and its implications for sustainable development. Utilizing authentic datasets obtained from the Saudi Tourism Authority for the years 2015 to 2021, the research employs a variety of machine learning (ML) algorithms, including Decision Trees, Random Forests, K-Neighbors Classifiers, Gaussian Naive Bayes, and Support Vector Classifiers, all meticulously fine-tuned to optimize model performance. Additionally, the ARIMA model is expertly adjusted to forecast the economic landscape of tourism from 2022 to 2030, providing a robust predictive framework for future trends. The research framework is comprehensive, encompassing diligent data collection and purification, exploratory data analysis (EDA), and extensive calibration of ML algorithms through hyperparameter tuning. This thorough process tailors the predictive models to the unique dynamics of Saudi Arabia’s tourism industry, resulting in robust forecasts and insights. The findings reveal the growth trajectory of the tourism sector, highlighted by nearly 965,073 thousand tourist visits and 7,335,538 thousand overnights, with an aggregate tourist expenditure of SAR 2,246,491 million. These figures, coupled with an average expenditure of SAR 89,443 per trip and SAR 9198 per night, form a solid statistical basis for the employed predictive models. Furthermore, this research expands on how ML and AI innovations contribute to sustainable tourism practices, addressing key aspects such as resource management, economic resilience, and environmental stewardship. By integrating predictive analytics and AI-driven operational efficiencies, the study provides strategic insights for future planning and decision-making, aiming to support stakeholders in developing resilient and sustainable strategies for the tourism sector. This approach not only enhances the capacity for navigating economic complexities in a post-pandemic context, but also reinforces Saudi Arabia’s position as a premier tourism destination, with a strong emphasis on sustainability leading into 2030 and beyond.

Strategies in Increasing Foreign Tourist Visits to Halal Destination: Insights from Sabang, Indonesia

Objective –This research aims to determine the impact of increasing the intention to visit on the competitiveness of Aceh's leading tourist destinations and to develop strategic steps to increase foreign tourist visits to Sabang.Design/methodology –The methodology used is a mixed method, with quantitative and qualitative data collected by concurrent triangulation design. The quantitative sample comprised 100 participants, while the qualitative sample consisted of seven informants, all sample and informant from foreign tourists.Results –The impact of increasing the intention to visit on the competitiveness of Aceh's leading tourist destinations is based in large part on its halal image, with attitude also having a significant effect on tourists' intention to visit tourist destinations in Sabang. Halal awareness among international tourists can strengthen or weaken the relationship between halal image, attitude and tourists' intention to visit tourist destinations in the area. Efforts to increase foreign tourist visits can be made by developing strategic steps through the optimization of roles. For example, the government should conduct promotions, provide education, and ensure environmental cleanliness. Entrepreneurs should promote Sabang Island through social media and collaboration with the travel, provide cleaning the facilities, and build prayer rooms. The society needs to understand Sharia behavior and be able to communicate in English through training and education programs, and also needs to keep the environment clean.Research limitations/implications –This study focuses on efforts to increase the number of foreign tourists in Sabang, Aceh's. The research can contribute to developing superior Sharia tourist destinations in Sabang in the future and consequently increase foreign exchange earnings from tourism.Novelty/Originality –The novelty is the development of Sabang as a premium sharia tourism destination in Aceh. Unique efforts were made by increasing halal awareness and approach optimalization role uses foreign tourists’ perceptions. Contributions from local governments, entrepreneurs and the community are needed to increase interest in repeat visits by foreign tourists.

Analysis of Traveller Growth Trends After the COVID-19 Pandemic Based on Accommodation Types in Yogyakarta

The global tourism industry, including the Yogyakarta Special District, is severely affected by the Covid-19 pandemicHowever, as a result of policies that supported and strengthened tourism infrastructure from 2020 to 2022, there has been considerable progress in the number of foreign and domestic tourist visits. This positive trend can continue and make a greater contribution to the development of a region. This study aims to identify the annual trend of growth of this group of travellers, select popular tourist attractions, and predict the trend of foreign and domestic tourist arrivals in Yogyakarta Special District based on the type of hotel in 2023. The basic sample of the research consists of 36 months from 2020 to 2022. The research was conducted quantitatively and focused on time series analysis using a linear trend model. The results of the study show that foreign tourists are far fewer than domestic tourists, but the trend in the percentage growth of foreign tourists from 2020 to 2022 is greater than the growth trend of domestic tourists; The growth of domestic and foreign tourists peaked in July 2020 and March 2022, respectively; Domestic tourists are more interested in nature sights, with Bantul Parangtritis Beach as their favourite location. Meanwhile, foreign tourists are more interested in historical attractions, with Yogyakarta's Taman Sari as their favourite; Forecasting the trend of foreign and domestic tourist arrivals to the Special Region of Yogyakarta for 2023 shows an increasing number with a decreasing growth percentage in the same period.

