Tourism Product Development Research Articles

Visitor profile of enological tourism in Slovakia: Implications of the regional analysis of the demand for wine-themed experience stay

In recent years, enological tourism, also known as wine tourism, has emerged as a globally popular tourism product. The role of wine tourism in Slovakia is similarly significant, given the country’s favourable conditions for the development of wine tourism products. The objective of this study is to analyze the current demand for wine-themed experiences among tourists in the Nitra region. This paper presents a characterization of wine tourism based on an analysis of secondary sources. Following the processing of the initial findings from a demand-oriented questionnaire survey, the authors endeavor to delineate the profile of the wine tourism visitor by examining the demand for wine tourism from the vantage point of domestic consumers. It is the authors’ contention that an understanding of the profile of the wine tourism visitor is beneficial in optimising the provision of wine tourism products and stimulating the development of tourism infrastructure.

Tourism digital marketing in Indonesia: Current issues, challenges and opportunities

Purpose of the study: Marketing strategies must evolve with shifts in customer trends, behavior, and technological advancements. Academically, marketing has long been a key area of interest for scholars. This study systematically analyzes research references on tourism marketing in Indonesia. Methodology: This analysis draws on national publication data featuring tourism marketing keywords from 2014 to 2024, obtained via web scraping from the Google Scholar database. Additionally, it seeks to identify key concerns, challenges, and opportunities for digital marketing within Indonesia's tourism sector. Main Findings: This review highlights that academic journals cover diverse aspects of tourism marketing, including tourism, social sciences, communication management, and technology. Despite its limited scale, digital marketing is widely explored by scholars across fields. Bali, Bantul, Sleman, and Yogyakarta are frequently studied locations. Indonesian tourism marketing research tends to adopt qualitative approaches, yet a broad spectrum of contexts such as economics, business, communication, entrepreneurship, sociology, anthropology, and creative industries is also examined. Applications of the study: This study's scope is limited by the narrow range of Google Scholar articles. Future research can expand the literature, with key findings serving as hypotheses for further studies. Policymakers and the digital industry can use these insights for tourism product development. It also represents one of the latest ten-year reviews of digital marketing literature in Indonesia. Novelty/Originality of the study: Tourism must use effective marketing and adapt to changing market behaviors. Collaboration among stakeholders, including academics, is key to seizing opportunities and tackling future challenges.

Культурные промыслы России как современный и востребованный продукт

The article discusses the possibilities of various information and educational tools for popularizing Russian culture. The experience of successful organizations in the field of positioning cultural crafts of the peoples of Russia as a modern and popular product is analyzed. As a result, it was found that information and educational technologies have great potential in the field of presenting folk crafts to a wide audience. They make it possible to show products as a standard on the domestic and foreign market. A study of the activities of such large cul-tural crafts enterprises as the Pavlovo Posad Shawl Manufactory and JSC Gzhel Porcelain Factory shows that the use of various tools, including the organization of exhibitions, master classes, virtual excursions, live broad-casts, interaction with famous designers contributes to the fact that the manufactured products acquire the sta-tus of a modern brand. It was revealed that information technologies help to introduce more people to the cul-ture of folk crafts, while the presentation of folk crafts in unusual collaborations and the development of tourism products are very effective.

Case study on the application of the "Living Study" method in the development and feasibility research of tourism products to increase the income of a rural entrepreneur in Salesópolis

Case study on the application of the "Living Study" method in the development and feasibility research of tourism products to increase the income of a rural entrepreneur in Salesópolis

Modeling the Tourism Market Behavior Based on Discrete Equilibrium Models “Supply – Price – Demand”

Abstract The work is devoted to the modeling of the behavior of the tourism market in the conditions of a supply random lag, distributed according to normal and uniform distribution laws. The behavior of dependences on the tourist market of supply and demand on the price is considered. The modeling of the behavior of the tourism market was carried out using a market dynamic model in the plane of variables “supply – price – demand” taking into account the interests of different groups of consumers, primarily from the point of view of pricing. The delay between changes in supply and demand volumes is taken into account using a Cobweb model. To test this method, information was collected on family expenses when traveling abroad (outbound tourism, tourist vacations lasting 7-15 days) by surveying the employees of 38 travel organizations as of 2021. Three segments of the tourism market are identified: low ($2000 − 4000), medium ($4000 − 12000), and VIP-segment ($12,000 − 20,000). The analysis of the modeling results showed that the behavior of tourists of different segments can significantly influence the market dynamics. The use of a Cobweb model allowed for determining the level of stability of tourist behavior and assessing the possibility of consumer migration from one segment to another. Sensitivity to price changes and response to new offers from different segments can be different, which is important for determining pricing strategies, marketing, and the development of new tourism products.

