Package Tour Research Articles

The role of social media engagement in the purchase intention of South Korea's popular media (Hallyu) tourism package: based on uses and gratifications theory

ABSTRACT Despite the growing investment in Hallyu tourism and the rising importance of cultural tourism, a theoretically integrated model of consumer engagement has not been developed. Thus, this study established a framework based on the uses and gratifications theory to understand social media engagement's effect on the purchase intention of the Hallyu tourism package. The uses and gratifications of this study included entertainment and information seeking of Hallyu content on YouTube. An online survey was conducted to collect quantitative data to test the research hypotheses. Additionally, the cultural background of Asian and Western respondents was adopted as a moderator on all the paths. The results did not support the direct and indirect effect of passive engagement on purchase intention. The moderator effect showed the difference between the uses and gratifications and passive engagement. Consequently, theoretical implications and practical recommendations related to policy reform were suggested to promote Hallyu tourism.

МЕТОДИЧНІ АСПЕКТИ АНАЛІЗУ ФАКТОРІВ ФОРМУВАННЯ ПОКАЗНИКА ВАРТОСТІ ТУРИСТИЧНИХ ПАКЕТІВ

The article deals with the methodological aspects of the analysis of the factors of the formation of the cost of tourist packages as an important effective indicator of tourist activity. The positive dynamics of domestic and outbound tourism is manifested primarily in the increase in the number of tourist packages sold by tour operators and travel agents. On the other hand, the cost of realized tourist packages has a direct impact on the profitability of activities, the dynamics of tax payments in the industry and important characteristics of the financial and economic condition of enterprises in the field of tourism and recreation. It was determined that in the segment of the sale of tour packages by tour operators to other tour operators or travel agents for their further sale to tourists, the share in the structure in terms of quantity exceeds the share in the structure in terms of value. The same applies to tour packages that are sold to domestic and incoming (foreign) tourists for travel in Ukraine by all tour operators and travel agents. On the other hand, in the segment of the sale of tour packages to outbound tourists for trips abroad, the share in the structure by value exceeds the share in the structure by quantity. The cost of one tour package is a factor influencing the differences in the structure of the implemented tourist packages in terms of quantity and cost. Along with the number of realized tourist packages, the cost of one tourist package is a factor affecting the change in the total cost of realized tourist packages as a performance indicator. The decrease in the total cost of realized tourist packages in Ukraine in 2020 compared to 2019 is explained exclusively by the negative impact of the reduction in the number of realized tourist packages, while the cost of one tourist package showed growth. In our opinion, the most optimal option for the influence of factors on the positive dynamics of the total cost of realized tourist packages is the anticipatory growth of the number of tour packages compared to the growth of the cost of one tour package, which is a sign of the effective functioning of the tourist services market.

Evolution of Tourism through Travel Agencies: A Case Study on Bangladesh

The aim of this research paper is to examine the role of travel agencies in the advancement of tourism in Bangladesh. Travel agents are currently assuming a significant role in facilitating this relationship. The aforementioned entities engage in the production of various package tours, distribution of these packaged products, and promotion of tourism in Bangladesh to potential tourist clientele. However, the travel agents in Bangladesh are limited in their ability to fulfil their job to its fullest degree. This is mostly due to the small size of their organizations, insufficient money, a shortage of skilled professionals, a lack of government policy support, and several other restraints that they encounter. It is imperative to address these issues and promptly implement appropriate measures to enhance the performance of travel agencies and facilitate the desired growth of the tourism sector in Bangladesh.

