Tourism Value Research Articles

Using contingent behaviour analysis to estimate benefits from coral reefs in Kume Island, Japan: A Poisson‐inverse Gaussian approach with on‐site correction

AbstractCoral reefs face a critical crisis worldwide because of rising ocean temperature, excessive use of resources and soil erosion. As reefs have great recreational and tourism value, the degradation of their quality may have a significant effect on tourism. This study employs a contingent behaviour approach to estimate the effect of reef extinction on the recreational demand for Kume Island, Okinawa, Japan. We propose a Poisson‐inverse Gaussian (PIG) model with correction for on‐site sampling issues to derive a more accurate estimate of consumer surplus (CS). The results show that the annual CS per‐person trip is 5898 yen (US$ 49.15 in 2015 currency) according to the random‐effects PIG model.

Augmented reality technology in tourism and hospitality research: a review from 2010 to 2024

Purpose Augmented reality (AR) is revolutionizing the tourism and hospitality industry by offering immersive experiences as well as creating more engaging, informative and accessible travel experiences that attract tourists from around the globe. From virtual tours and immersive historical site recreations to navigation assistance and cultural education, AR technology is transforming the way we explore and interact with the destinations. This study aims to identify benefits, risks, tools and techniques of AR in the tourism and hospitality literature. Design/methodology/approach The authors conducted a systematic literature review to answer six research questions. The authors also identified 33 primary studies, dated from January 2010 to February 2024 and coded them via a thematic analysis. Related studies were obtained through searching in Web of Science and Scopus. Findings The results identified nine themes for benefits, eight themes for risks/disadvantages and four tools and applications-related themes. Through the thematic analysis, the major benefits of AR in the tourism and hospitality were found to be differentiated travel experiences, improved performance of tourism value chain, more effective marketing efforts of tourism businesses, enhanced tourists’ engagement, enhanced performance of tourism destinations, stimulated behavioral intentions, tourist empowerment and providing more value, interactivity and integrity. Furthermore, eight risks were identified: physical, privacy and security, social, service failure, technical, psychological, managerial, information and knowledge gaps. The authors also recognized four tools and applications-related themes, namely, AR-enabled tools, AR applications, AR-enabled apps and AR-based techniques. Originality/value To the best of the authors’ knowledge, this review provides the first systematic exploration of the existing literature on usage of AR in the context of tourism and hospitality value chain.

The influence of tourist values on environmental responsibility behavior—a multi-case study from Guilin

Cultivating tourists’ environmental responsibility behavior is an effective way to relieve the pressure of ecological environment in tourist destinations. Based on the value-attitude-behavior theory, this paper constructs a relationship model of values, ecotourism attitude, social responsibility awareness and environmental responsibility behavior, and explores the mechanism of tourists’ values influence on environmental responsibility behavior. Taking three scenic areas (Mao’er Mountain, Yulong River and Xingping Ancient Town) in the Lijiang River Basin of Guilin, a world-famous tourist destination in China, as a case study, the structural equation model is used to test the theoretical hypotheses of tourists’ environmental responsibility behavior. The results of the three studies show that values have a significant positive impact on tourists’ environmental responsibility behavior, while ecotourism attitude cannot directly affect tourists’ environmental responsibility behavior, but values can indirectly affect tourists’ environmental responsibility behavior through the chain intermediary of ecotourism attitude and social responsibility awareness. The findings of the study can effectively guide tourists’ environmental responsibility behavior, which has far-reaching significance for the sustainable development of tourist destinations.

Tourist itineraries for Sustainable Mobility: an application in the Salento Area (Italy)

The purpose of this work is to define the design process, implemented through an analytical methodology, of two sustainable mobility tourist routes in a specific area of southern Italy (Salento); methodology applicable to other territorial realities. This design process was developed in the context of the 2014/2020 Interreg V-A Greece-Italy cross-border cooperation strategic project called "AI SMART_Adriatic Ionian Small Port Network". It takes into account the analysis of existing Plans and Programs at different levels (Sustainable Mobility Urban Plans; cycling routes; Territorial Plans, etc.), the analysis of statistical data in the area related to employment and tourism; the interlocution with key stakeholders, the analysis of architectural, landscape and food and wine surpluses. These routes have been defined for the interaction of the port of Otranto with the hinterland territories and with the opposite Ionian coast to promote the sustainable and inclusive transnational tourist fruition of the Apulian territory. The genesis of the two thematic itineraries stems from the need/willingness to valorise some areas of Salento through the connection of significant nodes in terms of landscape, architectural and historical value, which define two routes with Pulsano and Otranto as their vertices. The project brings together the potential of the Salento as an area with a strong tourist value, with the theme of sustainable mobility, suggesting the seasonality of travel of each, to meet the needs of deseasonalization of an area with a high summer and seaside tourism vocation.

