E-tourism Research Articles

Turizmga innovatsiyon texnologiyalarni joriy qilish mohiyati

The successful integration of innovative technologies in tourism requires the cooperation of variousstakeholders, including government agencies, tourism organizations, technology providers, andlocal communities. It is essential to involve all relevant parties in the decision-making process andensure that their needs and concerns are addressed. Stakeholder collaboration can also help mobilizethe support and resources needed to implement and sustain these technologies.

Development of Smart Tourism in Uzbekistan

In the article, it is highlighted that the rapid development of the digital economy in Uzbekistanensures the increase of the competitiveness of industries and companies, the increasing share of digitaltransformation leads to serious changes in business processes and affects all areas of the economy. Informationis focused on the global application of digital technologies in tourism with the impact of creating aninclusive society and the entire digital space.

Impact of Smart Tourism Technologies on the Overall Destination Image: Interaction Between Cultural Difference and Information Search

This research explored tourists’ perceptions of the relationships among smart tourism technologies (STTs), cocreation experience, and overall destination image and further examined the interaction between cultural differences and the duration of information search on STTs. A self-administered questionnaire was developed and distributed to target samples of international tourists who visited Hong Kong. A total of 1,469 respondents participated in the study. Results showed that the STTs of smart sightseeing, smart traffic, and smart e-commerce positively enhanced tourists’ cocreation experience and consequently improved their overall destination image. The interaction of cultural differences (i.e., Asian tourists had more positive perceptions than Western tourists) and duration of information search (i.e., 2???4 hr of information search) was significant in the e-tour map and mobile payment attributes. Promoting a destination as a friendly STT destination via smart sightseeing, smart traffic, and smart e-commerce can establish a memorable experience during on-site traveling and, consequently, enhance the overall destination image. Cultural differences between Asian and Western tourists and the duration of information search distinguish the experience with STTs. These factors must be considered when initiating destination marketing plans.

Research on Marketing Strategies of Macao Parent-child Tourism under the Influence of Guangdong-Hong Kong-Macao Greater Bay Area

The increasingly close communication between Guangdong, Hong Kong, and Macao has brought funds and opportunities to the tourism industry in Macao. With the continuous development of tourism, the drawbacks of gambling being the dominant industry and the potential of other industries are also constantly emerging. The Macao Tourism Bureau proposed the "tourism+" concept and advocated for the diversified development of the tourism industry. This article adopts the PESTEL model to analyze the marketing strategies of Macao's parent-child tourism industry under the influence of the Greater Bay Area. There were four basic issues, including the negative impact of the gambling industry, resource scarcity, the need for improvement in tourism technology innovation, and similarities with Hong Kong. To solve the above problems and promote its advantages, some solutions have been proposed, including improving the image of Macao, preferential policies, making good use of local cuisine and cultural heritage, increasing the utilization of space, innovating tourism technology, and distinguishing itself from Hong Kong. These suggestions can utilize the opportunities brought by the Guangdong Hong Kong Macao Greater Bay Area and develop the marketing of Macao's parent-child tourism industry.

From data privacy to environmental sustainability: Comprehensive perspectives on smart tourism challenges

<p>This commentary critically examines the integration of Smart Tourism technologies within the tourism and hospitality sectors, focusing on their role in enhancing tourist experiences and operational efficiencies. Through a multidisciplinary approach encompassing a literature review, case studies, and empirical data analysis, the analysis adopts a constructivist perspective to explore tourists’ subjective experiences with technology. It highlights significant personalization, efficiency, and sustainability advancements while acknowledging challenges related to digital infrastructure and privacy concerns. Advocating for a balanced and sustainable approach that respects environmental integrity and cultural heritage, the commentary concludes with recommendations for future research on the socio-economic impacts of Smart Tourism, ethical data usage, and the adaptation of technologies to diverse contexts. It calls for increased investment in digital infrastructure and stakeholder collaborative efforts to promote sustainable and inclusive tourism development.</p>

A longitudinal study on how smart tourism technology influences tourists’ repeat visit intentions

ABSTRACT This study addresses this knowledge deficit by developing and testing a model that examines the effect of smart technologies on tourists’ satisfaction and intentions to repeat visit a travel destination. This study used a longitudinal approach and collected data from 438 tourists between December 2020 and March 2021, followed by another survey between September 2021 and March 2022. Technology characteristics such as accessibility, information quality, and personalisation positively influence tourists’ satisfaction, which mediates the relationship between trust and repeat visit intentions of tourists.

