Tourist Groups Research Articles

MACNS: A generic graph neural network integrated deep reinforcement learning based multi-agent collaborative navigation system for dynamic trajectory planning

Multi-agent collaborative navigation is prevalent in modern transportation systems, including delivery logistics, warehouse automation, and personalised tourism, where multiple moving agents (e.g., robots and people) must meet at a common destination from different starting points. However, traditional methods face challenges in efficiently and accurately optimising routes for multiple moving agents (e.g., robots). These include dynamically adjusting the common destination in response to changing traffic conditions, encoding the real-world map, and the training speed. Therefore, we propose a generic Multi-Agent Collaborative Navigation System (MACNS) to address those challenges. First, we formalise the solution of the problem and challenges into a Markov Decision Process (MDP), which is further developed as a training environment where a Deep Reinforcement Learning (DRL) agent can learn patterns efficiently. Second, the proposed framework integrates a Graph Neural Network (GNN) into the policy network of Proximal Policy Optimisation for the homogeneous decision-making of each individual agent, showing excellent generalisation, extensibility and convergence speed. Finally, we demonstrate how MACNS can be applied and implemented in a real-world use case: tour groups gathering and picking up. Extensive simulations and real-world tests validate the effectiveness of the MACNS-based use case, showcasing its superiority over other state-of-the-art PPO-related methods.

Implementation Of Goal-Directed Design in the Development of the Jogja Tourist Travel Planning Website Application

Jogja is one of the most popular tourist destinations in Indonesia. Tourists who come to Jogja are mostly backpackers, family tourists, and tour groups. Jogja is indeed famous for its popular tourist attractions, such as Prambanan Temple, Malioboro, and Mount Merapi. However, tourists who do not know much about tourism in Jogja will find it difficult to design their travel plans. Therefore, the existence of Jogja travel planning website application will help tourists in planning their trip. This Jogja travel itinerary website application is designed using the Goal-directed design method because tourists have different types and characteristics so that their tourist interests will be different. This research will focus on the goals and needs of users with the stages of research, modeling, requirements, framework, design refinement, interface implementation, and usability testing. From the results of usability testing on the Jogja travel planning website application, we obtained an effectiveness value with a success rate of 100%, efficiency with the longest average time-based efficiency value T1, namely 0.016 goal/sec and the fastest time-based efficiency, namely T5 with a value of 0.093 goal/sec, as well as satisfaction with an average value of 80.7, which means it is acceptable with a good rating and a rating scale of C.

Water tourism demand in the Mekong River basin

This research aimed to explore the influences of water tourism demand on tourists' revisit intention. The data were collected by a questionnaire from a sample group of Thai and foreign tourists who used a water transportation service on the Mekong River in Luang Prabang, Lao PDR. The random sampling method was used as a convenience sampling technique by quota sampling and classified by ports that served tourists in the Luang Prabang area. Then, the data were analyzed by confirmatory factor analysis (CFA) using the ADANCO software program to verify the structural validity of the latent variables and analyze the model’s consistency. The study found that factors affecting the demand for water tourism consisted of two components: (1) Tourism factors and (2) water transportation factors on the Mekong River. Considering the factors that affected the demand for water tourism, it was found that the most influential factor was the water transportation of the Mekong River, especially the creation of a service product for tourists with the purpose of leisure and the type of water transportation service. Simultaneously, demand for water tourism was found to be one of the main factors reflecting the influence of tourists' revisit intention, especially water tourism on the Mekong River. According to the study, factors affecting the demand for water tourism in the Luang Prabang area greatly affected the demand for water tourism; in addition, the demand for water tourism affected the tourists' revisit intention as well. Therefore, entrepreneurs in water tourism should pay attention to water transportation, and whether it would be the type or design of the water transportation, standards of the water transportation, security measures, and setting a clear service schedule. etc., so that tourists could make their own travel plans to be more appropriate. Furthermore, the Lao government and the private sector should adopt common and unified policies for developing water tourism and promoting publicity and tourism marketing for the effectiveness of Luang Prabang’s water tourism activities.

A Food Poisoning Caused by Salmonella Enterica (S. Enteritidis) ST11 Carrying Multi-Antimicrobial Resistance Genes in 2019, China.