빅데이터 의미연결망 분석을 활용한 내국인의 국외관광 인식 연구: COVID-19 전·후 비교

Purpose: This study aims to analyze changes in Korean nationals' perceptions of overseas tourism before and after COVID-19 using social media big data analysis. Methods: The study collected data from social media platforms focusing on Japan, China, and Vietnam as travel destinations. The pre-COVID-19 period was set from January 2017 to December 2019, and the post-COVID-19 period from January 2021 to December 2023. Using the TEXTOM and UCINET, TF-IDF keyword frequency analysis, centrality analysis, and CONCOR analysis were conducted. Results: The analysis revealed an increased desire for overseas travel after COVID-19, along with heightened concerns for health and safety. There was a preference for stable, short-distance travel, as well as increased interest in international experiences and new travel trends. Japan and China emerged as preferred destinations, while interest in Vietnam slightly decreased. Keywords related to COVID-19 preventive measures became prominent in travel considerations. Conclusion: Based on the findings, the study suggests developing tourism products emphasizing hygiene and safety, creating programs for small group travelers, and formulating marketing strategies focused on Japan and China. This research contributes to understanding the impact of COVID-19 on tourism perceptions and can aid in policy-making and marketing strategy development for the tourism industry in the post-pandemic era.

Dynamics of Tourists' Experiences Visiting Sustainable Tourism Destinations: Issues and Cases in Sikka Regency, East Nusa Tenggara Province

Tourist experiences are highly dynamic when visiting sustainable tourism destinations. Their significance is the essence of the tourism product itself. Memorable experiences will make tourists feel happy, subsequently shaping the destination's image and encouraging repeat visits. This research aims to analyse tourist descriptors and typologies, tourist experiences, and formulate directions for the future development of sustainable tourism destination products. This study employs qualitative methods with a multiple case study approach and also hermeneutics in the study of tourism destinations. Findings from this research indicate that tourists visiting consist of various characteristics and are predominantly millennials and zillennials. Their visits are mostly of the allocentric and mid-centric typology, with the latter being very minimal. The experiences gained are very memorable and make tourists feel happy. However, product services need to be improved by managers as tourists still engage in minimal activity attractions. The formulation of supplementary tourism becomes a direction in the future development of spatially-based sustainable tourism destinations. The implications of this research are the development of tourism products that provide memorable experiences and happiness for allocentric tourists to shape the destination's image and also improve the local community's economy.

Study of the Tourism Market in Serang Regency Post COVID-19 Pandemic

The objective of this study was to examine the domestic tourism market in Serang Regency, focusing on the characteristics, behavior, and typology of tourists that visited the region over the period of 2021-2022. This endeavor is undertaken by the Serang Regency Government to discern the prevailing tourism patterns following the pandemic. Approach This study utilized a descriptive research method with a quantitative approach to accomplish its objectives. A survey was conducted on a sample of 203 respondents using the basic random sampling approach. Most tourists visiting Serang Regency can be classified as dedicated nature tourists. They are motivated to visit coastal locations for social interaction, whereas their motive is to travel to the highlands in Serang Regency for the purpose of seeking novelty and acquiring new knowledge. Tourists tend to prioritize activities that provide relaxation in natural environments. The findings of this research on the tourism market in Serang Regency have significant significance. They can serve as a valuable resource for formulating effective tourism marketing policies and enhancing the development of tourism products in Serang Regency. To evaluate the efficacy of implementing the findings of this study, it is imperative to conduct additional scientific research, such as an examination of the elements that impact tourists' pleasure and decision-making to visit Serang Regency.

