Consumer Behaviour In Tourism Research Articles

Electronic word-of-mouth and online reviews in tourism services: the use of twitter by tourists

Lately, the online social media have revolutionized communications and consequently the marketing of tourism destinations and businesses. The area is rapidly evolving and the challenges and opportunities arising from it for tourism industry are already apparent. Electronic word-of-mouth (e-WOM) and online reviews/recommendations are increasingly used regarding tourism services that are high involvement services. The purpose of the present study is to develop a conceptual framework for understanding the foundations of digital communication and empirically investigate its validity by examining the factors influencing the tourism consumer behavior. This study adopts a conceptual model of e-WOM and explores the use of Twitter by the tourists. Findings revealed the factors affecting tourists' decision-making and indicated that this social medium is not a panacea; it is another marketing channel to be wisely used in integrated communications marketing of tourism services.

Behavioural intentions towards owning cross-border second homes: The role of country riskiness

Goal and objectives of the dissertationGoalThe main goal of this study is to test the CBSH BI Model (Cross-border Second Home Behavioural Intentions) in explaining the role of country riskiness in behavioural intentions towards having a CBSH in the path of 'country attractiveness [arrow right] overall satisfaction [arrow right] behavioural intentions'.Objectives1. To identify and confirm the dimensions of the country attractiveness of Malaysia as a host to CBSHs.2. To establish the relative magnitude of the country attractiveness dimensions in terms of their effects on having a CBSH.3. To identify and confirm the dimensions of country riskiness of Malaysia as a host to CBSHs.4. To establish the relative magnitude of country riskiness dimensions in terms of their effects on having a CBSH.5. To examine the effect of country attractiveness and overall satisfaction on behavioural intentions towards having a CBSH in Malaysia.6. To investigate the role of country riskiness as a predicting, mediating, or moderating variable in behavioural intentions towards having a CBSH in Malaysia.7. To investigate the strength of the country riskiness dimensions that affects the CBSH BI Model.MethodologyIndividuals are units of analysis in the study and a self-administered questionnaire was used to explore respondents' feelings. Since this study involves decision making, a cross-sectional survey is used. The exploratory research method is used to design the structured questionnaire. Data obtained were analysed using both the Statistical Package for Social Science (SPSS) and the Analysis of Moment Structure (AMOS) programmes. The exploratory research is followed by a confirmatory research which explains the nature of the relationships among the variables using hypothesis testing which answered and confirmed the research questions and hypotheses.ResultsMajor findings:* There are three main dimensions of Malaysia's attractiveness as a host to CBSH: climate and nature, value for money and leisure. This is similar to the findings of other studies on CBSH tourism. The rankings and magnitudes of the three dimensions are as follows, where the numbers in parentheses are the ranking, followed by magnitude: climate and nature (1, R2=0.745), value for money (2, R2=0.453), and leisure (3, R2=0.257).* There are three dimensions of Malaysia's risk as a host to CBSH: safety and security risk, social risk, and property risk. As mentioned previously, no research on country riskiness has been studied in CBSH tourism. Thus, its dimensions contribute to the body of knowledge on CBSH tourism and tourism consumer behaviour. The rankings and magnitudes of the three dimensions are as follows, where the numbers in parentheses are the ranking, followed by magnitude: safety and security risk (1, R2=0.819), social risk (2, R2=0.773), and property risk (3, R2=0.207).* Searching for the role of country riskiness in the CBSH BI Model is the main objective of this research, and this study found that its role is a moderating variable. Country riskiness and its three dimensions moderate the relationship in the CBSH BI Model and has a stronger effect between the path 'country attractiveness [arrow right] overall satisfaction'. The moderating effect reduced the strength of the path by nearly half. Social risk plays the strongest part of the moderating role.* Overall satisfaction completely mediates the relationship between country attractiveness and behavioural intentions towards having CBSH in the host country among the current working expatriates.Theoretical conclusions1.CBSH BI Model and Phase Dynamics Theory of CBSH BIThis study's contributions to academic knowledge include identifying and confirming the role and dimensions of country riskiness in the proposed CBSH BI Model and the Phase Dynamics Theory of CBSH BI. The main obstacle was positioning the construct of country riskiness in the model and theory, either as a predicting, mediating, or moderating variable. …