South Sulawesi Sustainable Marine Tourism: Analysis of the Economic Value of Tourism in Coastal Areas and Small Islands

This study aims to analyze the economic value of marine tourism in South Sulawesi, focusing on coastal areas and small islands, and to evaluate the social impacts and effectiveness of collaborative policies in the sustainable management of marine tourism. The study also seeks to provide strategic recommendations to support more effective and sustainable marine tourism development. The research employs both quantitative and qualitative approaches. Quantitative data is collected through surveys assessing tourists' travel costs and the economic impact of the tourism sector, with a focus on coastal areas and small islands in South Sulawesi. Qualitative data is obtained through interviews with stakeholders, policy document analysis, and case studies of marine tourism destinations to evaluate the success of collaborative policies and the social impacts of tourism. The findings reveal that marine tourism has improved the quality of life for local communities by providing better access to healthcare and education services, and by enhancing living conditions. Additionally, marine tourism plays a role in community empowerment, environmental awareness, and cultural preservation. Collaborative policies in marine tourism management have demonstrated positive results in enhancing destination quality, natural resource management, and local community empowerment.

Exploration of the diversity of virtual influencers used as tourism ambassadors in South Korea

ABSTRACT This study explores the diversity of virtual influencers used as tourism ambassadors. Using qualitative research methods, in-depth interviews with 27 tourism professionals were conducted from August in 2023 to January in 2024. Data analysis revealed four key themes: Visual Impact, Control Over Image and Messaging, Promotion of Unrealistic Beauty Standards, and Limited Diversity Representation. This study offers an in-depth perspective on how diversity is reflected in virtual influencers, how the diversity of virtual influencers is connected to the values of modern tourists. Findings have managerial implications for the development of strategies to improve diversity using virtual influencers in tourism.

The Performing Team in a Theatrical Performance and Their Tourism Value: Atilogwu Dancers a Case Study

In relation to tourism theatre or theatrical performances has become one of the media through which tourists especially heritage tourists have personal encounter with traditions, history and culture. This is because the heritage tourists wants an authentic experience which theatre or theatrical performances to a great extent is sure to communicate to the tourists. To this end theatrical performances or theatre has components which has been noted by scholars in tourism studies. These components include storytelling, market positioning/strategy, performing team and outdoor/indoor venues. Each of these components have their tourism value. However, for the purpose of this article, the tourism value of the performing team in a theatrical performance is x-rayed and how it relates to Atilogwu dancers is examined. The tourism value of a performing team lies in the performers abilities and these includes: professionalism, good coordination and expression of emotion. These abilities combined together gives satisfaction to the tourist(s). In essence when a tourist(s) is watching an Atilogwu dancer perform, the expectation is not just about entertainment but about professionalism, good coordination and expression of emotion. The Atilogwu dancer is expected to embody these skills in his or her performance thereby giving the tourist reasons to look out for a repeat performance. This is what this article is about.

Mineral- and Rock Type Localities in Romania and Their Potential Geoheritage Value

A complete inventory of 16 mineral type localities and 1 rock type locality in Romania, as well as their assessed geoheritage characteristics and values are presented for the first time. Thirty-nine mineral species, one chemical element and one common rock type were discovered, described and named in Romania. Most of these are closely linked to traditional mining areas: the Baia Mare region, the Apuseni Mts. and the Banat region. Three mineral type localities are outstandingly rich: Săcărâmb/Nagyág in the southern Apuseni Mts. (8 new minerals), Baia Sprie/Felsőbánya in the Baia Mare region (6 new minerals), and Băița Bihor/Rézbánya in the Northern Apuseni Mts. (6 new minerals). The scientific, educational and touristic value and significance of the type localities regarded as „geosites” and „geodiversity sites” are discussed. Based on the quantitative assessment of the scientific, educational and touristic values, the type localities were hierarchically classified, Baia Sprie, Săcărâmb and Măgura Uroiului being the highest ranked. From the geoconservation perspective, site protection and valuation strategies at local and/or regional scales are envisaged.

Queer-friendly tourist destinations: how are they perceived by the LGBTIQ+ communities?

