Agritourism Research Articles

SUPPORTING AND INHIBITING FACTORS IN DEVELOPING GASTRONOMIC POTENTIAL AS A TOURIST ATTRACTION IN SUKOREJO TOURISM VILLAGE, SRAGEN REGENCY, CENTRAL JAVA

This research aims to determine the supporting and inhibiting factors in developing the potential of gastronomy as a tourist attraction in the Sukorejo Tourism Village. The research method used is a qualitative approach with data collection techniques through interviews, observation and documentation. The research informants consisted of managers and culinary activists in the village. The research results show that the supporting factors in developing the potential of gastronomy as a tourist attraction are destination readiness, carrying capacity, cultural attractions, agro-tourism attractions, while low public awareness about the potential and benefits of tourism, skills in processing derivative products can hinder the development of gastronomic potential and tourist attractions in addition to There are also budget limitations which can hinder the realization of tourism projects, most recently the lack of communication and community involvement creates synchronization between destination development and support from the village government. This research concludes that an emphasis on natural, culinary, cultural, agrotourism and accommodation attractions, coupled with support and expectations from the community, is the key to realizing the development of this village's gastronomic potential as an attractive and sustainable tourist destination

Barriers influencing the sustainable development of community-based tourism (CBT): evidence from Ciaotou heritage village in Taiwan

PurposeIn recent years, community-based tourism (CBT) in the global market has been combined with specific themes in order to establish various tourism activities. Relatively few studies have comprehensively investigated how this type of CBT should be developed. Therefore, this study takes CBT with festival themes combined with community characteristics as a case study, which explores what obstacles exist in CBT with a combination of community characteristics – the industrial history of sugar factories and external themes, such as, formal flower displays.Design/methodology/approachThe thematic analysis is employed for data analysis of interviews. All interview participants were stakeholders.FindingsThis study identifies five types of obstacles: policy-related, environmental-related, innovation-related, industry-related and communication-related. Based on these findings, it is vital to consider both community and other characteristics of CBT. At the same time, after evaluating the rational perceptions of different stakeholders within the same type of obstacle, this study proposes a more specific and comprehensive development strategies for CBT.Originality/valueTo the best of the authors' knowledge, this is the first study of community agricultural tourism which collected the viewpoints of different stakeholders – tourists, residents, community associations, local businesses and the government. This study employs in-depth analysis of external policies and environmental and agricultural factors to discover and develop relevant coping strategies and implications.

Mapping women's empowerment to improve family welfare in coastal tourism villages

The purpose of this research is to open the insight of all of us those women are potential parties that can be utilized to improve family welfare. Pro poor tourism is a concept in the development of tourist village areas that involve the poor. The selected areas are coastal tourism villages (Serangan-Denpasar Tourism Village, Les-Buleleng Tourism Village, Jasri-Karangasem Tourism Village, Medewi-Jembrana Tourism Village). This research uses an interpretive paradigm which is qualitative research using phenomenology as a methodology. It was found that obstacles to women's empowerment in Pro Poor Tourism, namely increasing women's access to education, health, employment, leadership, and protection from all forms of discrimination and violence. The conclusion is that there needs to be a concrete solution to the obstacles faced in empowering women in the four tourist villages, so that women can be empowered holistically to improve family welfare. Many studies on Balinese women have been conducted where ideally Balinese women are equal to men. But unfortunately, in the four tourist villages studied, none of them entrusted women as managers of tourist villages. The practical implication is that these findings can be considered in the future to see women's empowerment as the spearhead of family and national welfare.

Dispossession and beyond: Politics of rural land conversion in China's tourism villages

Across the peripheries of global South cities, projects to convert rural land for development purposes have brought dramatic impact on rural communities and environments. Many of these initiatives involve aggregating land, mobilizing investments, and resettling populations, with direct implications for villagers’ land rights and livelihoods. In existing studies, rural land conversions have often been examined through frameworks of “land grabbing” and “dispossession”. This paper argues for the need to go beyond these frameworks in conceptualizing the varied pathways and outcomes of rural land takings. It presents a comparative case study of two villages in China, whose land has been redeployed for tourism development. In one village, state-led expropriation led to the loss of land rights and the resettlement of villagers in new housing complexes. In another, villagers held onto land ownership and their property but saw intra-community inequalities amplified as residents were differentially incorporated into the tourism economy. By demonstrating how the nuanced mechanisms of land conversion could facilitate variegated livelihood and distributive outcomes between and within communities, this paper problematizes universalist conceptualizations of dispossession and calls for theorizing both “with” and “beyond” dispossession to account for the multifaceted dynamics of land development in global South contexts.

