Tourism Products Research Articles

Measuring The Priority Of Tourism Village Development In The New Tourism Era

The study aims to analyze the priority of developing tourist villages during the new normal period in Petang District, Badung Regency Bali. The theory and concepts used to answer the problems in this research are the concept of tourism product components, the concept of a tourism village, the concept of new normal tourism. The research method used is qualitative research using Analytical Hierarchy Process (AHP). Sources of data in this study are primary data and secondary data obtained through the process of observation, interviews and focus group discussions. The results of this study indicate that the priority of developing a tourism village in Petang District in the new normal era is an ancillary aspect as the main development priority. Then, the order of priority aspects of development that can be done next is attraction, accessibility, amenity, available packages and activity. Related to ancillary as the main priority aspect, there are institutional sub-criteria as things that can be prioritized first compared to the development of additional services. Based on the analysis that has been carried out, the form of institutional development that will be implemented is by holding a collaboration between the Petang District Government and the tourism institutional where the assistance collaboration is carried out in stages starting with the establishment of a tourism management system.

Deciphering Green Promotion Attributes

The Greater Bandung area grapples with various challenges, including spatial planning, waste management, water resources, critical land, and transportation, all of which are intricately linked to sustainability concerns, particularly affecting tourism. To address these issues, it is crucial to understand tourists' preferences for green promotion attributes in destinations. This study employs conjoint analysis to discern tourists' perceptions of various destination attributes. Findings reveal that Greater Bandung tourists prioritize environmentally friendly tourism activities as the most significant destination image attribute, while ecologically friendly transportation ranks as the least important. Additionally, when assessing destination advertising attributes, environmentally friendly visuals hold more importance than environmentally friendly messaging. Tourists prioritize sustainable product packaging, while they consider the destination's tourist product color to be less significant. These findings underscore the importance of clear communication, ecolabeling, and environmentally friendly practices in promoting sustainable tourism in the Greater Bandung area. By understanding tourists' preferences, stakeholders can tailor promotional strategies to effectively convey the destination's green initiatives, thus enhancing its appeal and contributing to sustainable tourism development.

О некоторых проблемных аспектах в регулировании гражданско-правовых отношений на туристическом рынке

The article discusses topical problems related to the sale of a tourist product in the regulatory legal acts of the Russian Federation and the practice of application of the current legislation by the courts. Attention is paid to the concept, type and nature of this phenomenon. The question is raised about the shortcomings of the legal definition of the term "tourist product", which to a large extent leads to law enforcement uncertainty. The author analyzes the issues of insufficient state participation in the regulation of civil law relations arising between tour operators and travel agents in the field of tourist services. The conclusions and recommendations can be used in judicial practice and serve as an impetus for improving the current legislation of the Russian Federation. The proposed proposals correspond to the purpose and objectives of the study.

Retraction: The design of tourism product CAD three-dimensional modeling system using VR technology

Retraction: The design of tourism product CAD three-dimensional modeling system using VR technology

The Utilization of Digital Media in Marketing Ecotourism Packages in Sekotong, Lombok Barat Regency, NTB Province, Indonesia

Digital marketing as a business trend in branding is a crucial component in marketing products, services, or brands using various digital platforms to expand the market share globally. In the tourism industry, every tourism product must effectively utilize digital media. Sekotong, as a destination known for its ecotourism, needs to leverage digital media optimally to market its ecotourism packages. However, the reality is that the available potential has not been packaged into a single ecotourism package, and its digital promotion for marketing is still not optimal due to the community's lack of understanding on how to manage digital marketing platforms. To comprehend the phenomenon under examination, this study employs a qualitative technique with a case study strategy, while the time horizon is covered by a cross-sectional approach. Data were collected through 3 methods such as: observation, interviews, and documentation. The collected data were reduced and analyzed using content analysis, data validity ensured through those methods and sources triangulation. The results of this study is indicate the utilization of digital media concerning time, cost, and accessibility in marketing ecotourism packages in Sekotong is not optimum implemented, even it has 3 Mangroves forest as its attraction. These are obstacle factors such as limitation of budget, lack of knowledge related digital platform navigation for marketing, and the most importance is stakeholder or tourism Penta-helix coordination and collaboration to develop digital marketing training and sustainable marketing program. The data from this study provide important contributions to tourism practitioners and researchers in developing more effective marketing strategies to promote local ecotourism destinations

Pengaruh Tenaga Kerja dan Teknologi terhadap Pendapatan melalui Modal sebagai Variabel Intervening UMKM Coffee Shop di Kota Medan