ABSTRACT This study employs identity-based motivation theory to analyze the impact of queer-friendly initiatives in tourist destinations. Data was collected from 590 LGBTIQ+ tourists using a self-administered electronic questionnaire. The research reveals that queer tourists value destinations that share and promote inclusive values. Results suggest companies that are more committed to the communities have a high significant impact, although queer tourists appreciate any queer-friendly action. Contrary to previous studies on LGBTIQ+ communities and brands, queer tourists value the queer-friendly actions, solidarity, and kindness of tourist destinations without placing significant emphasis on the genuineness of these actions. This research provides important insights for queer-friendly destinations looking to support and engage with the LGBTIQ+ communities, enhancing their significance within this market segment.

The Impact of Climate Changes on Environmental Conservation in Coastal Tourism and Beach Resort

Coastal tourism and beach resorts are considered the most vulnerable tourism activities to climate change. This paper seeks to achieve two objectives: first, to examine climate change's impact on the value of tourists' experience in coastal tourism and beach resorts; Secondly, to identify the adaptation strategies applied to coastal tourism and beach resort hotels to reduce the negative effects of climate changes. A quantitative approach was adopted in this research to test the study hypotheses. Hurghada was selected as a case study. A convenience sample technique was chosen in this research to collect data from visitors of coastal tourism and beach resort hotel guests. A total of 250 questionnaires were distributed, and only 175 were returned and valid for analysis with a response rate of 70%. The findings showed that coastal tourism and beach resort hotels on the Red Sea are highly vulnerable to potential climate change risks such as floods, rising sea levels and rising temperatures. Also, the findings showed that climate changes negatively affect coastal tourism and beach resort hotels, affecting the value of the tourist experience. In addition, the results indicated that coastal tourism and beach resort hotels on the Red Sea coast in Hurghada are exposed to significant financial losses due to the threats of climate change. Beach resort hotels must be able to adapt to climate changes and mitigate their effects.

Strategi Pengembangan Pariwisata Berkelanjutan Gurun Pasir Telaga Biru Pulau Bintan Era New Normal

The research was conducted in the Telaga Biru Desert, Bintan Regency, Riau Archipelago. The purpose of this research is to explore the tourism potential of the Telaga Biru Desert ecotourism destination and collaborative management that can be applied as an effort to develop a sustainable tourism area. Gurun Pasir Telaga Biru is part of an industrial area owned by PT Surya Bangun Pertiwi (SBP) with a land reserve of 4,000 hectares. Telaga Biru Desert has an area of 50 hectares which is planned as an industrial area green belt because of its location close to the Bintan airport. This research uses mixed methods, namely analysis from observations and interviews supported by quantitative data using Maple 2017 to understand the economic value and willingness of tourists to pay when visiting the tourist destination of the Telaga Biru Desert Desert. PT Surya Bangun Pertiwi (SBP) can use the Total Economic Value results as a data review to decide whether to keep the area as idle land or develop it as a nature-based tourism destination. The total economic value of the Telaga Biru Desert is IDR 493,950,214,550 per year, which means the economic value is IDR 862,290 per meter2. This figure is relatively high when compared to small businesses in providing a place with adequate facilities. Tourists can explore tourist areas with various interesting spots and try various kinds of rides provided. This destination will be more valuable if it carries out good collaborative management with more adequate infrastructure and can encourage the growth of MSMEs, education and the social community of the local community.

Tourism Value Chain Determinants Toward Destination Competitiveness and How Increases Tax Base; Mobile Application Usage as a Mediating Variable: A Case of Tanzania

The research paper investigates the influence of tourism value chain determinants on destination competitiveness and tax base, focusing on the mediating role of mobile application usage. It emphasizes the importance of technology, particularly mobile apps, in enhancing the tourism sector's competitiveness and increasing tax revenue. Key factors include perceived advantages, technological self-efficacy, market capabilities, and ICT usage in Tanzania. Despite the lack of an official regional mobile application and low web-based marketing ratings, the study highlights the mediation effect of mobile apps on the relationship between the tourism value chain and destination competitiveness. The proposed model examines mobile app usage's impact on pre-travel, during-travel, and post-travel experiences. Data collected via questionnaires from May to July 2022, with 89 responses, support the theoretical model, showing that mobile app usage enhances destination competitiveness. The study concludes that to compete with other African destinations, Tanzania needs to adopt official mobile applications.