Exploring travel agencies customers’ loyalty motives throught machine learning analysis

This article focuses on identifying the directions of changes in the decision-making process of purchasing package travels and the motives determining this purchase, as well as the impact of these motives on the affective, behavioral and global loyalty of travel agency customers during the COVID-19 pandemic. To achieve the research goal, a literature review and field research were conducted. In the case of secondary sources, the content analysis method was used to examine them, while data from primary sources (N = 1,508) were collected using an indirect survey technique (CAWI). The data analysis was carried out using machine learning – the variable importance method and the random forest algorithm. The obtained results allowed us to conclude that during the period of threat of the COVID-19 virus pandemic, tourist packages had been purchased less frequently, and buyers either had limited their trips to domestic trips or had adapted their travel destinations to the changing pandemic situation. The most important motivators that determined the choice of a travel agency during the COVID-19 pandemic were an attractive offer, a wide selection of package travels, previous positive experiences and trust in the organiser. It was also confirmed that in the face of the pandemic threat, buyers of package travels had been loyal to travel agencies. The use of machine learning allowed for more in-depth analyses and identification of motives that had a key impact on the development of buyer loyalty during the pandemic. The factors identified in the study encouraging buyers of package travels to maintain long-term relationships with their suppliers are belief in the value of the travel agency’s offer, trust in the travel agency, individual approach travel agency employees, efficient service in the travel agency, and a wide selection of package travels.

Comparison of Inbound Package Tours to Japan in Terms of Travel Agents’ Management Strategies: Countryside Visitation from Taiwan and Mainland China to Toyama Prefecture, Japan

Comparison of Inbound Package Tours to Japan in Terms of Travel Agents’ Management Strategies: Countryside Visitation from Taiwan and Mainland China to Toyama Prefecture, Japan

Dynamics of Social Adaptation

This research aims to describe and analyze the reality of changes in social behavior that occur in the Nepal Van Java Tourism Village area, as well as describe and analyze the forms of social adaptation of the community in connection with the reality of changes in social behavior in the Nepal Van Java Tourism Village area. This research was conducted using descriptive qualitative methods. The data analysis technique used in this research uses steps such as data collection, data reduction, data presentation and drawing conclusions/data verification. The "Nepal Van Java" Tourism Village in Butuh Village, Magelang Regency, Central Java, was developed by the local community with the principles of Community-Based Tourism (CBT). The community has autonomous control over decisions, operations and profit sharing in the tourism business. The management of this tourist attraction has met CBT parameters by preserving the environment through the Sapta Pesona program, preserving local culture, and involving community participation. The growth of tourism can be seen from the number of participants as tourism managers and actors. Distribution of benefits to marginalized communities also occurs through income for Butuh Village. Internal and external communication by Pokdarwis is key in achieving tourism development from "Nepal Van Java" to Magelang Regency. Tourism awareness, community participation and agricultural tourism packages have also increased the attractiveness of this destination. Social media, especially Instagram, plays an important role in the promotion of "Nepal Van Java". Good management can lead to a downward trend in tourists. This village also collaborates with various parties, such as universities and the Magelang Regency Government Service. The importance of cultural and environmental preservation is emphasized, with the integration of local wisdom as a key to authentic appeal. Economic development through handicrafts, local culinary delights and tourism services has a positive impact on the micro economy. Synergy with Magelang City is considered important for optimizing management and marketing. Marketing strategies, through social media and partnerships with travelagents, can increase the village's attractiveness. The "Nepal Van Java" Tourism Village has promising prospects, but faces challenges such as changes in tourism trends. Regulation and careful planning are needed. Sustainable management, cultural and environmental preservation, as well as improving the quality of tourist experiences are the main focus in developing this village and tourism growth in Magelang Regency

Identifikasi Potensi Produk Pariwisata Sebagai Dasar Perencanaan Paket Wisata di Desa Cacaban Kidul Kabupaten Purworejo, Provinsi Jawa Tengah

Desa Cacaban Kidul which is located in the vicinity of the Borobudur Temple development area has potential in the tourism sector in three forms, including the form of natural tourism potential, cultural tourism, craft/creative tourism, as well as non-tourism potential such as agricultural and livestock product potential. This research hopes to be able to provide specific benefits for the welfare of the community through an effort to develop communitybased tourism through community empowerment in Desa Cacaban Kidul. In conducting the research, the potential of the tourism products and the components of tourism products in terms of attractions, amenities and accessibility in Desa Cacaban Kidul are identified and analyzed. The result of the study can serve as an opportunity for a creation of tour package as it serves some recommendation for Desa Cacaban Kidul so that they can be managed properly and optimally as an effort to develop sustainable tourism through a series of tourism activities packaged in a tour package.
 Keywords: Tourism product, Tour Package Planning, Tourism Village