Digital twins, big data governance, and sustainable tourism

The rapid adoption of digital technologies has revolutionized business operations and introduced emerging concepts such as Digital Twin (DT) technology, which has the potential to predict system responses before they occur, making it an attractive option for smart and sustainable tourism. However, implementing DT software systems poses significant challenges, including compliance with regulations and effective communication among stakeholders, and concerns surrounding security, privacy, and trust with the use of big data. To address these challenges, this paper proposes a documentation framework for architectural decisions (DFAD) that applies the concept of big data governance to the digital system. The framework aims to ensure accountability, transparency, and trustworthiness while adhering to rules and regulations. To demonstrate its applicability, a case study and three case scenarios on the potential use of Mobile Positioning Data (MPD) in Indonesia for DT technology in smart and sustainable tourism were examined. The paper highlights the benefits of DFAD in shaping stakeholder communication and human–machine interactions while leveraging the potential of MPD to measure tourism statistics by Statistics Indonesia since 2016. Not only the documentation framework promotes compliance with regulations, but it also facilitates effective communication among stakeholders and enhances trust and transparency in the use of big data in DT technology for smart and sustainable tourism. This paper emphasizes the importance of effective big data governance and its potential to promote sustainable tourism practices. The multidisciplinarity approach on political science, software engineering, tourism, and official statistics provides an opportunity for academic contribution and decision-making processes.

Tourism metaverse from the attribution theory lens: a metaverse behavioral map and future directions

Diseño/metodología/enfoqueEste estudio se basa en una exploración exhaustiva de la brecha de investigación mediante la búsqueda de revistas de primer nivel en las bases de datos Scopus y Web of Science sobre la literatura relevante para analizar los datos relevantes con el fin de proporcionar una base para futuras investigaciones transformadoras. El estudio examina la relación entre la teoría de la atribución y el metaverso turístico y explora cómo la teoría de la atribución puede facilitar la comprensión de las evaluaciones y acciones de los turistas en el contexto metaverso.PropósitoEste estudio pone de relieve la importancia de utilizar la teoría de la atribución en la investigación turística en metaverso. El estudio aborda la falta de claridad sobre las dimensiones de la teoría de la atribución (lugar de causalidad, estabilidad y, controlabilidad) y su posible aplicación en el contexto del turismo en metaverso.ConclusionesEl estudio muestra que la teoría de la atribución tiene el potencial de mejorar de forma significativa la comprensión del metaverso turístico al esclarecer los procesos de toma de decisiones de los turistas y los factores que contribuyen a dichas decisiones. El estudio destaca la importancia de aplicar la teoría de la atribución para generar implicaciones más impactantes y fiables para la industria turística.Originalidad/valorEste estudio es transformador porque proporciona una comprensión fundacional de la aplicación de la teoría de la atribución en la investigación del metaverso turístico. El estudio es significativo porque arroja luz sobre un ámbito poco explorado cuyo marco teórico es necesario para informar y orientar la investigación sobre tecnología turística. La originalidad del estudio radica en su contribución al turismo al identificar las posibilidades de mejora en la investigación del metaverso turístico y destacar los beneficios potenciales de la utilización de la teoría de la atribución.

Smart positioning: how smart technologies can increase the attractiveness of heritage tourism destinations? The case of a small-scale Hungarian heritage city

ABSTRACT Small-scale heritage towns usually face fierce competition from surrounding destinations, particularly in peripheral rural areas where tourism holds important possibilities for regional development. This study examines on-site smart tourism technology as a tool to increase attractiveness and differentiation of heritage destinations using examples of Hungarian destinations. The research seeks to answer the question whether a small-scale heritage destination can become a more attractive destination due to technology from the perspective of potential tourists. The paper analyzes quantitative data collected from 537 potential tourists. Principal component analysis was used to identify the factors considering attractive and differential on-site technologies. A regression model was created to examine how these factors affect the potential tourist's decision-making: whether heritage towns with smart on-site tools are too similar to towns that do not use such technologies. Three factors of on-site technologies have been identified: digital sightseeing, smart attractions, and smart infrastructure. According to the regression model, digital sightseeing is the key pull factor, but smart attractions and smart infrastructure also have a positive effect in small towns. The study presents the first empirical research on the effect of smart technology on positioning small-size heritage towns based on demand-side research.