This study was to identify and analyze the pathogen responsible for food poisoning in a tourist group traveling from Macao to Zhuhai. Samples were obtained from 27 patients of 96 cases, as well as samples of contaminated food in Macau. The collected samples were subjected to serological identification, drug sensitivity analysis, drug resistance gene identification, virulence factor analysis, and tracing. Twenty-six isolates and the salad isolate were S. enteritidis ST11. Isolates from patients were exhibited significant resistance to Penicillin AMP (Ampicillin) and quinolones NAL (Nalidixic acid). Among these isolates, 21 strains were resistant to two or more antibiotics, indicating the multi-drug resistance (MDR). Genomic characteristics and phylogenetic analysis were performed on 9 of the isolates using whole genome sequencing (WGS). The analysis revealed that the resistance to AMP and NAL was primarily caused by a gryA mutation D87Y (9/9, 100%), and the presence of beta-lactam resistance genes blaOXA-1 (1/9, 11.11%), blaTEM-141 (1/9, 11.11%), and blaTEM-1B (8/9, 88.89%). It was also found a strains isolated from patients had two resistance genes to quinolones or beta-lactam drugs (1/8, 12.5%), respectively. The strains were found to possess 165 virulence genes, one adherence class virulence factor, one invasion class virulence factor and various pathogenicity islands, including SPI-1, SPI-2, SPI-3, SPI-4, SPI-5, SPI-9, SPI-10, SPI-13, SPI-14, SPI-15, SGI 1, CS54_island, and C63PI-1. Additionally, the virulence plasmids were detected, including IncFIB(s)-IncFII(s)-IncX1 (55.56%), IncFIB(s)-IncFII(s) (33.33%), and IncFIB(s)-IncFII(s)-IncHI2-IncHI2A (11.11%). PFGE (Pulsed Field Gel Electrophoresis) and phylogenetic tree analysis revealed a high degree of similarity between Salmonella isolates from patients and food samples from Macao. This study identified Salmonella enterica ST11 as the cause of the food poisoning outbreak. The findings highlight the importance of phenotypic characterization and next-generation sequencing (NGS) tools in epidemiological studies and emphasize the potential risk of a new emerging multi-antibiotic ST11 clone for S. enteritidis.

The Tour Guides Support Application Designed for Tour Participants

The tourism market has seen a steady increase in the number of travelers. A significant part of tourist travels are group trips organized by tour operator. The person responsible for implementing the trip on behalf of the tour operator is the tour leader. The article presents the use of a new original application that allows efficient management of a tourist group by a tour guide using a cell phone. It enables real-time communication at a distance between the tour guide and the participants, helps determine the location of the tourists and the tour leader by means of GPS, and allows to keep participants informed of changes during the program of the event.

Stimulating the growth of “silver” tourism through the development of relationships and the creation of targeted communications with travellers

In the contemporary world, the population of older individuals is on the rise, bringing about a transformation in the profile of “silver” tourists. These individuals lead active lifestyles, with many still engaged in work, possessing a relatively high level of savings, and demonstrating a willingness to allocate those funds towards travel. The “silver” age tourism segment is experiencing annual growth, underscoring the importance of meticulously studying the requirements, preferences, and limitations of this demographic. Elderly travellers express a keen interest in fostering relationships with travel companies, emphasizing the need to pay attention to this expanding segment by crafting travel products tailored to their needs and leveraging pertinent communication channels. This article elucidates the distinctive features of “silver” age tourism, delving into the needs of these travellers and their preferred communication channels for relationship-building. The study encompasses a market overview spanning European countries, the USA, Asia, and Russia. The conducted survey and cluster analysis revealed the heterogeneity within the “silver” age tourist group, necessitating a meticulous approach in the formulation of marketing strategies by travel companies.

The Successful Business Strategy of Disney

COVID-19 has severely damaged many industries. Some companies have been able to overcome difficulties, while others have failed as a result. In this situation, Disney not only overcame the difficulties but also enriched the audience. Therefore, this study takes Shanghai Disneyland, a subsidiary of Disney Company, as an example to identify the main factors that contribute to the long-term success of Disneyland and the reasons for overcoming difficulties. The purpose of this study is to analyze the reasons why Disneyland can attract tourists in the long term and the strategies for its application based on the changes in the characteristics of tourist groups during this period. Through analysis, it was found that Disney's increasingly diverse roles can generate identity among more tourists, and service facilities can allow them to immerse themselves in experiencing their roles. At the same time, rich marketing methods attract tourists to repeatedly play. Finally, this article uses consumer types as the investigation entry point to analyze the marketing strategies of Disneyland, providing a reference for other companies to design people-centered marketing.