The impact of creative tourism on inclusive economic growth

The purpose of the article is to compile the author's characteristics of the values of inclusive tourism and creative development in an inclusive economy based on the analysis of international works of researchers, classification of the values of inclusive development and creative growth in the study of the influence of creative tourism on inclusive economic growth, to determine the level of priority indicators affecting economic growth, to determine the significance in the proportion of several indicators. The regulatory mechanisms necessary for the formation of the necessary level of creative tourism development in the study of development directions in inclusive economic growth are proposed. The relevance of the article lies in the fact that the dynamic development of tourism in the inclusive economic growth of the world's countries is becoming the main topic of research of the United Nations, the Organisation for Economic Cooperation Development, the World Bank and the whole world. In this regard, since 2021, the Republic of Kazakhstan has also embarked on the development of creative tourism along an inclusive path towards a creative economy. During the research of the article, methods of analyzing various indicators of sustainability, arithmetic mean estimation of the studied indicators and the significance of their specific weight, economic and statistical analysis, generalization, comparison were used. In conclusion, the various effects of several indicators on overall sustainability are identified, the priority weight of inclusive indicators in the development of tourism is determined, through the results obtained, to propose integrated approaches as a means of integration and systematization in ensuring the necessary level in the development of tourism.

RESEARCH ON THE MOTIVATION OF RURAL TOURISTS IN ANHUI PROVINCE FOR RURAL TOURISM

This paper mainly analyzes the development trend of rural tourism in Anhui Province in recent years, so as to study the pull of tourist attractions in Anhui Province on tourists, and for tourists themselves, the external driving force of rural tourism behavior in Anhui Province. From the perspective of the spiritual and cultural value of tourism, tourism is of great significance to cultivate sentiment, soothe mood and cultivate aesthetics. Through some previous literature, it can often be found that tourism motivation research is only a small part of a large category of tourism behavior research, so in-depth study of tourists' motivation, what is the significance of the tourism industry for the entire tourism behavior? This research adopts the research method of quantitative analysis, sets up 34 items, collects questionnaires in Huangshan, Anhui Province, and analyzes the tourism motivation of rural tourists by collecting and analyzing 298 valid questionnaires. The findings suggest that it is necessary to strengthen management, integrate tourism resources, pay attention to the personal safety of tourists and environmental protection of scenic spots, create well-known brands, and take the path of sustainable development in the development of Anhui's tourism industry. Improving the visibility, infrastructure construction, ecological environment protection, and characteristic product development and marketing of "Anhui rural tourism" is one of the major trends in the future development of Anhui's tourism industry.

Construction framework of smart tourism big data mining model driven by blockchain technology

In the era of sharing economy, the tourism market is increasingly characterized by personalized demand, mobile consumption and product segmentation. This paper aims to apply big data mining technology in the field of smart tourism. Firstly, it focuses on image summary selection and collaborative filtering technology based on big data mining. It then demonstrates the integration of blockchain in smart tourism, emphasizing the use of decentralized structures and smart contracts to achieve data security and transparency, and describes the testing process of smart tourism platforms, including data preparation and platform operational efficiency testing. Finally, the research results of this paper are summarized, and the development potential and practical application value of smart tourism are demonstrated. The results show that in the smart tourism big data mining model, the minimum support for the data set is 10 % and 20 %, respectively. Moreover, with the increase of the number of nodes in the same data set, the running time decreases gradually. It can be seen that smart tourism big data mining has strong scalability.

Identification of geotourism potential for hot spring tourism development in Karangan Sub-District, East Kutai Distric, East Kalimantan Province

Abstract East Kutai is a district in East Kalimantan Province that possesses a diverse range of stunning geological heritage, distributed throughout the region, each with its own unique allure. In the Karangan District of East Kutai Regency, there are villages that possess alluring geotourism potential in the form of hot springs. Specifically, these hot springs are situated in Batu Lepoq Village and Pangadan Village, and they exhibit promising opportunities for further development. The objective of this research is to assess the state of geotourism in the study region, analyse the appraisal of geotourism potential, and provide recommendations for the development of geology-based tourist in the Karangan sub-district based on the conducted investigation. The study used the geotourism box, Kubalikova quantification analysis (2013), and Geological Survey Centre (2017) as methods. Additionally, interviews are conducted and analysed using SWOT analysis to generate recommendations. According to Kubalikova’s study in 2013, the Batu Lepoq Hot Springs location has a geotourism potential of 58%, indicating a moderate level of geotourism potential. On the other hand, the hot springs and Ampanas Caves have a geotourism potential of 67%, indicating a high level of geotourism potential. These assessments were based on an evaluation of the geological heritage resources [1]. The Batu Lepoq Hot Springs exhibit moderate geotourism potential in terms of scientific value, high geotourism potential in terms of educational value, medium geotourism potential in terms of tourism value, and low geotourism potential in terms of degradation risk. Ampanas Hot Springs exhibits significant geotourism potential due to its scientific and educational value, moderate potential for tourism, and relatively low danger of degradation. Both locations fulfil the requirements for development and management by necessitating increased promotion through various tourism events to attract the community. Additionally, efforts should be made to preserve the natural aesthetics of the surroundings, repair and maintain access roads, install street lights along these roads, and refurbish the pool. Furthermore, it is advisable to construct additional facilities such as toilets, gazebos, and maintenance areas, as well as build new structure.

