Tourism Service Industry Research Articles

The Effect of Social Presence on User's Participation Willingness Under Tourism Live Streaming

ABSTRACTTourism live streaming, as a powerful online platform connecting destinations and users, has promoted the recovery of tourism in the post‐epidemic era. This study uses the stimulus‐organism‐response (SOR) framework to investigate the connections among social presence, perceived value, and user's participation willingness in tourism activities. Through analyzing 383 responses collected from Douyin users, it is confirmed that social presence and emotional social presence will positively affect users' participation willingness. In addition, perceived functional value and perceived affective value play a partial positive mediating role, and user innovativeness positively moderates the connection between perceived value and users' participation willingness. This study is helpful for anchors and platforms to achieve better tourism live broadcast operation and management and is helpful for the tourism service industry to expand product influence and business performance.

기업이 인지한 기업지원이 위기 관리정도와 기업 성과에 미치는 영향

This study aimed to verify whether the need for business support to survive in a rapidly changing external environment affects corporate performance and whether the degree of crisis management mediates this relationship. Accordingly, a study was conducted on companies in Jeju, specifically in the intelligent tourism service and green energy solution industries, which are promoting the digital transformation of traditional sectors in response to the COVID-19 pandemic. Therefore, policy support for companies was categorized into four groups: Infrastructure, R&D, Technology support, and Business support. The impact of each support program on corporate performance was then examined through the degree of crisis management within the company. The following is a summary of the research results.
 First, the relationship between business support and crisis management was verified, showing that the impact varied depending on the characteristics of the business support program. In the short term, it was analyzed that companies require direct support programs to overcome crises. Second, the relationship between business support and corporate performance was found to be statistically insignificant. Third, in the relationship between crisis management and corporate performance, it was confirmed that managing financial and material resources in the short term can improve corporate performance. Finally, in the relationship between perceived corporate support and corporate performance, as well as the relationship between infrastructure, R&D, technology support, and corporate performance, it was found that resource management has a complete mediating effect.
 The implications of this study confirm that business support in response to uncertain business environments affects crisis management simultaneously but does not immediately impact corporate performance. As business support may have a negative effect on short-term corporate performance from the perspective of support agencies, it is necessary to establish a direction for support by dividing short-term and long-term outcomes derived through business support.

강원특별자치도 무장애 관광 활성화 방안 연구

Purpose - Focusing on the FGI research method, the current status and issues of barrier-free tourism in Gangwon State were identified, and specific activation plans were derived Design/methodology/approach - This study conducted in-depth interviews with 20 experts related to the tourism industry. The issues, current status, and activation plan of barrier-free tourism in Gangwon State recognized by experts in tourism policy, tourism administration, tourism management, and tourism service industry were derived. Findings - First, the tendency of businesses to be promoted based on the non-disabled by not recognizing the weak as the main tourism demand group, second, confusion caused by the unification of terms related to barrier-free tourism, third, lack of finding tourism constraints subdivided according to the type and degree of disability, fourth, tourism information and evaluation indicators provided by prioritizing the convenience of suppliers rather than consumers, and fifth, the nature of the project focused on improving access to physical infrastructure. Subsequently, the results of the analysis of the plan to revitalize the barrier-free tourism industry in Gangwon State were as follows. First, education and programs to improve disability awareness appropriate to local conditions were activated, second, related information was unified and project sustainability was improved by creating a control tower for the barrier-free tourism industry at the provincial level, third, to overcome the employment crisis based on finding locally tailored jobs related to tourism care professionals, and fourth, to continuously secure quantitative and qualitative data and establish utilization plans. Research implications or Originality - First, it presents theoretical implications for related fields by providing issues and activation measures related to barrier-free tourism from the perspective of experts who are still lacking in research in academia. The practical implications are that based on the opinions of experts working in the tourism field, more specific issues of the barrier-free tourism industry in the province were presented, and policy and practical solutions were presented accordingly, suggesting realistic alternatives that can be carried out in the actual field.

