Sustainable Tourism Research Articles

The study of riparian areas in tourism: toward a conceptual framework of riparian tourism

Abstract. Riparian areas serve as interfaces between terrestrial and aquatic (including glaciers and glacial lakes) ecosystems, playing a crucial role in shaping landscapes, supporting flora and fauna diversity, and supporting human communities. Thus, riparian areas maintain ecological, cultural, and socio-economic resilience, enriching communities dependent on these ecosystems. Riparian areas are of great ecological value and have immense potential for tourism. However, the touristic value of riparian zones has largely remained unexplored and is confined mainly to the area of river-based recreational activities. This paper proposes “riparian tourism” as a holistic and sustainable form of tourism that encompasses both consumptive and non-consumptive forms of tourism. The exploration of the subject and the conceptualization of this potentially globally appealing form of tourism have the potential to offer entrepreneurial and touristic opportunities, especially for local communities, thereby ensuring not only ecological but also socio-economic benefits. The paper delves into creating a conceptual framework for riparian tourism, e.g. cryo-tourism. The research in this sense contributes greatly to increasing the discourse on sustainable tourism and emphasizes the urgency to incorporate tourism and conservation actions in riparian areas which are greatly impacted by the changing climate.

Handling security and terrorism issues in developing the tourism sector through ecotourism policies on small islands in Makassar City, Indonesia

One of Indonesia’s main characteristics of tourism development is maritime tourism, which is synonymous with archipelagic countries. The diversity of maritime tourism offered by Indonesia will never end, so it needs to be considered more carefully and used relevantly to create sustainable tourism in Indonesia that provides broad benefits for the country. Many maritime tourism locations in Indonesia are beautiful but require more active promotion. The level of security and terrorism issues are a requirement that the government must consider. The novelty of this research describes the potential ecotourism development in the town of Makassar that stakeholders should consider in the formation of tourism policy. The research locations are in Makassar City, Samalona Island, Langkai Island, and Lanjukang Island. Ecotourism developed in the coastal areas of Makassar City, especially in Samalona, Lanjukang, and Langkai Islands, produces superior objects that collaborate elements of nature and society as the main attraction in the long term. Therefore, local governments need to strengthen monitoring of regional geopolitical developments in order to avoid security and terrorism problems that might cause inconvenience to tourists.

Event-Based Optimization of Tourism at Pasir Padi Beach, Pangkalpinang City

Pasir Padi Beach, located in Pangkalpinang City, Bangka Belitung Island Province, has become a major tourist destination by hosting various events that attract local and foreign tourists. This study aims to optimize event-based beach tourism at Pasir Padi Beach by analyzing social, economic, infrastructural, and cultural impacts. Data were gathered through interviews with the Pangkalpinang City Tourism Office, observations, and secondary sources. The findings indicate high community participation, enhanced social cohesion, and significant economic benefits for local MSMEs, with income increases of 60-80% during events. However, challenges such as inadequate community readiness, lack of market research, and suboptimal stakeholder synergy were identified. To address these challenges, a comprehensive strategy is proposed, including improving infrastructure, diversifying events, and integrating local cultural elements to balance tourism development and cultural preservation. Government support, combined with local community empowerment and strong stakeholder collaboration, is essential. Effective marketing strategies, utilizing social media and influencers, and the implementation of sustainable tourism practices are recommended to maximize economic benefits while preserving environmental and cultural integrity. In conclusion, with strategic improvements in infrastructure, event management, and stakeholder involvement, Pasir Padi Beach can become a model for sustainable event-based beach tourism, promoting economic growth, social cohesion, and cultural preservation. The study’s limitation is the reliance on a single informant from the Tourism Office, which may limit perspective diversity. Future research should involve a wider range of stakeholders, including MSMEs, youth groups, local artists, and private sector representatives, to provide a more comprehensive understanding.

Rethinking Tourism Post-COVID: A Public Health Perspective

This paper examines the evolving relationship between tourism and public health in the context of the COVID-19 pandemic. It explores how tourism contributed to the spread of the virus and the subsequent impact on public health systems. The pandemic has reshaped the tourism industry, emphasizing the need for public health measures to be integrated into tourism planning and recovery efforts. This study highlights the economic implications of COVID-19 on tourism, public health adaptations, and the future of sustainable and resilient tourism practices. By rethinking tourism from a public health perspective, the paper provides insights into creating a more resilient industry post-pandemic.

