Tourism Platform Research Articles

To study the development path of museum intangible cultural heritage tourism industry in the era of digital economy

Abstract The museum incorporates historical resources, stores them in a systematic classification, and then presents them as objects for viewing and learning training. Intangible cultural heritage is the aesthetic crystallization of the wisdom and aesthetics of ancient Chinese people. Combining museums and intangible cultural heritage culture and developing the intangible cultural heritage cultural tourism industry of museums can fully utilize the advantages of museums in terms of location and dissemination, as well as achieve high-quality promotion of intangible cultural heritage culture. The digital era has brought new changes and numerous challenges to the development environment and spatial design methods of the intangible cultural heritage tourism industry in museums. This paper builds a museum intangible cultural heritage cultural tourism platform based on digital tour interaction technology. It considers the advantages of the development of the cultural tourism industry from the “museum + intangible cultural heritage” model, establishes a digital resource management system for museums, digital talent training, and management mode, and digital branding in light of the current development status and challenges of the museum intangible cultural heritage cultural tourism industry. Additionally, we will create a digital resource management system for museums, a digital talent training and management model, and a digital brand marketing system to boost the industry’s ecological development.

Design of Virtual Tourism In Ciwidey Area, Bandung District

The COVID-19 pandemic in 2020 significantly impacted various sectors, including tourism, leading to restrictions on community activities. This study focuses on the aftermath of the pandemic and explores virtual tourism as a recovery strategy. The authors propose a virtual tourism platform developed using the Multimedia Development Life Cycle, concentrating on the Ciwidey area with attractions like Kawah Putih and Situ Patengan. Qualitative methods were employed, including interviews and documentation studies involving industry, Academia, and government representatives as informants. The Ciwidey area's unique features, characterized by captivating landscapes, were harnessed for virtual tourism content. The author utilized a multimedia approach, incorporating video, text, photos, and sound on a web platform, prioritizing high-quality 360° x 180° videos and drone views. To ensure user satisfaction, the author conducted testing and evaluated navigation ease, cognitive content, information presentation, media integration, artistic aesthetics, and overall functionality. The website, stored on hosting, is accessible globally through the World Wide Web (WWW) in a responsive format, enhancing user experience across different devices. This innovative approach aims to revitalize the tourism sector by offering an engaging virtual experience, adapting to the changing landscape caused by the pandemic.

Electronic Tourism Using Decision Support Systems to Optimize the Trips

Pagar Alam is a tourist destination city in the province of South Sumatra, which has many very diverse tourist destinations. The problem is that there is still a lack of information about tourism that tourists can access. This research aimed to build electronic tourism to make it easier for tourists to get the best information and recommendations about tourism in the city of Pagar Alam, which can be accessed anytime and anywhere, as well as improve tourist experience in planning their tourist trips because this electronic tourism platform includes decision making support system, which helps tourists manage their tours according to their needs and abilities. The research method used was analysis by collecting data by observing tourist attractions, calculating predictions using the simple additive weighting method, and from the results of testing with several alternatives, it can be concluded that electronic tourism meets the criteria chosen by tourists after being carried out. The calculation produced the highest preference value for tourist attractions, namely Tugu Rimau, with a value of 13.25. The highest preference value for hotels is Villa Gunung Gare Pagar Alam, with a score of 8.91, and the highest preference score for eating places is Warung Ridwan, with a score of 13.25. The next stage was system design using data flow diagrams, and the final stage was implementation by building electronic tourism using the CodeIgniter framework.

Analyzing Differences in Cruise Tourist Decision: Making Processes Based on Value Perception

Purpose - The purpose of this study was to analyze differences in the decision-making process of cruise travelers based on value perceptions. The analysis was conducted from the perspective of travelers seeking information online, and pre-decision, purchase decision, and post-sharing were analyzed to draw implications.
 Design/Methodology/Approach - The research methodology of this paper is as follows. A survey was conducted among potential travelers who are planning a cruise trip, especially those who are exposed to the digital environment and make pre-trip research and purchase decisions online. After conducting factor analysis for each factor, the relationship between variables was verified through MANOVA. In addition, cluster analysis was used to check for differences between groups and to determine whether there were differences between groups for each variable.
 Findings - As a result of the study, we were able to divide the clusters into three groups: low-, medium-, and high-value. For each cluster, we analyzed the difference in preference for digital tourism platforms at different stages of the cruise decision-making process. The results are reported in detail in the main text.
 Research Implications - While previous studies have conducted empirical research by incorporating theories on the traveler purchase decision-making process, this study is significant in that it analyzes the differences between groups of digital travelers as they increasingly make purchases online. It is expected to show theoretical and practical implications.

