Agritourism Research Articles

Analysis of the influence of tourism promotion through influencers on increasing brand awareness of Kwala Serapuh village tourism destinations, Langkat

The purpose of this study was to analyze the effect of tourism promotion through influencers on increasing brand awareness of Kwala Serapuh Village Tourism Destinations, Langkat. Tourism has become one of the important sectors in the regional economy. Kwala Serapuh Village in Langkat has great potential in tourism development. However, the brand awareness of this village tourism destination needs to be improved. The use of influencers in tourism promotion has become a trend, but there have not been many studies examining their influence on tourist destination brand awareness. This study is expected to provide a deeper understanding of the effect of using influencers in tourism promotion on tourist destination brand awareness. The sample in this study was 50 respondents. The method used is SmartPLS analysis. The results showed that based on the direct effect test, Tourism Promotion has a significant positive effect on Tourism Destination Influencers. Tourism Promotion has a significant positive effect on Increasing Brand Awareness of Tourist Destinations. Influencers have no positive and insignificant effect on increasing brand awareness of tourist destinations. While the results of the indirect effect test, Tourism Promotion has no positive and insignificant effect on Increasing Brand Awareness through Tourism Destination Influencers.

ESTABLISHING SUSTAINABILITY IN THE TOURISM VILLAGES OF BALI

The goal of developing tourism villages is to improve community welfare. The aim of this research is to formulate an integrated strategy to develop sustainable tourism at tourism villages. Data collection were through observation, focus group discussions (FGD) and interview. FGD method is a common approach for data collection in qualitative research. There were 50 respondents consisting of representatives from government, academics, the chairman of the Bali tourist village communication forum and tourist village managers around Bali. The novelty of this research is an integrated strategy approach in realizing sustainable tourism at tourist villages in Bali. This research revealed that the collaboration between government, tourism village managers, and community participation to innovate green marketing, implementing corporate social responsibility in light of the local wisdom of Tri Hita Karana, and effectively leveraging digital marketing to raise tourist village brand awareness are all essential components of sustainable tourism. The results of this research are expected being a reference for stakeholder in order to accomplish the aim of improving tourist villages performance through sustainable tourism.

Transmission of Spatial Experience in the Context of Sustainability of Urban Memory

Urban memory involves the re-creation of a city’s physical, historical, social, and cultural elements in the memories of its inhabitants. However, urban transformation and commercial tourism-oriented projects may threaten the continuity of this memory. This study aims to provide an understanding of the relationship between urban memory and spatial experience while exploring how urban memory elements convey meanings to daily users and local inhabitants of a touristic settlement. The research focuses on Misi Village in Bursa, Turkey, a settlement with a 2000-year history known for its traditional architecture and natural beauty. Over the past two decades, local authorities have pursued extensive restoration projects to rebrand Misi Village as an Art and Tourism Village. The research employs the oral history method, focusing on two user groups: tourists and locals. The findings reveal that while tourists appreciate Misi Village for its natural beauty and recreational activities, they lack a deeper understanding of its history and the transformation of its identity. Instead, they mostly focus on commerce-oriented spatial experiences. In contrast, local residents emphasize daily life and traditional practices as they strive to sustain their livelihoods. By highlighting this difference, strategic planning is proposed to preserve Misi Village’s unique urban memory and promote sustainable, culturally centered tourism.

Community Value Co-Creation as a Catalyst for Village Tourism Sustainability: A New Paradigm

The purpose of this study is to propose a new conceptual model for tourism marketing management science, focusing on the perspective of the head of the tourist village manager to achieve village tourism sustainability. This study employs a quantitative approach and includes data from 140 respondents. The data pertains to the green environment mindset, local wisdom, community co-creation, and sustainable tourist villages. A quantitative research method was utilized in this study, with the head of the tourist village manager representing Indonesia. Data collected from 140 tourist village managers were analyzed using Smart PLS-4. This study's main findings emerged from the mediation hypothesis test results. Increasing community value co-creation, supported by the green environment mindset and local wisdom, contributed to sustainable tourist villages. This study adopts the perspective of service-dominant logic.