The psychological and emotional relief effect of tourism on residents with autism

BackgroundIn the context of rural revitalization, the tourism industry, as an important economic growth point, has been widely concerned. At the same time, as a special group, autistic residents are facing the challenges of psychological and emotional distress and social integration. Therefore, it is of great theoretical and practical significance to explore the development path of the rural tourism industry to alleviate the psychological emotions of autistic residents.Subjects and MethodsThe rural tourism industry provides opportunities for autistic residents to work and social integration. In the tourism service industry, autistic residents can play the role of tour guide, receptionist or handicraft producer. Through the accumulation of work experience, they can improve their self-confidence and social skills, and increase their sense of identity in society, which can help to improve their emotional state and self-feeling.ResultsThrough the analysis of the psychological and emotional relief effect of autistic patients, it is found that the development path of the tourism industry under the background of rural revitalization has an emotional regulation effect on 80.65% of autistic patients. About 22.65% of people with autism showed significant improvement.ConclusionsThe rural tourism industry is characterized by diversity and interaction, which provides rich experience and participation opportunities. By participating in tourism activities, autistic residents can get the opportunity for physical and mental relaxation, emotional pleasure, and social interaction. Elements such as natural environment, cultural landscape and animal proximity in tourism activities provide autistic residents with sensory stimulation and emotional connection and help to improve their emotional state and self-feeling.AcknowledgementResearch on the Development Strategy of Tourism Advertising Media from the Perspective of Rural Revitalization, (No. GHKJ2021-02-103); Study on the reform strategies and path of supplying side of Guangxi tourism industry under the background of global tourism, (No. 2018KY0647).

The Level of Stakeholders/Users Satisfaction (in Tourism Industries) Toward the Graduates of Sekolah Tinggi Pariwisata Mataram

The target of this research is the alumni/graduates of the Sekolah Tinggi Pariwisata Mataram (STP) who have worked in the field of tourism services (hotels) on the island of Lombok in West Nusa Tenggara. This research is intended to map the level of user satisfaction in terms of aspects (ethics, expertise in the field of science, mastery of technology and information, communication skills, cooperation, self-development, and foreign language skills) alumni/graduates of the STP Mataram Hospitality Study Program on several aspects of ability. This research is focused on the D3 Hospitality program through a survey study of 25 respondents (stakeholders/users) in the tourism service industry (hospitality). Data were collected through observation, filling out questionnaires and documentation studies using descriptive-quantitative analysis. This study found that aspects of integrity, professionalism, understanding of technology, teamwork, and self-development of STP Mataram alumni were at a good level. Meanwhile, their English-speaking ability is still weak. This research is expected to be useful for: (1) increasing the quality of STP Mataram graduates who are moral, ethical, and with integrity according to the tourism culture, (2) strengthening skills, knowledge, and attitudes in the tourism service industry, and (3) strengthening understanding and skills digital tourism (digital tourism) in the millennium era (industry 4.0) with the use of technology which has become a tourism development paradigm. This research is targeted to be carried out for 4 months with the personnel involved, namely three research lecturers.

Rural tourism service design based on collaborative filtering algorithm after epidemic normalization

Abstract In the epidemic, normalized tertiary and rural tourism service industries are in the economic depression stage. Under the epidemic, combined with big data technology to improve the economic income and development scale of rural tourism services become the current development trend of the tourism industry. This paper first proposes a collaborative filtering recommendation algorithm based on big data technology to study the design of rural tourism services under the new epidemic normalization. Then the basic principle of the content-based recommendation algorithm is to obtain the interests of tourists based on their historical behaviors and recommend rural tourism similar to their interest preferences, and choosing the appropriate similarity function can improve the accuracy of the neighborhood-based CF method. Finally, to meet the tourists’ demand for a full range of tourism experience services and build a rural tourism service system, the psychological demand of rural tourism tourists’ consumption is analyzed based on a collaborative recommendation algorithm. The results show that among the main factors attracting tourists, 75.54% are natural scenery, 54.68% are folk culture, 51.08% are unique flavors and food, 43.17 are experiencing rural life, and 41.73% are promoting relationships with friends. This study plays an important role in accelerating rural revitalization by attracting urban tourists back to the countryside and driving the transfer of consumer groups and the rural economy to increase income; thus, rural tourism plays an important role in accelerating rural revitalization.

Social Capital—Can It Weaken the Influence of Abusive Supervision on Employee Behavior?