DIGITAL HERITAGE PORTAL BASED ON PROGRESSIVE WEB APP: EFFORTS FOR THE DEVELOPMENT OF CULTURAL HERITAGE AND TOURISM IN LAMPUNG

According to Undang-undang No. 11 Th. 2010 regarding Cultural Heritage, preservation involves dynamic efforts to safeguard the existence and values of Cultural Heritage through protection, development, and utilization. Despite rapid technological progress, there is currently no dedicated digital platform designed to promote and preserve cultural heritage in Lampung Province. The diverse cultural legacies could be better harnessed and developed, as they hold significant potential for attracting tourists to the region. This research aims to design a Progressive Web App-based Digital Heritage Portal to foster cultural heritage and tourism in Lampung Province. Digital Heritage employs technology to understand and conserve cultural legacies. As an innovative approach, the information system is crafted using Progressive Web App technology for easy user access online or offline, without requiring prior app installation. The system is anticipated to aid in the promotion, preservation, and advancement of cultural heritage and tourism in Lampung. The research follows the Waterfall method with these stages: 1) Problem analysis, (2) Data collection, (3) System requirement analysis, (4) Coding, (5) Deployment, and (6) System testing. The research yields an application design functioning as an informative platform for historical and cultural heritage tourism in Lampung Province. The application operates smoothly across platforms and offline. Test results affirm proper menu functionality aligned with stipulated system requirements.

The more open, the better? Research on the influence of subject diversity on trust of tourism platforms

PurposeThe continuous impact of the pandemic and the downturn of the global economy have brought new challenges to the tourism industry. In this context, effectively attracting consumers and improving user stickiness are the top priorities of tourism platform companies. This study explores the impact of ethical concerns raised by new issues under the multi-governance environment on user stickiness. Based on the trust theory, the authors provide solutions for tourism platforms.Design/methodology/approachThis study adopted a quantitative approach, gathering survey data via an online platform. A total of 400 participants were investigated, and 356 valid questionnaires were returned, with a recovery rate of 89%. Questionnaires that did not meet the inclusion criteria were excluded, leaving 298 valid responses.FindingsStudies have found that consumers' ethical concerns about platform companies are key factors affecting user stickiness, and among these, consumer trust plays a mediating role. They have found that corporate social responsibility (CSR) behaviours help alleviate ethical concerns and improve trust in enterprises. At the same time, enterprises should properly control the number of platform collaborators, and excessive platform cooperation negatively moderates the impact of consumer ethical concerns on competence-based trust.Originality/valueThis study complements the deficiency of previous research with regard to ethical concerns in a multi-governance environment. These findings indicate that subject diversity exacerbates the negative impact of ethical concerns on consumer trust; however, CSR alleviates the impact of ethical concerns on consumer trust.

Investigating the dynamic mechanism of user willingness to actively publish travel-related Electronic Word-of-Mouth (eWOM) on tourism platforms.

This study aims to uncover the dynamic mechanism of users' willingness to actively publish Electronic word-of-Mouth (eWOM) on tourism platform. For this, a model with system dynamics and structural equation methods were constructed and validated. It was found that perceived usefulness, utilizing attitude, participatory, social identity, tourism experience, and platform agenda settings all had significant and positive effects on eWOM users' willingness to actively publish eWOM on tourism platforms. However, perceived ease of use showed no effect. This study provides a reference paradigm for future studies on willingness to actively publish eWOM. The results bear implications for the management practices of tourism platforms operators and tourism destination operators. It also helps platform operators to develop relevant strategies for recovering the tourism industry in the post-COVID-19 era.

The task-oriented Smart Tourism Chatbot Service

The smart tourism service provides tourists with a travel planner service before the trip and a tour guide service during the trip. Smart tourism chatbot service can easily and conveniently provide smart tourism services to tourists along with smart tourism apps. In this paper, we develop the smart tourism platform and propose the task-oriented smart tourism chatbot service that efficiently provides tourism information provided by smart tourism apps to users. The smart tourism platform consists of the smart tourism chatbot and smart tourism information systems. The smart tourism chatbot system identifies the intention of the user's question and searches for the tourism information ID in the tourism information knowledgebase. The smart tourism information system provides tourism information of the smart tourism app to the user using the searched tourism information ID. The proposed smart tourism chatbot system applies the tourism information NER (Named Entity Recognition) model to accurately understand the intention of the user's question to the existing DST (Dialogue State Tracking) model-based chatbot system. We create tourist information named entities of the NER model based on the values of the domain and slot in the DST model defined in the 4W1H method. The NER model determines the domain, slot, and value to identify the intention of the user's question, and the DST model manages the dialogue state and retrieves the tourism information ID from the tourism information knowledgebase.