Implementation of Good Tourism Governance Based on Local Wisdom in Increasing Community Income in the Simanindo Samosir Tourism Village, North Sumatra

Good tourism governance based on local wisdom is the management of tourist villages carried out based on the principles of participation, accountability and evaluation based on cultural values that grow and develop in society, such as mutual trust, mutual support, mutual cooperation and so on. The method of activity carried out in this community service is socialization, training, simulation and mentoring for several days to the community and tourism awareness groups in the Simanindo Samosir tourist village, North Sumatra so that there is an increase in knowledge, attitudes, skills and behavior of tourism awareness group administrators. and society and society and apply the concepts that have been presented in the training. The results of the activities carried out showed that the Simanindo tourist village community and village officials as well as tourism awareness groups seemed enthusiastic about listening to and following the event until it was finished and committed to implementing it. On the first day, the venue is mapped and the technicalities of the event are discussed, the event rundown and who will be invited the following day. On the second day it was held from 14 to 18, accompanied by lectures, questions and answers and long discussions. Thus, it can be concluded that community service activities have received a positive response and we hope that similar activities can be carried out in the future. This community service was closed with a group photo and distributing "I'm Tourist Friendly" stickers so that tourist friendliness remains embedded in the community of the Simanindo tourist village, Samosir, North Sumatra.

The Key Success Factor for Sustainable Rural Tourism Development in Madura Using Integration of the IPA-Kano Model

The momentum for the rise of global tourism after the COVID-19 pandemic has become an opportunity for developing local tourism and Indonesia's creative economy. One of the promising tourism regions in Indonesia is Madura. The tourism potentials on the island of Madura are historical, religious, natural, and cultural. Unfortunately, Madura's tourism potential has not been fully utilized, and as a result, the benefits have not emerged to strengthen the Madurese community's economy. In addition, tourism development directions are also partial without looking at environmental sustainability, community welfare, and other social aspects. Therefore, this research was conducted to determine the key success factors of sustainable tourism by integrating the Important-Performance Analysis method with the Kano model. This study was conducted in Sampang, Madura, specifically in a tourist village called Bira Tengah. The result of the study is that the tourist village should adopt key success factors such as leading to maintaining the destination environment, improving the contribution of tourists and local communities in area conservation, increasing the competitiveness of tourist destinations, conducting more intensive tourism promotions, creating fun tourism activities, increasing participation of the community and stakeholders of tourist villages, using local and environmentally friendly materials, improving the cleanliness of destinations, disseminating local cultural information and increasing employment opportunities. The cultural factors are a highlight in improving sustainable tourism performance. In addition, to enhance tourism performance, it needs to benchmark with developed and autonomous tourist villages that have demonstrated success in sustainable tourism.

Effects of Tourism Village on Sustainable Livelihoods and Pandemic Resilience in Serang Village

This research explores the policy approach adopted by the management of Serang Tourism Village for village development, with an emphasis on the five livelihood capitals and the community’s strategies for sustaining livelihoods after development. Employing a mixed-methods sequential exploratory approach, the research identifies the key policy strategy as the creation of BUM Desa. This initiative has boosted PADes contributions to villages, thereby advancing local development. Consequently, this has improved access to the five livelihood capitals, fostering more sustainable livelihoods. The research also underscores the community's susceptibility to the impacts of the Covid-19 pandemic, emphasizing the importance of both the tourism and agriculture sectors in sustaining livelihoods during crises. It concludes that the tourism village strategy implemented by BUM Desa plays a significant role in supporting the community’s well-being through the five capitals, thereby protecting their living conditions from potential vulnerabilities. The results should prompt local authorities to focus on enhancing the capabilities of BUM Desa, aiming to offer more sustainable livelihoods for the community.