Optimization Model of Tourism Android Application Based on Madura Local Wisdom as a Persuasive digitalization for Global Tourists

Madura has natural, cultural, religious, and culinary attractions, this adds to the wealth of local wisdom of Madura to attract visitors from outside Madura. Bangkalan Regency itself has a lot of tourism, currently still under development by each village pokdarwis (kelompok sadar wisata) and assisted by the local tourism office, but this is not optimal. Such as tourism development through promotion and optimization has not been maximized. Looking at the background, the researcher wants to know, analyze, and dig deeply: 1) the Optimalization model of the application in Android destination-based traveler local wisdom as media persuasive for tourism global, 2) Why optimization of application in Android destination-based traveler local wisdom as digitalization persuasive for the important tourism global development. The subjects are village tourism managers, village heads, and tourism offices. The objects of the optimization in application android destination-based traveler local wisdom as persuasive digitalization for tourism global. Data collection methods through observation, in-depth interviews, documentation, audio-visual materials, and literature. The case study approach and the validity use data triangulation, methods, and member checks. The results of the research: 1) produced an optimization model of local wisdom-based tourist destination in android applications as persuasive media for global tourists, 2) importance of a tourism android application, to introduce potential Natural Beach Tourism, introduce potential artificial beach tourism, introduce superior religious tourism, introduce superior cultural tourism, introduce superior culinary tourism, increase the creative economy through local wisdom-based tourism, and provide information on village tourism that has the potential to become a leading tourism in Base.

Rural Economic Development Strategy through Village Tourism Development with the Exploitation of Local Potential (Empirical Study in Kebon Ayu Village, West Lombok)

This study aims to examine and analyze the appropriate strategies developed by stakeholders in building and developing rural tourism areas, especially Kebon Ayu Village as one of the mainstay tourist villages in West Lombok. The development of rural areas is important to create community welfare as well as to play the role of residents to take responsibility for maintaining the preservation of the surrounding natural environment. The research approach used is a qualitative descriptive approach based on field observation with the support of secondary data. The collected data is then analyzed using a SWOT analysis approach by systematically identifying various internal and external factors to formulate the desired development strategy. The logic built is how to maximize strengths and opportunities but at the same time minimize weaknesses and threats. The results of the study show that the tourist attraction of Kebon Ayu Village has enough potential to be developed because of the support of the beautiful rural nature and the surrounding hills that surround it. It has a natural rural atmosphere, supporting agro-tourism and culinary tourism potential, with an attractive green expanse of hills, a strategic position as a buffer for the district capital (Gerung) and its safe and comfortable environment. But on the other hand, several things need to be improved, such as the arrangement of the residential environment, waste handling, and concern for tourist facilities such as garbage cans, ATMs, toilets, mini markets, prayer rooms, and others. Supporting facilities and infrastructure need to receive attention so that they are more organized, such as the construction of environmental roads, street lighting, waterways, folk craft coaching, water game spots, outbound, and camping grounds. If all of these things can be overcome properly, then the Kebon Ayu Village tourist attraction will have its own attraction and become a mainstay tourist destination that can compete with other village tourist attractions.

Embracing Culinary Tourism as a Strategy for Boosting Regional Development: Bangka Belitung Case Studies

Both regional and national growth are aided by culinary tourism. Every region needs to have an appropriate strategy in place to compete with the others in order to maximize development. Creating a supply-demand-driven culinary tourism strategy is the aim of this study. Hybrid technique was employed in this investigation. Participants in this study included chefs, tour operators, owners of agricultural tourism firms, local government representatives in the tourism sector, and operators of restaurants and hotels. SWOT analysis was conducted using the results of visitor surveys, aerial observations, focus group discussion, and secondary data. Suggested course of action: Priority plans are selected by government officials and executives of travel industry associations, and AHP is used to process them. Product, pricing, marketing communication, and collaboration are the recommended areas of concentration. To increase price competitiveness, culinary products from upstream to downstream must work together. Among the goods that must be created are facilities, culinary festivals and events, culinary-related activities, and organizations dedicated to culinary tourism. Collaborative marketing communications are needed to maximize culinary tourism-related media and messaging. There are restrictions on research involving horizontal stakeholders. Future research needs to look at the various ways that stakeholders collaborate.

