Revisit Intention Of Tourists Research Articles

The Influence of Servicescape Toward the Customer Experience in Enhancing Tourist Revisit Intention

This study aims to analyze the impact of Servicescape on Customer Experience and Tourist Revisit Intention in trendy tourist destinations, utilizing a quantitative approach. The primary data for this study were collected from 160 respondents belonging to Generations Y and Z, who had visited various tourist destinations across multiple locations in Indonesia. The random sampling technique was employed to select the participants. The collected data were processed using SEM-PLS programs. The findings of this study reveal a positive and significant influence of Servicescape on Customer Experience. Additionally, Servicescape demonstrates a positive and significant effect on Tourist Revisit Intention, while Customer Experience also exhibits a positive and significant impact on Tourist Revisit Intention. Furthermore, Servicescape exhibits a positive and significant effect on Tourist Revisit Intention, mediated by Customer Experience. In conclusion, this study highlights that an enhanced level of Customer Experience positively influences Tourist Revisit Intention. Moreover, the higher the level of Customer Experience, the greater the increase in Tourist Revisit Intention.

Predicting Tourist Revisit Intention by Applying the Extended Model of Goal-Directed Behaviour and Cognitive Dissonance Theory

The primary aim of this study was to provide a better understanding of the decision-making cycle of Chinese and Japanese tourists by testing the hypothesis via an extended model of goal-directed behavior. This study was also aimed at extending the concept of the goal-direct model and cognitive dissonance theory by examining the revisit intention for tourism. These two countries represent more than half of the tourism market in Korea. Despite the huge market potential of Chinese and Japanese tourists, relatively little study has been founded on predicting the revisit intention of inbounded tourists. A survey material was developed by adapting measures used in previous studies that assessed the push factor, pull factor, attitude, subjective norm, perceived behavioral control, anticipated emotion, desire, cognitive dissonance, and revisit intention. Note that 580 cases were on-site surveyed as popular tourist destinations in Seoul, South Korea. The 545 cases were analyzed for the final results. Statistical analysis was conducted through demographic analysis, Confirmatory factor analysis, and SEM (Structural Equation Model) analyses. This study found that the decision to go to Korea is a sound, enthusiastic, and delicate choice measured by the variable of the MGB. Results likewise showed that the theory could be extended to incorporate the impact of inbound visitors' perception of cognitive dissonance. This study is to recognize the decision-making process influencing the revisit intention of Chinese and Japanese tourists and draw academic and practical implications from the difference of the impact on each element.

Examining the Effect of Airportscape on Airport Image, Tourist Revisit Intention, Considering Roles of Sense of Place and Destination Image

Examining the Effect of Airportscape on Airport Image, Tourist Revisit Intention, Considering Roles of Sense of Place and Destination Image

Satisfied or Memorable? The Determinant of Tourist's Revisit Intention to a Heritage Village: A Voice from Osing Kemiren, Indonesia

Satisfied or Memorable? The Determinant of Tourist's Revisit Intention to a Heritage Village: A Voice from Osing Kemiren, Indonesia

The Effect of Tourism Products and Facilities on The Revisit of Tourist Intention to Curug Cimahi

This study aims to analyze the effect of tourism products and facilities on the revisit intention of tourists to Curug Cimahi. This research uses a descriptive verification method. The sample of this research is one hundred respondents who have visited Curug Cimahi at least once between 2019 and 2022. Primary data were obtained through interviews, observations, and questionnaires, while secondary data sources were obtained through a literature review. The results show that partially tourism products and facilities affect the revisit intention of tourists to Curug Cimahi, while simultaneously, tourism products and facilities affect the revisit intention of tourists to Curug Cimahi. This can be an input for managers of Curug Cimahi tourist destinations to develop tourism objects in the future.