Promotion of food culture based on gastronomic tourism technologies on the example of the Republic of Sakha (Yakutia)

The article deals with the development of gastronomic tourism as one of the important areas of tourism. The subject of the study is the food culture in the Republic of Sakha (Yakutia). The object of this research is the promotion of food culture based on the technologies of gastronomic tourism on the example of the Republic of Sakha (Yakutia). The article considers the food culture of the Yakut ethnic group, the trends of the restaurant market, as well as local catering enterprises that specialize in the national Yakut cuisine. The concepts of tourism and gastronomic tourism and their state in the Republic of Sakha (Yakutia) are studied. The problems of popularization of national cuisine are touched upon. The article is devoted to the promotion of Yakut cuisine at the interregional and international levels. The necessity of promoting the food culture of the Yakut ethnic groups on the basis of participation in gastronomic festivals is identified and justified. The fundamental methodology for the study is a descriptive method, which includes the method of observation, interpretation, comparison, generalization. The presented article is relevant due to the fact that currently in modern culture there is a growing interest in the field of everyday food culture. In this regard, the term "food culture" correlates with the accumulated experience of the people, the bearer of culture, of satisfying the need for food. In modern science, everyday food culture correlates with the definition of "gastronomic culture", although to date there is no unambiguous understanding of this multidimensional cultural phenomenon, which is a specific attribute of each nation. The purpose of this study was to identify the features of everyday life through theoretical aspects and practical provisions that reveal the specifics of gastronomic tourism in the region, and the use of everyday food culture of the Yakut ethnic group for its further improvement and development. Based on the conducted study, the reasons for the positive impact of participating in gastronomic festivals are listed.

헬스케어 의료관광산업의 경제적 파급효과 비교분석

Purpose - This study aims to analyze the economic ripple effects of the new healthcare medical tourism industry, following the addition of healthcare to the scope of old medical tourism.
 Design/Methodology/Approach - As for methodology, the study divided the basic sectors (381) in the inter-industry relations table into the healthcare medical tourism industry through subtotal addition based on the 2023 KOSIS (extended data of 2019) of the National Statistical Office, reorganizing the inter-industry relations table with large integrated categories (34) and analyzing inter-industry relations with the I-O model.
 Findings - The findings show that the healthcare medical tourism industry had higher production and value-added inducement coefficients, and lower employment and hiring coefficients, than the overall industry average. Its impact coefficient and index of the sensitivity of dispersion, which represent the forward and backward linkage effects of the industry, were both high.
 Research Implications - In this study, an industry-related analysis was conducted by including the healthcare industry converging digital technology in medical tourism to differentiate it from previous studies, and the economic ripple effect was analyzed. The findings demonstrate that the healthcare medical tourism industry has impacts on other industries from multiple angles and, at the same time, is a new growth engine industry to contribute to national economic power and individual health as a high value-added industry.

The Role of Generative Pre-trained Transformers (GPT) in Recreational Tourism: An Interview with ChatGPT

This study explores the potential benefits of employing generative pre-trained transformers (GPTs) in recreational tourism, the difficulties that arise when implementing such technology, the impact it has on tourist behaviour, and the ways it can be utilised in recreational tourism management. The original aspect of the study is that it is the first to give detailed information about the use of GPT in recreational tourism. ChatGPT was used as an interviewer in the study. ChatGPT is a software application that utilizes the high-powered machine learning software called Generative Pre-trained Transformer (GPT-3), developed by the OpenAI organization. Six questions were posed on the ChatGPT query screen (https://chat.openai.com/chat). The interview queries were prepared with reference to the study by Fusté-Forné and Orea-Giner (2023). The question statements in this study on the use of GPT in gastronomy tourism were changed to recreational tourism. ChatGPT's replies were tabulated and presented descriptively. Inferences and suggestions were made in line with the answers given by ChatGPT. The study showed that using GPT technology in recreational-based tourism can offer better customer interaction, decision-making, and a personalized travel experience. ChatGPT underlined that new technologies continue to evolve, and recreational-based tourism will become more personalized, informative, and immersive, ultimately enhancing the overall travel experience, and contributing to the growth and sustainability of the tourism industry. ChatGPT also noted GPT models have the potential to shape and enhance the entire travel experience for tourists, from the initial planning stages to the actual trip itself. Although GPT makes significant contributions to recreational tourism management and recreational tourists, there are deficiencies in ethical, privacy, and authenticity concerns.

