Tourism Industry Research Articles

Analyzing top nationalities visiting Thailand in 2030

This research paper will look at and analyze the projected top nationalities visiting the beautiful and vibrant country of Thailand in the year 2030. The focus of this investigation is to point out and put great emphasis on the great significance of grasping and understanding the detailed tourist demographics. In doing so, we are creating a way towards sustainable development and growth in the Thai tourism industry, one that plays an important part in the nation's economy. To contextualize the importance of this research, it is important to bring into focus the fact that international tourism has played a vital role in the economic progress of Thailand. An escalation in the number of visitors and the considerable contribution of foreign tourists to the country's Gross Domestic Product will be explored with a keen eye for detail. This will provide us with valuable insight into what is undeniable: the impact visitors have on the economy of Thailand. This study has incorporated a mixed methods approach so that the findings can be not only reliable but also comprehensive. This will enable us to paint an accurate picture of the nationalities that are expected to dominate the tourist arrivals in the year 2030, using both qualitative and quantitative data collection techniques. The holistic research methodology will give us an understanding of the shifting landscape of incoming visitors. From the results of our in-depth research analysis, it can be deduced that some nationalities will still top the list as tourists traveling to Thailand by the year 2030, with specific countries like Japan, China, and India, for instances, remaining at the pinnacle of providing the most tourist visitors. In this paper, we will identify the intrinsic need for tailored marketing strategies and resource allocation by key stakeholders in the ever-thriving tourism sector by tapping into the cultural, economic, and behavioral characteristics of these tourists. The paper also goes beyond statistical findings and discusses implications for public policy and sustainable tourism practices. It strongly calls for the creation of a collaborative partnership between government and industry that will plan for a better visitor experience. It is through this partnership that we will be able to identify and respond to challenges, including growing issues of overtourism and degradation of the natural environment. It is a holistic approach that considers future tourism development in tandem with environmental conservation and the culture of Thailand. Basically, this research encapsulates the undeniable importance of getting a comprehensive understanding of the nationalities of visitors in Thailand. By decoding and interpreting such valuable information, insight, and understanding, Thailand can move along the path of always offering the best tourism product to make sure that the country's economic benefit is continuously reaped for many years to come. This research venture hereby also aspires to add to the well-being and prosperity of Thai tourism and to assist its movement toward international leader status in its field.

Sustainable practices in the hospitality industry: A case study of green initiatives in Thailand

This research paper extensively investigates the adoption and implementation of sustainable practices within the thriving hospitality industry in the beautiful country of Thailand. The study is primarily focused on highlighting the significance of green initiatives that aim to effectively mitigate the potentially harmful environmental impact caused by the rapidly growing tourism sector in this mesmerizing destination. Undoubtedly, it emphasizes the critical and urgent need for hotels, resorts, and other accommodation providers to comprehensively integrate and incorporate eco-friendly practices into their day-to-day operations. This forward-thinking approach is deemed essential due to the substantial socio-economic contributions made by the tourism industry to the remarkable country of Thailand. Comprehensive study delves into various dimensions and aspects of sustainable practices within the hospitable world. It delves into the exploration of innovative and energy-efficient technologies that can be effectively adopted to minimize the consumption of valuable resources. Additionally, the research investigates waste management systems which play a pivotal role in ensuring the preservation and conservation of the environment, while also reducing the ecological footprint associated with hospitality operations. Moreover, the study encompasses singly explores sustainable food and beverage operations, embracing the idea of utilizing locally sourced ingredients and promoting responsible consumption practices, ultimately leading to a healthier ecosystem. While analyzing the implementation process of these eco-friendly initiatives, the research also wholeheartedly acknowledges the barriers and challenges that hotel operators and managers face. These hurdles might include financial constraints, lack of knowledge and awareness, and difficulties in balancing the immediate costs with the long-term benefits. By acknowledging and addressing these obstacles, the research aims to provide valuable insights and potential solutions, ultimately promoting and facilitating a smooth transition towards sustainable hospitality practices. Through thoroughly examined case studies of successful and exemplary green practices within the hospitality industry, this research extensively highlights and emphasizes the vast array of potential benefits that can be derived from adopting sustainability measures. These positive outcomes include substantial cost savings, improved brand reputation, enhanced guest loyalty, and the creation of a unique selling proposition that sets the establishment apart from competitors. Furthermore, the findings of this study strongly advocate and call for a collaborative and cooperative approach among multiple stakeholders. It emphasizes the importance of active involvement and engagement between and among government policymakers, esteemed industry leaders, hotel operators, and the local communities. By fostering this culture of shared responsibility, it becomes possible to effectively foster and promote a proactive inclination towards environmental sustainability within the hospitality sector in Thailand. Ultimately, this enlightening and groundbreaking paper serves to underscore and emphasize the utmost importance of adopting and integrating green initiatives not only for the sustainability and preservation of Mother Nature but also for the long-term viability and competitiveness of the Thai hotel industry within the dynamic global hospitality landscape. By prioritizing the environment and acknowledging the potential risks associated with unsustainable practices, this research aims to empower and inspire all relevant stakeholders to make informed decisions and embrace change for a brighter and greener future.

