Tourism Promotion Research Articles

Evolution of Tourism through Travel Agencies: A Case Study on Bangladesh

The aim of this research paper is to examine the role of travel agencies in the advancement of tourism in Bangladesh. Travel agents are currently assuming a significant role in facilitating this relationship. The aforementioned entities engage in the production of various package tours, distribution of these packaged products, and promotion of tourism in Bangladesh to potential tourist clientele. However, the travel agents in Bangladesh are limited in their ability to fulfil their job to its fullest degree. This is mostly due to the small size of their organizations, insufficient money, a shortage of skilled professionals, a lack of government policy support, and several other restraints that they encounter. It is imperative to address these issues and promptly implement appropriate measures to enhance the performance of travel agencies and facilitate the desired growth of the tourism sector in Bangladesh.

Український канал іномовлення (UATV English) як інструмент просування державних наративів

The functional characteristics of international broadcasting are determined by the goals and tasks for which it was created. The specificity of international broadcasting activity forms the following tasks: creation and promotion of a positive image of the state in the international arena; protection of a country’s own political and cultural interests; promotion of tourism (in peacetime); fight against negative information influence that affects the perception of events in the country, both by the domestic and international audience; communication of the diaspora with the homeland, learning the language and traditions; promotion of national values norms and guidelines, etc. Based on these tasks, it is appropriate to distinguish five main functions of international broadcasting: protection of national interests, propaganda, counter-propaganda, education and pedagogy, and communication functions. Basis on data on the activity of the State Enterprise “International Broadcasting Multimedia Platform of Ukraine”, the main functions of international broadcasting are highlighted. The results obtained during the research expand and supplement the already known facts about the specifics of the functioning of international broadcasting corporations. This study analysed the content of the UATV English State International Broadcasting channel in terms of delivering information about the events in Ukraine, protecting its national interests, countering hostile propaganda, and spreading pro-Ukrainian messages among international audiences. The purpose of this study is to explore, systematise and generalise the basic functions of UATV English Channel in order to improve and evaluate the effectiveness of the “International Broadcasting Multimedia Platform of Ukraine” during the challenging times of information aggression combined with the conventional warfare. Emphasis was placed on researching the peculiarities and effectiveness of the UATV English Channel with the aim of protecting national interests, countering hostile propaganda and spreading pro-Ukrainian messages in the international media space. The article presents statistics on audience reach and viewship of UATV English content on YouTube and Facebook platforms. As well as monitoring the effectiveness of different approaches to content and SEO-optimization of the materials. In addition, a content analysis of UATV English content on these platforms was conducted. All the video materials have been processed, and their classification according to four functional areas of content was presented. The analysed content was published over a period of six months, starting from February 24 (the date of the start of the full-scale Russian invasion of Ukraine) to August 24, 2022 (The Independence Day of Ukraine). On average, the UATV English-speaking channel receives 8-12 million views per month on YouTube from all materials produced by the media (except YouTube Shorts and Publications). The audience growth compared to the pre-war period amounted to 3,670% in February and added 367% in March 2022, when the total audience reached almost 60 million. The growth of the audience reach indicator on the UATV English-language Facebook page from February 24, 2022, reached 9,200% and amounted to 14.3 million users. Analysis of the content for the first 6 months of the war showed that the content of the Ukrainian broadcasting was rearranged/redesigned in accordance with the realities of wartime, with several strategic changes in the approach to the content. According to the classification of four functional directions of the content defined earlier, the dominant content is the one related to the protection and promotion of national interests (36.3%), followed by information about the course of the war and events in the country (32.5%), opinion and worldview-based content (22.4%), and counter-information to Russian propaganda (8.8%). The UATV English-speaking channel performs its functions as an international broadcasting service: spreading pro-Ukrainian narratives in the world and delivering truthful information about the war in Ukraine. UATV English content effectively counters Russian war propaganda.

CONCEPTUAL ASPECTS OF SUSTAINABLE ROAD INFRASTRUCTURE MANAGEMENT

The road infrastructure is closely correlated with the economic development of a country. Critical factors such as transportation facilitation, cost reduction, regional development stimulation, investment attraction, tourism promotion, increased economic productivity through reduced travel time, and improved logistics depend on the quality of road infrastructure management. In this study, the author theoretically grounded the concept of road infrastructure management from the perspective of sustainability and outlined a vision of road infrastructure management as an integrated system. The methods employed included monographic analysis, synthesis, deduction, comparative analysis, and other qualitative methods. The relevance of this study lies in the synthesis of the theoretical conceptual model of sustainable road infrastructure management. The author reviewed the main characteristics of sustainable road infrastructure management, highlighted the key criteria evaluating the quality of sustainable infrastructure, and provided a comprehensive overview of the subject.