Application of Mangrove Tourism Eco-edu Technology Based on Local Malay Cultural Wisdom in Women Tourism Management Groups

Rupat Island, located in the Bengkalis Regency of Riau Province, is a designated region for the purpose of tourism development. Particularly, the North Rupat District of the island holds significance in this regard. In the process of managing tourist destinations for mangrove ecosystems and beaches in Tanjung Medang Village, the Rupat Molek Tourism Management Women's Group (KPPW) has been actively involved. However, KPPW Rupat Molek has encountered several challenges in effectively managing this tourist destination. These challenges include the limited dissemination of information about the tourist destination on online tourism promotion platforms and inadequate management of various business aspects, such as lodging accommodations, limited culinary options, and insufficient tourist game facilities. The objective of this activity is to provide education to KPPW (Kampung Pantai Penyabong Wawasan) through the implementation of Eco-edu Mangrove Tourism technology, which is rooted on the indigenous knowledge and cultural practices of the local Malay community. The methodology employed encompasses several stages, namely the preparatory phase, the production of tourism promotional materials phase, the training and technical support phase, and the monitoring and evaluation phase. The outcomes of this endeavor encompass tourism advertising materials, which manifest as websites, social media platforms, and publications that serve as introductions to mangrove tourism. The evaluation results indicated that the participants' reception of the training material was quite favorable, as they demonstrated a clear comprehension of the material delivered by the presenters. It is anticipated that this undertaking would enhance the economic conditions of the nearby neighborhood.

Conceptualization of Research on Tourism Technologies: Bibliometric Analysis with VOSviewer

Turizm sektörü küresel gelişmelere kayıtsız kalamayacak kadar hassas bir sektördür. Teknolojik gelişmeler küresel sistemin en güncel gelişmeleri arasında yer almaktadır. Turizm sektörü ise bu gelişmelere en hızlı ayak uyduran sektörler arasında yer almaktadır. Dolayısıyla bilim insanları bu alana ilgi duymakta ve turizm-teknoloji ilişkisi üzerine yapılan çalışmalar hızla artmaktadır. Bu çalışma son on yıl içerisinde Web of Science (WoS) veri tabanında bulunan, turizm-teknoloji ilişkisi içerisinde yapılan çalışmaların bibliyometrik bir analizidir. 377 makalenin analize dahil edildiği çalışma, araştırmaları yazar ve atıf dağılımı yönünden incelemiştir. Bu çalışma, turizm- teknoloji ilişkisi üzerine çalışma yapacak olan araştırmacılara rehber olarak hizmet etmesi amacı ile yazılmıştır. Sonuçlar, turizm-teknoloji kavramlarının alan yazında yoğun bir şekilde çalışıldığını, özellikle pandemi dönemi sonrası artış sağladığını göstermektedir.

THE IMPLEMENTATION OF VIRTUAL TOURISM: A BIBLIOMETRIC AND VISUALIZATION ANALYSIS

Technology is a crucial part of the tourism industry; supporting businesses with daily operations, while improving customer experiences. Virtual reality (VR) has garnered considerable attention as an emerging technology with the potential to bring about substantial transformations in the tourism industry. Consequently, the concept of virtual tourism has emerged as a contemporary and contentious issue, generating diverse discussions. In the context of tourism digitalization and the growing trend of virtual tourism, a review for exploring the state of the art of this new kind of tourism is essential. This study employed systematic and narrative reviews to explore research domains and highlight an up-to-date insight into the current state of research on virtual tourism. Based on performance mapping and intellectual mapping, keywords and clusters analysis were implemented to explore the current state of research on virtual tourism and suggest some implications for future research agenda. The five clusters included (1) Visualization with computer graphics in cultural heritages; (2) Tourism issues, COVID-19, and virtual reality technology; (3) Virtual reality technology and application in tourism; (4) Virtual tourism characteristics and user experience; and (5) Cyber tourism, internet and information technology. Some implications for future research agenda had been introduced through the analysis of bibliographic coupling depicted by visualization of similarities (VOS) viewer application.

