Tourism Revitalization Research Articles

Urban tourism revitalization through smart city Tecoration using digital outdoor advertising: a case study of WAVE advertising in Seoul, South Korea

Urban tourism revitalization through smart city Tecoration using digital outdoor advertising: a case study of WAVE advertising in Seoul, South Korea

Research trend analysis of community businesses for rural tourism revitalization

Research trend analysis of community businesses for rural tourism revitalization

Tourism and sociocultural identity discourses in ethnic minority communities: a study of she ethnic townships in Zhejiang Province, China

This research delves into the evolving sociocultural identity discourses within ethnic communities, particularly in the context of tourism revitalization. We used a qualitative case study approach to conduct 25 interviews in the Fengyang and Dailing She ethnic townships in Cangnan County, Wenzhou City, Zhejiang Province, China. An in-depth iterative analysis of these interviews revealed three key findings: The symbolic significance of She ethnic townships, accentuated by tourism, necessitates the identity-building processes of She community members; the paradox of cultural essentialism and the ethnic-cultural commodification propels the evolution of She sociocultural identity; and empowering She people in community engagement can help sustain She sociocultural identity. These insights enrich the understanding of sociocultural dynamics in ethnic communities, highlighting the challenges and opportunities presented by commercializing cultural attractions through tourism and emphasizing the need for a balanced approach in preserving and leveraging ethnic minority cultural resources in tourism-based cultural industries.

Dinamizacion turistica comarca Minera de Tharsis (Huelva)

Mining in the province of Huelva is more than 5000 years old; one of the most important areas, together with Riotinto, is Tharsis. The aim of this work is to present a tourism revitalization plan for this mining area, focused on the valorization of the industrial heritage as a tourist resource. The main objective is to promote the sustainable development of the region, diversify its economy and promote the conservation of the environment. The plan covers from the analysis of the available tourism resources to the implementation of promotion strategies, infrastructure and community participation.

The digital marketing: The technological response to Nayarit's tourism challenges

This study highlights the importance of digital marketing in the revitalization of tourism in Nayarit. Digital marketing is essential to maintain competitiveness in a constantly evolving market and to adapt to the changing demands of modern tourism. The adoption of digital marketing strategies, widely used by major tourism companies, is crucial to remain relevant and appealing in the industry. The effectiveness of the Inbound methodology is emphasized, supported by a systematic review that attracts and fosters long-term relationships with tourists. It is imperative that tourism entities in Nayarit stay up to date with the latest trends and developments in digital marketing, in addition to providing continuous training to their staff. This will ensure that Nayarit continues to be a preferred destination for both domestic and international tourists. In summary, digital marketing is an essential strategic ally for the sustainable development of tourism in Nayarit. Its proper implementation, along with ongoing training for tourism personnel, will significantly contribute to maintaining the competitiveness and appeal of the region in the global market.

Herbal Tourism Revitalization Efforts after Pandemic

Abstract. Herbal medicine is a mainstay of rural areas, especially around the Menoreh mountains, Kulonprogo. ‘Rumah Jamu Menoreh’ is a tourist attraction and herbal medicine production place that was established in 2015 in Kemiriombo, Gerbosari, Samigaluh, Kulon Progo. For approximately 7 years, Rumah Jamu has produced a variety of products, including wedang uwuh, instant turmeric acid, ginger syrup, coconut oil, coconut vinegar, secang syrup, ganyong flour, and instant red ginger. During the last pandemic, this herbal house was also affected. For about 2 years it experienced sluggishness, decreased turnover and no tourist visits. This condition made ‘Rumah Jamu Menoreh’ even worse. The owner of the herbal house feels that he has not been able to rise up in the face of these rapid changes. Problems that can be identified include: 1) Lack of understanding of the pandemic that has an impact on tourism, 2) Lack of ability of partners to create new products as a form of innovation, and 3) Online marketing already exists but has not been fully implemented. From the problems that were identified, this community service program carried out various activities to solve these problems. The activities that have been carried out include 1) training on the management of diversification and variation of herbal products, 2) assisting the procurement of equipment to support quality products, 3) optimizing digital-based promotional media and social media, and 4) providing management assistance to be able to market products more expansively and create a wider marketing network. The result of this community service program is that partners have understood that the pandemic has a serious impact on tourism, especially herbal tourism. Partners are able to diversify in the form of other small foods and are able to market using digital devices. In addition, with management assistance, it can rise again to sell its products.