Sustainable tourism performance based on tourist clusters: Evidence from Madura, Indonesia

In recent years, there has been a notable progression in the development of Madura's tourism. In addition to its reputation as a salt-producing island, Madura possesses considerable potential in tourism. Tourism development should be in line with preserving the environment and improving the economy, society, and culture so that the sustainability of a tourist destination is maintained. However, tourism development is carried out partially and is short-term-oriented. The tourism industry must prioritize incorporating sustainability considerations. Performance measurement is needed based on tourist clusters for tourism development to be focused and sustainable. Performance measurement assesses whether sustainable tourism programs have been implemented as they should and what the benefits and impacts are for management and stakeholders. The integrated Importance-Performance Analysis (IPA) and Kano model will be employed to assess sustainable tourism performance by involving environmental, economic, social and cultural indicators. The findings indicate three clusters of tourists achieving the best and worst performance. The third cluster is chosen since most of the tourists are in this cluster. The primary keys of interest encompass local cultural information, job opportunities, tourism promotion, society participation and village tourism.

The Effectiveness of Marine Tourism Promotion to Increase Tourist Visits at Mutiara Beach Trenggalek by PaguyubanKakangMbakyu

The Mutiara Beach in TrenggalekRegency has become a very coveted destination for tourists lately. The reasons that have developed in the community are the opening of access to the South Cross Road (JLS) and the promotion of the PaguyubanKakangMbakyuTrenggalek (PKMT). This research aims to (1) Describe the tourism promotion used by PKMTin promoting Mutiara Beach, (2) Find out, describe and analyze the effectiveness of PKMTin promoting Mutiara Beach, (3) Find out the number of tourist visits to Mutiara Beach before after promoted by PKMT. The research method used is descriptive with a qualitative approach. Data collection uses interviews and documentation studies. The results of this research are the promotions used by PKMTto promote Mutiara Beach, including advertising, personal selling, and public relations. Promotional activities carried out by PKMT have been effective as measured by indicators of goal achievement, integration, and adaptation of Steers. The number of tourists at Mutiara Beach after being promoted by PKMT has increased over time. This research concludes that the promotional role carried out by PKMT is very useful and contributes positively to increasing the number of tourist visits at Mutiara Beach Trenggalek.

Developing The Brand of Batam City as A Sustainable (Green) Tourism Destination through Social Media

Various studies have scientifically documented sustainable tourism development in several developing countries. Meanwhile, when social media influences tourist perceptions and their visiting decisions, tourism promoters have widely used social media to form their destination brands by producing promotional materials and distributing them on social media. However, there needs to be more scientific research reporting on the formation of city brands as green destinations through social media. This article collected visual content produced and uploaded by local tourism authorities. Furthermore, Barthes's and Rose’s semiotics were applied to analyze the content to identify the formation of Batam city brands as one of the green destinations in Indonesia. The findings of the article’s research indicated that several themes (marine tourism, agro-and ecotourism, community-based tourism, and sport tourism) are exploited by local tourism authorities to form green destination brands for Batam City. Various signs implying metonymic and synecdochical signs were distributed to highlight the themes, such as beaches, plantation areas, grasslands, and mangrove forests. Based on the study’s findings, various theoretical and practical implications were discussed, and recommendations for future research were suggested.

From Terrorism to Peaceful Tourism: Status of Sustainable Tourism in Cotabato Province

Exploring Cotabato Province's shift from conflict to a sustainable tourism hub has noticeable changes over time. Sustainable tourism is one of the dimensions of peace. This study aimed to assess the status of sustainable tourism. Using a phenomenological approach, insights were collected from interviews and focus groups in three municipalities in Cotabato Province. Results show significant strides in peacebuilding and economic empowerment, driven by community-engaging sustainable tourism initiatives. Conflicts created massive displacement, persistent conflict, economic failure, and discrimination. Inter-government and non-government stakeholders offered initiatives to address the existing conflicts. These initiatives are further anchored in peacebuilding, economy, and security. In addition, formalizing the negotiation and peace agreement between stakeholders fostered culture-to-culture and people-to-people toward the development of peace and tourism. The status of sustainable tourism provided women empowerment in the community in promoting tourism. It allowed them to engage in the economic recovery of the locality. The findings highlight sustainable tourism as a key driver for peace and development, providing a replicable model for post-conflict regions. It reversed the perception of the tourists about areas. The newly discovered status in creating sustainable tourism provides a springboard for promoting tourism development policies and standards. This study encourages the exploration of the business tourism aspect in the promotion of peace and sustainable tourism in other provinces.