The travel industry has been severely affected by the COVID-19 outbreak. The operating pressure on enterprises has sharply increased, leading to the prominent phenomenon of abusive supervision. Managers employ this management method so that employees perceive work pressure as motivation to work harder and improve their performance. Employees may adopt the behavior of defensive silence to protect themselves from abusive supervision, which can subsequently affect employee behavior. However, social capital and relationships may lessen this effect. This study analyzed survey data on 475 workers from the Chinese tourism service industry to examine the mediating role of workers’ defensive silence under abusive supervision, employee behavior, and the moderating role of social capital. The results showed that abusive supervision does not promote employee performance but hinders employee growth. Employees’ defensive silence also affects employee behavior and has a partially mediating role in the relationship between abusive supervision and employee behavior. Social capital can mitigate the negative impact of abusive supervision on employee behavior. This study theoretically expands the applicable scope of employee silence as a mediating variable and social capital as a moderating variable. It is helpful for managers to change their negative leadership style, follow the suggestions of employees, pay attention to the organizational atmosphere, and enhance their team cohesion.

Fostering innovative work behavior of employees in the tourism industry: Strategies for successful remote tourism during the COVID-19 pandemic

Due to the COVID-19 Pandemic, in September 2020, the number of domestic and foreign tourists visiting Indonesia decreased by 88.9% to 153,498 people from 1.38 million people in the same period in 2019. The Research Objective is to examine the effect of Employee Engagement on Innovative Work Behavior, which requires Creativity as a mediator, and the effect of Remote Working as a moderator in the Tourism Service Industry. The study was carried out with the survey method using online questionnaires distributed from January 2022 to February 2022. The participants in this study are practitioners in the tourism service industry who are also members of the Indonesian Tourism Industry Association (GIPI). The participants came from 55 cities in Indonesia and worked remotely during the pandemic. First, this study shows good engagement with the employee does not increase innovative work behavior directly. Second, good employee engagement can increase creativity from the employee. Third, good employee creativity can foster innovative work behavior. Fourth, remote working does not moderate the correlation between employee engagement and creativity. Fifth, employee creativity mediates the correlation between employee engagement and innovative work behavior.

Tourism and Troubles: Effects of Security Threats on the Global Travel and Tourism Industry Performance

Literature on the effects of security threats such as terrorism, political instability, and geopolitical power-plays on travel and tourism has produced mixed results with scant attention paid to the spillover effects on the tourism economy (e.g., employment, leisure expenditure, travel, and tourism services’ contribution to gross domestic product). This study provides a conceptual framework for the transmission of direct, indirect, and induced spillover effects of security threats on travel and tourism service industries. It uses rigorous methodological design and non-spatial and spatial panel-data analyses to examine the effects of security threats on tourism demand and economy. The conceptual framework and results of spatial panel data provide novel insights into security threats’ spillover effects on spatial inter-connectivity in the tourism service industry. The results show that security threat indices have significant negative impacts on tourist receipts, but they also contribute positively to employment, leisure expenditure, and tourist arrivals. Our conceptual model and substantial findings will inform both policymakers and future research.

The Influence and Mechanism of Digital Economy on the Development of the Tourism Service Trade—Analysis of the Mediating Effect of Carbon Emissions under the Background of COP26

This study explores the impact and mechanism of the digital economy on the tourism service trade. We adopted two-way fixed effects and mediating effects models, and conducted empirical studies based on panel data of 30 provinces (municipalities and autonomous regions) in China. The results show that the digital economy can significantly improve the development of the tourism service trade, and has a certain role in carbon emission reduction. This conclusion remains valid after a series of robustness tests and proves that carbon emission per capita plays an intermediary role in this process. The regional heterogeneity analysis shows that the digital economy plays a more significant role in promoting inland regions and regions with a higher tourism resource endowment. These findings are significant for the relevant industries, ecological activists, other stakeholders and the realization of the «Glasgow Climate Pact». The results provide guidelines for the recovery of the tourism service industry in the post-epidemic era, achieving the “double carbon” goal, realizing low-carbon tourism and the control of carbon emissions by countries related to the COP meeting. The guidelines can help to strengthen the development of digital infrastructure and promote digital technology in the tourism service industry, differentiate promotion measures based on geographical location and tourism resource endowment, fully consider the intermediary role of carbon emissions, and develop corresponding low-carbon technologies and innovative green technologies.