A Study on Chinese-English Translation of Henan Tourism Texts from the Perspective of Reception Aesthetics Theory

With the vigorous development of tourism industry in China, studies on tourism translation have received much attention. Henan is the province with abundant tourism resources in the Central Plains and attracts many tourists every year. As a direct means of international promotion of tourism resources, tourism texts translation is of the great importance. Based on the data of Henan tourism texts, this study analyzes the existing problems in translation of Henan tourism texts with the intention to improve translation quality from the perspective of reception aesthetics theory. It is found that spelling errors and translation errors can be found in the translated texts and that there is a lack of attention to the reader-oriented principle in the translated texts. Various translation techniques should be adopted by the translator to meet the reader’s expectations. This study can provide valuable insights to Chinese-English translation practice of tourism texts and is of importance to the study of tourism texts.

Exploring the Experiences of Tour and Travel Alumni in Job Hunting

Becoming an alumnus marks the beginning of life for students in their pursuit of employment. Career orientation is the primary goal for graduates to develop the knowledge and skills they have acquired during their studies, although alumni often face challenges in finding jobs. Competition and problems in the job market are common occurrences. Issues frequently arise in the quest for stable income without relevant solutions. Moreover, companies sometimes view alumni as lacking sufficient experience in their fields, thus limiting their opportunities to achieve their career goals.This study aims to explore the experiences of Tour and Travel alumni in seeking employment within the tourism industry, both in formal and informal sectors. The research focuses on understanding the challenges faced by alumni, the relevance of the skills acquired during their studies to labor market demands, and the strategies used by alumni in their efforts to secure suitable employment. This study employs a qualitative method, conducting interviews with several alumni to gain insights into the challenges and strategies they encounter as they enter the workforce. The results of the study revealed that most alumni face various challenges, such as intense competition in the tourism industry, a lack of practical work experience during their studies, and market dynamics that have shifted due to technological advancements and the impact of the pandemic. In addition to technical skills like travel management and customer service, non-technical skills such as communication, negotiation, critical thinking, and adaptability are highly sought after by companies. Some alumni recognize the need to develop networks and participate in additional training or certifications to enhance their competitiveness in the job market. While some alumni struggle to find jobs in the tourism sector, many successfully find employment in other fields that require similar skills, such as hospitality, logistics, and event management. This research provides recommendations for educational institutions to strengthen internship programs and increase collaboration with the industry. Additionally, alumni are advised to continuously update their skills and leverage digital opportunities in their job search.

Tourists Behavior Prediction through Online Reviews by Analyzing their Sentiments using Machine Learning Approach