Cultural Heritage Management in the Context of Sustainable Tourism: The Case of Öşkvank Monastery (Uzundere, Erzurum)

This research was carried out at the Öşkvank Monastery, located within the Uzundere district of Erzurum province in the northeast of Turkey. Öşkvank Monastery is a significant cultural heritage and tourism asset for the region with a history dating back to the 10th century. Despite its importance as a tourism attraction, the monastery currently lacks any protection or management strategy that threatens the transfer of the monastery to future generations. This research focuses on the management of cultural heritage through sustainable tourism development, and it was conducted using a mixed methodology, combining quantitative and qualitative studies. As part of the research, a survey was made, and Öşkvank Monastery was evaluated in terms of sustainable tourism principles. The survey results showed that the participants did not appreciate Öşkvank Monastery regarding sustainable tourism principles. A SWOT analysis was performed through a focus group study to identify the internal (strengths, weaknesses) and external (opportunities, threats) conditions of the region in relation to sustainable tourism. Based on the SWOT analysis, a TOWS matrix was developed and strategies for sustainable tourism development were formulated. TOWS strategies were classified by the content analysis method, and an eight-step Cultural Heritage Management Framework (CHMF) was prepared.

Leveraging GIS for sustainable tourism development: A comprehensive spatial approach

Abstract. This paper explores the application of Geographic Information Systems (GIS) as a pivotal tool in the spatial analysis and sustainable development of tourism. By mapping tourism resources, analyzing visitor flows, and planning for accessibility and infrastructure, GIS enables a nuanced understanding and management of tourism's spatial dynamics. We delve into the innovative use of GIS for personalized itinerary planning, augmented reality experiences, safety, risk management, environmental impact assessments, resource management, conservation, stakeholder engagement, and community planning. Through a series of methodical processes, GIS facilitates the visualization of natural and cultural attractions, optimizes visitor experiences, and ensures the sustainability of tourism development. The integration of spatial data with advanced analytical tools supports the creation of dynamic, inclusive, and environmentally responsible tourism strategies. This paper highlights the critical role of GIS in shaping future tourism practices, underlining the importance of spatial analysis in fostering a balanced approach to tourism that benefits local communities, preserves cultural heritage, and minimizes ecological footprints.

Development of Semi-Mountainous and Mountainous Areas: Design of Trail Paths, Optimal Spatial Distribution of Trail Facilities, and Trail Ranking via MCDM-VIKOR Method

This study proposes a sustainable ecotourism framework for the development of semi-mountain and mountain regions of Paiko in Greece, focusing on the strategic design and ranking of trail paths using the multi-criteria decision-making (MCDM) VIKOR method. Aiming to balance environmental conservation with economic benefits, we designed 19 trails paths and allocated signage for resting and recreation facilities. The trail paths were assessed based on criteria such as length, difficulty, scenic appeal, and accessibility. This approach identified key trails that combine scenic beauty with infrastructure suitable for a broad range of visitors, thereby enhancing sustainable tourism appeal. Stakeholder engagement was integral to shaping the trail network, ensuring that the selected paths reflect local values and priorities. This study highlights how the VIKOR method can optimize resource allocation by ranking trails according to their environmental and visitor-centered attributes, supporting regional economic growth through ecotourism. This framework offers a replicable model for other mountainous regions seeking to harness ecotourism’s potential while preserving natural ecosystems. The findings demonstrate the capacity of well-planned trail networks to attract nature-based tourism, stimulate local economies, and respond to the rising post-pandemic interest in outdoor recreation, while promoting long-term conservation efforts. This approach offers a replicable model for the sustainable development of mountainous and semi-mountainous areas in Greece and beyond.

The Role of Sanitation, Hygiene, and Safety Education in Enhancing Economic Efficiency in the Food Service Industry

The study aims to explore the crucial role of courses on Sanitation, Hygiene, and Safety in enhancing the standards of the food and beverage industry in Soppeng Regency. The methodology involves conducting surveys among food business operators and analyzing emic data to evaluate their knowledge of hygiene, sanitation, and safety practices. Findings reveal that many operators have limited awareness of food spoilage caused by microorganisms, and they receive insufficient training on maintaining workplace safety standards. This knowledge gap potentially undermines product quality and poses significant health risks to consumers. Additionally, the study identifies a lack of standardized guidelines for sanitation and safety that are consistently adhered to across the industry. The conclusion highlights the importance of continuous education and comprehensive training programs aimed at improving operators' knowledge of hygiene and sanitation, thereby addressing these shortcomings. Strengthening this understanding is crucial for supporting sustainable tourism, enhancing consumer confidence, and elevating overall service standards within the food and beverage sector in Soppeng Regency, fostering a safer and more appealing industry environment.