Community-Based Tourism Management during the Coronavirus Pandemic along the Andaman Coast of Thailand

The spread of the coronavirus pandemic from the end of 2019 until the present has drastically changed the trends in the tourism service industry around the world, also in community-based tourism in Thailand. This qualitative research article aimed to explain community-based tourism management during the coronavirus pandemic and includes multiple case studies in five communities of five provinces (Phangnga, Phuket, Krabi, Trang, and Satun provinces) along the Andaman coast of Thailand, which creates an understanding of the characteristics of community-based tourism management for application in specific situations. The data were collected from January to March 2022 via online in-depth interviews and online focus group discussions, with ten key informants and community-based tourism entrepreneurs (two representatives from each). Then, the data were verified using triangulation and analyzed by using content analysis. The results revealed that the community-based tourism management in the Andaman coastal area of Thailand was based on the communities’ cultural and natural resources. The tourism operation during the coronavirus 2019 pandemic was focused on building confidence and safety for tourists, namely: 1) characteristics of vaccinated tourists entering the communities and preferred quality tourists; 2) communities’ readiness for receiving tourists — service staff was regularly checked for coronavirus, renovations were done, and tourism activities were designed to be appropriate in a pandemic situation; 3) public relations and communication of the communities’ good image were pursued; 4) community development sought to achieve the standard of the Thailand Safety and Health Administration; 5) a surveillance system was established to monitor community situations. However, recommendations based on this research are that the government should support community-based tourism operations through tax measures, financial projects allocated to the communities, and technology to promote tourism on various platforms. Results from this research can be applied to community-based tourism entrepreneurs, especially in other areas of Thailand.

Analysis of Transformational Leadership Style and Job Motivation on Employee Performance with Job Satisfaction as Intervening Variables in Ijen Suites Resort and Convention Hotel Malang

Hotels are a tourism service industry that prioritizes hospitality to guests from employees with good service quality, which is reflected in their performance. Several factors that affect employee performance include; transformational leadership style, work motivation, employee performance, and job satisfaction. The study aims to measure the effect of Transformational Leadership Style and Work Motivation on Employee Performance through Job Satisfaction. Samples were taken from 93 employees using the census method. Path Analysis Model (SPSS version 23) was used as the analysis technique. The findings revealed that Transformational Leadership Style and Work Motivation significantly impacted employee performance. Job Satisfaction is significantly influenced by transformational leadership style and work motivation. Employee performance is significantly influenced by job satisfaction. Transformational Leadership Style and Work Motivation significantly affect Employee Performance through Job Satisfaction. Transformational Leadership Style is a critical variable at Hotel Ijen Suites Resort and Convention Malang. This will serve as a guide for the management of Hotel Ijen Suites Resort and Convention Malang in developing policies to improve employee performance to meet the goals set.

자전거 여행객의 회복환경지각이 치유효과와 만족도, 행동의도에 미치는 영향

The COVID-19 pandemic caused restrictions on various activities. In the current situation, people are looking at riding bicycles as a safe outdoor activity to relieve stress. In this study, we conducted an empirical analysis to understand the effect of recovery environment perception on the healing effect in the process of bicycle travel. A total of 488 samples were used for analysis by online survey. As a result of the analysis, among the recovery environment perception factors, coherence and compatibility had a positive effect on the social healing effect, and being away, fascination and compatibility had a positive effect on the emotional healing effect. Furthermore, all factors of recovery environment perception positively affected the cognitive healing effect. It was found that all healing effects had a positive effect on satisfaction, and finally satisfaction had a positive effect on behavioral intention. The results of this study will contribute to establishing a diversification strategy for the tourism industry and setting the direction for the tourism service industry.

Drivers and barriers of travel behaviors during and post COVID-19 pandemic: a systematic literature review and future agenda

