Tourist Behavior Research Articles

Forecasting Australia’s international arrivals with climate indices

PurposeThe purpose of this study is to investigate the influence of climate on marine and urban tourism using climate indices in four of Australia’s busiest cities: Sydney, Melbourne, Brisbane and Perth. Climate is operationalized using the previously validated Holiday Climate Index (HCI)-beach for marine tourism HCI-urban for city tourism; international airport arrivals are the tourism behavior of interest.Design/methodology/approachHCI-beach and-urban indices were calculated using climate data: thermal comfort, cloud cover, windspeed and precipitation. Autoregressive integrated moving average (ARIMA) models were calculated for airport arrivals only and airport arrivals with exogenous factors (i.e. HCI-beach and-urban).FindingsIndices proved significant for each city where HCI-urban scores were more favorable on the aggregate than HCI-beach scores. HCI-beach improved model accuracy in Melbourne (3.11%), Sydney (15.77%) and Perth (37.38%); HCI-urban improved accuracy at Brisbane by 37.73%.Research limitations/implicationsThe primary limitation is that airport arrival data was only available monthly. Using aggregated arrivals also precludes explicitly determining recreational intentions among travelers.Practical implicationsResults demonstrate climate indices can improve forecast accuracy for actual tourism behaviors, including destination arrivals.Social implicationsFor tourists, results demonstrate the meteorological season and city where climate conditions are more or less favorable.Originality/valueTo the best of the author’s knowledge, this is the first known study to investigate the influence of climate indices on improving predictability of international arrival forecasts.

RESEARCH ON THE MOTIVATION OF RURAL TOURISTS IN ANHUI PROVINCE FOR RURAL TOURISM

This paper mainly analyzes the development trend of rural tourism in Anhui Province in recent years, so as to study the pull of tourist attractions in Anhui Province on tourists, and for tourists themselves, the external driving force of rural tourism behavior in Anhui Province. From the perspective of the spiritual and cultural value of tourism, tourism is of great significance to cultivate sentiment, soothe mood and cultivate aesthetics. Through some previous literature, it can often be found that tourism motivation research is only a small part of a large category of tourism behavior research, so in-depth study of tourists' motivation, what is the significance of the tourism industry for the entire tourism behavior? This research adopts the research method of quantitative analysis, sets up 34 items, collects questionnaires in Huangshan, Anhui Province, and analyzes the tourism motivation of rural tourists by collecting and analyzing 298 valid questionnaires. The findings suggest that it is necessary to strengthen management, integrate tourism resources, pay attention to the personal safety of tourists and environmental protection of scenic spots, create well-known brands, and take the path of sustainable development in the development of Anhui's tourism industry. Improving the visibility, infrastructure construction, ecological environment protection, and characteristic product development and marketing of "Anhui rural tourism" is one of the major trends in the future development of Anhui's tourism industry.

The role of food consumption value and attitude toward food on behavioral intention: Culinary tourist behavior in Indonesia

The role of food consumption value and attitude toward food on behavioral intention: Culinary tourist behavior in Indonesia

Theme park greening VR design based on entertainment robots and genetic algorithm optimization: Digital entertainment design experience

Theme parks should provide attractive green design and digital interactive experiences to attract tourists and improve their satisfaction. Therefore, this study aims to achieve a digital interactive experience in theme park greening design through the use of entertainment robots and genetic algorithm optimization. The study analyzed the characteristics of experiential theme parks and introduced landscape 3D modeling techniques for creating interactive 3D models of green spaces in theme parks. By using technologies such as sensors and cameras, entertainment robots can perceive the presence and behavior of tourists. Entertainment robots can interact with tourists in real-time, customize them according to their interests and needs, and provide unique and enjoyable experiences for tourists. By collecting and analyzing feedback and behavioral data from tourists, the advantages and improvement points of digital interactive experiences can be identified. Through comparative experimental analysis with traditional experience methods, it was found that digital interactive experience can significantly improve tourist participation and satisfaction. Through user data analysis of interactive experience, this design can effectively improve the greening design of theme parks, enhance tourist participation and entertainment experience.

The influence of social media on tourist behavior

AbstractThis study explores the influence of the technology acceptance model (TAM) to identify the impact of social media use on the behavior of potential travelers. Data derived from 586 respondents to a recent survey carried out in Southern China suggest that: (a) tourists' perceptions of ease of use and their perceived interest in social media have a significant positive effect on attitudes toward using it; (b) the perceived usefulness of social media has a significant positive effect on attitudes toward using it; and (c) the positive effects of external factors such as subjective norms and interactivity on tourists' perceptions of its usefulness, ease of use and interest in social media have been verified. This study puts forward suggestions on the use of social media promotion and marketing in tourism destinations resulting from the survey.