Tourist Satisfaction in Kerala Agritourism: Insights from Domestic and International Visitors

Purpose: Tourism has been an essential component of human civilization since the beginning, evolving through various forms, phases, and practices over the centuries. Agritourism is a type of tourism that uses agricultural life as a tourist attraction. It is either agricultural tourism or agricultural marketing. It has the potential to generate additional income and employment for farmers. Agriculture has been a cornerstone of life in Kerala since ancient times, and even in today’s digital era, traditional farming methods remain prevalent among the farming community. It can help to boost local economic development and also helps to preserve biodiversity. Furthermore, rural communities must recognize the value of agricultural biodiversity and the need to protect it. It is important to measure the quality of services offered at the agritourism centre to ensure the operational effectiveness of centres as well as the tourist satisfaction [1]. The study was conducted to assess the level of satisfaction of foreign and domestic tourists in the agritourism destinations. Methodology: Primary survey was conducted among 150 domestic tourists and 150 foreign tourists who visited agritourism centres in Kerala using pre-tested structured questionnaire. Results: The findings indicated low satisfaction with accessibility, disability-friendly environment, telecommunication facilities and medical facilities available at the agritourism center. The low satisfaction level indicates that these elements are not functioning efficiently in agritourism destinations. As mentioned in the earlier discussions, accessibility is vital for the success of agritourism destinations. Most of the tourists were hesitant to revisit the centers because of inadequate accessibility. More than just a practical concern, it is crucial for boosting economic development, enhancing visitor satisfaction, and promoting sustainable agritourism practices. Likewise network connectivity challenges in agritourism centers located in hill areas pose significant obstacles to effective operation and visitor satisfaction. These issues affect communication, emergency response, and financial viability of centres as well as tourists. Medical facilities are essential to agritourism destinations, crucial for safeguarding the well-being of visitors. The agritourism centers are located in remote areas, making it challenging to access hospitals in emergency situations. So having adequate medical services in tourism centers are essential for protecting the health and well-being of tourists. Conclusion: The study assessed the level of satisfaction of foreign and domestic tourists in the agritourism destinations. Visitor satisfaction is critical to the success of agritourism destinations, as it influences visitor loyalty, the destination's reputation, operational improvements, and financial gains. By focusing on providing superior experiences and actively seeking feedback, agritourism operators can enhance their offerings, establish a positive reputation, and foster long-term growth.

Mapping the Potential of Jawa Tondano Village as a Religious Tourism Village in Minahasa Regency North Sulawesi Province

Minahasa Regency, North Sulawesi Province has many potential resources that continue to be developed to support the tourism sector. However, the government has not yet made local wisdom based on religion a potential to be developed into a tourist destination. The community living in the Jawa Tondano Village has historical value in fighting for the independence of the Unitary State of the Republic of Indonesia and in the spread of Islam in Minahasa Regency. Social interactions that occur with the Minahasa tribe do not fade the value of Javanese ethnic wisdom and the religious nature of the descendants of Kiay Mojo. Kampung Jawa Tondano is a community in Minahasa Regency that has the potential to be developed as cultural-religious tourism based on local wisdom. This study was conducted to analyze the potential of Kampung Jawa Tondano Village physically and non-physically to be developed as a Religious Tourism Village in Minahasa Regency. This study will be conducted using a qualitative design with a case study approach. Data were collected directly through interviews with village government leaders and community leaders and conducted observations to identify all the potential in the Jawa Tondano Village. Secondary data collection was also conducted by utilizing the village profile and searching for references to various electronic publications that are in accordance with the research object. The analysis technique was carried out by means of data reduction, data display and conclusion drawing and verification.