PurposeThe purpose of this study is to examine the drivers and barriers of travel behavior associated with tourist behavior during/post-COVID-19 pandemic to provide a knowledge base as well as an agenda for future research.Design/methodology/approachThe authors utilized the Systematic Literature Review (SLR) technique for searching the articles published inWeb of Science (WOS)andScopus, to identify the main drivers and barriers affecting the tourist behavior during/post-COVID-19 pandemic. Eventually, 47 articles were chosen for the final analysis.FindingsThe findings are reported in three sections, (1) quantitative research profile, (2) qualitative synthesis and (3) future agenda. This study addresses the nuanced questions regarding the significant change in tourist travel behavior, emotional dynamics and a detailed understanding of mechanisms, such as which drivers and barriers affect tourist behavior in a particular destination. Drivers and barriers to tourist travel behavior were characterized in personal-related, destination-related, and health-related factors. Moreover, this study provides thought-provoking ideas in theory, policy and practice in the field of tourism and hospitality.Research limitations/implicationsThis study has three limitations, as follows. First, the authors searched only two databases,ScopusandWeb ofScience, due to which the authors might be missing some related studies existing on the other databases. Although these databases provide an extensive range of academic literature, further studies could extend the data collection from the other databases (e.g. viaTaylor & Francis). However, our systematic literature review (SLR) coverage is quite extensive, since journals are listed on these three main databases. Second, the authors followed a main study search protocol based on the synonyms and related keywords, however, some of the studies that may be related to the tourist behavior towards the destination are missing on account of the lack of our keywords in there, title, author, keyword and abstract. Furthermore, future research could endeavor to add other keywords to expand the results of studies. Third, although the accurate analysis was conducted to reduce subjectivity in identifying themes for drivers and barriers of tourist behavior, future studies on categorization could work to ensure that other sub-themes categorize.Practical implicationsThe recent study has some key practical implications. First, this study is valuable for all the stakeholders in a unique way, including destination managers, academicians and policymakers, because it provides insight into barriers and drivers that influence the development of tourist behavior towards the destination. Second, the current study also offers practical implications for people involved in tourism service industries including governments and private businesses. Policymakers and other leaders are increasingly interested in harnessing the economic potential of tourism. Therefore, identifying the barrier which is inhibiting the tourist traffic towards the destination is beneficial to understand and effectively develop strategies to minimize the effect of such factors. Moreover, drivers and barriers of tourist behavior towards the destination in the COVID-19 pandemic situation towards the destination may help to create a framework for the development of destinations according to the current vulnerable situation. Third, current findings suggest that tourism marketers understand the drivers and barrier constructs found in this study and tailor their marketing strategies for attracting existing and new tourists. For instance, marketers should understand the drivers and barriers of tourist behavior for effective strategy development to increase the positive effect of drivers and to reduce the negative effect of barriers.Originality/valueThis is the first systematic literature review on the impact of drivers and barriers of tourist travel behavior. This paper analyses the methods and approaches that have been used in the previous literature to examine the drivers and barriers of tourist travel behavior. The paper ends with the research implication and limitations of the studies.

Research the Impact of COVID-19 on the Tourism Service Industry – Macau SAR

COVID-19 broke out in the earth in 2020, economic and social development of the Macao SAR has brought huge economic losses and inestimable impact on the tourism service industry. This research focuses on the tourism service industry in the Macao SAR, study the economic trend and impact of the COVID-19 on the tourism service industry. Analyze the impact of the enterprise from the four aspects of the enterprise's production and operation, the use of funds, the sales method and the company's management, research put forward the difficulties and problems encountered by the tourism service industry enterprises. The study provides feasible recommendations and measures for the tourism service industry to address the impact of the COVID-19 and restore economic development.

An Impact Evaluation of the Application of Sharing Products in Tourism Services

This study is a discussion on the feasibility of, application, and promotion of sharing products in tourism services. The promotion and application of the current sharing concept are mostly aimed at a wide range of urban populations or urban service systems, while research on applications of the concept that target tourism services are few. This study hopes to demonstrate that, with the introduction of the sharing concept into the tourism industry, tourism services will benefit from sharing tourism products. Adopting the TAM model, the study surveyed tourists in the form of a questionnaire and obtained its data from 410 participants. The research investigated tourists’ attitudes towards sharing tourism products and the impact of sharing products in tourism services. In the SEM model test and analysis, we found that: (1) sharing tourism products is acceptable to tourists; (2) sharing tourism products brings tourists good travel experiences and improves the quality of tourism services in scenic spots; and (3) tourists can have their special needs and concerns met by sharing tourism products. These prove that tourist sharing products are a scientific and effective way for the tourism industry to improve the travel experience of tourists and to optimize the tourism service industry, and that the sharing concept is in agreeance with the climate of current economic development and the diversified needs of consumers. This research focuses on the promotion of the sharing concept in seaside tourism services. In future research, we can also try to improve the user experience, assist service management, and build a healthy economic ecological model with the application of the sharing concept in different service models and business venues.

The Effects of Passenger Risk Perception During the COVID-19 Pandemic on Airline Industry: Evidence From the United States Stock Market.