Deliberative governance for tourism platforms

Deliberative governance for tourism platforms

A Study on the Value Evaluation of Metaverse-based Tourism Platforms through Choice Experiment(CE)

A Study on the Value Evaluation of Metaverse-based Tourism Platforms through Choice Experiment(CE)

Retracted: Construction of Integrated Platform for Eco-Sustainable Tourism and Marketing in Southeast Asia Based on Machine Learning

Retracted: Construction of Integrated Platform for Eco-Sustainable Tourism and Marketing in Southeast Asia Based on Machine Learning

A gender-oriented analysis of digital skills and ICT use intensity in tourism companies in Extremadura (Spain)

PurposeThis study aims to use a novel approach, focusing on the manager’s gender, to explore whether it acts as a differentiator in the following aspects of tourist accommodation companies in Extremadura (Spain): the level of information and communication technology (ICT) specialisation of employees, managers’ knowledge of ICTs and the social media and online tourism platform use intensity of managers.Design/methodology/approachA questionnaire was sent to 238 accommodation companies. The data collected from the questionnaire were analysed using statistical inference techniques and linear and logistic regression.FindingsIn general, ICT specialist profiles are more common amongst the employees of male-led companies. Male managers also use Booking and analyse online feedback more intensively. There appear to be no gender-based differences in terms of the ICT knowledge of managers.Practical implicationsThese results highlight issues of major practical interest for the sector’s managers and decision makers, especially in Extremadura. They reveal the digital divide in certain aspects between men- and women-led firms in Extremadura. This finding has important consequences for the sector in terms of competitiveness. It highlights the need to continue working to eradicate gender gaps in digital settings.Originality/valueThe study shows the role of the manager’s gender as a differentiating factor in terms of the existence of specialist ICT profiles and ICT use intensity in tourism companies. To the best of the authors’ knowledge, this study provides the first evidence of such a finding for the tourism sector in general, as well as for the specific case of a rural destination such as Extremadura.

Driving destination brand engagement: The role of traveler participation

AbstractThis paper explores the importance of two forms of interactions, namely marketer–traveler interaction and traveler–traveler interaction in driving destination brand engagement (DBE) dimensions, and their effect on travelers' short‐term and long‐term behavioral intentions based on impulse buying and external search behavior. Using multi‐group analysis, the impact of DBE dimensions on external search behavior and impulse buying across Generation‐Z travelers (aged between 18 and 25) and Generation‐Y travelers (aged between 26 and 40) was also explored. The results provide meaningful implications for tourism marketers to drive relationships between travelers and destinations on digital tourism platforms.

The conceptualization of smart tourism service platforms on tourist value co-creation behaviours: an integrative perspective of smart tourism services

The question remains how to integrate the core service proposals within a smart tourism platform setting for further facilitating tourist value co-creation behaviours in sustainable ways. This paper investigates the paradigm of smart tourism service (STS) platforms within the context of an ecosystem space. It conceptualizes concepts by laying a reasonable theoretical foundation (service-dominant logic) and proposing a scale for smart services. Applying sequential mixed methods to an exploratory research design, with seven interlocking stages and data from Fuzzy Delphi experts and tourist surveys in Taipei City, a smart city in Taiwan, this paper proposes a second-order scale with six dimensions, comprising smart services of attractions, transportation, accommodation, diet, purchase, and payment. The final 32-item STS scale is thoroughly developed and subsequently validated in different contexts (i.e. travellers in different phases of travel, pre-travel and during the trip, respectively). The scale significantly reveals the tourist-operated technologies for the provision of STS, determining the development of conceptual STS platforms in this paper. Next, the platforms disclose the locus between ICT functions, information-related services, tourist applications and behaviours, and sustainable value co-creation. The potential path of “STS → behaviour → sustainable value co-creation” explored herein is helpful for illustrating the conceptualization of STS platforms. Moreover, predictions from the platforms of tourists’ smart behaviours make it practically relevant in assessing demands about smart services for tourism. In the end, this paper describes the theoretical implications and managerial implications for tourism practitioners.