Evaluation of the Botanical Tourism Potential of the Protected Areas in the Central Black Sea Region

When examining developed and developing countries, it is evident that the tourism industry holds significant importance due to the high returns from foreign exchange. Countries striving to increase their share of international tourism are engaged in various efforts. The behaviour of present-day local and foreign tourists in participating in tourism activities or purchasing tourism services indicates that alternative tourism activities could replace mass tourism. Therefore, countries aiming to enhance their international tourism revenues should preserve alternative tourism values and ensure sustainability. Developments in industry have brought about specific environmental issues. Due to natural balance problems, people are more interested in clean air and wildlife. This situation leads individuals and societies towards ecotourism. Botanical Tourism is also gaining prominence in this process. When considering this tourism activity, it is evident that our country has significant geographical potential. Turkey, located in the world’s temperate zone, stands out with its unique plant diversity compared to many surrounding countries. However, it is quite challenging to say that this potential is adequately recognised, protected and utilised for tourism purposes. This study aims to identify the elements related to botanical tourism in the protected areas of the Central Black Sea Region, one of Turkey’s rich regions in terms of natural and cultural structures. The aim is to contribute to promoting and developing botanical tourism. Sustainable tourism practices, particularly botanical tourism, should be given priority to ensure the region’s development.

Study of the Tourism Market in Serang Regency Post COVID-19 Pandemic

The objective of this study was to examine the domestic tourism market in Serang Regency, focusing on the characteristics, behavior, and typology of tourists that visited the region over the period of 2021-2022. This endeavor is undertaken by the Serang Regency Government to discern the prevailing tourism patterns following the pandemic. Approach This study utilized a descriptive research method with a quantitative approach to accomplish its objectives. A survey was conducted on a sample of 203 respondents using the basic random sampling approach. Most tourists visiting Serang Regency can be classified as dedicated nature tourists. They are motivated to visit coastal locations for social interaction, whereas their motive is to travel to the highlands in Serang Regency for the purpose of seeking novelty and acquiring new knowledge. Tourists tend to prioritize activities that provide relaxation in natural environments. The findings of this research on the tourism market in Serang Regency have significant significance. They can serve as a valuable resource for formulating effective tourism marketing policies and enhancing the development of tourism products in Serang Regency. To evaluate the efficacy of implementing the findings of this study, it is imperative to conduct additional scientific research, such as an examination of the elements that impact tourists' pleasure and decision-making to visit Serang Regency.

Challenges and Opportunities in Developing Sustainable Tourism in Nusa Penida, Indonesia: A Narrative Review of Direct Community Behavior

This narrative review aims to evaluate the current situation and challenges of developing sustainable tourism in Nusa Penida, Indonesia, with a focus on direct community behavior. Nusa Penida is a small island located southeast of Bali and is known for its natural beauty and biodiversity. The tourism industry has been growing rapidly in recent years, but it has also brought negative impacts on the environment and the local community. This review examines various studies and reports on the development of sustainable tourism in Nusa Penida and the factors that affect the behavior of local communities, tourists, and tourism stakeholders. The review identifies several challenges to developing sustainable tourism in Nusa Penida, including inadequate infrastructure, limited financial resources, and a lack of effective policies and regulations. The review also highlights the importance of community involvement and empowerment in the sustainable tourism development process. The review suggests that sustainable tourism development in Nusa Penida requires a holistic approach that considers the economic, social, and environmental aspects of tourism. The review further discusses the role of education and awareness-raising in promoting sustainable tourism behavior among local communities, tourists, and tourism stakeholders.

Implementation of Digital Marketing Strategy for the Development of Spiritual Tourism in Bali Province

This research aims to explore the application of digital marketing strategies in the development of spiritual tourism in Bali Province, with a focus on the Griya Taman Beji Waterfall. By analyzing the role of social media in influencing tourist behavior and preferences, this research provides insight into the potential and challenges in promoting spiritual tourism in Bali. Through case studies involving interviews with managers, tour guides, and tourists, findings show that digital marketing, particularly through social media platforms such as Instagram, TikTok, and Facebook, has helped increase exposure and interest in Griya Taman Beji. The use of visual content and comprehensive information about tourist sites, as well as the involvement of local communities as tourist guides, also play an important role in attracting visitors. Thus, the conclusions of this research confirm the importance of digital marketing strategies in the development of spiritual tourism in Bali, while offering suggestions for improving digital marketing at Griya Taman Beji Waterfall through better collaboration with local stakeholders and in-depth research on digital marketing concepts in the Province Bali.Keywords: digital marketing, spiritual tourism, Bali, social media