The effect of the operating room tour watched with a 3D virtual reality headset on children's fear and anxiety before the surgery – a randomized controlled study

ABSTRACT A Virtual reality (VR) tour of the operating theatre can provide a realistic experience for children. The sample of children was allocated to VR-Documentary Film Group (n = 35), VR-Operating Theater Tour Group (n = 35) and Control Group (n = 35) using randomization and experimental study. The preoperative fear of the children was assessed (Child Fear Scale-CFS and State-Trait Anxiety Inventory for Children-STAIC for children) by children themselves and their parents, and their preoperative anxiety was assessed (Children's Anxiety Meter-CAM-S) by themselves. Children's fear and anxiety scores decreased in the VR-Operating Theater Tour and VR-Documentary Film groups. In these two groups, there was a significant difference between the CAM-S scores reflecting the children’s evaluations and the CFS scores reflecting the children’s and their parents’ evaluations, and their post-test scores were lower than their pre-test scores. Children’s watching actual operating theatre tour virtually was determined as an effective method in reducing children’s preoperative fear and anxiety levels. Trial registration: ClinicalTrials.gov identifier: NCT05401539.

APPLICATION OF NETNOGRAPHY METHODS IN THE STUDY OF MUSLIM PILGRIMS AND VISITORS TO THE HOLY PLACES OF THE REPUBLIC OF BASHKORTOSTAN

The number of pilgrims and visitors to the holy places of the Republic of Bashkortostan increases every year. New objects of worship are being built in the region every year and old ones are being improved. This article is devoted to the study of pilgrimage in Bashkiria at the present stage.
 
 The purpose of the article is to analyze the reasons for the increase in the number of pilgrims and the existing trends of religious tourism in Bashkiria.
 
 Materials and methods. Within the framework of the study, the materials of the field expedition were used, which were achieved through such methods as questionnaire, survey and overt observation. The methods of cyberethnography were also applied: the analysis of the Internet community, whose actors participate in events organized at the holy sites of the Southern Urals, was carried out.
 
 Scientific novelty. This work is the first to study a sharp increase in pilgrimage in Bashkiria after 2019. In addition, the author applied overt observation in the expedition, which was last carried out by ethnographers on these monuments in 2010. Currently, foreign and domestic scientists are actively implementing the method of cyberethnography in the study of modern trends, the author of the article for the first time uses the method of cyberethnography in the study of religious pilgrimage in the Republic of Bashkortostan.
 
 Study results. During the expedition, a survey of tourists, guides and pilgrims was conducted at the mausoleum of Kuseynbek and Tura Khan in Chishminsky district of the Republic of Bashkortostan, and at the Ilchigulovo-IV burial mound (sacred mountain Narystau) in Miyakinsky district of the Republic of Bashkortostan, a questionnaire was also compiled for a group of tourists from Ufa and an analysis of pilgrims by gender and age using cyberethnography methods was carried out. As a result of the conducted research, it was found that the flow of pilgrims and tourists to the holy places of the region increases annually.
 
 Conclusions. The most active visitors to the holy places are the Muslims associated with Sufi brotherhoods. Most of the Muslims’ holy places are organized on the site of archaeological sites of the XIV–XV centuries. According to demographic characteristics, tourists are mostly middle-aged and elderly women, which shows the need to improve the infrastructure for leisure and walking.