Marketing Communication Strategies of Tourism in @Oasis Sukabumi Increasing Tourist Visits

Marketing communication strategy is one of the factors that greatly influences the number of visitors at a tourist attraction because it is a design for how to influence the public in various ways so that people know, are then interested in visiting and even revisiting for tourists who have already visited. This research aims to find out and find the formulation of an oasis tourism marketing strategy in Sukabumi Regency. The research method uses case studies. The results of the research show that the marketing and public relations division of Oasis Nature Tourism in conducting tourism marketing uses integrated tourism marketing communications (marketing communication mix), but several aspects such as promotion, human resources, development of small and medium business units and media relations are still weak, so they need to be strengthened. and further guidance accompanied by evaluation and monitoring regarding these aspects. One thing that needs to be developed in the long term is to try to form the branding of tourist destinations to further increase the attractiveness of tourist visits.

The Impact of On-line Advertising on Tourist Motivation to Travel and Ethical Tourist Behavior

Tourism is a significant cultural, social, and economic activity where individuals travel to different locations or countries outside of their usual environment. This involves spending money for various purposes such as business, leisure, and other activities, resulting in tourism expenditures (UNWTO 2021). The Internet, particularly the World Wide Web, has revolutionized social interactions and cultural experiences, shaping a new era of connectivity (Moradkhani, 2014). The travel industry has evolved with the rise of online advertising as a potent tool for attracting potential travelers. This research aims to explore the impact of online advertising on tourists' motivation to visit Egypt and their ethical conduct within the Egyptian tourism context, focusing on beach tourism in Red Sea resorts. An empirical study involving a substantial sample of 417 participants is presented, detailing the research methodology and its connections to ensure the study's credibility. Quantitative methods were used in this study to test the hypotheses. Data was collected through an online questionnaire and analyzed using Statistical Package for the Social Sciences (SPSS)-26.0 software, utilizing various descriptive and inferential statistical techniques. The findings of this study indicate several distinctions. While Facebook advertising has shown some influence on tourists' ethical behavior, it is not the sole determining factor. Perceived sociocultural factors do not significantly impact ethical behavior, suggesting that these aspects may not heavily shape tourists' ethical conduct. However, perceived sociocultural factors do play a partial role in influencing travel motivation. This indicates that sociocultural aspects may influence people's travel motivations, but other factors may also be involved. Online Facebook advertising has a lasting impact on travel motivation. This shows that Facebook ads can have a positive impact on people's desire to travel. Online advertising on Facebook has a lasting impact on sociocultural aspects. This means that Facebook ads can influence people's perceptions of socio-cultural factors related to travel. Sociocultural factors play an important role in the impact of Facebook advertising on ethical behavior. This means that while sociocultural aspects may play a role in the relationship between Facebook advertising and ethical behavior, there are other factors as well. Sociocultural factors play an important role in the impact of Facebook advertising on travel motivation. This suggests that sociocultural aspects may influence the relationship between Facebook advertising and people's travel motivations, but other factors may also play a role. These results indicate that Facebook advertising has a significant impact on travel motivation and sociocultural aspects. However, other factors also influence ethical behavior, and the role of sociocultural aspects in mediating this relationship is not clearly defined. Additional research is needed to understand these relationships more fully. This study provides a valuable theoretical contribution by enhancing the current body of literature on tourist visit intentions. It offers a deeper insight into the motivational factors that impact the travel decision- making process, thereby enriching our knowledge in the field of tourism behavior research and tourism decision- making literature. Furthermore, it addresses gaps in empirical research on tourist behavior patterns in economically and culturally diverse countries.