Pengembangan Desa Wisata dalam Menjamin Tourism Sustainable di Desa Kubu Gadang Kota Padang Panjang

This research aims to determine the development of Tourism Villages in Guaranteeing Sustainable Tourism in Kubu Gadang Village, Padang Panjang City. This research was conducted using a qualitative approach with a descriptive method, in determining informants the researcher used a purposive sampling method. Data collection techniques are carried out using interviews, observation and documentation. In testing the validity of the data, researchers used source triangulation and method triangulation. Meanwhile, data analysis techniques use data reduction techniques, data presentation, and drawing conclusions/verification. From the research results, it can be seen that the Kubu Gadang tourist village has carried out tourism development through several components such as tourist attractions, accessibility, amenities and additional services. Sustainable tourism in the Kubu Gadang tourist village, seen from an economic aspect, plays a very good role in improving the economy of the local community; the environmental aspect has the potential for rice fields with mountain views to create opportunities for tourism activities; and the social aspect makes social relations strong, maintains culture through tour packages related to the customs found in the Kubu Gadang tourist village. However, in the process of developing the Kubu Gadang tourist village in ensuring sustainable tourism, there are obstacles, namely internal obstacles, namely (a) not all of the human resources or tourist village managers have passion in their respective fields; (b) the Kubu Gadang tourist village facilities are inadequate and the maintenance of the facilities has not been maintained; (c) the budget for developing the Kubu Gadang tourist village is inadequate. Meanwhile, external constraints are (a) environmental conditions around the Kubu Gadang tourist village, Padang Panjang City; (b) there is no regulation. Efforts that can be made to overcome obstacles to the development of the Kubu Gadang Tourism Village, Padang Panjang City in ensuring sustainable tourism are (a) involving managers of the Kubu Gadang tourist village who do not have passion in their field and have not mastered their work and main duties and functions through training; (b) the management of the Kubu Gadang tourist village openly accepts anyone who wants to join as a tourist village activist; (c) establishing a sharia tourism cooperative and selling tour packages to meet the budget for developing the Kubu Gadang tourist village; (d) conducting outreach regarding the importance of maintaining cleanliness to the people of Kubu Gadang and tourists; (e) carry out tree planting programs and reduce the use of plastic.

ADAPTATION STRATEGY OF PT. NUSANTARA TOUR & TRAVEL IN FACING THE COVID-19 PANDEMIC

The tourism sector is one of the industries that has suffered huge losses from the COVID-19. Pandemic has resulted in almost all businesses in the tourism sector being forced to close or suspend their businesses because there are no tourists traveling and consumer purchasing power has dropped dramatically. The impact can also be seen from the travel agency business where this agency is a service to provide tour packages and tourism-related consultations to tourists and the pandemic was able to force many bureau businesses to be forced out of business. Even so, there are several tourism businesses that continue to run their business, namely PT. Nusantara Tour and Travel DP Mall Semarang branch. The research method used was qualitative with data collection techniques through interviews with managers of Nusantara travel bureaus. From the 4 strategies undertaken, it can be concluded that the Indonesian travel agency has survived to this day by imposing 50% work, 50% unpaid leave during a pandemic, dismissing employees whose contracts have expired and who are considered lacking in terms of work performance, conducting related training developing the skills and knowledge of its employees as well as taking a personal approach to its customers

Tourism, Its Aspects and Enhancing Tourism in Nepal through Bay of Bengal Forum

Tourism is an emerging sector of Nepali economy that generates foreign exchange earnings and adds to the country's balance of payments. Nepal is a member of the Bay of Bengal Initiative for Multi-sectoral Technical and Economic Cooperation (BIMSTEC) since 2004. Nepal and BIMSTEC member states have historical, geographic, physical, cultural, economic/financial, environmental/natural, people to people, technological, professional and media (social or print) linkages. As BIMSTEC bridges South Asia to South East Asia, Nepal has enormous potentials of economic growth through tourism earning using BIMSTEC Mechanism. By branding of BIMSTEC tourism circuits and marketing tour packages in Europe, America, China, and other top tourist sending countries, both BIMSTEC region and Nepal can gain foreign exchange from tourism which can help them to prosper together.