Sentiment Analysis is that part of research area where different people opinions or sentiments are extracted in form of textual data from various websites. In this paper sentiment analysis has been described along with machine learning techniques on tourist’s reviews to see their behavior towards various tourist places, hotels and other services provided by tourism industry. Emotions in the form of tourist’s reviews extracted are interpreted and classified by preprocessing of data and further feature extraction is done through machine learning highly efficient technique called deep learning. In this paper, the proposed idea has been given to use deep learning methods like CNN, RNN and LSTM rather than using machine learning classical algorithms like SVM, Naive Bayes, KNN, RF etc. Also, comparison of various machine learning and deep learning techniques working on tourist sentiments has been done here in this paper to show that deep learning techniques analyze and classify emotions and polarity with deep layers efficiently where on the other hand classical algorithms of machine learning give results not better than deep learning techniques. In this way sentiment analysis has been done and the proposed idea of this research paper is change in the machine learning techniques or methods from classical algorithms to neural network deep learning methods which in future definitely will give better results to analyze deeply the sentiments of tourists to find out the liking and disliking of various tourist places, hotels and related tourism services that will help tourism business industry to work on the gap in existing services provided by them and system can become more efficient in future. Such improved tourism system will give benefits to tourists or users in terms of better services and undoubtedly it will help tourism industry to enhance business in future. Keywords—sentiment analysis, machine learning, deep learning, tourist reviews.

Rethinking work-life integration: empowering talent in emerging hospitality and tourism work paradigms

Purpose This study aims to explore work–life integration (WLI) as a crucial mechanism underpinning the transformation of the hospitality and tourism industry from shifts in work paradigms, including rapid technological advancements, flexible work forms, quiet quitting, increasing awareness of well-being, cultural diversity and gender disparity. It further develops the coping strategies and research agenda. Design/methodology/approach Through the bridged lens of the work–life boundary theory and conservation of resources theory, this research critically analyzes the literature on emerging work paradigms and WLI and develops a conceptual framework guiding the systematic examination of the WLI mechanisms underpinning the influence from work paradigm shifts. Findings The analysis reveals the underpinning mechanisms in managing WLI, highlighting the importance of systematic and customized work–life management strategies in adapting to evolving work paradigms. An integrated conceptual framework is developed to guide future research and practical applications. Practical implications This study underscores the critical need for strategic WLI management, emphasizing its importance for sustainable industry development. It also proposes actionable work–life management strategies for stakeholders, aiming for positive outcomes at personal, organizational and industrial levels amid the paradigm shifts. Originality/value The comprehensive conceptual framework uniquely bridged two theories that afford a novel, interconnected and in-depth approach to analyzing how work paradigm shifts reshape the industry. It further broadens the research agenda on WLI, with promising research directions proposed for advancing the understanding of the ever-evolving hospitality and tourism work landscapes.

The Effect of Coronavirus Pandemic on Tourism Industry in West Nusa Tenggara, Case Study: Travel Bureau

The world appeared to end in 2020 due to a remarkable Covid-19 pandemic. When COVID-19 arrived, it had an impact on every aspect of life, but particularly on the economy. This research discusses the effect of Coronavirus on the tourism industry in West Nusa Tenggara Province, Indonesia, which focus on travel bureau. This research aims to study the effect of Coronavirus on travel bureau’s activity and company’s revenue. in collaboration with ASITA, Association of The Indonesian Tours and Travel Agencies, this research qualified as descriptive research using mixed methods conveyed in grounded theory with the questionnaires and interviews as data collection methods. Results indicate that the travel bureau's revenue and package sales are significantly impacted by the coronavirus outbreak. However, this study also discovered that government assistance, including economic aid and intense program initiatives, is not equal.

Introduction to the thematic issue: transformative relationships between tourism and technology

PurposeThe article offers a thorough and insightful examination of the transformative role technology plays in the tourism industry by introducing the articles of the thematic issue.Design/methodology/approachThe discussion approach involves reviewing relevant literature and providing a detailed description of each article in the thematic issue. In particular, the issue consists of a compilation that includes a series of research articles, case studies and theoretical discussions; quantitative and qualitative research enquiries that examine various aspects of tourism technology, such as cybersecurity, digital marketing, smart tourism initiatives, the role of social media and the impact of emerging technologies like artificial intelligence through different perspectives of discussion.FindingsEach article provides useful conclusions that shed light on the various ways that technologies can transform and revolutionize the tourism industry. Technology and tourism have a reciprocal relationship, where technology not only transforms tourism but also shapes it.Originality/valueThis thematic issue contributes and provides new insights into the evolving dynamics of tourism and technology, offering a multidisciplinary perspective that bridges theoretical frameworks and practical applications for industry stakeholders.