Pendampingan Inventarisasi Atraksi, Aksesibilitas, dan Amenitas Desa sebagai Komponen Penilaian Anugerah Desa Wisata (ADWI) Kemenparekraf

Tukamasea Village in Maros Regency, South Sulawesi, has significant potential to be developed as a tourist village. However, this potential has not been fully identified and utilized optimally. This community service project aims to provide guidance in the inventory and development of tourist attractions, accessibility, and amenities in Tukamasea Tourist Village. The methods used include field observations, focus group discussions (FGD), and training for the local community. The inventory results show that Tukamasea Village has various potential tourist attractions, such as Dolli Bathing Tourism, Galung Dolli Tourism, Jodoh Hill, and the Red Flower Seed House. Accessibility to the village and between tourist sites is generally good, although some road sections still require improvements. Basic amenities like mosques, schools, and health centers are available, though tourism-supporting facilities still need enhancement. This project also involves empowering the community in tourist village management, including training for Pokdarwis members and local business actors. Development recommendations include improving infrastructure quality, diversifying tourist attractions, strengthening institutions, and implementing more effective promotional strategies. Through this activity, it is hoped that Tukamasea Village can optimize its tourism potential, increase tourist visits, and ultimately boost the local economy. The sustainability of this program needs to be maintained through ongoing collaboration between local government, academics, and the local community.

Pemberdayaan Perempuan Dalam Pembangunan Pariwisata di Kabupaten Pangkep

The Tourism sector is one of the developing sectors in Indonesia that can improve the economy of a country or region. Tourism is currently growing, which can open up vast employment opportunities. Women's empowerment through the community is a forum for developing the economy of Panaikang village, especially the introduction to tourism itself and its elements. One of them is the role of women in capacity building and community understanding of the benefits of tourism. Community service is packaged as technical guidance on women's war in developing villages and poverty alleviation in Panaikang Tourism Village. This technical guidance includes providing material about the Tourism Village to improve the community's standard of living around the Panaikang Tourism Village. The results of this service activity day showed that the community was very enthusiastic and actively participated in the activity. This activity has a significant impact on the community, especially in terms of gender equality and the role of women in poverty alleviation in Panaikang Village.

Pengembangan Survei Kebutuhan Pendidikan Dan Pelatihan Kepariwisataan: Peningkatkan Kapasitas Masyarakat Desa Sanrobone, Kabupaten Takalar

Takalar Regency, South Sulawesi, possesses diverse tourism potential encompassing nature, culture, history, marine, and man-made attractions. Tourism development in this region contributes to the improvement of the local economy. However, based on observations and needs analysis conducted by the Community Service team from Makassar Tourism Polytechnic, training is necessary. Tourism managers of Sanrobone Village require collaboration between the government, educational institutions, and local communities. The tourism training program implemented by Makassar Tourism Polytechnic aims to support the development and improvement of human resource quality in Sanrobone Village, Takalar Regency, as well as increase tourism knowledge and awareness among local communities. Through this program, it is expected to assist in the development and management of Sanrobone Village to become an excellent tourist village. The interactive method of delivering material that considers participants' needs is key to the success of this program. The materials include Tourism Awareness and Sapta Pesona, Service Excellence, Digital Marketing, and an explanation of the requirements to meet the ADWI criteria. The conclusion from the training implementation is to maximize the natural, cultural, and historical potential in Sanrobone Village, thus impacting the increase of community tourism awareness in the environment surrounding the Tourist Attraction. Human resource development training for managers is expected to help realize an excellent tourist village."

Sustainable Marketing of Agro-Tourism: The Socio-cultural Perspective

Agricultural tourism has emerged as a niche tourism phenomenon and its demand has soared across the globe. This paper focuses on the socio-cultural sustainability of agro-tourism. Key socio-cultural dimensions, social capital and authenticity, are examined based on a purposeful sample of spatially dispersed farms in the US. The study results illustrate that agrotourism holds tremendous potential to strengthen and promote local food systems by promoting traditional ways of farming, particularly objective and negotiated dimensions of authenticity, social cohesion, trust and reciprocity. Marketing strategies promoting socio-cultural consumption of agro-tourism are suggested.