Wayfinding Satisfaction on Tourist Revisit Intention: A Moderated Moderation Model of Travel Group Size and Tourism Information Service

Purpose – Although researchers have long recognized customer revisit intention as an important post-purchase outcome, less attention has been given to revisit intention in the tourism context. Additionally, the effect of wayfinding satisfaction on tourist revisit intention has been largely overlooked. However, wayfinding in a highly urbanized country, such as South Korea, can be challenging, especially for tourists, which can affect revisit intention. Therefore, the main objective of this study is to investigate the differential effect of wayfinding satisfaction on revisit intention, depending on travel group size, while examining the potential moderating role of tourism information service satisfaction. Design/Methodology/Approach – This study conducts a moderated-moderation analysis of wayfinding satisfaction, travel group size, and tourism information service satisfaction on revisit intention, using the 2019 International Visitor Survey conducted by the Korea Tourism Organization. Findings – The findings reveal that wayfinding satisfaction is positively associated with revisit intention, and this association becomes stronger for tourists that travel in larger groups. The findings further show that the moderating effect of travel group size on the association between wayfinding satisfaction and revisit intention depends on tourism information service satisfaction. Specifically, tourism information service satisfaction exerts a negative moderating impact on the moderating influence of travel group size on the wayfinding satisfaction-revisit intention relationship. Research Implications – As the global coronavirus pandemic enters a recovery phase, growing attention has been directed to tourists, particularly those visiting the same destination multiple times. In this context, this study provides comprehensive insight into how tourist revisit intention is enhanced.

THE INFLUENCE OF DESTINATION IMAGE AND MEMORABLE TOURISM EXPERIENCE ON REVISIT INTENTION MEDIATED BY TOURIST SATISFACTION IN BANDA ACEH

This research aims to examine the destination image and memorable tourism experience influence on revisit intention mediated by tourist satisfaction in Banda Aceh. The population was tourists visiting the Banda Aceh city, totaling 1,715,923 people. Determination of the sample was done by multiplying all research indicators by 5 so that a total sample of 165 people was obtained. Data was collected by questionnaires analyzed using the SEM-AMOS tested model. The test results prove that destination image did not significantly influence tourist satisfaction, memorable tourism experience significantly affects tourist satisfaction, destination image did not significantly influence tourist revisit intention, memorable tourism experience significantly affects tourist revisit intention, tourist satisfaction did not significantly influence tourist revisit intention tourist satisfaction fully mediates destination image on tourist revisit intention, and customer satisfaction partially mediates memorable tourism experience on tourist revisit intention. These findings explain that the model of increasing the tourist revisit intention tourists to Banda Aceh is a function of strengthening the image of the destination and the memorable tourism experience, as well as increasing the satisfaction of the tourists.

Investigating The Determining Factors of Tourist Revisit Intention in a Natural-based Tourism Destination

Tourism is one of the growing sectors in Indonesia. Natural-based tourism is one of the most attractive tourism destinations among various tourism types in Indonesia. Investigating factors influencing tourist revisit intention in a natural-based tourism destination is interesting since it could reveal what factors drive tourists to revisit a particular destination they have visited. This study aims to analyze the influence of environmental quality, attractiveness, accessibility, facilities, and tourist satisfaction on tourist objects’ revisit intention. We use a quantitative approach and an explanatory design to test the proposed hypothesis. Respondents in this study were tourists who had visited Sarangan Lake, located in Magetan, East Java. The sampling method uses purposive sampling, and the final usable responses were 168 respondents. The analytical tool used in this research is Structural Equation Modelling (SEM) with the AMOS application program. Results indicated that environmental quality, attractiveness, accessibility, and facilities positively affect tourist satisfaction. Furthermore, tourist satisfaction positively impacts tourist revisit intention. Several research recommendations were discussed in our study.

The Effect of Border Tourism Destination Attributes on Tourist Satisfaction and Revisit Intention: The Case of Province of Van

ABSTRACT This study aims to reveal the importance of border tourism and border tourism destination attributes that create revisit intention of tourists in Van that attracts considerable number of tourists every year from Iran. The study was empirically structured, and primary data was collected through a questionnaire derived from the literature. The survey was implemented on tourists at hotels, airports, and customs. Data were collected through face-to-face interviews between March and November 2017–2018. Out of distributed 400 questionnaires’ 370 of them returned and the response rate is 92.5% and 309 of them were found statistically usable. A combination of exploratory and confirmatory factor analysis, correlation, and multiple regression modeling were tested with the usage of version 20 of SPSS. Destination attributes (as seven dimensions were considered as independent variables while satisfaction and revisits intention as dependent. Some significant results were reached while some were insignificant. As findings in this study, 3 considerable and conspicuous implications that; (1) there had been positive and strong relationships between the characteristics of the border tourism destination and satisfaction and revisit intentions of the tourists, (2) five of the destination features had been influential on to revisits intention, (four of them are positive), and (3) the “cultural affinity” that it is the most influential factor on to revisits intention in a border tourism destination have been found. The originality of this study that it is being one of the first study in Turkey that few studies are available in border tourism context. The findings, also, offer important implications for managers of a border tourism destination to consider.