더우인 여행 쇼트 클립이 실버노인의 여행의도에 미치는 영향

With the advancement of digital and information technology, along with the increasing prevalence of internet access, the use of mobile social platforms among the elderly has been on the rise. However, research on the elderly population in the tourism sector remains relatively scarce. Therefore, this study aims to investigate the impact of Douyin travel short clips on the travel motivation and intention of the elderly, focusing on the elderly population in China. Specifically, the study seeks to address the following research questions: First, what influence do the characteristics of Douyin travel short clips on social platforms have on the travel motivation of the elderly? Second, how does the travel motivation of the elderly in China affect their travel intention? To address these questions, a structural equation model will be constructed with the characteristics of Douyin travel short clips, attitudes, subjective norms, perceived behavior control, and travel intention. The analysis revealed that all variables have a significant positive (+) impact on each other. Consequently, this study combines motivation theory and planned behavior theory to analyze the travel intention of the elderly in China, enriching the research on travel intention among the elderly population. Through this research, theoretical knowledge can be verified and expanded, leading to a better understanding of tourism behavior among the elderly. Additionally, it can assist social platform service providers and travel-related companies in developing digital marketing and service strategies targeting the elderly population. Moreover, it can also be utilized to improve travel-related programs and policies targeting the elderly, providing practical significance.

BEECH FORESTS OF THE "VYZHNYTSKYI NATIONAL NATURAL PARK": CURRENT SANITARY CONDITION AND PROBLEMS OF PRESERVATION

The beech primeval forests of the Vyzhnytskyi National Natural Park are a unique cultural heritage and play a special role for the Carpathian region and Ukraine as a whole, therefore they are strictly protected in the territories of the nature reserve fund, performing ecological, educational and scientific-cognitive functions. In this regard, monitoring the current state of the beech forests of the Vyzhnytskyi National Natural Park and highlighting the problem of their preservation becomes relevant. In the course of conducting research, classical and modern methods of forestry research were used, as well as specific methods of phytosanitary monitoring and comparative ecology. The massif of primeval beech forests of the Vyzhnytskyi National Natural Park is characterized by a remarkable diversity of fungi. We identified fruiting bodies of wood-destroying fungi on the trunks of beech trees: Fomes fomentarius (L. ex Fr.) Gill., Daedalea quercina L. ex Fr., Phellinus igniarius (L.: Fr.) Quel, Laetiporus sulphureus (Bull.: Fr.) Bond. et Sing., Coriolus versicolor (L.) Quél., Stereum hirsutum (Willd.) Pers., Daldinia concentrica (Bolton) Ces. & De Not., Аrmillariella mellea (Vahl) P.Karst., and Pleurotus ostreatus (Jacq.) P.Kumm. Groups of Coprinus micaceus (Fr.) and Hypholoma capnoides (Fr. ex Fr.) Kumm were noted near rotten beech stumps. We also came across a unique find the invasive red-listed Clathrus archeri (Berk.) Dring. In the course of surveys, fruiting bodies of typical representatives of the marsupial class Xylaria polymorpha (Pers.) Grev., and Xylaria hypoxylon (L.: Fr.) Grev). Representatives of xylophilic ascomycetes were identified on the dead trunk of a European beech Bisporella citrina (Batsch) Korf et S.E. Carp. Symptoms of dieback of central shoots and side branches, dieback of European beech bark, which is directly related to the vital activity of Nectria ditissima Tul., were recorded. & C.Tul. Cumulative manifestations of infectious and non-infectious pathologies were noted. The problems of preserving the beech forests of the Vyzhnytskyi National Natural Park should include: intensive and uncontrolled economic activity; irresponsible behavior of tourists (arson, mechanical damage, littering, poaching, etc.); construction of highways and tourist centers in the immediate vicinity of primeval forests; damage to forest stands due to atmospheric air pollution, climate change; significant spread of pests or pathogens of forest diseases; danger of forest fires; recreational load and livestock grazing. Given the role and importance of the beech forests of the Vyzhnytskyi National Natural Park, a comprehensive study of the forest systems is necessary to preserve these unique resources.