Research on the Relationship between the Participation Degree and Experience of China’s Intangible cultural heritage Tourism Activation in the Information Age

Abstract With the development of the trend of cultural and tourism integration, intangible cultural heritage has become an important part of the development of experiential tourism. This paper combines information visualization technology to construct a framework for the design of non-heritage information visualization. By constructing a relevant spatio-temporal retrieval function to reduce the redundancy of non-heritage spatial data storage, combined with the base state correction model, the change process of non-heritage spatial features is retraced. GRU is applied as a unit of temporal feature correlation analysis to model the serial data of the degree of participation in non-heritage tourism revitalization. Two gating controls, the reset gate and the update gate, are used to regulate the flow of NRM information. The relationship between participation level in NRH tourism revitalization and experience was focused on in the information visualization design. The results show that the p-value of tourism experience and tourism revitalization is 0.521**, which is the most significant among all p-values, indicating that tourism experience has the closest relationship with tourism revitalization, and there is a significant positive correlation between both. Among the different groups of tourists, most of the experience scores of group C tourists are concentrated in the range of (80,90), while the advanced level of participation brings visual enjoyment to tourists while conveying the cultural spirit and emotional experience.

Systematic review of strategies for rural tourism regeneration in the post-epidemic era-the case of mainland China

This paper aims to summarise the methods of rural tourism revitalization in the post-epidemic period in the existing literature and screen out the strategies suitable for China. The method of subject analysis and the stakeholder theory are adopted as the main approaches to achieve the goal by analysing the methods to help rural tourism development from four dimensions: local government, local community, travel agency, and residents. According to China's conditions and experience from other countries, the paper finally puts forward four strategies for China's rural tourism regernation. Specifically, for the government, the accessible strategies are to provide low-interest loans to tourism practitioners, for communities, it is proper to help scenic spots install disinfection facilities. Considering the travel agencies, to develop Virtual Reality (VR) and Augmented Reality (AR) programs could help, and residents in rural tourism destinations can participate in the environmental protection to help the revitalisation. The practical significance of this study is mainly to provide theoretical basis for the development direction of rural destinations in China in the post-epidemic period. At the same time, other countries with similar situation to China's rural tourism can also make selective reference. Despite the problems of a single database and neglect of regional differences within China, the research results still have particular value.

Studying The Effect of Tourism Revitalization Program : Sustainable Upgrading Slums Settlements of Malang, Indonesia

Consequent of urban poverty is lack of affordable housing in urban areas. It leads to the increasing slum settlements of urban inhabitants living in deprived urban areas. Typically, slum settlements were distress and discomfort aspect on social, economic and environmental. However, policy efforts slum revitalization in Indonesia is observed to have a economic effect on the residents, where revitalization slum area of Tridi subdistrict in Malang become site tourism. Therefore, the purpose of this study is to investigate influence of revitalization slum program refer to Sustainable Development Goals (SDGs) index on development community, community behavior on environmental and ecosystem-based sustainability. This study uses a qualitative fault tree analysis (FTA) approach in sequence. Data were obtained through observation, surveys, and documentation. The results indicate a considerable built environment discomfort was due to lack of social spaces and poor design of the slum revitalization landscape. This study offers the concept of improvement strategy for slum shall not orientate to merely for beautification but also considering to improve the sustainability of the slum wellbeing.

Research on the Evaluation of the Effect of Tourism Revitalization of Intangible Cultural Heritage in China in the Context of New Media

Abstract In this paper, a tourism revitalization model of intangible cultural heritage is constructed, and firstly, feature factors are extracted and multivariate features are combined using methods such as kernel density estimation to provide support for reliable prediction. Then decompose the MLP network structure, i.e. multilayer perceptron, and use Sigmoid function as the activation function. The importance of the feature factors is calculated using the random forest algorithm, and the collected tourism data are mined for the relationship between intangible cultural heritage and tourism revitalization to obtain the residual mean square of out-of-bag data. Finally, the coupling coordination degree is used to derive the development of ICH and tourism revitalization. The experimental results showed that 78% of the tourists were moderately to highly involved in the interactive participation of ICH, and only 22% were not interested in it. Therefore, the combination of ICH tourism and new media may become a new way of communication, allowing more general public to have the opportunity to approach and know ICH tourism.