The Influence of Perceived Risk and Travel Constraints to Travel Intention of Women Traveler in Bandung City

This study aims to investigate the influence of perceived risk and travel constraints to travel intention of women travelers in Bandung city. A quantitative study was conducted in this research and data were collected from 350 women travelers in Bandung City using purpose sampling. The theories used in this research about perceived risk, theories about travel constraints, and theories about travel intentions. The results of this study revealed that the perceived risk and travel constraints significantly affected the travel intention of women travelers in Bandung by 81.5% while the remaining 18.5% was influenced by other variables not observed in this study. In this case, special attention is needed related to the existing security conditions in the city of Bandung relating to criminal acts that occur. In addition, optimizing women travelers as one of the largest segmentation in the tourism industry, in this case tourism service businesses, especially travel agents can take advantages of this momentum by creating and providing a special tour package for women travelers.

Penerapan Algoritma Dijkstra dalam Pencarian Rute Terpendek Wisata Religi

Pilgrimages to the graves of Waliyullah and the spreaders of Islam have become spiritual or religious tourism for Muslims in Java and even almost all Muslims in Indonesia. This opens up opportunities for travel agents to help pilgrims on religious tourism trips. One travel agency that offers religious tour packages is PT Mitra Jaya Group which operates in the Banyuwangi area, East Java. Many travel agencies are trying to increase their competitiveness, to survive competition between travel agencies, especially in improving services and financial management. One way that can be done is to determine the shortest route for religious tourism so that the distance traveled is minimal, where previously the route chosen was not based on proper research. In this paper, the search for the shortest route is carried out by applying the Dijkstra algorithm. The application of the Dijkstra algorithm can provide benefits regarding the shortest distance to religious tourism routes from PT Mitra Jaya Group. From the analysis results, the total shortest distance obtained was 2768.8 kilometers. The resulting shortest route distance is smaller than the distance before using the Dijkstra algorithm, namely 3005.6 kilometers. The difference is 236.8 kilometers and there is a distance saving of 7.87

The Influence Of Tourist Motivation And The Quality Of Special Interest Tourism On Tourist Satisfaction For Live-In Tour Packages In Lerep Tourist Village

The purpose of this research is to explain the influence of tourist motivation and the quality of special interest tourism on tourist satisfaction in live-in tour packages in Lerep tourist village. This research uses quantitative methods. The population in this study were live-in tourists in the Lerep Tourism Village whose population was known to be 240 tourists from January – June 2023, then calculated using the Slovin formula result in 70 respondents are needed as research samples. The sampling technique is accidental sampling. The results show that Tourist Motivation and the Quality of Special Interest Tourism partially and simultaneously have a significant effect on Tourist Satisfaction for Live-in tour Packages in Lerep Tourism Village, where the Quality of Special Interest Tourism is the dominant factor for tourists in increasing Tourist Satisfaction, compared to Tourist Motivation. From the results of calculating the coefficient of determination, the two independent variables contributed high influence of 60.2%.

Digital marketing strategy for adventure tour packages on the Trekking Rinjani website with an online marketing model approach

Trekking Rinjani is a travel agent that has been established for a long time with a market focus on adventure tour packages via the website. In recent times, sales of adventure tour packages on this type of travel have decreased, so there is a need for appropriate strategies as reference and evaluation material in competing and increasing the number of customers, especially at low sessions. The study was conducted on the marketing strategy by reviewing strengths, weaknesses, opportunities and threats aspects of Trekking Rinjani with consideration of the 5C (Customer, Creative Content, Communication, Consistency and Control) aspects of the Online Marketing Model, where all data is collected through an interview process and secondary data analysis from Google Analyst. The data is then aggregated and classified based on internal and external factors through a SWOT analysis. Based on the SWOT analysis, it was found that Trekking Rinjani has to improve service and content quality to increase the enthusiasm of the visitors on the website in enjoying the content as well as to improve customer trust. In addition, the quality of the website display and minimizing errors in the website system should be conducted.