EKSPLORASI KEANEKARAGAMAN BURUNG SEBAGAI DAYA TARIK UTAMA AVITOURISM DI EKOWISATA MANGROVE CUKU NYINYI, KABUPATEN PESAWARAN

Birds play a significant ecological role and are also attractive for birdwatching tourism (avitourism), particularly in mangrove ecosystems which provide habitat and food sources. Exploring the avian diversity in the Cuku NyiNyi Mangrove Ecotourism Area for avitourism development can be a conservation effort for birds and provide economic incentives for local communities. This study aimed to identify bird species as potential attractions for avitourism in the Cuku NyiNyi Mangrove Ecotourism Area. Data analysis involved determining the conservation status and criteria of birds as potential objects and attractions for avitourism. A total of 32 bird species from 19 families were identified with a total of 113 individuals. Several bird species have conservation statuses that require attention, namely the cinnamon-headed green pigeon (Treron fulvicollis) which is categorized as vulnerable (VU) and the brahminy kite (Haliastur indus), crested serpent eagle (Spilornis cheela), racket-tailed treepie (Crypsirina temia), and malaysian pied fantail (Rhipidura javanica) which are protected species. The analysis showed that 18 bird species have the potential to be objects and attractions for avitourism based on criteria such as raptors, protected species, songbirds, endemic birds, and colorful birds. The avian diversity in the Cuku NyiNyi Mangrove Ecotourism Area supports the potential for avitourism to develop as a form of sustainable tourism for the protection of bird species while attracting tourists, especially birdwatchers.

ESTABLISHING SUSTAINABILITY IN THE TOURISM VILLAGES OF BALI

The goal of developing tourism villages is to improve community welfare. The aim of this research is to formulate an integrated strategy to develop sustainable tourism at tourism villages. Data collection were through observation, focus group discussions (FGD) and interview. FGD method is a common approach for data collection in qualitative research. There were 50 respondents consisting of representatives from government, academics, the chairman of the Bali tourist village communication forum and tourist village managers around Bali. The novelty of this research is an integrated strategy approach in realizing sustainable tourism at tourist villages in Bali. This research revealed that the collaboration between government, tourism village managers, and community participation to innovate green marketing, implementing corporate social responsibility in light of the local wisdom of Tri Hita Karana, and effectively leveraging digital marketing to raise tourist village brand awareness are all essential components of sustainable tourism. The results of this research are expected being a reference for stakeholder in order to accomplish the aim of improving tourist villages performance through sustainable tourism.

Viable and sustainable tourism for developing countries: a horizon 2050 paper

Purpose This paper aims to consider whether developing countries can create viable and sustainable tourism sectors. Design/methodology/approach To provide a focus and context to answer the question, the introduction to the subject reviews some of the earlier publication relating to tourism in the developing countries beginning from 1950 and notes how many of these publications foresaw the benefits of using tourism as a supportive activity for general development but also indicated many of the challenges and disadvantages the countries faced in so doing. Findings Looking to 2050, the paper makes two assumptions. First, the demand for international tourism will continue. Second, any future disruption of demand caused by wars, terrorism, epidemics or economic difficulties will be short-term and not as universally disruptive to international travel demand as was caused by Covid-19. The paper concludes that developing countries can create viable tourism sectors but that sustainability is unlikely in the absence of careful and sensitive management of the tourism sector. Practical implications Tourism development options must be evaluated within the potential and capacities of the individual country. There is no single development model. An important initiative is to help identify and develop local talent for the tourism sector, particularly related to planning, policy and implementation requirements. Government and the private sector should be encouraged to cooperate in development initiatives. Originality/value This paper provides an “insider view” of the realities of pursuing sustainable tourism development options and the related challenges and opportunities and emphasises the role of government in this process.