Efforts to Develop Tourism Village Programs in an Effort to Improve Original Village Income in Gronjong Wariti Tourism Village, Mejono Village Plemahan District, Kediri Regency

Gronjong Wariti is a village tourism that has the characteristic of providing a tourist village as an entertainment object for tourists. The development of Gronjog Wariti Tourism Village has been attempted to develop to face a number of obstacles, including the many informal tourism managers. This research method is descriptive qualitative. The subjects are the Head of Mejono Village, the Head of the Gronjong Wariti Tourism Village Management Board, community leaders and residents of Gronjong Wariti Tourism Village. Interviews and observations are used in data collection. In this study, data analysis was carried out by collecting data, reducing data and presenting data to draw conclusions. The findings of this study explain that efforts to develop Gronjong Wariti Tourism Village can be seen from the aspects of tourist objects and attractions, tourism infrastructure, tourism facilities, and management/infrastructure management, the community. In terms of tourist objects and destinations, the village government has coordinated with the people to clean and rearrange tourist objects so that they can be visited by tourists. In terms of tourism infrastructure, the management of Gronjong Wariti Tourism Village works together with the community to provide places of worship, parking lots, toilets, food stalls, souvenir shops, and others. In terms of tourism facilities, the management of Gronjong Wariti Tourism Village has collaborated with the community to provide home accommodation and transportation services for tourists. In terms of management/infrastructure, the village government has developed a regulatory system to manage and develop tourism villages. In terms of the village community, the village government has made socialization to the community and tourism managers.

How Creative Economy Development Plays a Role as a Driving Force in Community-Based Tourism Village Development? An Empirical Study in Central Java Province

This study aims to develop a Creative Economy Development Strategy as a Driving Force for Community-Based Tourism Village Development. This study uses quantitative and qualitative approaches. This study uses primary and secondary data. Data collection methods in this study include observation, interviews, documentation, and questionnaires. The questionnaire in this study was addressed to key persons consisting of several elements including academics, government, society, NGOs, Communities, and also the private sector. The results of this study indicate that Infrastructure and Accessibility and Policy and Regulatory Support have the highest weights, which means that supporting factors such as infrastructure and government policies are very important in the development of creative economy-based tourism villages. Policy and Regulatory Support and Local Human Resource Empowerment are the next priority criteria. Provision of Grants and Subsidies for Creative MSMEs has the highest final score, which means that these elements are alternative strategies that are the main priority for driving the creative economy. Improving Road Connectivity to Villages, Training in Crafts, Fine Arts, and Local Culinary, and Adding Tourism Support Facilities are important strategies to increase the attractiveness and accessibility of tourism villages. The development of galleries or showrooms for MSME products and digital campaigns through social media are also considered strategic in supporting the promotion of local creative products.

The Influence of Tourist Attraction and Digital Marketing on Return Visit Interest with Tourist Satisfaction as a Mediating Variable in Tinalah Tourism Village, Kulonprogo Regency

The objectives of this study include: (1) To determine the effect of tourist attraction on tourist satisfaction at Tinalah tourist attraction, Kulonprogo Regency. (2) To determine the effect of digital marketing on tourist satisfaction at Tinalah Tourism Village, Kulonprogo Regency. (3) To determine the effect of tourist satisfaction on interest in visiting again at Tinalah Tourism Village, Kulonprogo Regency. (4) To determine the effect of tourist attraction on return visit interest in Tinalah Tourism Village, Kulonprogo Regency, which is mediated by tourist satisfaction. (5) To determine the effect of digital marketing on return visit interest in the Tourism Village, Kulonprogo Regency, which is mediated by tourist satisfaction. The research design used in this research was quantitative research design. The population used in this study were tourists visiting Tinalah Tourism Village, Tinalah, Kulonprogo Regency with a large and unknown number. The sampling technique used in this study is non probability sampling by purposive sampling. The respondents who met the criteria were tourists who had visited Tinalah Tourism Village with a maximum limit of the last three months. The research sample amounted to 150 people. The data collection procedure in this study is to use the questionnaire method. The analytical tool used is Patial Least Square (PLS), which is a variance-based SEM, with SmartPLS 2.0 software. Based on the results of the analysis discussed in the previous chapter, the following conclusions can be given: (1) Attractiveness of tourist objects has a positive effect on tourist satisfaction in Tinalah Tourism Village, Kulonprogo Regency. (2) Digital marketing has a positive effect on tourist satisfaction in Tinalah Tourism Village, Kulonprogo Regency. (3) Tourist satisfaction has a positive effect on interest in visiting again at Tinalah Tourism Village, Kulonprogo Regency. (4) Tourism attraction has a positive effect on interest in visiting again at Tinalah Tourism Village, Kulonprogo Regency, which is mediated by tourist satisfaction. (5) Digital marketing has a positive effect on interest in visiting again at Tinalah Tourism Village, Kulonprogo Regency, which is mediated by tourist satisfaction.