The Innovative Use of Spatial Syntax in Spatial Design of Tourism Landscape

Abstract In the process of the continuous promotion of regional tourism, how to plan and design the tourism landscape to create a landscape environment with local characteristics and humanization will be the focus of this paper’s research. This paper takes Z tourist-oriented ancient town, as the research sample and centers on its public space characteristics and quality evaluation. The study innovatively applies the spatial syntax method to analyze the public space of the tourism landscape. It quantitatively analyzes the spatial data of the representative villages of the ancient tourist town. Then, the PSPL research method is applied to evaluate the quality of public spaces and living conditions in ancient tourist towns. Among the representative villages, traditional village C5 has the lowest average depth of public space (4.2382) and the highest intelligibility (0.5964), and its public spaces have the best accessibility and permeability. The public space quality of this ancient town was evaluated as excellent, especially in terms of spatial activities and spatial environmental facilities, which tourists rated as greater than 7. The spatial design of the ancient tourist town was divided into a natural ecological recreation area, a tourism distribution and service area, a recreational activities and experience area, and an old street-style commercial area. The study can provide a scientific basis for the protection and renewal of tourist landscapes.

THE CLANIC PANEGYRIC OF THE MAHI COMMUNITY OF SAVALOU AS A BASE FOR PROMOTING CULTURAL TOURISM IN THE TERRITORY

Nowadays, the neglect and disappearance of family eulogies can be seen, and the new approach to territorial development requires that cultural heritage be taken into account through its safeguarding and promotion. The general objective of this study is to contribute to the safeguarding and enhancement of the eulogies of the Mahi community of Savalou for the promotion of cultural tourism. To achieve this objective, the study combined both qualitative and quantitative methods applied to a sample of 139 people in the 09 districts that make up the Mahi community of the territory on the basis of questionnaires, inventory sheets and an audio recorder. This target group includes community intellectuals (dah...), large wives (nan, yao, houessi), senior citizens and some young people. The different collection techniques and tools made it possible to collect enough data. 20 family panegyrics have been identified in the community in terms of results, and are supported by at least 02 prohibitions each, 01 to 02 rhythms are associated with the declamation of the panegyric. At the end of the study, the need to safeguard the eulogies was noted, due to the young generation's lack of knowledge of this cultural heritage.

The role of wine festivals as catalyst for promotion of fruit wine tourism: the case of Meghalaya, India

The role of wine festivals as catalyst for promotion of fruit wine tourism: the case of Meghalaya, India

Japanese Pop Culture Events as Catalysts for Otaku Tourism: Shaping Destination Choices and Tourist Experiences

The otaku tourism trend represents a fusion of tourism dynamics and cultural interaction, fueled by a deep interest in Japanese pop culture, such as anime and manga. This research examines the impact of Japanese pop culture events on the development of otaku tourism. Using a mixed-methods approach, the research analyzed data from 364 questionnaires collected at events in four countries, along with semi-structured interviews with organizers. These events serve as powerful catalysts for promoting Japanese culture globally, creating immersive and memorable experiences, and inspiring participants to visit Japan. The findings highlight the key role of these events play in shaping tourist behavior, influencing destination choice, and increasing the appeal of otaku tourism. Furthermore, the study underscores the importance of these gatherings in facilitating global cultural exchange and deepening the connection between fans and Japanese culture. This research emphasizes the broader implications of otaku tourism on global tourism and cultural promotion.

Neurotourism and National Tourism Promotion: A Thematic Analysis of the Turkish Tourism Market Based on Neuroscience

Neurotourism and National Tourism Promotion: A Thematic Analysis of the Turkish Tourism Market Based on Neuroscience

A Study on Japanese Translation Strategies and Methods of Sichuan-Chongqing Tourism Promotion Texts from the Perspective of Cross-cultural Pragmatics

A Study on Japanese Translation Strategies and Methods of Sichuan-Chongqing Tourism Promotion Texts from the Perspective of Cross-cultural Pragmatics

Ատամնաբուժական զբոսաշրջության զարգացման հեռանկարները Հայաստանում / DENTAL TOURISM DEVELOPMENT PERSPECTIVES IN ARMENIA

Dental tourism is a type of medical tourism when patients travel abroad for receiving dental services and treatment. The purpose of dental tourism is to get quality dentistry at a more affordable price and with the use of more modern technologies. Dental tourism is becoming increasingly popular, especially among the population of countries where the cost of dental services is high or their availability is limited. Armenia has high opportunities for dental tourism development. Many tourists come to Armenia for dentistry services. The main methods used in the article are: desk review, interview and SWOT analysis. Based on the interview results among dental tourists, Armenia is a preferable destination for dental tourism based on its affordable prices and high-quality services. The article explores the main issues and prospects for dental tourism promotion in Armenia. Some recommendations were done towards improving marketing, statistical recording, quality of services, processing development programs, creating online med-portal of dental services, applying for international accreditations and certifications etc.