Sustainable Tourism Performance Through Green Talent Management: The Mediating Power of Green Entrepreneurship and Climate

This study investigates how green talent management influences green performance, green entrepreneurship, and the green organizational climate. Additionally, it analyzes the impact of green entrepreneurship and green organizational climate on green performance. The research also delves into the mediating roles of green entrepreneurship and green organizational climate within the framework of dynamic capability theory in the tourism and hospitality industries. Data were gathered from employees working in travel agencies and tour operators in Saudi Arabia, with a PLS-SEM analysis conducted on 788 valid responses. The results revealed that green talent management has a positive impact on green performance, green entrepreneurship, and the green organizational climate. Additionally, the study found that both green entrepreneurship and a green organizational climate positively influence green performance. Importantly, the findings underscored the partial mediating roles of green entrepreneurship and green organizational climate in the link between green talent management and green performance. This study enriches the literature by clarifying the mechanisms through which green talent management can be utilized to enhance green performance. Theoretically, the findings expand on dynamic capability theory by emphasizing the importance of green-focused human and organizational resources as dynamic capabilities that enable environmental adaptation and sustainable competitive advantage. Practically, these insights provide actionable implications for tourism and hospitality organizations seeking to improve sustainability practices through green talent management, green entrepreneurship, and a green organizational climate, thereby reinforcing the role of dynamic capabilities in achieving sustained green performance.

Navigating the challenges of over-tourism: comparative insights and solutions from Petra and Karnak

ABSTRACT This study examines the impacts of excessive tourism on two distinct UNESCO World Heritage Sites: Petra in Jordan and the Karnak Temples in Egypt. These sites were selected for their unique archaeological value and the specific, contrasting challenges they face due to their geographical locations, cultural significance, and differing visitor management contexts. By employing qualitative methods, such as interviews, field observations, and document analysis, the research investigates the environmental, structural, social, and cultural consequences of over-tourism at both sites. The findings reveal that, despite their differences, Petra and Karnak share common issues, including environmental degradation, structural damage, social inequality, and cultural erosion, exacerbated by overcrowding, irresponsible tourist behavior, and inadequate management practices. The study highlights the need for targeted and context-specific solutions, such as improved crowd management, eco-friendly transportation, comprehensive waste management, and stronger community involvement in conservation efforts. By adopting these integrated and sustainable approaches, stakeholders can better mitigate the adverse impacts of tourism and preserve the historical and cultural integrity of these sites. This research provides a valuable contribution to the discourse on sustainable tourism management by offering practical, site-specific insights for heritage preservation.

REGENERATIVE TOURISM DEVELOPMENT: A PRELIMINARY STUDY OF CIRCUMSTANCES IN PHUKET

The concept of sustainable tourism has long been a focal point in tourism literature. However, the increasing complexity of global challenges, such as climate change and over-tourism, suggests that sustainability alone may no longer be sufficient. This is where regenerative tourism emerges, shifting the focus from merely minimizing harm to actively restoring and enhancing ecosystems, communities, and economies through tourism activities. This preliminary research aims to investigate the current state of regenerative tourism development in the context of Phuket, Thailand. A qualitative research approach was employed, utilizing semi-structured in-depth interviews with six key informants, including local community members, public and business representatives in tourism organizations, and local government officials. The iterative analysis of the interviews revealed several critical themes: waste management issues, insufficient enforcement of laws and regulations, the need for improved stakeholder collaboration, and growing environmental concerns. Additionally, the study highlighted various regenerative tourism practices currently being implemented. This preliminary study reveals four critical challenges in Phuket's regenerative tourism development: systemic waste management failures, insufficient law enforcement and regulations, lack of stakeholder collaboration, and escalating environmental concerns. The findings indicate that transitioning to regenerative tourism requires enhanced infrastructure and waste management systems, strengthened regulatory frameworks and enforcement mechanisms, improved stakeholder engagement processes, and comprehensive environmental monitoring systems. This research supports the need for a balanced approach to tourism development that considers environmental and social impacts alongside economic benefits. The implications of this research are significant, emphasizing the need for increased awareness and the optimization of collaboration among relevant tourism stakeholders to foster regenerative tourism in Phuket.