Analisis Kelayakan Investasi Proyek Pembangunan Asvara Resort Manuaba Ubud

The current property competition in Bali, marked by an increase in the construction of hotels, villas, and resorts, coupled with the fluctuating growth rate of tourist visits over the past five years due to the pandemic (with both increases and decreases), necessitates a reevaluation of the investment feasibility analysis for the construction of Asvara Resort Manuaba Ubud. This study aims to assess the market, technical, and financial feasibility aspects of the investment in the construction of Asvara Resort Manuaba Ubud, to determine whether this development remains profitable for investors. Additionally, it seeks to ensure that the benefits of this resort development can be felt by the government and the surrounding community, thus supporting the welfare and economy of the region, especially Gianyar Regency. To analyze the market aspect, data on the number of tourists visiting Bali, occupancy rates, and the availability of similar resorts in the surrounding area, obtained from government agencies and several star-rated hotels in the vicinity, are required and then processed using forecasting methods. For the technical aspect analysis, geographical location data, project location, and land utilization plans are analyzed using qualitative descriptive methods. For the financial aspect analysis, data on costs and revenues obtained from contractors and operators are analyzed using Net Present Value (NPV), Benefit Cost Ratio (BCR), Payback Period (PP), and Internal Rate of Return (IRR) parameters. The market aspect analysis results show an increase in tourist visits, including occupancy rates, which will positively impact visits to this resort. From the technical aspect, land utilization and allocation have been optimized for investment. Financially, the NPV value is Rp 16,706,385,995.27, the IRR is 19.67%, the BCR is 1.242, and the PP is 10 years. The sensitivity analysis results, considering the worst-case scenario where all revenue components decrease by 8% and costs increase by 8%, show an NPV value of Rp 1,215,020,196.08, an IRR of 17.13%, a BCR of 1.018, and a PP of 13 years. Overall, it can be concluded that this investment is feasible for investors.

The recreational and economic value of Florida beaches

Florida is the world’s top travel destination and. if it were its own country, it would have more tourist visits than any other country. Its sandy beaches extend a shoreline length almost as great as the combined lengths of sandy beaches in California, Texas, and North Carolina. Florida’s beaches are easily America’s recreational playground. Every year, Florida beaches attract approximately 70% more day visits than combined attendance at national parks, college and professional sports, amusement parks, cruises, and NASCAR events. Beach tourism plays a huge role in Florida’s economy. Manufacturing and residential construction are major industries in Florida, but their revenues are each a fraction of beach-oriented tourist spending. Florida’s farmland, ranches, and forests cover 75% of its land area, but beach-oriented tourist spending is more than 10 times the total receipts of all Florida agriculture and forestry. Beach-oriented tourists generate $23.3 billion in tax revenues annually. These tax revenues are more than double the combined salaries of Florida K-12 public school teachers, law enforcement officers, and instructors at colleges and universities. Some Florida beaches have sand deficits because dams on rivers have blocked sand that normally would flow to the coast, and navigation projects have diverted sand out of the littoral system to ebb and flood shoals. Beach nourishment has then been needed to restore and maintain the beaches. Beaches widened by nourishment have not only been a magnet for tourists, but have also protected bil- lions of dollars of shore infrastructure from hurricanes. Beach nourishment has been a bargain, with beach-oriented tourists in Florida generating six times more tax revenues each year than have been spent on Florida beach nourishment during the 80 years from 1944-2023 (in 2022 dollars to account for inflation). Most Florida beach nourishment has been placed in the past 50 years, and beach-oriented tourists have generated $310 dollars in tax revenues and $1070 in Gross Domestic Product (GDP) annually for every $1 spent on beach nourishment. Miami Beach is a good example of the economic benefits of beach nourishment. It had almost no beach in the mid-1970s because of erosion, causing tourism to drop rapidly and itself to become a “seedy backwater of debt-ridden hotels.” Beach nourishment starting in 1978 caused a boom in tourism, and today Miami Beach has the most valuable property in Florida — worth more than the value of all Florida cropland. Miami Beach has had a return of $550 in tourist-generated taxes and $3900 in GDP for every $1 spent on beach nourishment.

