Abstract
The goal of developing tourism villages is to improve community welfare. The aim of this research is to formulate an integrated strategy to develop sustainable tourism at tourism villages. Data collection were through observation, focus group discussions (FGD) and interview. FGD method is a common approach for data collection in qualitative research. There were 50 respondents consisting of representatives from government, academics, the chairman of the Bali tourist village communication forum and tourist village managers around Bali. The novelty of this research is an integrated strategy approach in realizing sustainable tourism at tourist villages in Bali. This research revealed that the collaboration between government, tourism village managers, and community participation to innovate green marketing, implementing corporate social responsibility in light of the local wisdom of Tri Hita Karana, and effectively leveraging digital marketing to raise tourist village brand awareness are all essential components of sustainable tourism. The results of this research are expected being a reference for stakeholder in order to accomplish the aim of improving tourist villages performance through sustainable tourism.
Published Version
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