Summary In Argentina, in the south of Latin America, student tourism has been associated with trips for young people who finish secondary school level. Such trips have a mountain and snow destination during the winter season and are organised privately between travel agencies and student groups, without the intervention of schools or state aid. Although sustained for decades, given their high costs, access to this type of tourism has become increasingly associated with upper-middle socio-economic sectors. During the COVID-19 pandemic, in 2021, the government of Buenos Aires, one of the largest and most populous provinces of Argentina, established the programme “End of Term Trip”, a local public policy of student tourism aimed at secondary school students of that province. Through a free trip package, it links the aims of universality and equality with a tourism policy that promotes new destinations, favours the work of travel agencies, and boosts off-season tourism. Based on documented data and an interview with a programme official this case study presents a tourism policy that seeks to boost the tourism sector and, at the same time, encourages the participation of young people from different social sectors in recreational tourism practices and their access to leisure and tourism rights. Information © The Authors 2024