Assessment of Society’s Perceptions on Cultural Ecosystem Services in a Cultural Landscape in Nanchang, China

Ancient villages are a unique landscape of cultural heritage with both tangible and intangible culture, which provide rich ecosystem services for human beings. Assessment of society’s perceptions on cultural heritage landscapes can improve the integration of cultural heritage values into decision-making processes that affect landscapes, thereby contributing to maximizing the benefits people receive from cultural ecosystem services. Based on this premise, a new sense-based hierarchical assessment framework for a cultural landscape of ancient villages in China from the perspectives of experts and the public was developed in this study. Field research was conducted by the experts to preliminarily extract the evaluation indicators by identifying and refining the characteristics of the landscape perception units based on the classification of village’s landscape resources. The public indicators as supplements were determined by the semantic and social networks generated with ROSTCM tool post-processing, which followed crawling public comments on the tourism platforms with Python. The findings indicated that visual stimulation (57.36%) is the strongest, while touch perception is the weakest (3.56%). The proportion of hearing, smell, and taste was 21.52%, 12.05%, and 5.53%, respectively. Furthermore, people consider variety, historicity, culture, and localism as the core themes of perception in their landscape experiences. The value and usefulness of the sensory experiences for cultural landscape assessment and for decision-making in the context of cultural ecosystem services are discussed.

Construction of a rural tourism information service management system for multi-source heterogeneous data processing.

This study offers an integrated service management system for rural tourist information based on a cloud platform to address the three main issues of high platform concurrency, difficulty storing and managing data, and trouble sharing data functions. Three levels-data, process, and architecture-are considered in the analysis and design of the platform. The Hadoop data storage system makes possible the collection, storage, administration, and exchange of data functions for large amounts of heterogeneous data from many different sources by utilising Netty data transmission technology, hybrid data storage technology, and the Web Foundation. The results demonstrate that the system's response time is low, and the CPU consumption time and the average utilisation rate meet the actual needs. They resolve issues with the current rural tourism platforms application, such as the difficulty of data collection, the low rate of reuse, the low rate of sharing, the lack of timely updates, and severe island phenomena.

El uso de las TIC como estrategia para promocionar el turismo hotelero de cinco estrellas

In Mexico, Mazatlán is one of the most important cities in Sinaloa and the main tourist destination in the state, which is promoted as a sun and beach destination, but not enough to attract five-star hotel tourism since it is one of the options that demand more and better services. The objective of this research is to analyze the use of ICT in the promotion of five-star hotel tourism. A sampling was carried out between the months of February and March 2022, where 4 government institutional web pages, 3 tourism platforms and 2 social network pages were analyzed. The results obtained indicate that there is a lack of clarity in the information that is handled in the pages of the government sector, in relation to information on tourism in general about places of interest and promotion of five-star hotel tourism, the lack of links with the business sector can also be noted, it is important to establish clear and precise policies that help strengthen the relationship with the tourism sector. Finally, the correct use of ICT, as a strategy constitutes a valuable contribution in the positioning of five-star hotel tourism.

Exploring the Effectiveness of Using Digital Tourism Platforms in Egyptian Tourist Destination

Exploring the Effectiveness of Using Digital Tourism Platforms in Egyptian Tourist Destination

CROWDFUNDING AS AN ALTERNATIVE FUNDING FOR GREEN TOURISM

This paper is a conceptual paper that discuss the condition and the needs for tourism crowdfunding platform for green tourism. Crowdfunding is an alternative way to fund new or existing tourism project. Crowdfunding mainly dominated as a platform for conventional business and social donation. Crowdfunding platform that spesifically designed for tourism is lacking. On the other side, crowdfunding in tourism can boost green tourism because of the support from the funder that aware on the conservation of the environment. The method used in this study is site analysis and the finding is analized descriptive analytic. The result shows that there is no crowdfunding platform in that spesifically designed for tourism. There is opportunity to make a crowdfunding platform that specifically designed for green tourism project to make creator and donor need’s meet in the platform. This research offers a new way to seek funding for green tourism to boost sustainibility on tourism using crowdfunding.

A nexus between airbnb and inequalities in water use and access.

The emergence of digital tourism platforms through the sharing economy has brought into focus the potential opportunities it could promote and the inequalities it could exacerbate. Sharing economy platforms such as Airbnb are increasingly being utilised as alternative tourism accommodations. Though the sharing economy is promoted as economically beneficial and environmentally sustainable, its realised impacts are questioned. These realised impacts are of particular concern in water-scarce contexts such as Cape Town, South Africa as while water use may be virtually forgotten, its actual consumption remains predominately placed-based. This study explores these issues of inequality through the lens of the impact of Airbnb in Cape Town during one of the most severe droughts in over a century. Using a triangulation of mixed methods including web-based listing profile analysis, questionnaires, interviews and media analysis, Airbnb hosts were found to undertake the role of water ambassadors as concerned citizens and responsible tourism accommodation providers. However, spatial inequalities around outsourcing rental linen to marginalised areas of Cape Town and the power-laden training of domestic staff originating from outlying low-income areas, highlight the perpetuation of historically based understandings and considerations of water use.