A business that is growing rapidly in the city of Medan is the emergence of coffee shops. Coffee shop visitors do more than just taste coffee; they also use the space for casual gatherings. It is hoped that the coffee shop business in Medan City will have a positive impact on the development of the city, especially in the economic and tourism sectors. The coffee shop business has the potential to increase community income, employment, tourism and coffee production in the city of Medan. The current emergence of coffee shops cannot be separated from the influence of the big city lifestyle which offers lots of fun for entertainment seekers and has become a favorite "hang out" place for young people in campus areas, shopping centers and offices in the city of Medan. The phenomenon of the presence of a new trend in drinking coffee is actually not much different from drinking coffee in a traditional coffee shop. This research aims to determine the influence of Labor and Technology on Income through Capital as an intervening variable for coffee shop in the city of Medan. This research is a descriptive and quantitative analysis, the sample in this research is 50 respondents who are coffee shop owners in the city of Medan and the data analysis technique used to test the hypothesis is a quantitative analysis technique, which is a way of analyzing data using statistical tools such as SPSS 21.0. The research results show that the variable Labor has a positive and significant effect on income, Technology has a positive and significant effect on income, Labor has a positive and significant effect on capital, Technology has a positive and significant effect on capital, Capital has a positive and significant effect on income, Labor has an effect positive and significant on income through capital as an intervening variable. Technology has a positive and significant effect on income through capital as an intervening variable.

ENHANCING TRANSPORTATION THROUGH ROUTE STRATEGY PROPOSAL USING LOCALIZATION MEASUREMENT TECHNOLOGY: A CASE STUDY

This case study investigates the revitalization of the Korytnica spa settlement in the Low Tatras, known for its rich natural and cultural heritage, including mineral springs. Despite its historical and therapeutic advantages, Korytnica currently experiencing challenges in renovation and development as a thriving spa and tourist resort. The article explores the strategic use of geolocation measurement technology and the potential of mineral springs to enhance the tourist infrastructure and promote the site. The article presents a multidisciplinary approaches, including sustainable development, and the integration of heritage into tourism products. It concludes with a proposal for optimizing transport routes and improving infrastructure in the area, thereby supporting accessibility and minimizing environmental impact. The main output of the article is a proposal for improving the route to the relevant area, improving accessibility by analyzing and improving infrastructure and transport processes.

USE OF AUDIOMARKETING TO PROMOTE THE SERVICES OF THE TOURISM INDUSTRY

The aim of the study is to substantiate the importance and peculiarities of using audio marketing tools to promote tourism services in the tourism industry. The article proves that the use of neuroimaging methods in marketing is gaining popularity, as it provides marketers with information that cannot be obtained using conventional marketing methods. Musical content is increasingly integrated into the marketing communications system, covers the points of interaction with tourists, and contributes to the personalization of audiocommunication. It has been determined that audio marketing is an important element of modern marketing strategies, and its tools not only influence the behavior and psycho-emotional state of consumers of tourism services, but also significantly enhance the effectiveness of other marketing tools aimed at obtaining the expected result. Well-chosen music helps to improve interaction and form a positive perception of tourism products and services among tourists, creates sound comfort, ensures a good mood, enhances positive impressions, builds commitment, increases loyalty, extends the time of stay, and increases both planned and spontaneous purchases. The article substantiates that the choice of background music is of great importance in the formation of audio design, which provides tourists with positive emotions, creates an appropriate atmosphere and a pleasant overall impression. It is proved that in order to achieve an effective result of music's influence on consumers of tourist services, producers of tourist services need to constantly conduct marketing research on the needs and behavior of tourists; monitor and analyze the impact of music on tourist behavior; and conduct training and professional development of marketers.

Сутність поняття “туризм”, “турист” та “туристичний кластер”