Destination image: Origins, Developments and Implications

Over the last few decades, tourism has become one of the main sectors of the global eco- nomy, not only because of its contribution to the Gross Domestic Product (GDP) of different coun- tries, but also because of the employment it generates. Since 2009, however, the results of tourism have been severely affected by the economic and financial crisis and it is now essential to analyze the key elements of tourist consumer behavior. In this context, the image that a destination transmits to the market becomes one of the elements which influence tourists the most when choosing a tourist destination. The authors therefore aim to identify the main elements that characterize the image of a tourist destination, as well as their implications for the management of tourist destinations.

Turismo e inovação em espaços rurais: estudo de caso da rede européia de turismo de aldeia

The consumer behaviour in tourism has been changing leading to the development of a more specialized and sophisticated market focused on specific activities that can be developed at local level. In this context, rural areas have a special appeal to tourists because of the mystique attached to rural and cultural historical, ethical, characteristics of these specific geographic areas. The tourism businesses in rural areas are mostly micro-enterprises and SMEs. The phenomenon of globalization has created great pressure on small and medium enterprises, which have difficulty in forming a unified destination and distribute their products in a comprehensive manner. In this context, have emerged in recent years new forms of interaction between different stakeholders, including players from both the public and private sectors, as well as local populations, in which all join efforts for the development and implementation of networks in tourist destinations. In this context, the development of partnerships and implementation of joint strategic operations and marketing can reduce the isolation and allowing small businesses to use resources more efficiently. However, there is little literature to show that the integration of SMEs operating in the tourism sector in networks can be used as a source of innovation that contributes to local development. In this paper we present a case study on the impact of innovation with the implementation of a European Network of Village Tourism in five European regions.

Public Relations Vis-A-Vis attitudes and Perceptions of users of services - A synthesis for tourism pro0motion marketing

The paper begins by spelling out the relevance of service sector in the contemporary scenario,. It then dwells a little on the meaning and concept of public relations besides highlighting its significance in the corporate world. The direction and orientation of consumer behaviour in Tourism is them brought out and examined. A specific section is devoted to tourism and promotion marketing. The paper focuses specially on the aspect of public relations in the tourism industry. The paper goes on to bring out an interaction between public relations and travel intermediaries. It endeavours to draw attention to the role of public relations as a promotion marketing tool. Finally, the study round off by inferring that in tourism business, public relations as a management function has so far not been incorporated to the extent it should have been. Using ‘advertising’ as a part of the marketing function is conceptually different from using ‘public relations’ to create productive relationship. Marketing and advertising in tourism or intangibles/services are generally aggressive in nature’ public relations on the other hand, is a suitable human activity. It is in fact on extension of international relationships and therefore more friendly as well as productive

Exploring word‐of‐mouth influences on travel decisions: friends and relatives vs. other travellers

AbstractTravel research consistently shows the importance of word‐of‐mouth (WOM) information sources in the travel decision‐making process. Friends and relatives have been identified as organic image‐formation agents, and it has been emphasized that this WOM information is one of the most relied‐upon sources of information for destination selection. While there has been recognition of the importance of WOM information sources on consumer behaviour in tourism, little has been performed to understand more specifically how and what behaviour is influenced. This study examined the differing influences of friends and relatives vs. other travellers on the travel choices and behaviours of 412 visitors to the North Queensland Region in Australia. More specifically, the present study compared the following four groups of respondents: those who indicated that they obtained travel information from friends/relatives and other travellers (n = 70); those who obtained information from friends/relatives only (n = 121); those who obtained information from other travellers only (n = 105); and those who obtained information from neither (i.e. no WOM) (n = 116). The results indicated that there were significant differences across the four groups with respect to demographic characteristics, other information sources used, accommodation and transportation used, and travel activities in the destination. However, the groups did not differ in their image of the destination.