The new era of hotel marketing: integrating cutting-edge technologies with core marketing principles

研究目的探讨新兴技术（如虚拟现实、语音搜索、人工智能、机器人技术和元宇宙）对酒店销售、营销和收入优化的影响。研究方法本文结合发表在《酒店旅游科技杂志》（JHTT）的文章和行业案例, 研究了创新技术在酒店销售、营销和收入优化策略中的整合, 以及基础实践在确保长期成功方面的作用。研究发现分析表明, 创新技术可以显著增强客户参与度, 简化预订流程, 并开拓新的收入来源。此外, 文章强调了基本营销实践, 如用户友好的网站、快速可靠/移动友好的网站、搜索引擎优化、社交媒体参与、内容营销和数据驱动的收入管理, 在保证酒店在充满变化的行业竞争中维持优势的重要性。实际应用研究结果表明, 酒店经营者需要在使用新兴技术和保持传统营销基本原则之间取得平衡, 以保持竞争力并推动收入增长。这种综合方法确保在不断发展的酒店销售、营销和收入优化领域取得长期成功。研究创新本文通过提供可直接应用于酒店营销和运营实践的实际见解和影响, 弥合了学术界与行业从业者之间的鸿沟。文章强调了创新与基本营销策略的平衡的重要性, 强调了综合方法的必要性, 以确保在不断发展的酒店销售、营销和收入优化领域取得长期成功, 以及这些工具在众多酒店和旅游场所与住宿部门一起工作的多样性领域中的应用。

Tourism in Rural Areas and Information and Communications Technology

Agriculture has a significant impact on a global scale, shaping economies, societies, affecting the environment, and is the primary source of food, income, and livelihood for a large portion of the world's population. Agriculture also contributes to global trade providing food and raw materials for industries worldwide. Moreover, it affects the population in rural areas not only by providing employment but also promoting cultural heritage and enhancing social interactions. Agritourism or tourism in rural areas has been promoted, and is until today, as a means of boosting rural economies, encouraging the diversification of economic activity, promoting local products and SMEs, ultimately improving the quality of life in rural areas, and avoiding depopulation. Today, digital transformation in agriculture and rural areas is a global policy priority. In this paper, applications of Information and Communications Technologies (ICT) in tourism in rural areas and current tends are explored.

An investigation of how perceived smart tourism technologies affect tourists' well-being in marine tourism.

Tourism industry is the first of the five happiness industries, playing a crucial role in enhancing people's well-being and happiness. Its high-quality development cannot be achieved without the use of emerging technologies, and today people have greatly improved the quality and happiness of tourism through smartphones, artificial intelligence, virtual reality and other technologies. Building smart marine tourism also requires widespread use of smart tourism technology. The study aims to examine the implications of perceived smart tourism technologies for tourist well-being in marine tourism, as well as the mediating role memorable tourism experiences play. We collected 445 valid questionnaires through a combination of offline and online methods and developed a theoretical model based on the results. The SPSS 26 statistical software package and Amos were applied in data analysis. There is a significant positive impact of perceived smart tourism technology on both hedonic and eudaimonic well-being of tourists in marine tourism, which is partially mediated by memorable tourism experiences. This paper provides certain suggestions and insights into the construction of smart marine tourism, so that managers can pay more attention to the experience and well-being of tourists and build a humanized, diversified, intelligent and innovative marine tourism. For smart tourism technology suppliers, it can provide them with new ideas for technological improvement, so that they can provide better services and attract more tourists in a market-oriented environment.

A Systematic Review of Contactless Technologies Research in Hospitality and Tourism During the COVID-Pandemic

Since the onset of the COVID-19 pandemic, the implementation of contactless technologies in hospitality and tourism has grown exponentially, making understanding consumer adoption of these technologies an important research area. A systematic literature review of relevant studies published in hospitality and tourism journals was conducted to identify three main subsets of the antecedents of contactless technologies adoption: system, user, and the environment. An analysis of 44 peer-reviewed articles from top hospitality and tourism journals is presented, along with an identification of 10 main categories of contactless technology. Findings indicate the specific technologies adopted since the onset of the COVID-19 pandemic and the common factors studied related to contactless technologies in past research. Theoretical/managerial implications and directions for future research are discussed.

THE CONTENT AND FUNCTIONAL FEATURES OF THE EDUCATIONAL TOURISM TECHNOLOGIES

The paper deals with the analysis of the educational tourism technologies as a complex phenomenon in the context of the development of the pedagogical and educational potential of the main types of tourism. The scientific novelty of the study lies in the clarification of the terminological boundaries of the educational tourism technologies and the disclosure of their functional features.