Evaluation of the Botanical Tourism Potential of the Protected Areas in the Central Black Sea Region

When examining developed and developing countries, it is evident that the tourism industry holds significant importance due to the high returns from foreign exchange. Countries striving to increase their share of international tourism are engaged in various efforts. The behaviour of present-day local and foreign tourists in participating in tourism activities or purchasing tourism services indicates that alternative tourism activities could replace mass tourism. Therefore, countries aiming to enhance their international tourism revenues should preserve alternative tourism values and ensure sustainability. Developments in industry have brought about specific environmental issues. Due to natural balance problems, people are more interested in clean air and wildlife. This situation leads individuals and societies towards ecotourism. Botanical Tourism is also gaining prominence in this process. When considering this tourism activity, it is evident that our country has significant geographical potential. Turkey, located in the world’s temperate zone, stands out with its unique plant diversity compared to many surrounding countries. However, it is quite challenging to say that this potential is adequately recognised, protected and utilised for tourism purposes. This study aims to identify the elements related to botanical tourism in the protected areas of the Central Black Sea Region, one of Turkey’s rich regions in terms of natural and cultural structures. The aim is to contribute to promoting and developing botanical tourism. Sustainable tourism practices, particularly botanical tourism, should be given priority to ensure the region’s development.

EXPLORING HOW SUSTAINABLE DESTINATION PREFERENCE MEDIATES THE EFFECTS OF TOURISTS' MOTIVATION ON SATISFACTION

This study investigates the effect of Sustainable Destination Preference (SDP) on the relationship between escapism motivation, affordability perception, and tourist satisfaction at UNESCO World Heritage Sites in Indonesia. A survey was conducted on 228 international tourists, and analyzed through Confirmatory Factor Analysis and Structural Equation Modeling. SDP significantly mediates the relationship between escapism motivation and tourist satisfaction, while affordability perception directly impacts tourist satisfaction but not SDP. The Sobel test validates SDP's mediating role. The findings underscore the importance of sustainability in enhancing tourist experiences, suggesting that tourists value both ethical and environmental aspects of travel, beyond just cost.

TOURISM VALUE CHAIN, QUALITY TOURISM EXPERIENCE AND COMPETITIVE ADVANTAGE: EVIDENCE FROM STAR-RATED HOTELS IN ETHIOPIA

The tourism value chain has been identified as a basic analytical tool in the tourism industry. The study aims to explore the relationship between quality tourism experience, tourism value chain, and competitive advantage in star-rated hotels. Three hundred twenty-eight (328) general managers and marketing managers of hotels in Addis Ababa, Ethiopia, filled out questionnaires as part of a quantitative procedure, and Smart PLS was applied. The findings reveal a robust relationship between the tourism value chain and quality tourism experience, with the mediating role of quality tourism experience on competitive advantages. The developed model demonstrated high predictive relevance, estimates the relationships between quality tourism experience and competitive advantage, and makes accurate predictions.

Virtual tourism attributes in cultural heritage: Benefits and values

The rapid development of virtual tourism is an opportunity for cultural heritage sites. This study combines the means-end chain theory with the Kano model to explore cultural heritage sites' virtual tourism attributes, benefits, and values. We obtained 29 attributes, 23 benefits, and 14 values of virtual tourism, then discussed the hierarchical relationship among the attributes, benefits, and values. Also, the 29 attributes were classified according to their impact on user satisfaction. The results show that virtual tourism attributes can be divided into four aspects. In addition to the technical attributes, people often attach more importance to the content attributes as their basic requirements. Convenience is the core value of virtual tourism, followed by learning, entertainment, immersion, uniqueness, the sense of novelty,comfort and the sense of participation. It expands and deepens the theoretical framework of virtual tourism and provides theoretical guidance for developing and marketing virtual tourism products/services in cultural heritage sites.