Strategies for Utilizing Village Funds for Economic Recovery of Communities Post- Covid-19 Pandemic

The end of the Covid-19 pandemic does not immediately change the economic situation of the community. Various efforts have been made by the government, including enhancing economic conditions at the village level. Since 2015, village funds have been directed toward equitable development, and during the pandemic, their use was prioritized for Covid-19 prevention. To support economic recovery, the government established priority policies for utilizing village funds. This study aims to identify the village government’s strategies in using these funds for economic recovery, as well as the obstacles and supporting factors in implementation, and the impacts felt by the community and the village government. The research was conducted in Taro Village, Tegallalang District, Gianyar Regency, using a qualitative descriptive approach through interviews, observations, and documentation. Informants were selected through purposive sampling. The findings indicate that Taro Village Government’s strategies include food security programs, infrastructure development for agriculture, tourism village development, BLT programs, and labor-intensive programs. Challenges faced include limitations in managing village funds according to community needs and inadequate human resources. Supporting factors include community participation, cooperation between village services and customary institutions, and local natural potential. Positive impacts for the community include job creation and business opportunities, while the village government benefits from CSR assistance from companies to support village programs.

Is The Instagram as A Homestay Selection in A Tourist Village?

This research explores how Instagram is used to find homestay information in tourist village areas. Using a descriptive method and quantitative approach, data were collected through field surveys, Google Forms, and in-person interviews with participants from Jakarta.. The findings show that women prefer Instagram over men due to its image-centric nature, and young people aged 16-25 find it useful for homestay searches. Nonetheless, 27% of respondents express disagreement, stating that they primarily use Instagram for archiving photos and videos and favor online travel agent apps for booking accommodations. Nevertheless, 73% of participants concur that Instagram's features streamline the process of finding homestays. This study contributes to the tourism sector by highlighting Instagram’s potential to enhance homestay visibility, which could help improve the household economy in tourist villages. Keywords: Instagram, homestay, tourist village

Implementation of social media platform for increasing brand awareness of Tista tourism village

The aim of this research is (1) To find out how the management of the Tista tourism village promotes the brand of the village and (2) What the impact of the application of the social media platform on the awareness of the Tista village is. The Tista tourist village is an independent tourist village that started from the community, by the community, and for the community based on the spirit of mutual cooperation in building a village as well as shared commitment and the many potentials that exist in the area that we need to preserve and develop, therefore giving rise to an idea for form a tourism village. This tourism village aims to utilize existing human resources and natural resources so that the existence of Tista tourism village can be known and recognized by the wider community so that it can be attractive for tourists who just come to enjoy the rural atmosphere in our area. Data collection methods are observation, interview, documentation, and literature study. The analysis techniques used are descriptive and qualitative. The results of this study indicate that there are some social media platforms used for increasing brand awareness in the village and there is also improvement of the tourism activities arising from the social media. It can be recognized from the increasing number of viewers on the platform which at the meantime uses Facebook, Instagram, and Tik-Tok.

Conceptual Analysis of the High-Touch, High-Tech Trend: The Suitability of Technology for Tourism Transformation in Rural Destinations

This research aims to evaluate the role of technology in rural tourism development, focusing on the match between technology and the capabilities of local communities. The method used is a quantitative approach, namely data collection through questionnaires distributed to three groups of respondents: local communities, technology providers and tourists. Two main research questions were identified: (1) Is the technology applied by the community service capacity in the tourist village? (2) How can technology be adapted to the needs of local communities and the experiences tourists desire? The research results show that appropriate technology can improve tourist experiences and empower local communities. However, reliance on technological trends without a strong foundation can decrease tourist interest. Therefore, this research concludes that the application of technology must be based on a deep understanding of the local context to avoid inappropriate investments and maintain tourism sustainability. These findings provide important insights for stakeholders in designing appropriate technology strategies for tourist villages. Keywords: rural tourism, technological progress, high technology, emerging markets, tourism services

Understanding values in summer farm tourism

ABSTRACT This study aims to analyze the main drivers behind summer farm tourism and the elements of summer farms and the summer farm experience that create value for tourists. The study contributes to the conceptualization of summer farm food consumption. By combining concepts used in the analysis of rural tourism, such as postmodernity and cultural heritage, with the hospitality-oriented Five Aspects Meal Model, we offer a new avenue to understand the drivers behind summer farm tourism. Empirically, the study contributes by bringing a hospitality perspective into research about rural tourism, thus offering new avenues for future research. The results show that intrinsic and extrinsic values (e.g. product-specific and non-product-specific characteristics) of summer farm products, along with a welcoming atmosphere, aspects related to the cultural and biological heritage of summer farms, the scenery, and the possibility of encountering real-life animals, are appreciated elements in creating consumer and tourist value. Tourists appreciate the simple rural experience and wish to preserve the cultural heritage embedded in summer farms. Furthermore, traditional elements of hospitality are highly conditioned by postmodern and cultural heritage values.