МАРКЕТИНГОВА ДІЯЛЬНІСТЬ НІШОВИХ ТУРОПЕРАТОРІВ В УМОВАХ КРИЗОВОГО СТАНУ ТУРИСТИЧНОГО РИНКУ

The war in Ukraine, the closure of airspace and drastic changes in demand affected the marketing, advertising, eventing and logistics of tour operators. In this regard, the segment of bus tours, which allow tour operators to avoid logistical problems, is actively developing. Entry into the niche of bus tours by new competitors presupposes the active use of marketing tools by all market participants. Marketing in the segment of bus tours is changing radically under the influence of the recent pandemic and quarantine restrictions, the war in Ukraine, the economic crisis, the active implementation of information technologies and digitalization, the emergence of new generations of consumers, environmental activities and other factors. Theoretical aspects of bus tourism marketing are developed and practices of using marketing tools by tourist operators of the bus tour segment in the crisis state of the domestic tourist market are generalized in this article. The essence, goals and objectives of marketing activity in the field of organized bus tourism are considered. The concept, specifics and types of bus tourism are described. It is proposed to understand bus tours as trips of organized groups of tourists on their own or rented buses of tourist operators along a certain route and a formed excursion program. Factors affecting the development of bus tourism and tourist demand for bus tours are noted. The marketing practice of domestic tourist operators in the «bus tours» segment is summarized and it is concluded that they understand the threats and modern challenges, therefore they actively use marketing tools to successfully compete and maintain their market share. The considered practices of marketing activity form cases for players of the tourism market to adapt their offer to modern realities related to the crisis state of the domestic tourism market caused by the war, a decrease in demand, population migration, the change of generations of consumers and demonstrate experience in using new communication channels, tools of sustainable tourism, etc.

Exploring consumer mobile payment innovations: An investigation into the relationship between coping theory factors, individual motivations, social influence and word of mouth

This study incorporates the social influence with the conceptualizations from the coping theory to investigate tourists' disposition towards mobile payment system (MPS). The data from 355 tourists who used MPS to make tourism-related payments have been collected using purposive sampling. The partial least squared structural equation modeling results suggested that perceived value, threat, controllability, and social influence affect tourists' MPS usage intention. It has been further stemmed that the tourist's intent to use MPS also recommend it to others. Nevertheless, a second study has been conducted to achieve generalizable results; additionally, the technology readiness index was integrated into the existing model as a moderator. Data has been collected again from a different group of tourists meeting the criteria, and 377 responses have been received. The results revalidated the earlier findings of study 1; moreover, results suggest that the optimism of the tourist does not play its role in encouraging them to share their experience. However, innovativeness moderates the relationship between intention and word of mouth. Moreover, PLS-Predict depicted substantial predictive power of the model, and importance and performance analysis revealed usage intention is the most crucial driver for determining word of mouth. This study contributes to academic research by combining coping theory and social influence and investigating the moderating role of technology readiness in molding tourists' word-of-mouth behavior for MPS. The study's findings can be helpful for travel operators and banks in increasing tourists' intention and recommendation behavior regarding their usage of MPS.

Research on the Relationship between the Participation Degree and Experience of China’s Intangible cultural heritage Tourism Activation in the Information Age

Abstract With the development of the trend of cultural and tourism integration, intangible cultural heritage has become an important part of the development of experiential tourism. This paper combines information visualization technology to construct a framework for the design of non-heritage information visualization. By constructing a relevant spatio-temporal retrieval function to reduce the redundancy of non-heritage spatial data storage, combined with the base state correction model, the change process of non-heritage spatial features is retraced. GRU is applied as a unit of temporal feature correlation analysis to model the serial data of the degree of participation in non-heritage tourism revitalization. Two gating controls, the reset gate and the update gate, are used to regulate the flow of NRM information. The relationship between participation level in NRH tourism revitalization and experience was focused on in the information visualization design. The results show that the p-value of tourism experience and tourism revitalization is 0.521**, which is the most significant among all p-values, indicating that tourism experience has the closest relationship with tourism revitalization, and there is a significant positive correlation between both. Among the different groups of tourists, most of the experience scores of group C tourists are concentrated in the range of (80,90), while the advanced level of participation brings visual enjoyment to tourists while conveying the cultural spirit and emotional experience.

Does it matter to have rapport and social interaction on a group tour?

With rapport building growing in significance, this investigation of its role in attitude and behavioural intention in the group tour context used a multi-methods approach (a video experiment, a photo experiment and a survey). Group attentiveness was also examined as a moderator in the attitude–behavioural intention relationship. Three studies were conducted on the Australian tourism industry in which group tours are common. The first study (a video experiment) and the second study (a photo experiment) were conducted with participants living in Canberra, Australia, while the third survey-based study was conducted on domestic tourists visiting anywhere in Australia on a group tour for the purpose of generalisation. Results from the partial least squares method confirmed the crucial role of rapport in developing a positive attitude and behavioural intention, with the combined effect of rapport and social interaction higher than their individual impacts. Group attentiveness was also found to be a significant moderator.