The Estimation of the Correlation between GHG and the Technical Efficiency of Korean Short-Sea Ports

Short-sea ports in Korea are classified as national or local according to their management and operation entities. Korea has 29 ports, of which 11 are nationally managed and 18 are locally managed. Meanwhile, according to Korea’s Harbor Act, short-sea ports are designed to support the promotion of benefits such as handling cargo required for local industries, transportation of passengers, and revitalization of tourism. However, even though they are designated as short-sea ports, there are cases in which the initial designation purpose was not achieved because of the minor traffic volume and number of passengers. Consequently, this study evaluated the operational efficiency of 29 Korean short-sea ports employing the data envelopment analysis (DEA) and presented the operational efficiency of 29 short-sea ports. Moreover, the study measured the correlation between greenhouse gas (GHG) emissions and the port operation efficiency of 29 Korean short-sea ports. The analysis results of this study are as follows: First, the correlation between port-operation efficiency and sulfur dioxide was −0.41707. Second, the correlation between efficiency and carbon monoxide was −0.39952. Third, the correlation between efficiency and nitrogen dioxide was −0.30888. In summary, this study concludes that the higher the port-operational efficiency, the lower the GHG emissions. Improving the operational efficiency of ports can reduce GHG emissions, which can positively (+) affect port sustainability.

Revitalizing Island Tourism in the Digital Transformation Era : Case of Jebudo Island

This research aims to employ the focus group interview methodology to extract important insights and policy recommendations for the revitalization of tourism in island regions during the era of significant digital transformation. To achieve this objective, the current study focuses on Jebudo Island, located in Hwaseong-city, Gyeonggi province, as a representative case area and utilizes the findings obtained to identify practical and efficacious viewpoints. The ensuing report highlights the paramount importance and policy recommendations extracted via a focus group interview technique. Initially, considering the prospect of being established as a tourism hub, Jebudo Island has persistently engaged in development and business promotions. However, the island continues to be characterized by an aging tourist destination, emphasizing private facilities, which does not align with the current tourism trend. In light of the ongoing digital transformation, it is imperative that Jebudo Island utilizes its local resources efficiently while adhering to contemporary tourism trends by implementing relevant technologies appropriately. Another noteworthy policy recommendation pertains to the underdevelopment of Jebudo Island, given its remarkable geographical conditions and regional resources. Conventionally, tourism activities were confined to sightseeing, primarily highlighting hardware and natural landscapes. However, recently, such activities have shifted towards experiences and emotions, emphasizing content and engagement. Consequently, the need to develop content using cutting-edge technologies such as artificial intelligence, metaverse, and ChatGPT is essential to enhance national awareness. Finally, concerning the island's placeness strategy in conjunction with digital transformation, islands face a daunting challenge of regional extinction, with a more severe decline in population than that of mainland areas. Despite various policy measures to address this issue, no effective exit strategy has emerged thus far. Therefore, it is imperative to devise a strategy centered on the sense of place that aligns with regional characteristics. In particular, engaging the MZ generation, which values novel social values and actively utilizes social media and the internet, could lead to broader engagement across other generations. Moreover, in the process of revitalizing island tourism during the digital transformation era, various stakeholders are intricately interconnected. Hence, it is crucial to utilize different platforms and establish cooperative governance. Furthermore, to create a functional ecosystem, it is crucial to institute policies such as island business schools, forums, and full-time operating organizations to enhance expertise and commercial viability, while fostering sustainable strategic discussions. Notwithstanding, considering that the present study solely examined the case of Jebudo Island in Hwaseong through the focus group interviews in the era of significant digital transformation, it remains uncertain whether the findings can be uniformly applied and extrapolated to other islands. Consequently, further studies are essential to enhance objectivity and empirical validity by broadening the scope of case areas and incorporating stakeholder surveys.

WHAT IS THE PERSPECTIVE OF MILLENNIAL TOURISTS ON THE REVITALIZATION OF TOURISM DEVELOPMENT IN NEW IKN?

The election of East Kalimantan as the new capital city is an optimistic momentum for development stakeholders, especially the tourism industry. The analogy, one of the benchmarks in tourism excellence can be assessed from efforts to change the crisis of tourist confidence into collective certainty. This scientific work aims to detect the factors that influence tourist attractiveness in the new IKN. The core of tourist attraction is built through access to information, tourism facilities, value added tourism, tourism tariffs, and market orientation. The case revolves around six destination clusters based on four IKN tourism buffer zones: Archipelago Zero Point, Mentawir Tourism Village, Bangkirai Hill, Pampang Cultural Village, Tanah Merah Beach, and Balikpapan Botanical Garden. Interview data collection involved 438 millennial tourists from domestic and foreign countries. In principle, the linear regression method is applied to investigate the relationship between variables. As a result, facilities, added value, tariffs, and market orientation have a positive impact on tourist attractiveness. Other statistical outputs clarify that access to information actually has no effect on tourist attractiveness. This paper also providing holistic findings on tourism revitalization for the future agenda.