The article is devoted to the study of the concept’s “tourist”, “tourism”, “tourist service”, “tourist product” and “tourist cluster”. The analysis of the legislation of Ukraine, which regulates tourist relations, was carried out, in particular, regarding the definition of the essence of the concepts “tourism”, “tourist”, “tourist product” and their comparison with the interpretation and understanding in economic thought and statistics. The main characteristics of a tourist have been clarified, namely: physical person; travel time – from 24 hours to 1 year; the purpose of the trip is not related to earning income. A distinction is made between tourist service and tourist product, the collision that arises with the interpretation of the concepts of “tourist product” and “tourist service” in various sciences is investigated. Approaches to understanding the concept of “tourism” as an economic phenomenon, a place of commercial enterprises and their classification into those that directly satisfy the needs of tourists and those that indirectly take part in satisfying these needs are defined. The expediency of determining the legal nature and subject composition of the tourist service, which affects the possible ways of protecting the violated rights of the tourist and the correct identification of the person who will be responsible for the improper provision of services, has been clarified: if it is a tourist service, the subject of responsibility will be the tour operator, if it is another service, the relevant entity providing this service (hotel, transport company, tour guide, etc.). The article examines the concept of “tourism” through the prism of clustering as the most comprehensive approach to understanding this term. It has been studied that the concept of “tourism” as a branch of the economy should be considered in the context of cluster associations of enterprises and other entities that provide services to tourists. The author’s interpretation of the concept of “tourist cluster” is proposed, namely: it is a territorial association of enterprises, research, production and financial companies and other business entities that have vertical and horizontal relationships with the aim of achieving economic and social effects and satisfaction needs of tourists.

Financial Feasibility Analysis of Elderly Cross-Border Tourism: A Case Study

Since the 21st century, China has entered an aging society. With a significant increase in the elderly population, it is important to consider how to enrich the old people’s lives in their later years and meet their diversified entertainment and tourism needs. The “New Home in Different Places” project is dedicated to offering personalized cross-border tourism services for affluent seniors. Through a digital platform, it provides tailored itineraries, language support, and health services, ensuring seamless and enriching travel experiences. The project aims to redefine elderly tourism and explores its competitive advantages and market development plans through SWOT analysis and Porter’s Five Forces analysis. Its uniqueness lies in its focus on tourism products and services suitable for the elderly, alongside personalized travel consultation and comprehensive arrangement services. Through technological innovation and market strategies, the project will continuously expand its competitive edge, offering a wider range of travel options for the elderly.

Expected Role of the Community in Decision-Making for the Development of Sanankerto Tourism Village, Turen Sub-District, Malang District

Sanankerto Tourism Village was recognized as one of the best tourism villages at the 2021 Anugerah Desa Wisata Indonesia award. However, the Covid-19 pandemic led to significant challenges, causing many tourism products and activities to falter. There is now a discourse on revitalizing Sanankerto Tourism Village, highlighting the need to assess the community's willingness to engage in decision-making processes regarding the village's development. Community involvement is crucial to ensure that grassroots ideas, which are vital for development, are incorporated. Engaging the community in the development process is expected to make Sanankerto Tourism Village more advanced, innovative, and creative, while also fostering a sense of ownership and responsibility among the residents. The level of community participation was evaluated using descriptive analysis, scoring, and weighting methods to determine its value. The analysis revealed a score of 1,213.10, placing the community in the Delegated Power category on Arnstein's Ladder of Participation. At this level, the government grants authority to the community for making planning decisions, giving them control over some or all of the programs to be implemented.

The archaeologist king: Paul of Greece and Greek heritage tourism (1952–54)

During the early post-war period, American economic intervention in Greece played a central role in transforming the country’s classical past into a modern tourist asset. As a result, Greek institutions and investors used ancient monuments to create the necessary infrastructure for the emerging tourist movement. The Greek monarchy actively participated in this modernization process by engaging in cultural experiences, which aimed to transform Greek heritage into a desirable tourist product for the western camp during the Cold War period. The Greek monarchy was at the centre of this sociocultural development engaging with the nationalist reflexes of Greek society. By embracing the discourse of ethnikofrosyni (‘national mindedness’), King Paul of Greece (1947–64) and Queen Frederica provided royal sanction for the nationalist uses of classical antiquities and Greece as a lieu de mémoire that could offer an exceptional experience to visitors. To strengthen these assertions, Paul assumed the role of the archaeologist and tour guide, showcasing the cosmopolitan allure Greek antiquities radiated and presenting Greece as a fashionable and appealing tourist destination. This article argues that the Greek monarchs’ intervention in the archaeological excavations at Mycenae (1952), as well as the royal cruise around Greek islands and monuments (1954) reflected the sociopolitical developments of the period and the monarchs’ engagement with the country’s cultural affairs.