Demand patterns in mature winter travel markets. The case of the Swiss alpine tourist

Abstratct : This paper contributes to the study of consumer behaviour in alpine tourism in winter. Based on comprehensive and extensive data, a descriptive quantitative overview of a mature market by example of the Swiss market is given and implications for future developments are drawn. The outcomes of the study in combination with former research in this field reveal that the degree of execution of numerous sports activities is decreasing while the variety of all activities is increasing. However, while a winter holiday implies numerous sports activities, thus resulting in a fragmented market, a winter day trip is very much focused on a small number of activities. Other than internationally propo- sed, the notion of skiing demand being allocated internationally can be rejected in this case, mainly due to the proximity of alpine areas to the market observed. Consequently, ski resorts have to option-maximise their infrastructure and services when aiming at the holiday market but focus on winter key activities especially when attracting day trips market. With regard to attracting and retaining customers, cooperation between holiday resorts and daytrip resorts rather than among holiday resorts is recommended.

CROSS-CULTURAL BEHAVIOR RESEARCH IN TOURISM: A CASE STUDY ON DESTINATION IMAGE

This study aims to emphasize the significance of exploring cross-cultural differences in consumer behavior and, in particular, destination image. First a theoretical framework was developed to introduce a research agenda on cross-cultural consumer behavior in tourism. Secondly, a case study was carried out based on two ad hoc studies conducted by the Valencian Tourist Board (Spain) at its tourism information offices. ANOVA and factor correspondence analysis were considered as the main techniques to analyze the differences of destination image attributes, taking into account the tourists' country of residence. Conclusions and managerial implications are discussed.

Comportamento do consumidor e escolha do produto turístico

Nowadays tourism is being considered as one of the most important economic activities in the world, involving its different components and travelmotivations. The consumer 's choice process of some tourist products is being discussed on the literature under the most varied aspects. The article emphasizes some of the approaches concerning the consumer's behavior before the tourist product and their empirical evidences. It also draws the attention to the present brazilian research situation on tourist consumer's behavior.

Consumer behavior in travel and tourism

Consumer behavior in travel and tourism

Tourism Constraints: The Neglected Dimension in Consumer Behaviour Research

This paper suggests that previous models of consumer behaviour in tourism have neglected the constraints on participation. Despite the growing body of literature related to leisure constraints, the non-user and their associated constraints are generally neglected in consumer behaviour research. In this study, the authors operationalised a recent constraints model in order to examine the constraints on skiing for both participants and non-participants. A qualitative approach was used to understand the perceptions of intrapersonal, interpersonal and structural constraints on skiing participation. Analysis of the qualitative research revealed that non-skiers faced a number of intrapersonal constraints, whereas skiers were constrained by time, family or economic factors. The theoretical and practical implications of these findings are discussed.

Book Review: Consumer Behaviour in Tourism

Book Review: Consumer Behaviour in Tourism

Understanding the Unique Consumer Behavior of Japanese Tourists

Japan is the largest market for U.S. inbound overseas tourism, and international tourism is the largest source of earning foreign exchange for the U.S. economy. Japan has registered the highest growth in the world in the development of its outbound international tourism during the 1980AEs and is expected to continue its rapid growth in the foreseeable future. This paper examines the unique characteristics of the consumer behavior of Japanese tourist who are or will be vacationing I the U.S. Recommendations have been offered to marketers of tourism firms who can benefit by understanding the unique characteristics of a Japanese touristAEs consumer behavior and by changing their marketing strategies accordingly.

Consumer Behaviour in Tourism

The analysis of consumer behaviour requires the consideration of various processes internal and external to the individual. To understand behaviour, it is necessary to examine the complex interaction of many influencing elements. This study deals with determinants of behaviour, culture and reference group influences, the relationships between individuals and their environments, perceived risks, and family decision processes. It concludes with an illustration of tourist behaviour modelling.