Changes in the size of domestic tourists in mainland China under the impact of COVID-19

目的本文旨在探寻疫情影响下中国大陆城市游客规模演化规律, 具体而言, 疫情影响下, 全国及七大地理分区的国内游客量规模变化如何？七大地理地区的变化有何差异？以及疫情影响下, 全国国内游客空间规模的热点区域和空间集聚程度有何变化？研究设计与方法利用2018-2021年中国大陆337各城市的国内游客量数据, 借助极差、标准差、变异系数、赫芬达尔指等指标分析全国及七大地理分区国内游客规模的绝对差异和相对差异; 借助核密度分析、空间自相关分析等ArcGIS分析工具, 探寻疫情影响下全国国内游客空间规模的热点区域和空间集聚程度的变化情况。研究发现①绝对差异方面, 七大地理分区的绝对差异均持续增大。西南地区的游客量的绝对差异巨大, 国内游发展极不均衡。西北地区、东北地区绝对差异相对较小, 在吸引国内游客方面发展较为均衡。②相对差异方面, 西南地区的国内游发展相对差异较大, 发展不均衡趋势明显; 东北地区、西北地区、华东地区的国内游发展相对差异较小, 发展较为均衡。③热点区域变化方面, 京津冀地区、长三角地区的国内旅游热度持续下降, 在2021年有所回升; 内陆西南地区在2021年成为新的国内游热点区域。④2018年至2021年城市国内游客量规模均呈现出显著的空间正相关的关系, 存在着空间集聚现象, 但部分区域集聚类型在2018到2021年间发生变化。研究价值①理论意义：明晰了疫情对中国国内旅游人次的数量规模和空间规模的影响, 弥补了当前疫情前后国内旅游业变化对比的研究; 阐明了疫情前后中国城市国内游客空间格局的变化, 拓展了研究情景, 丰富了中国旅游业时空变化的相关研究。②实践意义：明晰了疫后不同地区国内旅游人次的数量规模和空间规模变化情况, 以及国内旅游市场热点变化和游客空间偏好变化, 有利于各地区城市对症下药, 制定符合各省份实际情况的国内旅游业振兴策略, 促进中国旅游业内循环。

소셜 네트워크 분석을 활용한 액티브 시니어 관광객의 관광 공간 행동 조사

Purpose: This study was to investigate tourism spatial behavior based on the characteristics of the connection relationship among the spaces they visited by active senior tourists visiting Daegu Metropolitan City. It could provide a basic data to enhance the tourism revitalization strategy for active senior tourists by understanding their tourism space and movement behavior.
 Methods: This study used social network analysis to analyze the tourism space networking system, which is included the order of the tourist spaces visited by active senior tourists. Using UCINET 6.733 software program, it utilized density analysis, normalized in-degree centrality, normalized out-degree centrality, and normalized betweenness centrality analysis.
 Results: The results of density analysis disclose that Mt. Palgong cable car -> Mt. Palgon Donghwasa is the most common type of the visiting tourism spatial behavior at once for active senior tourists. Daegu arboretum was the 1st ranking for the result of normalized in-degree centrality analysis, Seomun Night Market was the 1st ranking for the result of normalized out-degree centrality analysis. And, Seomun Night Market was the 1st ranking for the result of normalized betweenness centrality analysis.
 Conclusion: This study could identify the characteristics between the tourism spaces where active senior tourists visited, in addition tourism spatial behavior for active senior tourists who visited Daegu Metropolitan City. It also confirmed that active senior tourists have their own tourism spatial behavior. These results are expected to enable an in-depth understanding of the tourism spatial behavior for active senior tourists.

워케이션을 통한 지방소멸 대응방안 연구

Purpose: This study gives the policy suggesions that can contribute to the increase related people and settlement population through Workation. Methods: In order to achieve the research purpose, Focus Group Interview is used and the sample was selected as institutional officials, Workation operators and so on. Results: First, regarding the necessity and expected effect of Workation, consumers commented Workation helps relieve work stress and increase work efficiency, and suppliers and expert groups paid attention to local extinction and revitalization of the local economy. Second, as the best place for Workation, the consumer group chose a quiet and beautiful natural environment outside of the city, and the supplier and expert groups preferred a place with well-equipped infrastructure. Third, the connection between Workation and tourism is said to be highly connected to consumers, suppliers, and experts, and programs that can encompass generations and reflect the needs of participants should be planned, but above all, the charm of Jeollanam-do should be enhanced by differentiated programs that reflect regional uniqueness. Fourth, as a support policy, consumers should have programs and systems to encourage participation in Workation from the perspective of companies, and suppliers and experts need to establish local government’s active policies to revitalize Workation and establish infrastructure using idle resources in the region. Conclusion: This study confirmed that Workation can contribute to the revitalization of tourism and the local economy as a way to induce population inflow into local cities and further increase the resident population.