Influence of service quality, destination facilities, destination image, and satisfaction on tourist loyalty in Pasar Lama Chinatown, Tangerang City

This study investigates the influence of service quality, destination facilities, destination image, and tourist satisfaction on tourist loyalty in the Pasar Lama Chinatown area of Tangerang City. Utilizing data from 400 respondents, the study employed structured questionnaires analyzed through descriptive statistics, reliability analysis, exploratory and confirmatory factor analysis, and structural equation modeling (SEM). The results reveal that service quality (β = 0.47, p < 0.001), destination facilities (β = 0.33, p < 0.001), and destination image (β = 0.4, p < 0.001) all significantly enhance tourist satisfaction, which in turn has a strong positive effect on loyalty (β = 0.58, p < 0.001). Direct paths also show that service quality, destination facilities, and destination image independently contribute to tourist loyalty. Bootstrapping confirms satisfaction’s mediating role between these factors and loyalty. Practical recommendations suggest prioritizing service quality improvements, facility enhancements, and a positive destination image to foster loyalty and promote tourism sustainability in Pasar Lama, China. These insights assist tourism managers in developing strategies to enhance long-term visitor retention and engagement in the area.

Pengembangan Wisata Bahari Berkelanjutan melalui Partisipative Approach di Desa Busung Kecamatan Teupah Tengah Kabupaten Simelue

Simeulue Island is one of the archipelago areas that has the charm of a very potential marine tourism destination. To optimize sustainable tourism, cooperation and a collaborative role are needed in the development of marine tourism. One of the marine tourism locations is located on Busung beach, Busung Village, Teupah Tengah District, Simeulue Regency. Busung Beach has the allure of the sea and a beautiful stretch of sand, but the natural charm it offers is not utilized properly by the Simeulue Regency government. The lack of optimal waste management, the faulty belief system of the community which thinks that development on the beach will only provide one-sided benefits, the lack of enthusiasm of the community in developing beach tourism, the problem of human resources which are still minimal in tourism management are basic problems that must be overcome by the government. The aim of the research is to find out how to develop sustainable marine tourism through a participation approach in Busung village. This research was carried out using qualitative methods with a qualitative descriptive approach. Based on the research results, it can be concluded that the development of sustainable marine tourism in Busung Village is still at the consultation level, namely that there has been two-way communication between the Simeulue Regency Government and the Busung Village Government but it is still a formality. The essence of the consultation is that several activities have been carried out, such as gathering aspirations through meetings facilitated by the Teupah Tengah District Government, field visits by the Disbudpar, submission of proposals for the development of Busung beach tourism. These efforts have not had a good impact on marine tourism in Busung Village.

AI-Enhanced Strategies to Ensure New Sustainable Destination Tourism Trends Among the 27 European Union Member States

The United Nations 2030 Agenda defines the priorities and aspirations for global development based on seventeen ambitious sustainable development goals encompassing economic, environmental, and social dimensions. Tourism plays a vital role in the list of actions for the people and the planet. While the tourism industry drives economic growth, its environmental and social impact is equally high. Sustainable tourism aims to reduce the damage caused by the tourism industry, protect communities, and guarantee the industry’s long-term future. These changes require tourists’ collective and concerted effort. The question arises whether tourists are willing to be more demanding about sustainability when looking for a destination. This study uses artificial intelligence to classify a new trend in European citizens’ search for sustainable destinations and to generate intelligent recommendations. Using data from the Flash Eurobarometer 499, we use a tree-based algorithm, random forest, to obtain intelligent citizens classification systems supported by machine learning. The classification system explores the predisposition of citizens to contribute to the three pillars of sustainability when choosing a destination to visit based on gender, age, and the region of living. We found that European citizens place little emphasis on the social sustainability pillar. While they care about preserving the environment, this competes with the cultural offerings and availability of activities at the destination. Additionally, we found that the willingness to contribute to the three pillars of sustainability varies by gender, age, and European region.

