Tourists' perception of health tourism before and after COVID‐19

Abstract

AbstractHealth tourism has received increasing attention from academic researchers from a global perspective. Although mainland China (hereafter referred to as “China”) has long been recognized as a health tourism destination, its health tourism development is still in its infancy stage. Hence, to minimize the aforementioned gap, the present study explored the perception of health tourism and effective health tourism promotion methods from the perspective of tourists before and after the coronavirus disease 2019 (COVID‐19) pandemic. The major findings of this study showed that tourists perceived wellness tourism and medical tourism as critical activities/components after the COVID‐19 pandemic.