Harmonising careers: opera, hospitality and tourism industries unite to elevate graduate students employability

Harmonising careers: opera, hospitality and tourism industries unite to elevate graduate students employability

First density estimates of the Endangered Claire's mouse lemur Microcebus mamiratra and recommendations for its conservation

Abstract Mouse lemurs Microcebus spp. are small, nocturnal primates endemic to Madagascar. The genus is extraordinarily diverse, with 25 extant species, several of which have been described recently. The Endangered Claire's mouse lemur Microcebus mamiratra was first described in 2006, but, similarly to other newly described mouse lemurs, remains understudied, and estimates of its population size are unavailable, hampering effective conservation management. We conducted line transect distance sampling surveys of M. mamiratra across several habitat types in and around Lokobe National Park on the island of Nosy Be in north-western Madagascar. Using a systematic random design we surveyed 15 transects over a 6-week period in 2023, recording 92 detections from a total survey effort of 46.5 km. We estimate the density of M. mamiratra on Nosy Be to be 125.1 individuals/km2, which extrapolates to an estimate of c. 4,700 individuals across the forested areas of its range on the island. Our results indicate that Nosy Be harbours moderately high densities of M. mamiratra, with the highest encounter rates in the unprotected secondary and degraded forests around Lokobe National Park. Our population estimate will inform future conservation status assessments and conservation planning for this range-restricted species and provide a baseline for monitoring population changes over time. We present recommendations for the conservation of M. mamiratra and highlight the potential for lemur watching, sustained by the strong tourism industry on Nosy Be, to help protect lemur habitat and generate economic opportunities for local communities.

The The Potential of Pantai Indah Kemangi for Marine Tourism in Kendal

Background: Kendal Regency has significant potential in the tourism sector, particularly in marine tourism. One of the iconic beaches is Pantai Indah Kemangi, located in Jungsemi Village, Kangkung District. Pantai Indah Kemangi needs to be developed to maximize its potential as a tourism industry hub. Objective: The purpose of this research is to analyze the potential of Pantai Indah Kemangi as a marine tourism destination in Kendal. This study identifies the factors that support the development of this beach as a potential tourist destination. Method: This research employs a descriptive qualitative research method, with data collected through interviews, secondary data analysis, and field observations. Result: Pantai Indah Kemangi has great potential to develop as a leading marine tourism destination in the North Coast region. This area can stimulate local economic growth, especially with the development of Micro, Small, and Medium Enterprises (MSMEs) in Jungsemi Village. The local government has also undertaken reforestation around the beach by planting sea pines, emphasizing environmental sustainability and the coastal ecosystem. Discussion: Pantai Indah Kemangi has significant potential to become an iconic marine tourism destination in the North Coast (Pantura) area. However, to optimize this potential, the road access needs to be revitalized to accommodate larger vehicles, and adequate lighting should be added. Conclusion: Pantai Indah Kemangi has made a substantial contribution to the development of marine tourism in Kendal, attracting both local and out-of-town tourists. Therefore, to ensure the continued growth of this tourist area, more effective promotion and improved services that do not disadvantage consumers are necessary

Discovering Sustainable Beyond the Food Festivals: A Case Study on the Keuken Food Festival in Bandung

Food festival waste has been a big challenge nowadays. Food festivals that support the culinary tourism industry should give special attention to sustainability and also the awareness of environmental impacts such as the number of foods consumed at the event. Ideally, effective food festival waste management should significantly prevent and reduce that and ensure as much as possible is prevented, reduced, and reused based on Sustainable Development Goals (SDGs). Keuken is one of the most popular food festivals in Bandung, West Java, Indonesia annually held the culinary festival 13 times from the year of 2011 until the 13th event in 2024. The novelty of this study is to discover the contribution and implementation of sustainability beyond the festivals. This study used a descriptive analysis method with a qualitative approach. The findings indicate and also provide valuable best practices and methods to implement Sustainable Development Goals (SDGs) on the food festivals, especially on the 12th goal “Ensure sustainable consumption and production patterns”.

Conclusion: what is the transformative relationship between tourism and technology?