Utilizing the Experience Economy to Cultivate Unforgettable Moments in Sustainable Tourism: The Case of Edelweiss Park in Wonokitri Village

Limited attention has been given to the implementation of the experience economy in tourism villages. This research aims to bridge this gap by evaluating the practical applications of the experience economy in the management of tourism destinations, specifically within the framework of Edelweiss Park in the Wonokitri Tourism Village. This study adopts qualitative methodologies, utilizing interviews and on-site observations. The investigation was carried out at Edelweiss Park in Wonokitri village, where discussions were held with both stakeholders involved in the park’s management and its visitors. In total, six individuals were interviewed to glean insights into the implementation of experience economy practices within Edelweiss Park. Edelweiss Park offers a unique cultivation tourism experience where visitors actively engage in cultivating edelweiss flowers. The hands-on learning and expert guidance enhance the overall enjoyment and satisfaction of the experience. Edelweiss Park stands out as a conservation-based destination that successfully combines tourism with responsible practices, making it a remarkable model for preserving edelweiss flowers while providing visitors with an enjoyable and rewarding visit. Keywords: experience economy, tourism village, visitor engagement

The Agrotourism and an Approach to the Ecuadorian Regulation About Tourist Farms

Objective: This essay attempts to contextualize the current reality of tourist haciendas and farms in Ecuador, based on an analysis of agrotourism experiences and an approach to Ecuadorian regulation. Theoretical Framework: A literature review is carried out on agrotourism and its practices worldwide, also referencing case studies related to rural tourism and agrotourism experiences such as, for example: the coffee region and other experiences close to the Ecuadorian reality. Method: The theoretical information is organized as a funnel, with the purpose of analyzing agrotourism from international experiences to addressing Ecuadorian regulations. Then, through the review of Ecuadorian regulations and the official database of the Ministry of Tourism of Ecuador, results can be illustrated through thematic cartography and comparative tables. Results and Discussion: The results show a diversity of approaches to the virtues of agrotourism worldwide, which start from improving the quality of life of the receiving communities, to the inclusion of new techniques that raise the level of experience in agrotourism farms such as storytelling that uses historical elements to establish a narrative that accompanies the guidance of visitors. Research Implication: In Ecuador, although it is true that agrotourism is promoted, aspects that could lead farms or Agricultural Production Units (UPA) to be a registerable tourist category like large haciendas are not fully included in the regulations. This limits the tourist development of potential areas due to the size of their properties and the simplicity of their facilities. Originality/Value: The concept of a tourist farm is not included in the catalog of services of the Ministry of Tourism of Ecuador, but it is a term that is beginning to be used by academics and tourism operators, especially on the Ecuadorian coast, where it is cataloged in this way. to the possession of small arable lands, especially of small size. There is a large field of knowledge that can begin by studying the potential that these tourist farms have to offer for new market niches, so exploring these new trends is a great opportunity for Ecuadorian tourism.

The Impact of Memorable Tourism Experience, Destination Attributes, and Destination Image on Tourist Loyalty in Poncokusumo Tourism Village, Malang Regency

The purpose of this study is to examine tourist loyalty, as developed through destination attributes, destination image, and memorable tourism experience. This research uses quantitative methods and engages 97 respondents via accidental sampling given to the tourists who have been visited Desa Wisata Poncokusumo twice or more. The data was analyzed using SPSS. The result is the destination attributes and the destination image significantly influence memorable tourism experience. The destination attributes have no significant influence on tourist loyalty, whereas destination image does significantly influence it. Memorable tourism experience also has a significant influence on tourist loyalty. Lastly, memorable tourism experience is able to influence both the destination attributes and tourist loyalty, meaning it acts as a full mediation. Meanwhile, memorable tourism experience is also able to influence between destination image and tourist loyalty, becoming partial mediation. Keywords: destination attributes, destination image, memorable tourism experience, tourist loyalty, tourism village