New Thoughts on Formation of Tourism Perceived Images: An Investigation of Guangxi’s Overseas Chinese Students from ASEAN

The research attempts to explain the psychological formation of the image of the sojourn by overseas students who are culturally homogeneous with the sojourn by constructing a comprehensive framework for the composition of the perceived image that contains the new dimension of cultural attachment. In particular, a group of 482 overseas Chinese students from ASEAN with learning experience in Guangxi are the respondents, benefiting from the deep ties between their ethnic and cultural backgrounds with mainland China. It is a strategic consideration based on Guangxi’s international tourism market and image promotion for ASEAN. The research uses quantitative analysis to combine the external influences previously supported in the literature, cultural attachment, and Cognitive-Affective-Conative (CAC) three-dimensional perceived image framework into a more comprehensive model to conduct a hypothetical-deductive study. The results of the quantitative analysis consolidate to a certain extent that the internal constitutive conditions of perceived image are promoted by the CAC model and further test the influence of perceived image under the combined effect of internal and external factors. Meanwhile, it is confirmed that cultural attachment has a strong role in the formation of the perceived image of a specific tourist group. The overall conclusions of the research are rich in academic significance and represent a theoretical expansion of the destination marketing system in response to real-world needs.

Analysis of Digital Tourist's Purchasing Decision Process Based on Feedback and Opinions

Today, tourism and digitalisation are very much intertwined. The phenomenon of tourism in the digital space - digital tourism - emerged with the birth of the internet and has grown in intensity over the years. The evolution of digitalisation has brought about a paradigm shift that has not only led consumers to adopt information and communication technologies, but has also greatly transformed consumer behaviour, preferences and motivations. Indeed, the development of technology has disrupted the traditional booking trends of tourists, their attitudes towards tourism and the social groups of tourists by providing dynamic online communication channels. Digital tourism users - digital tourists - are increasingly aware of the information and communication technologies, services and tools available to them, and are able to shape the market offer tailored to their needs through their actions and the data they provide. One of the most effective means of doing this is to share feedback and opinions online. In our research, I provide secondary information to support the importance of feedback and opinions, clarify its role in digital tourism, and then investigate the phenomenon of electronic-world-of-mouth through a questionnaire survey and decision tree analysis, and highlight the insights and implications of eWOM for digital tourists' behaviour in the online space based on opinions.

Features of Scientific Tourism in the USSR (Problem Statement)

The article analyzes the phenomenon of scientific tourism in the USSR, both from the perspective of tourism issues and within the framework of the social history of science. However, modern research on scientific tourism has actually fallen out of the field of view of both scientific directions. For tourism issues, research design is limited, first of all, by different approaches to defining the sphere of scientific tourism in Soviet and post-Soviet historiography. Whereas within the social history of science framework, broad research prospects are opening up. The macro-analytical strategy makes it possible to identify the relationship of the “Intourist” with the party and state institutions toward scientific tourism, and the micro-analytical approach shows how interaction within tourist groups influenced non-political (including scientific) activity. Scientific tourism is considered as an external social factor influencing science, and at the same time as a form of scientific activity. Based on archival materials and documents of personal origin, the author concludes that the early history of scientific tourism fell in the second half of the 1920s and the completion of its formation in the 1960s. At the same time, the historical reconstruction allows us to see how certain areas of scientific tourism were formed – congress, industrial, expedition, exhibition, and specialized. The author explains the unstable dynamics of the development of Soviet scientific tourism, in addition to bureaucratic red tape and interdepartmental inconsistencies, primarily by attempts to combine two mutually exclusive attitudes – the expansion of scientific and technical cooperation and the achievement of ideological and political effect from trips.

Knowledge, Attitude and Education on Tourist Preparedness In The Tourist Locations Of Penatatan Sibolangit, North Sumatra In Facing Potential Natural Disasters

Indonesia as a country full of vulnerability from all aspects will never be separated from events called disasters. As well as causing a lot of loss and loss of life for the whole community, especially tourist groups, vulnerability due to ignorance to manage disaster risk is one of the factors that make people trapped in a situation when a disaster occurs. This is also used as the right moment for the community to start caring and also change their mindset on the importance of disaster management, or better known as Disaster Risk Reduction. This type of research uses explanatory research. The population in the study of all tourists at the Penatapan Sibolangit tourist location was 278 tourists. The research sample is 66 tourists. Data obtained by interview using a questionnaire and analyzed by logistic regression at CI: 95%. The purpose of this study was to analyze the influence of tourist knowledge, attitudes and education on tourist preparedness in dealing with disaster risks at tourist sites. The results of the study after statistical tests on the variables of knowledge, attitude and education of tourists have a significant relationship. It is hoped that the Karo Regency Government and the North Sumatra Provincial Government can provide support for the implementation of disaster education so that at all levels of education have the same understanding of the need for disaster preparedness to increase preparedness as an effort to reduce the risk of natural disasters.