Model Safety Behaviour untuk Mengurangi Accident dalam Menjaga Keberlanjutan Industri Pariwisata Madura

The tourism industry is a key player in the global economy, generating billions of dollars in revenue and providing jobs for millions of people around the world, contributing more than $6 trillion annually, employing more than 250 million people, and generating 7% of global GDP (World Travel Tourism Council, 2018). However, as the industry grows, comes the responsibility to ensure the safety and well-being of employees and tourist visitors. Safety is critical in maintaining the reputation and sustainability of the tourism industry, while employee safety is critical in ensuring a productive and positive work environment. In recent years, there has been growing concern about safety practices in the tourism industry, prompting researchers to investigate the factors that contribute to safe behavior among employees. This research focuses on the impact of safety knowledge and safety behavior in the tourism industry so that it has an impact on reducing the number of accidents. The aim of this research is to provide insights that can help improve safety practices and ensure a positive and safe experience for employees and tourists at destinations in Madura and reduce accident incidents.

Development of Tourism Village Applications for Competitive and Comparative Branding Case Studies in West Java and Banten Provinces with Qualitative Methods and Design Thinking

Tourism villages in Indonesia welcome many tourist students, students, teachers, and lecturers for comparative study activities, internships, and community service. Tourism villages in Banten province, Margaluyu village and Lebakmuncang village in Bandung Regency are the objects of this research. The three tourist villages are representations of those often visited by academics. Academics want to enjoy the beauty of natural resources in the village while enjoying educational services on agriculture, animal husbandry, plantations, local arts and culture. This study aims to develop a tourism village application so that it can be used as a branding promotion of competitive advantages and comparative potential in a village. The research method used is qualitative and design thinking. Qualitative methods for formulating competitive and comparative advantage variables. The design thinking method consists of 5 stages: empathize, define, ideate, prototype and test. In general, this design thinking method consists of 2 groups of stages: the research stage and the group of stages of developing solutions. This research results in the formation of a prototype tourism village application that can be used by several users, namely prospective tourists, tourists, tourism village managers, guides, educational tour managers and MSME actors. The empathy map shows the results of interviews that describe the wishes and expectations of tourists to visit tourist villages. The results of the empathy map become the basis for needs analysis and prototype design. The prototype of the tourism village application was tested on 50 people, and the result was that 35 people suggested the application needs to be revised to support more complete features, and 15 people said the application is good enough.

Utilization chatbot for Indonesian tourism: a post-pandemic solution of information accessibility

Indonesia is a renowned tourist destination worldwide. However, the COVID-19 pandemic has resulted in a decrease in both foreign and domestic tourist visits. Therefore, this research aims to develop a Telegram-based ChatBot application to increase post-pandemic tourist visits. The ChatBot is designed to make it easier for tourists to obtain information related to transportation and accommodation at tourist attractions. The ChatBot is built using the Knuth-Morris-Pratt (KMP) algorithm and web scraping method. The ChatBot's response to the keyword matching is then presented to tourists. To measure travelers' perceptions of ChatBot, the System Usability Scale (SUS) was used. SUS is a questionnaire consisting of 10 questions that were answered by 20 anonymous users. Based on the calculations, the average SUS score is 71, which indicates that the developed ChatBot is in the good category and suitable for use. Using this ChatBot will make it easier for tourists to obtain tourism information in Indonesia. With its ability to retrieve relevant information related to transportation and accommodation at tourist attractions, the ChatBot can serve as a useful tool to increase post-pandemic tourist visits.

Pemberdayaan Masyarakat Melalui Sosialisasi Pemanduan Wisata di Desa Ekowisata Pancoh

Rural areas as the locus of tourism development need to prepare themselves to welcome the arrival of tourists. In order to create an empowered village community, one of the initial strategies that can be implemented is through a community service programme through socialisation of community empowerment through tour guiding in Pancoh Ecotourism Village. The socialisation of tour guiding activities is delivered through lecture and discussion methods about tour guiding, what things the guide needs to prepare before meeting tourists, and ways to find out the type or characteristics of tourists. Through this community service programme, the capacity of local human resources is prepared as well as possible to receive tourist visits and be able to provide services and guides according to professional standards. This community service programme is held to create a learning space for the community to improve their knowledge and abilities in the field of tour guiding.