Tourist Risk Perception, Destination Image and Tourist Experience towards Revisit Intention Post COVID-19 Pandemic

West Nusa Tenggara Province, especially the island of Lombok, has many tourist destinations, namely nature tourism, cultural tourism, and tourist attractions (sports tourism). Still, the tourism sector in NTB is one of the sectors most affected by the COVID-19 pandemic era. This study aimed to determine tourist risk perception, destination image and tourist experience on revisit intention after the Covid-19 pandemic. This study uses a quantitative approach with an explanatory research design. This research was conducted in Kuta Tourism Destinations, Central Lombok Regency, Lombok Island, West Nusa Tenggara Province, Indonesia. The research population is all people who have visited the Mandalika KEK tourist attraction on the island of Lombok after the Covid-19 pandemic in March 2020. The sampling technique is non-random sampling, so the number of research samples is 85 people. Data collection techniques used are questionnaires and documentation. Data analysis was carried out using the Partial Least Square approach. The results showed that 1) Tourist Risk Perception has a negative and significant effect on Destination Image; 2) Destination Image has a positive and significant impact on Tourist Experience; 3) Tourist Experience has a positive and significant effect on Revisit Intention; 4) Tourist Risk Perception has a negative and significant effect on Kuta Lombok Tourist Destinations after the Covid-19 pandemic; and 5) Destination Image has a positive and significant impact on the Revisit Intention of Tourists of Kuta Lombok Tourism Destinations after the Covid-19 pandemic.

THE INFLUENCE OF EXPERIENTIAL MARKETING AND TOURIST SATISFACTION ON TOURIST REVISIT INTENTION AT BUKIT KASIH KANONANG

The development of tourism is currently fast. Tourism is one industry that can support a region’s economy. Tourism will provide a lot of income for regions that are aware of the potential for the tourism sector. The existence of regional autonomy makes each region try to exploit the potential of its region. Every region seeks to contribute to making tourism oriented towards improving the welfare of the local community.Increasingly fierce competition becomes a challenge and a threat for business actors in order to win the competition, maintain the market they have, and seize the existing market.The purpose of this study is to find out whether The Influence of Experiential Marketing and Tourist Satisfaction on Tourist Revisit Intention at Bukit Kasih Kanonang. This study uses quantitative method and the researchers distributed questionnaires and samples used 100 respondents. The results of this study found that experiential marketing and tourist satisfaction partially had a significant positive effect on tourist revisit intention at Bukit Kasih Kanonang and the results also showed that experiential marketing and tourist satisfaction simultaneously had a positive and significant effect on tourist revisit intention.

FUNCTIONAL VALUE ANALYSIS OF TOURISTS' REVISIT INTERESTS TO SUPER PRIORITY LAKE TOBA WITH WORD OF MOUTH AS MEDIATION

The study was studied to determine the effect of functional value on the revisit intention of tourists to the super priority tourist attraction of Lake Toba with word of mouth as mediation. The problem is finding a decrease in the number of tourist visits to the super priority tourist attraction of Lake Toba during the covid-19 pandemic. The samples are 140 tourists who have visited Lake Toba, with a non-probability sampling technique with a purposive sampling approach. Path analysis becomes the model of this research using AMOS 24.0 analysis tool. The results of the study found that the functional value has a significant effect on tourist word of mouth in the super-priority tourism of Lake Toba. Functional value and word of mouth had a significant effect on tourist revisit intention in the super-priority tourism of Lake Toba. Word of mouth partial mediates the effect of functional Value on tourist's revisit intention to super-priority tourism of Lake Toba

Perceived Value, Kepuasan dan Revisit Intention Wisatawan pada Lokasi Wisata

The purpose of this study was to determine the effect of perceived value and satisfaction on tourists' revisit intention on Merci Barn Tourism. The sampling technique used non-probability sampling with a total sample of 97 people. The data was obtained by giving a statement in the form of a questionnaire directly to the respondent to obtain valid data. Based on the results of the analysis, it is known that perceived value and satisfaction have a positive and significant influence on the revisit intention of tourists to Merci Barn Tourism, either simultaneously or partially. Determination test results found an R square value of 0.794, this means that the revisit intention of tourists to Merci Barn Tourism can be explained by the perceived value and satisfaction variables of 79.4%, while the rest (20.6%) is explained by other factors outside the model.