FEATURES OF MANAGEMENT OF MARKETING ACTIVITIES OF ENTERPRISES IN TOURISM: INVARIANT APPROACH

It is investigated that the tourism industry is an integral part of the national and world market and is considered as a promising direction of development in the world. This industry ranks second in the world economy after the computer and electronics industries. It is proved that the tourism industry is ahead of such industries as oil refining and automotive. The development of tourism became possible due to the scientific and technological progress of society and the introduction of a system of marketing management of tourism enterprises, that is, the creation of a market infrastructure. It is substantiated that management of marketing activities of tourist enterprises requires constant analysis of market trends, creativity in developing strategies and flexibility in responding to changing market conditions. Marketing and the marketing system are such basic phenomena that they cannot be considered as a separate function of business. It is investigated that success in business is determined not so much by the product that it offers as by its consumers. All definitions hide three aspects of the concept of marketing: the active aspect - market penetration; analytical aspect - understanding of markets; ideological aspect - way of thinking. Most often, one can observe trends in the decline of the concept of marketing to its active dimension, that is, to a series of sales techniques, and an extreme underestimation of its analytical aspect. It is analysed that in modern conditions of management the effective development of enterprises of the tourism industry of Ukraine is complicated by martial law, difficult economic and political situation; increased competition due to the lack of a proper system for coordinating the activities of the enterprise. In this situation, a significant interest for domestic enterprises of the industry is a modern marketing concept, the introduction of marketing measures in the management of enterprises, advanced methods of marketing influence on the formation of market demand, the competitive position of the tourist enterprise. It is proved that effective management of marketing activities of enterprises in the field of tourism is a rather complex economic, organizational and social phenomenon. This management requires a long process of activity, which should take into account the possible change in the state of the object of control, the emergence of the latest laws, principles and methods. The system of management of marketing activities of tourist enterprises includes knowledge, skills, abilities, information and human technologies of business communication of actual and potential consumers of the tourist product and managers of the enterprise

The Influence of Quality of Tourism Services and Products on Loyalty through Tourist Satisfaction at Selomangleng Cave Tourism, Kediri City

This research is entitled The Influence of Service Quality and Tourism Products on Loyalty through Tourist Satisfaction in the Selomangleng Cave Tourism, Kediri City, which aims to describe the influence of service quality, tourism products, tourist satisfaction and tourist loyalty in the Selomangleng Cave Tourism, Kediri City, analyzing the quality of services and tourism products. on tourist satisfaction, analyzing the quality of tourism services and products on tourist loyalty, analyzing tourist satisfaction on loyalty, and analyzing the influence of the quality of tourism services and products on loyalty through tourist satisfaction at Selomangleng Cave, Kediri City. The sample in this study was 89 tourists who visited the tourist attraction. Selomangleng Cave. The analysis technique uses path analysis. The results of the analysis show that the quality of tourism services and products has an influence on tourist satisfaction, this means that the quality of tourism services and products is getting better and developing, which has an impact on tourist satisfaction. The quality of tourism services and products influences loyalty, which means that the better the quality of tourism services and products offered will influence tourists to be loyal to tourist destinations. Tourist satisfaction influences tourist loyalty, which means that better tourist satisfaction will influence the level of tourist loyalty. The quality of tourism services and products affects loyalty through tourist satisfaction, which means that loyalty can be increased if the quality of tourism services and products is good, this will create a higher level of tourist satisfaction and have an impact on tourist visits and loyalty.

Harmony Implementation "Tri Hita Karana (THK)" in Packaging of Culinary Products to Create a Tourist Experience

The local culinary industry has great potential to attract tourists, but is often hampered by a lack of attractive packaging and effective marketing strategies. This research aims to find out how THK-based packaging design can influence consumer perceptions and purchasing decisions regarding tourism products in Bali and the challenges faced in implementing THK-based packaging. The research uses qualitative methods to gain an in-depth understanding of how the Tri Hita Karana (THK) principles can be integrated into tourism products and how this influences the tourist experience. In-depth interviews can be conducted with relevant stakeholders, such as tourism product developers, marketers and tourists. Through interviews, researchers can understand their perceptions and experiences regarding the implementation and impact of THK in tourism products. In this research, an ethnographic study was also carried out, which involved participatory observation at Bali tourist locations, which will help researchers gain insight into daily interactions between tourists, local communities and the environment. This method is useful for seeing directly how THK principles are integrated into daily practice and how this influences the tourist experience. Through this method, several Balinese culinary product designs were discovered, in the form of food and drinks that combine the Tri Hita Karana (THK) principles. The Packaging of Culinary products in the form of food and drinks sold around tourist attractions and souvenir shops not only offer uniqueness, but also imbue tourists with values rooted in Balinese culture.