Management Of Teba Majelangu As Educational Tourism in Denpasar City

One of the natural, cultural and educational tourist attractions of Denpasar City is Subak TeBA MajelanguEducational Tourism. However, the number of tourists who come to this place is still very low compared toother tourist attractions in Denpasar City. Thus, the manager must make efforts to develop a strategy so thatthe attraction of Subak TeBA Majelangu Educational Tourism becomes an educational tourist attraction in thecity of Denpasar in the most effective way. Therefore, the purpose of this article is to find out the strategies thatare carried out so that Subak TeBA Majelangu Educational Tourism becomes a better educational touristattraction in the city of Denpasar, as well as the efforts made by managers to develop this strategy. This studyused a qualitative research approach involving data collection through observation, interviews anddocumentation. Data collected at the research location through the process of analyzing data, describing thedata and continued with drawing conclusions. The results showed that the Village-Owned Enterprise(BUMDES) of Kesiman Majelangu Village and the Tourism Awareness Group (POKDARWIS) manage theoperations of Subak TeBA Majelangu Educational Tourism which is directly responsible to the villagegovernment. Furthermore, Subak TeBA Majelangu Educational Tourism requires the right strategy to developit. This strategy can include developing tourism products, increasing security, increasing the potential thatcharacterizes Subak TeBA Majelangu Educational Tourism and developing infrastructure and facilities.Keywords: Subak, Educational Tourism, management strategy, management efforts

The potential of the institutional sector in the development of the tourism industry of the Republic of Yemen

This article presents the problems of institutional weakness in tourism development, despite the presence of many tourism resources and opportunities. Tourism today is an important element of the global economy in the 21st century, making it a global industry where countries compete in various related sectors. Tourism in the Republic of Yemen and the prospects for its development in terms of opportunities are considered as one of the strategic directions. As is known, the driving core of tourism in any country is concentrated in the companies that manage, organize, and develop tourism products and activities in the tourism and hospitality industry.

Green investments: a modern tool for sustainable development of tourism (on the example of the Autonomous Republic of Adjara)

The article discusses the impact of green investments on the sustainable development of tourism in the Autonomous Republic of Adjara and the creation of an eco-friendly, diverse tourist product. Data from various sources were studied and analyzed using the method of qualitative literature review, on the basis of which it was determined that the approach of making green investments in the world is becoming more and more relevant and responds to the challenges facing humanity globally - the creation of an eco-friendly environment, especially where people go for recreation and health. The article explains the global practice of green investments and their use, the findings reflected in the international scientific literature. Within the framework of the article, qualitative research was carried out using international literature, world practice, the Ministry of Finance and Economy of the Autonomous Republic of Adjara, A study of the activities, strategic plans and investment policies of the Department of Tourism and Resorts of Adjara, NNLE Tourism Products Development Agency on the positive impact of green investments. By evaluating the statistical data and using the comparative-analytical method, it was determined that there is a scarcity of green investments in the Autonomous Republic of Adjara, from the point of view of the tourist product, services are mainly provided using natural resources. By generalizing the results of the research, recommendations are created that will help the Autonomous Republic of Adjara to create a variety of tourist products and reduce the impact on the environment in the wake of mass tourism. In addition, this will allow the region to establish the status of a 4season tourist destination in international target countries. The possibility of implementing the presented recommendations requires additional research, both of the environmental study and of the domestic tax policy. The article will be interesting for specialists who work in the field of state policy research and implementation of innovative governance systems and mechanisms, as well as for students.

Design and Development of Middle-Aged and Elderly Tourism Products Based on Fuzzy Decision Support System

Tourism product design and development is anxious with intricate decision-making processes that need to strike a balance between many criteria, goals, and limitations. In today's diversified and ever-changing tourist business, there are substantial sprints in developing and implementing products that appeal to middle-aged and older travellers. In this research, the utilization of fuzzy decision support system (FDSS) is investigated to personalize travel experiences for the elderly based on their unique interests and requirements. The main objective of this study is to reduce the complex tourism business patterns. This study presents a systematic framework for middle-aged and senior tourism products based on the literature on tourism trends, FDSS, and product creation in the tourism industry. This study proposes a middle-aged and elderly tourism product based on fuzzy decision support system (METP–FDSS) that employs fuzzy logic. This approach takes into account cultural sensitivities, accessibility concerns, travel preferences, and demographic data to create tourism experiences that are welcoming and immersive for older tourists. Through the application of fuzzy logic concepts, FDSS provides a flexible and robust decision-making platform that can aid in the development of personalized, inclusive, and immersive tourist experiences for the elderly. Customer happiness, accessibility, and the decision support system's ability to steer product development are all highlighted in the proposed METP–FDSS framework. Research on tourism among the middle-aged and the elderly also benefits from understanding user experience, cost effectiveness, competitive advantage, and social and environmental impact. While navigating the complexity of today's tourism sector, this study recommends using fuzzy logic as a decision support system to provide one-of-a-kind experiences for older and middle-aged tourists.