WEATHER-DRIVEN FLUCTUATIONS IN DAILY BEACH TOURISM: INSIGHTS FROM COASTAL DESTINATION DYNAMICS IN SPAIN

Tourism dynamics are profoundly influenced by weather conditions, particularly in regions celebrated for their climatic appeal. The Rías Baixas, a renowned coastal destination in northwest Spain, presents an exemplary case for examining this interplay. This study aims to enhance comprehension of how tourists alter their daily activities in response to weather changes, providing valuable insights for improved planning and management in the tourism sector. Faced with the methodological challenge of accurately measuring daily tourist flows, especially in areas such as beaches without entry registers, this study innovatively uses daily vehicle traffic intensity data in access areas to quantify tourist behavior patterns. Positive correlations are observed between the arrival of vehicles and sunshine. For tourism businesses, short-term weather forecast information, as well as a better understanding of travelers’ behavior, is crucial for decision making and operational planning.

Impact of Crisis and Resilience Communication on Destination Image and Tourists Behaviour

Resilience communication is a fundamental tool for destinations to improve their image and recover after a crisis. Social media are also important tools for tourism communication and for creating tourist experiences and destination image. Therefore, social media are key tools for crisis communication. Based on a series of hypotheses, this paper proposes a conceptual model of crisis communication management that responds to the need to establish a set of premises related to resilience communication in the tourism sector. The empirical analytical study consisted of the quantitative analysis of the results of a survey questionnaire applied to test the hypotheses based on the formulation of a structural equation model. The results demonstrate the importance of social media communication in Perceived Health Risk (PHR) and its effect on perceived impressions, destination image, and related behavioral responses (Destination Recommendation, DR, and Visit Intention, VI). The four hypotheses in the research model have been confirmed, as the effects are statistically significant in a sample of posts analyzed, and the selected items explain every one of the factors. Specifically, the analysis shows that PHR negatively affects Destination Image (DI) and, in a stronger way, Post Impression (PI). Secondly, PI and DI influence one another and covary to some extent. Moreover, the overall DI, which has been affected by PHR, in turn affects DR and VI, demonstrating that PHR in communication ultimately influences DR and VI negatively too. Finally, is also verified both DR and VI are related and covary as intrinsic behavioral aspects related to DI. Resilience communication is a basic tool for destinations to improve their image and recover after a crisis and this research contributes to the literature on the subject by analyzing the impact of this communication on tourists, and specifically on destination image.

Travel Constraints and Willingness to Pay During a Global Crisis: Lessons from South African Domestic Tourism

Academic inquiry into the impact of crises on the behaviour of domestic tourists is still relatively new, which justifies further research into the impact of the COVID-19 pandemic on domestic tourism. The following study explores the potential mediating effect of travel constraints experienced by South African tourists and their willingness to pay for tourism services on how pandemic-induced risks affect their tourism motivations. Data collected from 427 respondents indicate that the crisis caused by the pandemic has brought about a shift in the psychographic characteristics of South African domestic tourists, as evidenced by a statistically significant partial serial mediation of intrinsic constraints and willingness to pay in the relationship between pandemic-induced physical risk and outdoor recreational tourism motivations. The findings provide baseline data for a demand-driven domestic tourism policy and can be used to develop a strategy for the short-to-medium term.

Pro-Environmental Behavior of Visitors to National Parks in India: Role of Recreation Involvement and Environmental Activism

This study investigates the impact of recreational involvement and environmental activism in forming pro-environmental behavior in tourists visiting national parks. The objective is to understand how tourists spend time with nature and their level of environmental contribution to their willingness to adopt pro-environmental behavior within the National Park. In addition, it aims to examine the mediating role of environmental satisfaction between tourists’ pro-environment behavior and their place attachment. Based on the theory of Place Attachment, which asserts that humans form feelings of association with specific locations, the authors intend to understand how tourist attachment to the national park affects their attitudes and actions related to the environment. Visiting a national park is a recreational involvement for tourists, allowing them to sense responsibility toward the environment. In addition, environmental activism is featured as an individual involvement to protect the environment. Three hundred and fourteen national park visitors in India participated in the current study. WarpPLS (7.0), a variance-based structural equation modeling (SEM), was used to test the research model. By revealing the factors impacting pro-environmental behavior in a national park in India, findings provide an understanding to the national parks authorities in designing interventions and education programs that promote recreation involvement and environmental activism to foster sustainable tourist behavior toward conservation and preservation of national parks in India.