Antecedents and intention to revisit: experimental research for the beach resort tourism in central provinces, Vietnam

This research clarifies the relationships among antecedents (destination risk, destination image, destination satisfaction), and intention to revisit in the literature. This study draws new insights by examining the effects of antecedents on the intention to revisit through analysis of linear structure model (SEM). The findings of this study showed that the perceived destination risks influenced destination images, both of perceived destination risk and destination images not only have significant direct impact on revisit intention but also significant indirect affect the revisit intention through the satisfaction. Evaluating the mediating role of destination satisfaction and the moderation role of the number of times that tourists have visited the destination before by multi-group analysis. The study results also showed that the more number of times that tourists have visited the destination before, the higher the destination image has a positive influence on the destination satisfaction, and the higher the destination image has a positive influence on the intention to revisit. The findings of this study provide insights for beach resort tourism managers, allows them understand the relationships between antecedents and the revisit intention of tourists, thereby contributing to the beach resort tourism development.

Predicting post-COVID-19 tourist's loyalty: will they come back and recommend

The study proposed a modified theory of planned behaviour (TPB) model and expanding it with crucial factors in the tourism management area including push-pull motivation, destination image, tourist satisfaction, revisit intention, e-WOM recommend intention, and perceived risk as moderators to predict post-pandemic tourist behaviour towards Bali destinations. The data were collected through online surveys. A purposive sampling technique was conducted, resulting in 252 participants consists of domestic and international tourists. Data were analysed through the structural equation model approach (PLS-SEM). The findings confirmed that subjective norms, perceived behavioural control, push-pull motivation, and tourist satisfaction were significant determinants to predict tourist revisit intention to Bali. Additionally, the result of this study demonstrated that the moderating role of perceived risk has existed. Implications and directions of future research are explained.

Faktor-Faktor yang Memengaruhi Revisit Intentiondi Daya Tarik Wisata Waduk Malahayu

This study aims to identify whether the image of the destination, tourist facilities, accessibility, and word of mouth affect the revisit intention of tourists to the Malahayu Reservoir Tourist Attraction. The sample used in this study amounted to 100 people who were taken using purposive sampling technique. Meanwhile, multiple linear regression was used to analyze the data that had been collected. The results obtained from data analysis, namely simultaneously the destination image, facilities, accessibility, and word of mouth variables have a significant effect on revisit intention. Partially, the image of the destination has a positive but not significant effect on revisit intention. Meanwhile, the accessibility variable does not partially affect revisit intention. However, the facilities and word of mouth variables partially have a positive and significant effect on the revisit intention of tourists to the Malahayu Reservoir Tourist Attraction. From the results of this study, provide recommendations to local governments and tourism managers to improve the quality of facilities in tourist areas and improve access road conditions to tourist attractions that have been damaged. In addition, to improve the image of the destination, it can be done by developing regional cultural activities and attractions in tourist areas. Including improving governance, infrastructure, and cleanliness of tourist attractions as an effort to develop the Malahayu Reservoir destination.
 Keywords: Accessibility, Destination Image, Facilities, Revisit Intention, Word of Mouth

Relationship and Impact of Service Quality, Destination Image, on Customer Satisfaction and Revisit Intention to Syariah Destination in Madura, Indonesia