The Impact Of Tourism Village Development On Tourism Business And Community Income Improvement Toward Economic Sustainability

Tourism activities in the village may cause positive and negative impacts for local economy and the sustainability of Tourism destination. This study aims to explain the impact in the development of tourism villages towards of business opportunities, by study on types of business and employment opportunities available in Lerep Tourism Village development, effort to increase community income and economic sustainability from sustainable tourism development in Lerep Tourism Village. The research method used was a qualitative descriptive approach, by conducting in-depth interviews, field observations and document studies that located in Lerep Tourism Village, Semarang Regency. The results of the research obtained, first, there are seven business units business opportunities and employment for local communities. Second, destination Management makes the following efforts in increasing community income: expanding business opportunities, increasing the number of workers, increasing innovation and business licensing, collaborating tour packages, community involvement, and developing tourist attractions. Third, economic sustainability can be realized by involving other supporting aspects, including: Product Aspects, Environment, Socio-Culture, Human Resources, Institutions, Norms, and Pentahelix.

Potential Packaging and Distribution Channel Model for Rural Tourism Packages in Timpag Village, Kerambitan District, Tabanan Regency, Bali

In terms of natural potential, cultural potential, and man-made potential, the Timpag resort region of TabananRegency has respectable potential to be developed as a tourist resort. The aim of this research is to find possiblerural tour package models, packaging options, and distribution channels in Timpag Village, Tabanan Regency.This research is a type of qualitative research that collects data through techniques such as in-depth interviewsand conducting literature studies in addition to direct observation at the research site (observation). Bypresenting the findings of the in-depth interviews to the informants, especially the Perbekel, Pokdarwis, andTimpag Village residents, the data is presented in the form of a description. From the results of in-depthinterviews, observations and studies of secondary data that the main drivers of tourism sustainability inTimpag Village are natural potential, cultural potential and man-made potential. The development of naturaltourism involves organizing numerous agricultural pursuits into a singular appeal (USP) that can be promoted.This cultural potential offers a religious destination in the form of a shower with seven springs and shows thelife of farmers to tourists. Tourists are invited to get to know the local culture by being welcomed by thePanyembrama dance. The artificial potential in Timpag village through unique and unique crafts can become atourist destination for village souvenirs. The direct marketing distribution channel model is used to marketrural tour packages in Timpag Village. This involves the use of digital media as well as intermediaries whichinclude marketing agencies such as tour drivers, tour guides, travel agents and local marketers.Keywords: Identify the Potential, Packaging, Tourism Village

Challenges and Opportunities in Developing Rural Tourism Villages: A Case Study of Ngargoretno Village, Indonesia

The development of rural tourism villages has emerged as a significant alternative in transforming subsistence agriculture patterns in rural areas, often characterized by irregular income streams that barely sustain basic needs. The trend of rural tourism village development is observed in many subsistence farming communities, leveraging the unique potential of natural and cultural resources that can be tapped through village fund utilization. The initiation of rural tourism village development in Ngargoretno Village began with community-driven efforts and a communal spirit to realize the concept of such a village. The village authorities also provided support by allocating village funds and empowerment activities, including training sessions for the youth who play a pivotal role in driving rural tourism village development. This research aims to describe the collaborative efforts between the community and village authorities in realizing rural tourism villages and identify the success factors in rural tourism village development. This research adopts a qualitative approach, with data collection conducted through observations and interviews with key stakeholders from the community and village authorities involved in rural tourism village development. The theoretical foundation of this research lies in empowerment theory, emphasizing the involvement of various stakeholders, including village authorities, educational institutions, and community organizations in rural tourism village development. The findings reveal active community involvement in infrastructure development such as roads, enhancement of tourist attractions through cleaning and painting marble, and the establishment of public facilities such as toilets. Furthermore, partnerships with educational institutions like Universitas Gadjah Mada and the Magelang Tourism Office have enriched tourism packages by introducing additional attractions such as tea plantation tours and religious tourism and promoting local cuisine. The development of rural tourism villages is also expected to increase the income of Ngargoretno Village residents through a rise in tourist visits from outside the village and the creation of new employment opportunities for the younger generation. Optimism persists, fueled by the enthusiastic spirit of village authorities and the community in developing the concept of rural tourism villages.