OurSCARA: Awareness-Based Recommendation Services for Sustainable Tourism

Sustainable tourism has emerged as a critical concern in contemporary society due to its potential to mitigate negative environmental and socio-cultural impacts associated with traditional tourism practices. In this context, recommendation systems (RS) are crucial in shaping travelers’ choices toward sustainable options. This research article proposes an innovative approach to RS tailored for sustainable tourism, termed Sustainability and Cultural Awareness-based Recommendation Algorithm (OurSCARA). OurSCARA integrates awareness of environmental and socio-cultural factors (sustainability attributes) into the recommendation process to facilitate informed decision-making by travelers. The system leverages data analytics techniques, including sentiment analysis, user profiling, and collaborative filtering (CF), to personalize recommendations based on users’ preferences, sustainability preferences, and contextual factors. Furthermore, OurSCARA incorporates real-time data sources such as weather conditions, local events, and community initiatives to enhance the relevance and timeliness of recommendations. A prototype implementation of OurSCARA is presented, along with a comprehensive evaluation framework to assess its effectiveness in promoting sustainable tourism behaviors. Through empirical evaluation using datasets collected from TripAdivsor, we demonstrate the potential of OurSCARA to influence traveler behavior towards more sustainable choices while enhancing their overall tourism experience. The findings underscore the significance of integrating sustainability considerations into RS and pave the way for future research and development in this emerging area at the intersection of computer science and sustainable tourism.

How Social Media Data Mirror Spatio-Temporal Behavioral Patterns of Tourists in Urban Forests: A Case Study of Kushan Scenic Area in Fuzhou, China

Exploring the spatial distribution of tourist attractions and comprehending the spatio-temporal behaviors of tourists within tourist attractions can provide local planning agencies, destination marketing organizations, and government departments with essential evidence for decision-making processes. This study examines the spatio-temporal behavior patterns of tourists in the Kushan Scenic Area by analyzing GPS trajectory data acquired from social media platforms. The investigation primarily utilizes three research methodologies: grid analysis, Markov chain, and K-means clustering. The grid analysis results reveal three spatial distribution patterns within the scenic area, while the outcomes from the Markov chain and K-means clustering delineate six tourist movement patterns, along with three choices regarding travel time. This finding holds significant practical implications for enhancing the attractiveness of scenic areas, optimizing spatial layout, and improving tourists’ experiences.

Digital halal literacy and halal destination attribute as the antecedents of revisit intention

Purpose This paper aims to explore the influence of digital halal literacy and halal destination attributes on revisiting intention through satisfaction and trust as mediating variables. Design/methodology/approach The study collected data from 308 domestic tourists in Indonesia who visited urban tourist destinations using a Likert-scale questionnaire, conducted between June and July 2023, and analysed using PLS-SEM for comprehensive data collection. Findings Digital halal literacy and halal destination attributes significantly impact tourist satisfaction and trust, potentially leading to the desire to revisit previously visited destinations. The higher the digital halal literacy and halal destination attributes, the higher the satisfaction and trust of tourists towards these destinations, potentially resulting in their intention to revisit. Research limitations/implications This study focused on the Greater Bandung area in western Indonesia, a popular tourist destination. Future studies should explore the eastern region and its surroundings, as they do not differentiate between nature-based and man-made tourism. Practical implications The absence of information on halal tourism destinations hinders travellers' understanding and decision-making, particularly considering the preference for symbols as a means of communication, a crucial factor that destination managers must consider. Social implications Visual elements, such as symbols and signage, significantly influence tourist behaviour and experiences, leading to the decision to revisit the destination. Originality/value The integration of digital halal literacy and halal destination attributes offers a comprehensive understanding of halal tourism, particularly in terms of revisit intentions.

Spatial design guidelines for waterfall tourist attraction: A case study in Wang Hin Lat Waterfall, Trang province

This article investigates the sustainable development of the Wang Hin Lat waterfall tourist attraction, focusing on spatial design and land use. A field survey collected physical data, including topography, tourist attraction resources, facilities, land use, and access while community needs were gathered through focus group meetings, and tourist behavior was observed. The analyzed data led to proposed guidelines for tourist attraction development, emphasizing area utilization, carrying capacity, layout plan, and management. Despite the waterfall's natural beauty and provincial popularity, deficiencies in infrastructure, utilities, facilities, and land use planning contribute to congestion issues. It is a small waterfall capable of accommodating a limited number of tourists. Recommendations for Wang Hin Lat waterfall development include clearly defining and prioritizing zoning for natural areas, recreation zones, service and office areas, shops, parking, and entrances. A suggested tourist limit of 300, with access control points, aims to manage congestion. Diversifying activities, such as promoting nature, culture, and lifestyle learning, developing nature trails, and establishing clear regulations, is essential for the sustainable coexistence of tourist attraction development and nature conservation.

Understanding the Value Co-Creation Behavior of Rural Tourists: An Application of Fsqca

Understanding the Value Co-Creation Behavior of Rural Tourists: An Application of Fsqca