Indigenous voices: Using cultural knowledge for tourism

This research reports on Indigenous cultural knowledge holders' opportunities and challenges in using their cultural knowledge to develop authentic tourism experiences. The research investigated issues related to sourcing, storing, managing, and authorising local cultural knowledge to create authentic tourism experiences. The key finding is that while Aboriginal parties are interested in using cultural knowledge to develop tourism products, pathways need to be designed to facilitate the related development. The research utilised the Indigenous research yarning method and found this approach to be particularly useful with potential for broader use in qualitative research. The findings can be applied more broadly across the Australian national tourism landscape. The findings advance knowledge management theory through the lens of Indigenous tourism.

文旅产品高质量发展促进乡村振兴的路径研究

Rural revitalization is an important development strategy in China, and tourism products as an important development direction, high-quality development of tourism products is an important way to promote rural revitalization. In Kunming, Yunnan Province, as an intangible cultural heritage with local characteristics, Chenggong Wa Cat has an important impact on promoting the revitalization of the local countryside. This paper takes the traditional cultural industry of Chenggong District in Yunnan Province as an example to discuss the promotion effect of high quality development of cultural and tourism products on rural revitalization and development. Through the investigation and analysis of the current situation of the cultural industry of Chenggong Wa, combined with the background and objectives of the rural revitalization strategy, this paper puts forward some paths and strategies to promote the development of rural revitalization to provide useful reference.

A Study on the Preference of Aroma Essential Oil for Cypress Mixed Aroma: around Gwang-ju Metropolitan City

This study will identify the scent preference of cypress essential oil, which is widely planted in the southern region to develop tourism products in Gwangju Metropolitan City, and will be provided as basic data for the development of the tourism industry. The subjects of the study were collected from physically healthy people among adults aged 20 or older among Gwangju Metropolitan City residents, and a survey was conducted from October 06, 2023, to October 26, 2023. In the fragrance preference survey of aroma essential oils, ‘No.1(Lemon)’ (M=3.88) was the highest overall in single fragrance, followed by ‘No.6(Jasmine)’ (M=3.26), ‘No.5(Geranium) (M=3.25), ‘No.3(Lavender)’ (M=2.83), ‘No.7(Hinoki)’ (M=2.74), and ‘No.2(Roman)’ (M=2.26). In addition, ‘No.1’ (M=3.32) was the highest overall mixed scent, followed by ‘No.3’ (M=3.25), ‘No.6’ (M=3.15), ‘No.5’ (M=3.13), ‘No.2’ (M=3.07) and ‘No.4’ (M=2.96) with an average of 3.15 points. In addition, there was a significant difference depending on gender between No. 5 and No. 6. Through these results, supplementary research is expected to be needed through an expansion study that increased the number of samples of gender and residential areas of survey subjects in the future to provide basic data on tourism product development using aroma essential oil scent preference surveys.

Management of marine tourism park based on Community Based Management (CBM)

This research was conducted in Kiluan Village, Kelumbayan District, Tanggamus Regency. This study examines the essence of managing marine park tourism by focusing on the surrounding environment (Community-based Management) in Kiluan Negeri, Tanggamus Regency. The research was conducted by descriptive analysis of qualitative approaches through direct studies (primary data) and existing data (secondary data). Kilian Negeri has beautiful and unique marine resources. Problems in Kiluan Bay are related to economic inequality, limited resources, environmental damage due to garbage, and the threat of natural disasters. The general public still needs to learn how involved they are in managing marine park tourism appropriately and sustainably. The active participation of NGOs, namely the NGO Cikal, plays an important role in managing the Kiluan Bay conservation area. Some Community-Based Management (CBM) strategies that can be done are preparing tourism development plans, developing infrastructure, managing tourist destinations, holding promotions and marketing, developing tourism products, conducting HR training, collaborating with the private sector, and developing integrated tourist areas. Community-based management (CBM) of marine park tourism is based on recognizing the importance of local communities in maintaining the sustainability of the marine environment and obtaining economic and social benefits from the tourism sector.