Studying Landscape Diverse for Tourism Development in the Tay Nguyen Region, Vietnam

Landscape has long been recognized as an invaluable resource for tourism development and the foundation for the sustainable development of an entire territory. However, in-depth research on landscape diversity for tourism development from the perspective of landscape science has not received much attention. Applying landscape analysis, field survey, and remote sensing methods, the study has shown diversity in the landscape formation components that determine the diversity of tourism types and products in the Central Highlands. Each landscape unit contains tourism resources, the vertical structure of the landscape unit represents the specificity and tourism potential, and the horizontal structure of the landscape represents the connection of tourism resources along the route. , landscape changes over time demonstrate seasonality in tourism. The landscape structure component is both an object resource for enjoyment and at the same time a place where the tourism process takes place. This is a solid basis for developing many types of tourism such as eco-tourism, cultural tourism, resort tourism, and adventure tourism... and creates the foundation for organizing tourist territories. sustainable history, exploiting and honoring indigenous cultural and historical values, protecting the environment, and ensuring the region's long-term development.

Entrepreneurs’ Innovative Behaviour Response in Rural Tourism Development. A Case Study of Local Service Providers in Dong Van Karst Plateau Geopark, Northern Vietnam

Tourism industry becomes the spearhead economy in the Vietnamese government's development strategies that compete with regional countries like Thailand, Taiwan, Singapore, Philippines, Malaysia. Especially tourism in rural areas has been focused on and integrated into regional and national development programs in terms of creating a driving force for socio-economic development, high quality, diversified, and branded tourism products. Innovative efforts are necessary to further promote this industry so as to reap the full benefits and potential of this sector. Creativity and innovative approaches are essential for success. The objective of this study is to examine the impact of innovation on the effectiveness of entrepreneurs in the tourism industry and propose that strategic and behavioural innovativeness enhances performance of entrepreneurs. Based on semi-structure interviews with 15 local service providers, the existing business challenges facing the service providers were identified and innovation activities that they adopted in responding to the challenges for the development strategies of rural tourism in Dong Van Karst Plateau Geopark. This research contributes to the understanding of innovative behaviour of participants and also some practical benefits as responses to their business challenges. However, the sample size of the study is quite small, new avenues for further research is highly recommended.

AL-KHAWARIZMI ASTRONOMY COMPLEX AS AN ASTROTOURISM DESTINATION AND ITS CONTRIBUTION TO ENHANCING LOCAL ECONOMIC ACTIVITIES

The Al-KhawarizmiAstronomy Complex is one of the observatories located in Malaysia. The complex was constructed by the Malacca State Government, starting in 2002 in phases, and was fully completed in 2008. The primary goal of establishing the Al-KhawarizmiAstronomy Complex is based on three aspects which areresearch, education, and tourism. Therefore, this study is conducted with the aim of discussing the astrotourism aspects that contribute to the potential of making the complex a new tourist attraction in Malacca. This study is qualitative research that utilizes document analysis, interviews, and observation as research methods. The findings indicate that Al-KhawarizmiAstronomy Complex has become a significant element contributing to the economic growth of the local population. Additionally, the complex is also seen as an internationally recognized astrotourism destination through the participation of many foreign visitors in the organized astronomical activities. Currently, the Malacca State Government recognizes Al-KhawarizmiAstronomy Complex as one of the Islamic tourism products in Malacca.

Safeguarding Malaysian Gastronomic Tourism Products Through Digital Online Platforms: Challenges and Opportunities

Safeguarding Malaysian Gastronomic Tourism Products Through Digital Online Platforms: Challenges and Opportunities

Factors Influencing the Development of Domestic Tourism in the Erongo Region, Namibia

Domestic tourism is viewed as the main driving force of the tourism industry in major economies globally. It has received worldwide recognition as a dynamic part of the industry with enormous potential for growth and is considered a useful tool for socio-economic development. However, in Namibia, as is the case with many developing countries, the sector is academically less explored and economically misrepresented. On that background, the main aim of this study was to understand the key factors influencing the development of domestic tourism in developing economies. The Erongo region of Namibia served as a case study. A structured questionnaire was used to collect usable data from 400 respondents. From this study, it was found that major obstacles to the development of domestic tourism in the study area include affordability and awareness issues, limited infrastructure, and poor government policies. While collaboration amongst stakeholders, robust government policies, and coordinated marketing efforts were identified as key determinants of domestic tourism development, they were also identified as key enabling factors. Consequently, the study recommends differential pricing, augmenting the marketing and promotion of tourism products to domestic tourists, and promoting collaboration among stakeholders.