Promoting olive as a tourist attraction in Saint-Rémy de Provence: between symbolic requalification and misappropriation of heritage values

This article examines the place of the olive heritage and its products in the tourism promotion of Saint-Rémy de Provence. This Provencal town was chosen because it is located in a region which is famous for its olive groves. By studying the iconic discourse based on the use of images linked to the olive-growing heritage, the aim is to examine the hypothesis that the olive, olive oil and the olive tree have above all an emblematic value as symbols of Provence. Our aim is to show that they are used primarily for commercial and tourist purposes, as well as being witnesses to a claimed cultural identity.

Tourists' perception of health tourism before and after COVID‐19

AbstractHealth tourism has received increasing attention from academic researchers from a global perspective. Although mainland China (hereafter referred to as “China”) has long been recognized as a health tourism destination, its health tourism development is still in its infancy stage. Hence, to minimize the aforementioned gap, the present study explored the perception of health tourism and effective health tourism promotion methods from the perspective of tourists before and after the coronavirus disease 2019 (COVID‐19) pandemic. The major findings of this study showed that tourists perceived wellness tourism and medical tourism as critical activities/components after the COVID‐19 pandemic.

Study on the Communication Strategy of Sports Events under the Perspective of Public Diplomacy

In the context of globalisation, sports events have increasingly become the focus of public diplomacy research in terms of their communication strategies. This paper interviews five groups of people and shares their views on the experience of major international sports events and their outlook for the future, and analyses how sports events can achieve the construction and dissemination of the national image through media communication, social media interaction, cultural display and other means. Research results show that successful communication strategies for sports events can not only attract the attention of global audiences, but also effectively convey the cultural values and national image of the host country. Specifically, cultural exhibitions and tourism promotion activities during the events can enhance the international community's understanding of and interest in the history and culture of the host country, while the extensive use of social media has greatly expanded the scope of the event's dissemination, facilitated direct communication and interaction between the international public and the host country, and deepened mutual understanding and friendship. Therefore, an effective communication strategy for sports events needs to take these factors into consideration and be flexibly adjusted to achieve the best public diplomacy effect.

The Role of Sales forces in the Integration of Marketing Communication: An Empirical Study on the Tourism Sector in Jordan

The purpose of this study is to investigate the effect of the sales force's knowledge, planning, creativity, and durability in relationships on the integration of marketing communication (IMC) in the tourism sector in Jordan. The current study utilized the descriptive and analytical approach to gather and analyze data through questionnaires, which were distributed to relevant individuals and organizations in the tourism promotion authority and tourism facilities. The authors received 124 valid responses for analysis out of 190 distributed. The results indicated a positive impact of sales forces, with all sub-dimensions on integration marketing communication. However, the results showed that durability has less impact on IMC. Furthermore, the findings of the current study provided valuable insights for tourism organizations in Jordan to understand better the importance of integration marketing communication and the key factors that affect their success.

A study of the unexplored cuisine of Uttarakhand and its role in culinary tourism promotion

A study of the unexplored cuisine of Uttarakhand and its role in culinary tourism promotion

A política de turismo considera o clima? Explorando as narrativas sobre a estação chuvosa na zona costeira de Alagoas, Brasil

Abstract This study aims to expand the discussion regarding the extent to which tourism can address socioeconomic expectations. Like other coastal regions, the state of Alagoas has prioritised tourism promotion, despite facing a rainy season that hinders its primary form of tourism, known as Sea, Sun and Sand tourism. We have based our assessment on climate and weather. Through various sources, we have identified narratives related to the rainy season. When crossing these narratives with the Alagoas Strategic Plan for Tourism Development 2013-2023, our findings revealed that the state’s policy inadequately addresses the impact of the rainy season. Consequently, we have proposed some recommendations to better align with current local-regional constraints and demands. Beyond the scope of this work, our narrative approach has proven valuable in expanding the consideration of values and meanings within the framework of public policy development, potentially fostering a more holistic understanding of the environment-society relationship.