Tourism Reception Research Articles

Exploring Four Dimensional Sources of Destination Competitiveness

This study developed the evaluation model of competitiveness, and suggested “four dimensional sources of competitiveness”. The primary sources of competitiveness include the subject, environment, and tourism resources. The secondary sources of competitiveness are comprised of tourism policy, tourism planning, tourism investment, tourism tax and prices, and tourism management. The tertiary sources of competitiveness include tourism infrastructure, tourism reception system, tourism attractiveness, tourism publicity system, and tourism manpower. The fourth sources of competitiveness are comprised of tourism demand, tourism employment, overall tourism performance, and tourism export. These four sources of competitiveness are determinants which dominate competitiveness in the tourism sector.The constantly growing number of travel destinations, and the enhanced quality of existing ones, is putting great pressure on those responsible for a given destination to find better ways to compete in the tourism marketplace and to do so in a sustainable manner. The first step in achieving this goal is to better understand those forces and factors that determine the competitiveness of major tourism destinations.

Rudeness and Modernity: The Reception of American Tourists in Early Fifth-Republic France

Pierre Dumas had high hopes for the 1965 tourist season. At the very least, the French state secretary for tourism hoped to avoid the frustrations of the previous year, when the US and French press, and even French senators, accused the French of being rude to foreign guests. As warmer weather returned in April, Dumas traveled to the new Orly Airport outside Paris to launch his response. He greeted foreigners, mostly Americans, as they disembarked for stays in France. Young women dressed in the white gloves and modern pink dresses of official Hôtesses de France stood beside him, handing out free roses and perfume bottles. Dumas himself distributed booklets of “smile checks” (chèques-sourire), which the government had printed for its new “National Campaign for Reception and Friendliness.” When tourists felt they received particularly good service in a hotel, restaurant, or elsewhere, they were to tear out one of their ten smile checks, inscribe the name and institution of the friendly employee, and then mail it, no postage required, to the government’s tourist office. At the end of the season, the government would award the ten most-honored French workers with vacation trips of their own to Tahiti, the Antilles or New York City.

Pequena e média hotelaria de Fortaleza: estratégias promocionais

This analytical study, based on the plataform of knowledgment, considers the markets aspects of the SISTUR - tourist system - which operates in the area of communication and the tourist services and products consumption. The present study attempts to analyse the complexity of domestic receptive tourism in Fortaleza (Brasil), both theorically and pratically. Tourist and hotel activities with their particularities were approached, the tourist demand seasonability was measured, the promotional strategies applied to the tourist services and products were examined. ln lhe field work, small and average-size hotels in Forlaleza were visited, in order to analyse the promotional strategies applied against the seasonal touristic demand in 1995-1998 period. One of the main study aim was to correlate promotional stragies with seasonal variations, and verify how these strategies were inserted in a marketing plan.

Achieving good economic results in tourism

Good economic results in tourism are achieved through tourist expenditure. The way in which these results are achieved in the receptive tourism country or region depends on the optimal level of the designed tourism offer and suitability towards the tourism spending. In relation to natural and other preconditions for tourism Croatia's tourism offer is not exhausted. On the contrary, the countries tourism product is outdated, reflected in low tourism spending compared to other competitive Mediterranean countries. Tourism enterprises do not use marketing application sufficiently, and strategic marketing is very little or not at all used. To correct the present situation it is necessary to reconstruct the tourism offer and innovate Croatia's tourism product. Success in tourism in the European tourism market will become more dependent on harmonising marketing technological development and management. All of this points to the necessity of the application of marketing strategies which is a means for achieving marketing activities' goals in the tourism economy.

Receita do turismo receptivo nos países latino-americanos e no Caribe

The present paper has as its major objective to analyze the importance of the receptive tourism in the economies of selected countries in Latin America and the Caribbean. It compares the revenues generated by the tourist activities in these countries, with the revenue of top countries in world tourism. It suggests that the best knowledge of the reality must be used in the tourism expansion planning processes in order to act as an auxiliary force in the economic and social development of the Latin America and Caribbean countries.

Problemática de las agencias de viajes en Latinoamérica: análisis y perspectivas

Reflections about the changes that have come arising in tourism for the last years, and the way they can rebound in the activities developed by travel agencies, specially the sellers one and those that work with receptive tourism.

Tourism Reception Centre Survey, Spring/Summer 1980. B.K. Lenton. Department of Economic Development and Tourism, Winnipeg, Manitoba, Canada R3C 0V8. December 1980. 9p

Tourism Reception Centre Survey, Spring/Summer 1980. B.K. Lenton. Department of Economic Development and Tourism, Winnipeg, Manitoba, Canada R3C 0V8. December 1980. 9p