FORECASTING NUMBER OF INTERNATIONAL TOURIST ARRIVALS USING MULTI INPUT INTERVENTION ARIMA MODEL

In 2020, the Covid-19 pandemic caused a very significant impact resulting in the drastic decline in the number of international tourist visits. As the Covid-19 pandemic ends, the government reopen international flight to Indonesia in early 2022 to remark the revival of the tourism industry. To determine how big the impact of the Covid-19 pandemic as well as the recovery process on international tourist visits through Soekarno-Hatta, Ngurah-Rai, and Kualanamu airports in the coming period, forecasting is needed. The forecasting method utilized in this study is multi-input intervention analysis. The first input is caused by the outbreak of Covid-19 pandemic, while the second input is due to the international flight reopening. The type of intervention variable chosen is a step function because both inputs give permanent effect to the international tourist arrivals. The data used in this study are monthly international tourist arrivals based on the entrances to Soekarno-Hatta, Ngurah-Rai, and Kualanamu International Airports from January 2008 to September 2023, taken from the Central Bureau of Statistics website. Based on the results, it was found that the number of international tourist arrivals entering Soekarno-Hatta airport can be modelled using SARIMA (0,1,1)(0,1,0)12 with (b=2, s=1, r=0) and (b=2, s=[3], r=0) for first and second input of intervention variable, respectively. Furthermore, the number of international tourist visits through Ngurah-Rai airport was more appropriate to be modelled using SARIMA (1,1,1)(0,1,1)12 with intervention inputs (b=1, s=[2], r=0) and (b=4, s=0, r=1). In Kualanamu airport, the first intervention order is equal to that in Ngurah-Rai airport, with (b=3, s=[3], r=0) for second intervention input and SARIMA (0,1,1)(1,1,1)12 for pre-intervention data. The forecast results show that the number of international tourist arrivals entering Soekarno-Hatta, Ngurah-Rai, and Kualanamu international airports are already recovered to pre-pandemic conditions at a quick pace

Optimizing Tourist Visits through Digital Tourism Socialization Campaign at Watubangga Beach Tourism Destination

Tourism is a crucial economic sector in regional development, including Watubangga Beach, Southeast Sulawesi. Despite its significant potential, efforts to market and promote this destination have yet to be optimal in attracting tourists. This project aims to leverage digital technology to enhance the appeal of Watubangga Beach, aiming to provide substantial benefits to both the local community and visitors. Methods employed include field observations, interviews with tourism managers, establishment of social media accounts, mapping the location on Google Maps, providing entrance tickets and tourism brochures, coastal area cleanup, and installation of directional signage. This article discusses digital-based tourism promotion strategies to increase visitor numbers to Watubangga Beach. By maintaining cleanliness, utilizing social media, and actively involving tourists, it is hoped to create satisfying tourist experiences. The digital marketing strategies are expected to directly benefit tourism managers by boosting visitor numbers and advancing tourism at Watubangga Beach.

Optimization of The Potential of Petirtan Melunjung Waterfall in Belanga Village Through Digital Marketing

Belanga Village, located in Kintamani District, Bangli Regency, Bali, is known for its stunning natural beauty, especially Mount Batur and Lake Batur. This village features characteristics such as quality orange and coffee farming, the serene Petirtan Melunjung waterfall, and close access to the Kintamani centre for tourists. In Belanga Village is the Petirtan Melunjung Waterfall, a captivating place with a tranquil atmosphere and deep Balinese spiritual and cultural essence. Despite facing challenges like inadequate infrastructure and suboptimal marketing, lecturers and KKN students from Warmadewa University are working to provide training and assistance to the local tourism awareness group (Pokdarwis) on digital marketing and content creation in the form of videos and photos. This training will likely increase tourist visits, both domestic and international, to the Petirtan Melunjung waterfall and optimize the village's tourism potential. This can also serve as a natural tourist attraction to enjoy the beauty of Belanga Village, Kintamani.

Analysis of the Impact of Mobile Application Implementation and Social Media on Increasing Tourist Visits in Yogyakarta

This study analyzes the impact of mobile application implementation and social media usage on increasing tourist visits in Yogyakarta using a quantitative approach. A total of 200 participants, selected through random sampling, provided responses on a Likert scale ranging from 1 to 5. Data were collected via structured questionnaires and analyzed using SPSS version 26. The findings reveal a significant positive correlation between the utilization of mobile applications and social media and the increase in tourist visits. The results suggest that enhanced digital engagement through these platforms can effectively boost tourism in Yogyakarta, providing valuable insights for stakeholders in the tourism industry to optimize their digital marketing strategies.