What is the motivation of tourists to visit a destination developed with tourists’ participation? A case study of Ant Forest

ABSTRACT This study takes Ant Forest as an example to explore tourists’ new motivation types with respect to willingness to pay to visit a destination that developed with tourists’ participation. A total of 320 valid samples were analysed and four types of motivations were discovered, namely social motivation, experience motivation, novelty motivation, and reputation motivation. The results of regression analysis indicate that all four types of motivation have positive impacts on the willingness to pay to visit Ant Forest. And motivation derived from the experience showed the strongest associations with willingness to pay to visit, preceded by factors such as novelty, reputation and social aspects. The results fulfilled the theory of motivation in the tourism field and the findings contribute to the development of novel tourism products and facilitate the exploration of emerging market.

Menggali Potensi Objek Wisata Riam Sengiang Desa Kempangai Kecamatan Ella Hilir Kabupaten Melawi

This research aims to explore the potential of the Riam Sengiang tourist attraction in Kempangai Village, Ella Hilir District, Melawi Regency. Melawi Regency is also known as an area rich in natural beauty and has a variety of amazing tourism potential. The tourism sector is a sector that can be managed by local governments to improve the regional economy and local communities. This research uses a qualitative method with a descriptive approach. Data was collected through reviews of journals, books, news, statutory regulations and other documents. SWOT analysis is used to identify strengths, weaknesses, opportunities and threats related to Riam Sengiang's potential as a tourist attraction. The research results show that Riam Sengiang has strengths, especially in its natural beauty, tourism product development opportunities, and partnership opportunities with other parties. However, there are also weaknesses that hinder the development of Riam Sengiang's potential as a tourist attraction, namely limited road access and facilities. Apart from that, there is also a threat faced, namely sustainable environmental destruction. Therefore, it is necessary to improve infrastructure, develop facilities and maintain the environment to optimize the tourism potential of Riam Sengiang. This research provides an understanding of the important role of government in managing tourist attractions to improve the welfare of local communities.

How has blended learning impacted tourism and hospitality graduates in employability? Feedback from graduates and tourism industry employers

PurposeThe aim of this empirical research is to define blended learning (BL) in the context of tourism education and discuss its effectiveness in learning and, upon completion, the employability of graduates in due cause.Design/methodology/approachThe qualitative research consists of 22 in-depth interviews with experts from the tourism industry and graduates. The sampling method was purposive (judgmental), and open-ended questions were asked in order to encourage the interviewee to be expressive and to share their views and opinions on what the impact of the BL program has been.FindingsThe study found that the most significant obstacles were a lack of funding, a lack of cooperation from the local and various levels of government and a lack of knowledge about sustainable tourism product development among local residents.Originality/valueDuring the COVID-19 pandemic, the majority of the tourism schools and university departments have developed a combination of mixed learning to include online, classroom and sector experience, which can be summarized as BL. This research suggests that BL has provided for a blend of skills and, as a result, employable graduates.

Methodology for measuring the potential of a tourism destination in relation to sustainable local tourism product development

Tourism is very strongly associated with the potential of the area, including the society, in which the tourism activities take place. This potential is often fragmented and it depends on the skills of local actors, stakeholders, and tourism management structures to discover and connect it effectively. And it does not matter whether the potential is tangible or intangible, natural or cultural. The potential of each territory is unique and needs to be summarized, measured, evaluated, and categorized for its effective and sustainable use.This article presents the first part of a methodology for the creation of a local tourism product focusing on the measurement of potential. The methods used in this process are based on decision analysis and process management methods. The methodology is addressed to all tourism actors in each destination, in particular managers of destination management organizations, local authorities, or other initiating entities. The Ministry of Regional Development certified the Methodology for the creation of a local tourism product and recommended its use to municipalities and tourism destinations.