Framing memorable hiking tourism experiences through embodiment: The case of Mount Huangshan, China

Hiking tourism is becoming increasingly popular with the rise of health concerns. This study uncovers means-end chains of memorable experiences of hiking tourists and considers the role of embodiment in such experiences. The findings confirmed three structural dimensions and nine hierarchical chains, three of which were connected with physical embodiment. Social and emotional embodiment were identified in the other chains. Physical, social and emotional embodiment were found to be essential in creating mindful and meaningful experiences that led to a sense of self-accomplishment and deeper self-awareness. This study contributes by constructing a framework to examine memorable hiking tourism experiences in relation to embodiment theory. Practical implications are also provided on hiking tourism management and promotion. Management implicationsHiking tourists have better and more memorable experiences when the perceived level of physical challenge is anticipated. Embodied experience is an important component of hiking tourism and such experience consists of physical, social and emotional characteristics. Theoretically this paper built a link between embodiment and memorable experiences in tourism research. The conceptual model can also serve as a practical guide to improve memorable experiences at hiking destinations. Mature destinations need to improve the interpretation systems to provide more information on the trail and trip conditions, while for early-stage destinations, the memorable hiking tourism experience chains can be a useful tool for trail development and planning. Hiking tourism organization also need to cater the needs of tourists with different physical capabilities. Site managers and tour operators should consider the physical, social and emotional elements of tourists’ expectations in destination planning and itinerary design. Various marketing strategies can be applied to tackle the needs of different hiking tourist groups.

사이코그래픽스를 활용한 음식관광자 시장세분화 및 행동특성 분석

Culinary tourism holds a significant role in the tourism industry, providing travelers with a unique opportunity to deeply engage with a region's culture while delving into its local culinary delights. This study focuses on classifying culinary tourists in Chongqing by considering both psychological and comprehensive factors related to food and dining experiences. Using a customized psychographic measurement and the K-means clustering technique, it identifies four distinct tourist groups: “Low-Interest,” “Medium-Interest”, “Local Diversity-Seeking”, and “Active Experience-Seeking”, with each group distinguished by its own psychographic characteristics. Investigation of demographic factors, typical travel behaviors, preferred communication channels for receiving and sharing information, reviewing tendencies, and participation in food-related activities, were investiaged on these categories. The results suggest that culinary tourists frequently travel with their families and favor online platforms for posting positive reviews, gathering information, and sharing their experiences. Furthermore, these travellers are interested in activities such as exploring tea culture, visiting hotpot museums, and culinary excursions. Among the identified segments, the “Low-Interest” and “Medium-Interest” groups are more likely to comprise individuals aged 50 and above, whereas the “Local Diversity-Seeking” and “Active Experience-Seeking” categories predominantly consist of travelers in their 20s. Based on the findings, this study provides significant advice and effective marketing tactics for Chongqing's tourism stakeholders, with the aim of enhancing culinary tourists' satisfaction and contributing to the sustainable advancement of the tourism sector.

Local gastronomy as a destination tourist attraction: The case of the ‘Chiringuitos’ on the Costa del Sol (Spain)

The purpose of this study is to analyse whether the local gastronomy of the Costa del Sol in Malaga (Spain) is a relevant factor in the choice of destination by foreign tourists. Specifically, it analyses the culinary offer and the gastronomic characteristics of the food and the service offered in the typical beach-bars: the Chiringuitos. The authors began their research with fieldwork based on opinions of tourists collected through questionnaires completed after their gastronomic experience. The results revealed three different groups of tourists according to their attitudes towards local gastronomy, with different predispositions and gastronomic knowledge. The authors concluded that tourists have different levels of satisfaction and motivation depending on whether the tourists were identified as being in one particular segment or another. This research aims to fill the literature gap on gastronomic interest in a destination traditionally focused on sunshine tourism.