ANALISIS STRATEGI PENGEMBANGAN WISATA DI LUBUK LANGKAP GUNA MENINGKATKAN KUNJUNGAN WISATA AIR TAWAR KECAMATAN AIR NIPIS KABUPATEN BENGKULU SELATAN

The objective of this study is to examine the strategy of tourism development in the Lubuk Langkap in order to increase freshwater tourism visits. This type of research uses qualitative descriptive in field research. The informants in the study are the Tourism Department of Bengkulu District South, the Village Government and Visitors. The findings of this study show that internal strengths and weaknesses have a total score of 3.33, approaching the point position (3.0-4.0) in field II, the green color identifies that has an internal factor that grows. In addition, external opportunities and threats have a overall score of 2.59 in field IV, the blue color identifies that external factors are growing. Recommendation to the Tourism Department of Bengkulu District South and the Village Government to make more efforts to develop the tourism area, manage and promote it so that it is better known to the widespread tourists or tourist visitors. Keywords: Development strategy and increasing visits

관광자원으로서의 사찰음식의 속성이 방문의도 및 구전의도에 미치는 영향

Recently, there has been an increased interest in temple cuisine due to heightened consumer awareness of health and environmental issues. To establish a unique position as a tourist attraction, it is important to understand consumers' intentions and perceptions regarding temple food. Therefore, the aim of this study was to examine the relationship between the attributes of temple cuisine as a tourist resource and visitors' intentions to visit and recommend it. Additionally, the study investigated the mediating effects of consumers' perception of health value and environmental value on the relationship between temple food attributes and revisit and recommendation intentions. The research analyzed 358 consumers interested in temple food using structural equation and SPSS Process Macro analysis techniques. The results showed that consumers' perception of health value and environmental value mediate the relationship between temple food attributes and visit and recommendation intentions. Specifically, among those who had direct experience with temple cuisine, positive perceptions of environmental and health values were associated with higher intentions to visit and recommend. This study contributes by comprehensively examining the interrelationships and processes among temple food attributes, perceptions of health value, perceptions of environmental value, visit intentions, and recommendation intentions. Based on these findings, the study suggests the need for efforts from stakeholders to promote the positive attributes of temple cuisine, stimulate consumers' health and environmental value perceptions, and expand related institutions where consumers can experience temple cuisine. Ultimately, this can increase tourists' loyalty, visit intentions, and recommendation intentions.

Marketing Communication Strategy for Latimojong Tourism Village in Increasing Tourist Visits

Marketing Communication Strategy for Latimojong Tourism Village in Increasing Tourist Visits

Educating the Adult Learners: Development of Digital Marketing Strategies for Local Community Products of Pasakngam Village, Chiang Mai, Thailand

This study aimed to educate adult learners by addressing marketing challenges faced by Pasakngam Village, Chiang Mai. The objectives were 1) examine current marketing management procedures and the needs for community products 2) analyze and develop a digital marketing strategy model, and 3) educate the adult villagers on digital marketing strategies. This research employed a participatory phenomenological method to collect both quantitative and qualitative data including public hearings, in-depth interviews with village and product group leaders, focus group meetings with 34 village members and surveys with 215 tourists. Analytical tools included statistical analysis with SPSS software for quantitative data and content analysis for qualitative data. The research findings disclosed a lack of structured marketing management and digital, as well as insufficient public relations plans. The community attempts to promote products via a Facebook page were lacked proper supervision. The research introduced practical workshops based on the Reach, Act, Convert, Engage (RACE) to teach digital marketing to the community members. The villagers learned to operate digital marketing strategies by creating and sharing promotional videos on digital platforms such as YouTube and Facebook, aiming to increase tourist visits and product visibility. The digital marketing strategies improved community engagement and product promotion, highlighting the need for ongoing training and strategy refinement. The research underscores the importance of equipping local communities with digital marketing skills to enhance economic resilience and sustainable development. The study's comprehensive approach provides a replicable model for similar communities seeking to leverage digital marketing for local product promotion.