PurposeThe thematic issue purposed explored the transformative relationship between tourism and technology from various perspectives.Design/methodology/approachThe thematic issue presents various methodologies that examine each topic. Each topic deals with an important issue of tourism and technology and provides an in-depth understanding of the interrelationship.FindingsThe integration of technology in the tourism sector has significantly transformed several aspects, including customer and supplier behaviour, business operations, destination assessment, safety and education. Emerging technologies, like artificial intelligence, are reshaping the tourism industry by creating new opportunities for innovation and engagement. The industry’s primary challenge is to utilize these technologies wisely, ensuring they do not replace the concept of hospitality or the exceptional services that humans can offer.Originality/valueBy providing diverse methodologies and perspectives, it highlights the multifaceted nature of the relationship between tourism and technology, thereby contributing original insights into how digital innovations are influencing traveller behaviours, destination marketing and operational efficiencies in the sector. The inclusion of case studies and empirical research enriches the discourse, enabling stakeholders such as policymakers, practitioners and researchers to better understand the implications of this transformative relationship and to adopt strategies that force technological advancements for sustainable tourism development.

Has the importance of technology in tourism been realized after Covid-19? Opportunities and challenges

This study explores the transformative role of technology in the tourism industry post-Covid-19, focusing on opportunities and challenges. Using a qualitative research approach, in-depth interviews with 22 industry professionals reveal significant shifts towards digital solutions. The findings highlight the acceleration of digital transformation, enhancing customer experience, operational efficiency, and competitive advantage. Technologies such as virtual reality, artificial intelligence, and data analytics have become essential, offering immersive experiences and personalized services. However, challenges such as high implementation costs, digital skills gaps, and data privacy concerns persist. The study underscores the critical role of technology in ensuring the resilience and sustainability of the tourism sector in a rapidly evolving environment.

Роль промышленного туризма как одного из направлений туристической деятельности в регионе Свердловская область

The relevance of this article is that industrial tourism is a relatively new direction in tourism activities. The purpose of the article is to analyze the activities of industrial enterprises of the Sverdlovsk region, which are involved in the field of industrial tourism. The article uses the following research methods: the factor analysis method allows us to analyze the influence of individual factors on the promotion of tourist services in industrial tourism. The article also uses methods of analysis and synthesis when studying individual industrial enterprises of the Sverdlovsk region. The results of the article are regional data that confirm the development of industrial tourism in the region. Examples are given in Table 1, which enterprises of the region are already involved in the field of industrial tourism. The indicators of the application of the innovative potential of industrial enterprises to maintain their brand are analyzed. In conclusion, the authors note that the development of industrial tourism is an important direction for creating human resources in the region, for attracting investment from regional enterprises and for a positive image of industrial enterprises.

Potential of Archeotourism at the Megalithic Site in Pengkalan Kempas Historical Complex, Negeri Sembilan: An Analysis of Community Perception

Archeotourism is a new branch of the tourism industry in Malaysia that is rarely promoted to the local community. This sector is more focused on tourism based on archaeological heritage sites which can generate significant income for the state. These archaeotourism-based heritage sites are found throughout the country but do not receive as encouraging a reception from tourists as the Megalithic Sites in Negeri Sembilan. The objective of this study is to determine the local community's perception of the existence of this megalithic site because this megalithic stone needs to be preserved and maintained so that it becomes one of the archaeotourism products to elevate this prehistoric stone as an archaeological heritage site comparable to the discovery of the Sungai Batu civilization site. Therefore, this study uses a quantitative method approach involving as many as 400 respondents consisting of local residents and tourists using research question instruments and the results of the study will be processed using SPSS version 26. The research conducted has shown that while these sites have significant historical and cultural value, public and domestic tourist awareness and understanding of the megalithic sites are still limited. This indicates that there is ample room for education and promotion to enhance recognition of this heritage. Through this study, megalithic sites are identified not only as archaeological heritage sites but also as semiotic canvases that reflect the rich culture and history of the Minangkabau community. This is the impact of this study, the archaeotourism industry will be given attention and awareness to the public in order to preserve archaeological sites, especially to promote the existence of megalithic sites because this industry has great potential on a global scale and is able to generate significant income for the country.