Evaluating Sustainability of Tourism Projects in Rural Land Development Base on a Resilience Model

The underutilisation or overutilisation of various interdependent and interacting factors poses a challenge to sustainable development and requires the development of an appropriate methodology to evaluate the sustainability of tourism development projects in rural Land (TDPRL). However, most previous evaluations of TDPRL sustainability are macro-oriented and ignore the entire project life cycle. This study focuses on the resilience characteristics of TDPRL and proposes a “sustainable resilience model” based on physical-mechanical theory, which analyses various factors influencing TDPRL resilience based on the three dimensions of tractive force, driving force, and internal dynamic, and constructs a qualitative evaluation index system through stakeholder meetings. Then the analytic network process (ANP) is used to assess the resilience of TDPRL quantitatively. The rationality of the evaluation index system is validated through an empirical analysis of three rural tourism projects in Zhengzhou, Henan Province. We found that the resilience of TDPRL depends first on the project fundamentals, which include population, industry, location, and infrastructure. Second, local elites are crucial to rural tourism revitalization. Third, the project team should have sufficient capacity to provide tourists with satisfactory products and services, ensuring the project’s sustainable operation, and meeting the core demands of stakeholders. This study provides a novel tool for the decision-making and improvement of rural tourist project development and land use planning over the project life cycle.

OTA Platforms Online Travel in the Post-Epidemic Era - Case Study of Trip.com Group

In order to study the countermeasures of online travel OTA under the epidemic situation, taking Ctrip as the research object, this paper analyzes explicitly its corporate strategy and business strategy and puts forward suggestions and prospects for the future development of Ctrip. The results showed that Ctrip adopted the strategy of tourism marketing hub and the strategy of rural tourism revitalization in the face of the epidemic's impact. Specific performance through live presale, pay attention to the surrounding tour and domestic and foreign development of three aspects. These ways to enable Ctrip to pass the epidemic smoothly

Revitalization of tourism and hospitality sector: preempting pandemics through lessons learned.

The devastating effects of the COVID-19 pandemic have left many repercussions for the tourism industry to preempt any future catastrophe of this nature. The research aims to propose recommendations for the post-COVID-19 business world to revitalize and reclaim their market space and win back their volumes without any fear of indefinite closures and continued lockdowns in the industry. Drawing from the literature, the study assumed revitalization through responsiveness, use of advanced technology, customers’ and employees’ willingness, enhanced skills, adherence to standard operating procedures and protective measures, and restructuring via a public–private partnership. For the purpose, survey method was employed to collect data from the industry. After confirmation of the reliability and validity, the regression analyses supported effective revitalization through government responsiveness, use of digital technology, psychological recouping of customers’ willingness, enhancing technical skills through training, strict adherence to protective measures, and destination restructuring and reorganization through a public–private partnership. The study proclaimed that Pakistan’s tourism and hospitality sector development has evolved through the COVID-19 situation, and is likely to revamp and revitalize into a sustainable business. Once achieving sustainability, the revamped industry will likely to increase revenue, generate employment, and alleviate poverty through thriving public–private partnerships, community involvement, and community well-being without compromising people’s health.

토픽모델링을 활용한 코로나19 관련 관광이슈 및 정부 정책 분석

It is recognized that the public's interests are required in the policy-making process, so there is much to investigate regarding the specific topics that have emerged regarding COVID-19 and tourism. As a result, this study was carried out in order to comprehend the tourism issues that the general public is interested in, as well as the topics of the government's tourism policy in the COVID-19 era. This study used topic modeling methods to analyze 13,686 online news articles and 143 government policy data. This study identified five major topics through data analysis on online news data (revitalization of tourism economy, domestic travel, regional quarantine policy, tourism employment, international travel). The analysis of press-released tourism policy data, on the other hand, resulted in dimensions such as industry change response strategy, safety, international tourism revitalization, tourism content development, and system improvements. As a result of comparative analysis, similar economic topics such as employment and recovery emerged as key dimensions from online news. Quarantine policy-related topics, on the other hand, have emerged as critical topics from tourism policy data. It indicates that there were gaps between issues that drew public attention and government policy that addressed them. By examining the issues of interest in COVID-19 and tourism, the findings of this study provide a foundation for systematic exploration of social issues and policy establishment in future tourism crisis circumstances.