Collaborative Governance Networks Supporting Sustainable Ecotourism: A Case Study of Gili Iyang Island, Indonesia

The development of sustainable ecotourism on Gili Iyang Island, known for its high oxygen levels and unique local culture, requires collaboration among diverse stakeholders through effective governance networks. This study investigates the roles and contributions of key stakeholders—including the Sumenep District Tourism, Culture, Youth, and Sports Office (Dinas Pariwisata, Kebudayaan, Pemuda, dan Olahraga Kabupaten Sumenep or Disparbudpora), the Andang Taruna Tourism Awareness Group (Kelompok Sadar Wisata Andang Taruna or Pokdarwis), village governments, and local communities—in developing ecotourism on Gili Iyang Island, Indonesia. Using a qualitative case study approach, data were collected through in-depth interviews, observations, and document analysis. Findings show that governance networks are crucial in enhancing community empowerment, building local capacity, and improving infrastructure to support ecotourism. Nevertheless, challenges remain, including limited resources, conflicts between villages, and minimal private-sector engagement. Strengthening Pokdarwis’ managerial capacity, fostering inter-community synergies, and attracting private sector involvement are identified as essential strategies to ensure sustainable ecotourism. This research contributes to the broader literature on collaborative governance in remote island ecotourism, offering practical insights for policymakers and stakeholders aiming to create resilient, community-driven tourism initiatives that can be adapted to similar island settings.

Strategi Pengembangan Desa Wisata Berdasarkan Rencana Induk Pembangunan Kepariwisataan Daerah Tahun 2015 – 2025 Dinas Pariwisata Kabupaten Sleman, Provinsi Daerah Istimewa Yogyakarta

The Sleman Regency Government is one of the regions that enjoys the results of the tourism sector. According to data from the Sleman Regency Tourism Office (Dispar), in 2023 more than 60% of income in the tourism sector will come from cultural tourism, including village tourism and visits to temples and museums. Until semester 1 of 2023, the realization of PAD for Sleman Regency specifically in the tourism sector has reached IDR 164.8 billion or the equivalent of 54.72% of what was targeted. The issuance of Regional Regulation no. 11 of 2015 concerning the Tourism Development Master Plan (RIPK) shows the important role of Tourism Villages and the strategy of Sleman district in organizing tourist areas. The aim of this research is to analyze the Tourism Village development strategy based on (RIPK) Sleman Regency. The research method in this study uses qualitative research by collecting data through interviews, observation and literature study. The results of this research show firstly that the empowerment efforts carried out by the Sleman Regency Tourism Office have been carried out for years and have proven successful. Second, the tourism village program which is pro-poor can be said to be successful. Third, decentralization efforts can be said to be successful. This is realized through several programs that have been well implemented by the government. Fourth, participation efforts from tourist villages in Sleman Regency can be said to be successful. This is realized through community involvement in MUSREMBANG and supervision in terms of managing tourist villages. The five supports for women in developing tourist villages in Sleman Regency can be said to be successful because women have received great benefits. Sixth, self-sufficiency can be said to be successful through collaboration and innovation which is the key to the success of tourist villages. Seven, The integration of development programs has been realized through efforts, namely the construction of physical buildings, poverty training, and empowerment efforts through training have also been carried out

Fishermen Community Participation in Tiku Awareness Tourism Group on Sustainable Tourism Development.