Exploring Research Attitudes and Capabilities: Hospitality and Tourism Management Students' Readiness for Academic Research

Background: In today’s rapidly evolving hospitality and tourism industry, strong research skills are essential for students in Hospitality and Tourism Management programs. These skills enable students to analyze trends, solve industry-specific problems, and contribute to both academic and practical advancements. Despite the growing importance of research in these fields, there is a gap in understanding how well-prepared students feel and how capable they are at conducting research. Existing studies often generalize research skills across disciplines, but the unique challenges in hospitality and tourism demand specialized approaches. This study aims to address this gap by exploring the research attitudes and capabilities of Hospitality and Tourism Management students, with the goal of identifying areas for improvement and enhancing research training programs to better prepare students for future industry challenges and academic contributions. Methods: This descriptive-comparative study examined the research attitudes and capabilities of third-year BSHM students at Biliran Province State University using stratified random sampling. A modified version of Papanastasiou’s (2005) 'Attitude Toward Research' Scale was used to assess research skills in crafting introductions and writing conclusions. Data from 100 students were analyzed through descriptive statistics and the Mann-Whitney U-test to identify significant differences in attitudes and capabilities. Ethical standards were maintained, ensuring confidentiality and voluntary participation through informed consent. Results: The majority of respondents rate the on-campus OJT as being moderately effective, with a mean score of 3.32 and a median level of satisfaction. It was found that their on-campus training experience had generally matched their satisfaction with gaining new knowledge and skills. Conclusion: The analysis of third-year BSHM and BSTM students' research capabilities and attitudes reveals key differences. While both groups show competence in research, BSHM students are slightly more skilled in articulating study importance and defining research scope. BSHM students also have a more positive attitude towards research, viewing it as essential to their careers, while BSTM students are less enthusiastic. Statistical tests confirm these differences, highlighting the need for tailored educational strategies to improve research skills and foster a more positive attitude among BSTM students, ultimately better preparing them for success in hospitality and tourism management.

The Application of Ceramic Materials in Tourism Product Design for Craft Arts Majors

In the realm of tourism product design, the integration of traditional arts and crafts with modern technological advancements presents a compelling opportunity for innovation. This study focuses on the utilization of ceramic materials as a cultural anchor for tourism product development. By proposing an optimized model based on improved Convolutional Neural Networks (CNN), the research explores the enhanced analysis and artistic expression capabilities of ceramic tourism products. The model's effectiveness is demonstrated through achieving over 95% accuracy in identifying and localizing ceramic product appearance features. Emphasizing the intersection of three-dimensional parametric technology and computer aesthetics, the study highlights advancements in digital modeling that elevate the design efficiency and cultural resonance of ceramic art within the tourism industry. This work contributes to advancing arts and crafts education and underscores the transformative impact of digital technologies on traditional craftsmanship and cultural heritage preservation.

The Effects of Hotel Employees’ Attitude Toward the Use of AI on Customer Orientation: The Role of Usage Attitudes and Proactive Personality

Along with the development and application of artificial intelligence technology, intelligent services are also emerging in the travel industry. Especially in the tourism and hotel industry, many organizations have started to introduce AI to assist their employees. The purpose of this study is to explore the effects of employees’ perceived usefulness and perceived ease of use of AI on customer orientation, and further analyze the mediating role of attitudes toward use and the moderating role of a proactive personality. A questionnaire was administered to hotel employees in Liaoning Province, China, and hypothesis testing was conducted using SPSS 24.0 and AMOS 22.0. It was found that the perceived usefulness and perceived ease of use significantly and positively influenced usage attitudes and customer orientation. The usage attitudes mediated between perceived usefulness/perceived ease of use and customer orientation. Proactive personality moderated the effects of perceived usefulness and perceived ease of use on usage attitudes. This study not only theoretically enriches the research related to technology acceptance modeling, but also practically provides suggestions for hotel managers to manage their employees after the introduction of AI.

Ho Chi Minh Thought on Economics and Its Application to Tourism Development in Phu Quoc City Today

This article focuses on studying President Ho Chi Minh's perspectives on various aspects including: the role and objectives of economics; policies and solutions for economic development. By applying Ho Chi Minh thought, based on analyzing the current state of tourism in Phu Quoc City, the author proposes several solutions to develop the tourism industry in this region.