Sustainability in European luxury tourism companies: an analysis of practices and managerial perspectives

Purpose This paper aims to present findings from a preliminary study aimed at investigating sustainability practices and managerial perceptions within European luxury tourism companies. The study addressed two key research questions: What is the present state of sustainability practices in the luxury tourism sector? What are the managers' perspectives and the prevailing trends in the adoption of sustainable approaches? Design/methodology/approach The study used a mixed methods approach to gather data from a diverse range of European luxury tourism companies. The survey and the interview of companies’ representatives encompassed various organisational types engaged in different tourism activities, allowing for a comprehensive exploration of sustainability practices within the sector. Organisational characteristics, such as size, turnover and location, were considered to ensure a representative sample. Findings The findings of the study reveal a robust commitment to environmental, social and economic sustainability across the luxury tourism industry. Despite variations in organisational characteristics, including size, turnover and location, the study identified a lack of significant differences in sustainability practices, indicating a noteworthy homogeneity within the sector. The findings also show that a high percentage of companies hold sustainability certifications and share an emphasis on authenticity, local engagement and economic profitability. Research limitations/implications The study's sample size may limit the generalisability of the findings. A larger sample size would enhance the study's robustness and allow for more comprehensive insights into sustainability practices within the luxury tourism sector. The study's focus on European luxury tourism companies may limit its applicability to other regions or contexts. Originality/value This study contributes to the existing literature by providing insights into sustainability practices and managerial perspectives within the European luxury tourism sector. The study offers original insights into the current state of sustainability in luxury tourism and highlights opportunities for further research and refinement of sustainability initiatives within the sector.

Ecotourism for Coastal Slum Alleviation: A Strategic Approach to Achieving the Sustainable Development Goals (SDGs) in Tangerang, Indonesia

Objective: The objective of this study is to explore the potential of ecotourism as a strategic tool for transforming coastal slum areas in developing regions, with a focus on alleviating poverty, improving living conditions, and fostering sustainable development. Theoretical Framework: The research draws on theories of sustainable development, ecotourism, and community-based tourism. The study builds on frameworks that emphasize the role of local community involvement, environmental conservation, and socio-economic improvement in developing effective strategies for slum transformation. Method: This research adopts a quantitative approach, utilizing Structural Equation Modelling (SEM) using R Studio to analyze relationships between ecotourism development, infrastructure investment, community participation, and sustainable tourism outcomes. Data were collected through surveys of 160 residents in a coastal slum area, complemented by direct observations of the region’s environmental and infrastructural conditions. Results and Discussion: The findings reveal that investments in ecotourism infrastructure and active community engagement significantly improve the economic conditions and environmental sustainability of coastal slum areas. However, gaps in policy support and sustainable tourism principles were identified, which limit the full realization of ecotourism’s potential in alleviating slum conditions. Research Implications: This study highlights ecotourism's potential to alleviate poverty and transform coastal slum areas through infrastructure investment and community participation. It offers practical insights for policymakers and developers in sustainable tourism, emphasizing improved economic, social, and environmental outcomes. Theoretically, it enriches sustainable development literature by linking local governance with ecotourism-driven regional transformation. Originality/Value: This study contributes to the existing literature by presenting a comprehensive framework that integrates ecotourism with poverty alleviation strategies, focusing on the transformation of coastal slums into sustainable tourism hubs. The findings provide actionable insights for policymakers and practitioners working on sustainable development initiatives in coastal regions.

A Systematic Review for The Development of Sustainable Tourism Destinations Based on Sports Tourism

The study purpose: The project's goal is to develop sustainable tourism destinations in Kemuning Village by reviewing the literature on sports tourism Materials and methods: An extensive literature review was carried out. Articles from 2015 to 2024 covered ways to enhance sustainable tourism by fostering the growth of sports tourism. For electronic searches, Google Scholar, PubMed, Web of Science, and Scopus are used. All the articles that discuss how to improve sports tourism-based tourist attractions are included here. Results: According to the integrated theory of tourism, sports have a role in (1) tourism management strategies, which include methods, facilities, tourist attractions, SOPs, infrastructure, additions and maintenance of facilities, sustainable management of natural resources, and visitor security and safety; (2) the role of stakeholders, which includes the government as a regulator and related institutions; and (3) the role of the authorities, which includes government agencies and institutions related to Sports tourism will increase visits to Central Java and improve the economy. Sports activities in tourist destinations can benefit local governments, enhance community welfare, and create more job opportunities if they are appropriately managed. Sports tourism and activities can be combined in Central Java. Conclusions: Combining sporting activities like river tubing, paragliding, tea gardens, and jeep communities with Kemuning Village in Ngargoyoso District, Karanganyar, Central Java, Indonesia, can help the village grow its tourism industry due to the fact that it influences the social, cultural , and economic growth of the area, promoting local advancement.