The Relationship of the Level of Nutritional Knowledge and Fat Intake to Cholesterol Levels in PT Employees Bolaang Mongondow District Tourism Management

Background: The quality of human resources is the main factor required for the successful implementation of business in the company. Labour productivity has a very important role in the development of human resources in the company. Empirical evidence shows that the quality of human resources can be determined by good nutritional status, and good nutritional status is determined by nutritional knowledge, the amount of food intake consumed and a person's physical activity. Objective: The aim of this research was to determine the relationship between the level of nutritional knowledge and cholesterol levels and fat intake among employees of PT Tata Wisata JRBM Bakan, Bolaang Mongondow Regency. Study Design: This type of research is analytical with a cross sectional approach. Place and Duration of Study: The research was conducted at PT. Bakan Village Tourism Arrangement, Bolaang Mongondow Regency in November 2023. Methods: The population in this study were all employees of PT. Tata Wisata – JRBM Bakan Regency. Bolaang Mongondow aged 20-49 years, a total of 49 people. The samples in this study were 33 samples which were determined using the Slovin formula.Data collection was obtained from measuring cholesterol levels, fat intake using a 24-hour food recall form and nutritional knowledge by giving questionnaires to the sample. Results: The results of research and data analysis of a large sample with high category nutritional knowledge were 20 samples (60.6%). The fat intake of most samples was in the category above requirements for 18 samples (33%). Most of the cholesterol levels were at the threshold of high cholesterol levels in 14 samples (42.4%) and high cholesterol in 4 samples (12.1%). There is no relationship between nutritional knowledge and fat intake with a p value of (0.629). There is a relationship between fat intake and cholesterol levels with a p value (0.000). There is no relationship between nutritional knowledge and cholesterol levels with a p value of (0.882). From this research it can be concluded that of the 3 variables tested, namely nutritional knowledge, cholesterol levels and fat intake, only fat intake and cholesterol levels have a relationship.

Priority Variables for Handling Slum Settlements Based on the Tourism Village Concept in Sedau, Singkawang City

The issue of slum settlements in Singkawang City has garnered government attention, with Sedau identified as the third priority area for intervention. However, many revitalization efforts fail due to mismatched methods that do not consider environmental, social, and economic characteristics. This study aims to identify priority variables for addressing slum settlements based on the concept of developing a tourism village to improve residents' quality of life and support local economic development. The research method employed is expert judgment through the Analytical Hierarchy Process (AHP), which helps evaluate relevant variables. The findings reveal four main priority variables: good accessibility, a unique tourism village concept, provision of clean water, and waste management. These findings provide important insights for decision-making in planning interventions. Recommendations are directed at the government, development sectors, and the Sedau community, emphasizing the need for better planning, particularly regarding accessibility and infrastructure such as roads, water supply, and waste management. The study also notes its limitations to provide context for the generalization of results and to guide future research. Keywords: planning, slum settlement, tourism village, tourism

Development Model of Sustainable Agrotourism-Based Village Tourism for Improving Community Welfare in Tapanuli Utara Regency, Indonesia

This study examines the impact of village tourism development on sustainable agrotourism and community welfare in Tapanuli Utara Regency, Indonesia. Utilizing a mixed-methods approach that combines household surveys and structural equation modeling (SEM), data were collected from 203 respondents across 22 villages to evaluate the relationships among infrastructure development, local economic benefits, community participation, rural tourism products, sustainable agrotourism, and community welfare. The results indicate that village tourism development significantly and directly enhances both sustainable agrotourism and community welfare, with infrastructure and local economic benefits being the most influential factors. In contrast, community participation and rural tourism products did not show significant individual effects, suggesting that without proper support, training, and resource allocation, these elements may not effectively contribute to sustainable agrotourism. Moreover, sustainable agrotourism was found to significantly mediate the relationship between tourism development and community welfare, highlighting its role as a catalyst for long-term socio-economic improvement. The study underscores the necessity for integrated development strategies that prioritize infrastructure enhancement and local economic engagement while fostering sustainable agricultural practices within tourism. Limitations of the study include its regional focus, which may affect the generalizability of the findings, and the need for further research to explore effective mechanisms for boosting community participation and developing rural tourism products. These insights offer valuable guidance for policymakers and stakeholders aiming to promote sustainable rural tourism and enhance community welfare in similar contexts.