Community Factors In Efforts To Advance Rural Tourism

Tourism has an attraction for everyone, both tourism practitioners and tourism enthusiasts. This study examines community factors in an effort to help develop rural tourism in the Mount Sumbing area, specifically in Mangli village. The objectives are 1) What are the main factors for the community to develop village tourism? 2) What is the community's motivation for developing village tourism. 3) What is the role of the community in efforts to develop village tourism? 4) What are the community's efforts in developing village tourism. This research method is a qualitative phenomenological approach with key community factors in tourist villages. The results of the discussion in this research are 1) the main factor for the community in developing village tourism is of course because it can increase the turnover of the mangle economy and reduce unemployment in the community, especially village youth. 2) the community's motivation for developing a tourist village, namely making Mangli village known to everyone, both locally, nationally and internationally. 3) the role of the Mangli tourist village community is to work together to prepare several tourist attractions that maximize their potential, namely the very beautiful natural scenery because it is the highest village in the Mount Sumbing area. Make something new every 6 months by modifying tourist attractions with a slightly different concept and creating rural tourism packages. 4) Community efforts in developing tourist villages, namely by collaborating in tourism village promotion efforts with the Magelang district government and content creators, and receiving training on hospitality training in an effort to improve human resources (HR) for Mangli village tourism managers.

Tourist Attraction Strategies In The Destination Development Stage For Tourism Village Sustainability

The development of tourism villages in Indonesia is expected to improve the village economy and be sustainable. In reality, not all tourist villages can be sustainable through all stages of destination development. Central Java Province Tourism Board has reported that only 4 per cent of villages survive through all of destination development stages. However, previous research has little attention in exploring strategies for change and innovation in tourist attractions at each stage of destination development. The purpose of this study is to explore the strategy of developing tourist attractions in the pioneer, developing and developed stages in Lerep Village Tourism. The method used is interactive qualitative research, data was collected by in-depth interviews with informants, observation and documentation. The results showed that Lerep Tourism Village focused on the development of natural and cultural tourism attractions in the pioneer stages, then in the developing stage it is strengthened by the presence of traditional culinary markets, as well as artificial tourism. In the developed stage, Lerep Tourism Village issued natural and cultural tourism packages with the concept of eco-educational tourism, strengthening agricultural tradition events and innovations in developing welcome dances for tourism.

Dynamics of travel decision-making between organized packaged tourists and backpackers

Tourists are different in terms of their purpose of travel, the tourist type, the number of days spent, and how they spend time in a destination. Tourist decision-making models attempt to conceptualize how tourists make decisions during their pre-travel, onsite experiences, and post-travel stages. These models, including the grand models of tourist behavior, have paved the way to broaden our understanding of this complex behavioral phenomenon. Despite their remarkable contributions to the existing knowledge, these models display some limitations in terms of complexity, general nature of explanations, poor empirical support, and lack of consideration of different traveler types. Further examinations are necessary to understand the dynamic nature of decisions that take place under each broader stage. This study attempted to address some of these limitations through a qualitative inquiry with a comparison of tourist decision-making between two mainstream traveler types i.e. organized package tourists and backpackers. The findings uncovered empirical evidence to propose a research proposition that a general travel decision-making model cannot be derived for different traveler types and certain alterations need to be done with reference to different traveler types. These findings contribute to the literature on tourist behavior by inviting scholars to revisit the existing models in light of different traveler types.