Implementing sustainable tourism development within tourist villages has emerged as a growing trend in the tourism industry, catering to the contemporary needs of tourists and serving as a valuable economic resource. It is also regarded as a gauge of the successful execution of sustainable tourism within local communities, exemplifying their active involvement in harnessing the tourism potential of their regions. This article seeks to chronicle the execution of sustainable tourism development in coastal areas, focusing on village-based tourism due to its profound impact on local economies and the transformations in people's ways of life. To illustrate this, a case study was conducted in South Tiku Village, Tanjung Mutiara District, Agam Regency. The research employed a descriptive qualitative modeling approach and in-depth interviews involving village stakeholders, the Awareness Tourism Group (Kelompok Sadar Wisata), and the South Tiku Tourism Village community. As a result, it became evident that the residents of Tiku Tourist Village have effectively harnessed their village's potential through sustainable tourism development. This is substantiated by the notable increase in income among the South Tiku Tourist Village community, primarily attributable to tourism-related activities. Furthermore, this transformation has seen former fishermen transition into tourism entrepreneurs, reshaping their livelihoods.

“Impact of service quality on tourists’ satisfaction in Agri tourism destinations in Kerala”

“Impact of service quality on tourists’ satisfaction in Agri tourism destinations in Kerala”

Marketing Communication Strategy of Youth Works Breakfast Week (Pasar Kamu) in Increasing Local Tourist Visits in Kampoeng Lama Tourist Village, Deli Serdang Regency

This research aims to analyze the marketing communication strategy and analyze the obstacles of the marketing communication strategy of the Youth Works Breakfast Week (Pasar Kamu) in increasing local tourist visits in Kampoeng Lama Tourism Village, Deli Serdang Regency. This research uses constructivism paradigm with descriptive method and qualitative approach. The results of this study are that the marketing communication strategy of Pekan Sarapan Karya Muda (Pasar Kamu) in increasing local tourist visits at Kampoeng Lama Tourism Village, Deli Serdang Regency is by implementing marketing communication with the application of a marketing mix consisting of personal selling, advertising, as well as public relations, publicity and viral marketing. Through personal selling, managers and traders play an active and direct role in promoting to visitors who come Pasar Kamu. Advertising carried out by Pekan Sarapan Karya Anak Muda (Pasar Kamu) in collaboration with Metro Kampung as print media to promote activities that take place at Pekan Sarapan Karya Anak Muda (Pasar Kamu). Pasar Kamu's public relations role does not have a big impact because there is no public relations field. However, with the publicity carried out by Pasar Kamu to reach its target audience such as using goodie bags produced to do marketing with the public. There is viral marketing where visitors take the initiative to spread content containing information about Pasar Kamu on their Instagram and Tiktok social media accounts so that it becomes viral and succeeds in increasing tourist visits to Pasar Kamu

The Influence of Experience Value, Destination Image, Destination Service Utility on Tourist Loyalty with Tourist Engagement as an Intervening Variable and Heritage Value as a Moderating Variable in Tourist Villages on the Island of Java.

This research is expected to contribute to a deeper understanding of the dynamics of tourist loyalty in the context of tourist villages in Java, by considering various factors that influence it, such as Experience Value, Destination Image, Destination Service Utility, Tourist Loyalty, Tourist Engagement, and Heritage Value as Variable Intervening. This research model was analyzed using SmartPLS. Data were collected by distributing surveys to 230 tourists visiting tourist villages in Java Island. The data collection technique used a sample non- probability. The results of the study indicate that most of the hypotheses proposed are accepted, it is proven that there are eight hypotheses that are proven to have a significant direct relationship between variables, and three hypotheses do not have a significant relationship. The research model tested only shows the influence of variables that support sustainable growth, with these eight variables. Further research is expected to develop with other variables such as tourism village management, tourism village improvement strategies, tourism village development. This study proves that tourism villages can use research results to identify opportunities and threats that may arise from factors Destination Service Utility, in improving tourism development.