The COVID-19 pandemic has caused a dramatic reshaping of passenger risk perception for airline industry. The sharp increase in risk aversion by air passenger has caused a disastrous impact on the tourism service industry, particularly airline industry. Although the existing literature has provided a lot of studies on the impact of the pandemic on travel industry, there are very few studies discussing the impact of change in passenger risk perception on the stock market performance of airline industry. This study considers two types of airline companies, full-service and low-cost. In order to overcome the traditional problem of the Chow test, Quandt–Andrews test is used to identify structural change points during the pandemic in the stock prices of United States airline companies. The result shows that an industry-wide structural change in the stock market performance indeed is found to take place during the pandemic for United States airline companies. Meanwhile, no significant difference is found in the structural change date between the two types of airline companies. The selected airline companies are found to be clustered toward the end of 2020 (November and December) in their structural change dates. Although the strike of the COVID-19 pandemic on airline industry has proven to be widespread and profound, our investigation implies that air passengers have gradually adapted to the new normal of travel activities at some level and partly rebuild their sense of safety under the strict epidemic-control measures.

The Influence on Strategic Partnerships Through Market Attractiveness and Distinctive Competencies (A Study on Tourism Services Industry in Maluku Province)

Maluku is a strategic area as a tourism destination because it has unique characteristics, but tourism service managers are less than optimal in utilizing market attractiveness, and they lack the distinctive competencies of the company. In addition, strategic partnerships with stakeholders have not been developed optimally. This study uses an economics approach that is acculturated with strategic management science with a focus on the level of management understanding of market attractiveness, distinctive competencies and strategic partnerships in the tourism service industry in Maluku Province. The research method is using a survey method which includes a descriptive survey and an explanatory survey. The unit of analysis in this study is the tourism service industry in Maluku with the unit of observation being the head of a tourism service company in Maluku. The test was carried out using a structural equation model. The results show that the perceived market attractiveness is not yet fully attractive to tourism service companies in Maluku, distinctive competencies and strategic partnerships have not been maximally developed by tourism service companies in Maluku. The test results also show that there is a simultaneous or partial effect of market attractiveness and distinctive competencies on strategic partnerships. Strategic partnerships are more dominantly formed by distinctive competencies and the dimension that gives the highest contribution is organizational capability.

Green Marketing Strategy as a Sustainable Solution to Tourism Development in Vietnam

The study conducted a theoretical review and review of previous studies shows that the research gap is the correlation between social responsibility factors, green marketing strategy, corporate reputation and business performance. The practical context of the tourism service industry in Vietnam is also necessary and suitable for research. The study's overall objective is to propose and test a model on the relationship between corporate social responsibility, green marketing strategy, corporate reputation, and business performance. In the case of the study, it is a travel service business in Ho Chi Minh City. The research methodology of the research is a mixed-method, performed sequentially as follows: the first qualitative research through interviews with 10 experts to consider the necessity of the research problem in Vietnam, to adjust and supplement the scales for research concepts; Quantitative research with a questionnaire survey. According to the quota principle (quota), the sample was selected with a sample size of 218 travel companies to test the proposed theoretical research model. A second qualitative study was performed to aid the interpretation of the results from quantitative data analysis. Research results have identified stakeholders in the tourism industry, including tourists, travel businesses, local authorities and local people. The relationships between research concepts are confirmed, including corporate social responsibility, green marketing strategies that have a positive impact on corporation reputation, corporate social responsibility is found to have a positive impact on green marketing strategies, corporate social responsibility, green marketing strategies, and corporate reputation all have positive effects on business results. At the same time, the enterprise's characteristics in terms of the main type of business and the size of the business are identified as having differences in the relationship between research concepts.

RESEARCH ON INNOVATION OF BLOCKCHAIN TECHNOLOGY IN TOURISM SERVICE INDUSTRY

Tourism service industry has its particularity, that is, it is dominated by one-time consumption, multiple interest subjects and a large number of intermediaries coexist. Therefore, integrity, transparency and regulation are the pain points of the industry. The BlockChain technology has the possibility to solve the pain points of these industries and innovate the whole tourism service industry. Based on the advantages of BlockChain technology, this paper systematically analyzes the potential of BlockChain technology in tourism integrity, management mechanism, intelligent services, information security, tourism sharing economy and tokens to promote cross-border travel.