Madura is one of the sharia tourist attractions in Indonesia, so many local and foreign tourists come to Madura Island to carry out sharia tours by visiting Islamic places such as mosques, tombs of the great Madurese clerics, and halal culinary places. In the conditions of the COVID-19 pandemic which has been going on for one year, government policy has closed these sharia tourist spots. However, since the number of Covid 19 cases, especially on Madura Island, has decreased significantly, the government has allowed opening these sharia tourist spots with the provisions of health protocols. The purpose of this study is to examine the relationship between service quality, destination image, and customer satisfaction on the revisit intention of tourists to tour destination religious in Madura. Data were collected from a questionnaire survey and empirical studies were conducted using structural equation modeling (SEM) to test the hypotheses, as well as the structural relationships between these factors. The results of empirical studies confirm that service quality and destination image make a positive contribution to tourist satisfaction, then that the service quality contribute to the revisit intention, but the destination image does not contribute to the revisit intention, and tourist satisfaction contributes positively to the revisit intention. Furthermore, this study also contributes to the managers of sharia tourist destinations in Madura to analyze the relationship between service quality attributes and destination image to revisit intention by improving the services provided, thereby contributing to increasing the number of tourists, and implementing sustainable service quality policies.

Motivation versus risk

The tourism industry is the one that has been hit the most by the COVID-19 outbreak. Bali is one of the most popular tourist destinations among both local and international visitors, and its economy is heavily reliant on the tourism industry. The purpose of this study is to investigate how push-pull motivation and perceived health risk affect the attitude of tourists and their impact on the intention to return to Bali. The respondents are 200 Indonesians who have visited Bali. On SMART-PLS version 3.0, structural equation model analysis was employed for data analysis. The results show that all four determinants of domestic tourist revisit intention, including push motivation (?=0.273, p < .001), pull motivation (?=0.394, p < .001), perceived health risk (?=-0.170, p < .01), and attitude (?=0.185, p < .01) significantly affect revisit intention. Recommendations are made to the government and businesses in the tourism industry to improve the revisit intention of domestic tourists.

Destination brand equity and tourist's revisit intention towards health tourism: an empirical study

PurposeThis paper aims to investigate the relationship between destination brand equity and tourist's revisit intention towards health tourism destinations. The study also examines the mediating effect of destination brand association between destination-based brand equity and travellers' revisit intention for health tourism destinations.Design/methodology/approachA survey instrument is used to examine the relationships in the proposed model using the co-variance-based structural equation modelling (SEM) technique. The collected primary data from two hundred forty-six respondents (n = 246) are analysed to test the relationship amongst exogenous, mediating, moderating and endogenous constructs articulated in the proposed structural model.FindingsEmpirical findings reveal that destination brand equity influences the revisit intention of a traveller for health tourism via destination brand association. The perceived trust, reliability and soft issues of a traveller moderate the relationship between destination brand equity and destination brand association. Enduring travel involvement also proves a significant moderation effect on the relationship between destination brand association and the revisit intention of a traveller for a health tourism destination.Practical implicationsThis paper is an initial attempt to develop and empirically examine a conceptual model of the intention of a traveller to revisit a health tourism destination in a dynamic process of information search using the data collected from current travellers after medical tourism-related trips. Results suggest that stakeholders must focus on hedonic and utilitarian factors of the destination that are recognised by travellers to encourage revisit for medical tourism.Originality/valueAlthough there have been numerous studies on health tourism. However, to the best of the authors' knowledge, this research is a pioneer in the healthcare tourism literature that links destination brand equity, brand association and revisit intention of a traveller for health tourism. These findings extend the knowledge of how healthcare tourism that is embedded with destination brand equity and destination brand association. The study findings potentially benefit the marketers for gaining competitive advantages through considering the experience of a traveller.

Foreign tourist satisfaction, commitment and revisit intention: exploring the effect of environmental turbulence in the Arab region

PurposeThis paper aims to investigate the relationships between travel satisfaction, commitment and revisits intention among the UAE international tourists as well as the moderating effect of environmental turbulence.Design/methodology/approachUsing the quantitative approach, the experience of individual foreign tourists who travelled to three UAE major cities, namely, Dubai, Abu Dhabi and Fujairah, were probed. Through a drop-off and collect approach survey, 413 usable questionnaires were successfully collected and analysed.FindingsThe results of multiple regression path analysis confirm tourist satisfaction towards UAE tourism product and services influences their travel commitment and boosts tourist revisit intention behaviour. This paper also demonstrates how the Arab environmental turbulence moderates tourist satisfaction’s effect on revisit intention adversely.Originality/valueThis study offers valuable input to the UAE’s tourism governing bodies and industry practitioners. While continuously boosting the quality of tourism products and services, they also need to curb the effect of environmental turbulence as it would discourage tourists from revisiting UAE in the future.