Tourism Office Research Articles

Implementasi Pelayanan Publik Di Dinas Pariwisata Di Kota Jambi

Implementation of Public Service is all services organized by public service providers as an effort to meet the needs of service recipients and implementers of legislation. Public service is basically about the vast aspects of life. In the life of the state, the government has the function of providing various public services required by the community. One thing that until now is often still a problem in the relationship between the people and the government in the region is in the field of public services, especially in terms of the quality or quality of service government apparatus to the community.Tourism is currently being intensively incentive in the city of Jambi. Lots of local and foreign tourists visiting the city of Jambi. But with the level of service is said to be less than the relevant Office to make the process of tourism is not going well.In this research used qualitative research method, so the researcher will not specify the research only based on research variable, but the whole social situation examined covering aspect of place, actors and activity that interact synergistically. The result of the research shows that the lack of public service available in the Jambi City Tourism Office makes the tourism process less good. With the level of human resources that have not qualified with the limitations of foreign language skills make the tourists, especially foreign tourists feel uncomfortable. The tourism program created by the government itself has not been fully felt directly by the community. Lack of socialization of the existence of tourism programs from the government to make people less aware of the importance of existing tourism.

Tourist Engagement and Destination Loyalty Among Local Visitors in the Philippines

This research aims to establish the relationship between the five components of engagement and the destination loyalty of 1,400 local visitors in the province of Ilocos Norte. Enthusiasm, attention, absorption, interaction, and identification were the variables of this study. The study included structural equation modeling and a questionnaire tailored to the pandemic-related alterations. The results of the inquiry demonstrated this zeal. Attention, interaction, and identification were the factors that influenced destination loyalty. Interaction has the greatest impact on a visitor's loyalty to a place; consequently, it is advised to improve this component. In addition, the report recommends that the provincial government and local tourism officials do more research to identify potential discrepancies between male and female visitor reactions.

Peran Aktor dalam Pengelolaan Objek Wisata Panorama Tabek Patah di Kabupaten Tanah Datar

This study aims to analyze and determine the role of actors in the management of the Tabek Patah Panorama tourist attraction, Tanah Datar Regency. This research is processed by technical analysis qualitatively with descriptive methods, data collection techniques are carried out through interviews, observation and documentation. While the analysis technique is through the MDAP technique (Manual Data Analysis Procedure).The results show that the management of the Tabek Patah Panorama Tourism Object involves the roles of the three actors, namely the government, the community and the private sector. The local government through the Tanah Datar Tourism Office and the Tabek Wali Nagari Wali has tried to carry out its role as Motivator, Facilitator, although there are still obstacles in the implementation of this role. The community as one of the actors who are targeted in the development of Tabek Patah Panorama Tourism Object provides a participation role in the management of Tabek Patah Panorama as in the role of ideas in the form of facilities and input, the role of Energy, the role of Assets / Objects, the role of skills / abilities and social roles. And the private sector as one of the actors who play a role in supporting the management of the Panorama Tabek Patah tourist attraction provides its role in the form of providing accommodation facilities, transportation, entertainment facilities, shopping shop facilities and providing support for tourist attractions. The three actors in carrying out their roles are also influenced by several supporting and inhibiting factors.

Non-phisical Tourism Infrastructure; How Specific Allocation Fund (DAK) Contributes to Local Human Resources?

This research aims to elaborate the use of special allocation funds to welcome the acceleration of tourism development through empowerment activities and tourism skills training in Central Lombok district. This research adopts a qualitative approach with a case study type. Data collected from primary and secondary sources such as the tourism office as the organizer and training participants as program beneficiaries are processed descriptively based on the participants' narratives. Documents in the form of photos and activity reports also become skunder data to be processed to support primary data. The results showed that the Special Allocation Fund (DAK) allocated by the central order for the development of the tourism industry in Central Lombok district to develop non-physical infrastructure was used for the needs of increasing human resources through various programs that have been successfully implemented. The government collaborates with communities who have high motivation for the development of pariwisaata in Central Lombok. Programs that have been successfully implemented; digitalization, security and safety in tourist destinations, training of tour guides (artificial, cultural and natural), training on tourism village management and training on improving innovation and hygiene of culinary dishes. The empowerment program was initiated to increase the capacity and capability of trained and certified tourism personnel. The acceleration of increasing the capacity of tourism resources in the future can be spread evenly to tourism villages and the time is longer so that the effectiveness of training can be absorbed properly.

Branding Strategy and Challenge the Tourism in Jayapura Regency

This research is aimed at gathering information and analyzing branding strategies to strengthen the tourism image of Jayapura Regency. This study uses a descriptive qualitative approach, namely describing and analyzing branding strategies to strengthen the tourism image of Jayapura Regency. Sources of data in this study came from the website belonging to the Jayapura Regency Culture and Tourism Office, online news related to the theme, and literature reviews. The data analysis technique used in this study refers to that described by Creswell in Moleong (2008), namely using 5 steps, namely: processing and preparing data for analysis, reading the entire data, analyzing in more detail by coding the data. Based on the results of this study, tourism branding in Jayapura Regency has several challenges.

Manajemen e-Government Berbasis Web Model Government-to-Citizen (G2C) Pada Dinas Kebudayaan dan Pariwisata Provinsi Jambi

Information and Communication Technology / IC is very important in the era of globalization. At this time, electronic government (e-gov) has begun to develop as an implementation of the use of information and communication technology in regional and provincial governments. One of the E-gov applications in government organizations is the local or provincial government website. Like the Jambi Province Culture and Tourism Office which uses the government's website as the simplest tool for viewing e-Government, the content is still in the form of general information needed by the public as information seekers. The problem is how to manage the web-based Government-to-Citizen (G2C) e-Gov model at the Jambi Province Culture and Tourism Office. Gov at the Jambi Province Culture and Tourism Office. To answer this problem is to use the management function of G.R. terry. This study used an exploratory qualitative research design. The results of the study show that the G2C web-based e-Gov management model at the Jambi Province Culture and Tourism Office is in the second stage, namely maturation. This condition can be seen from the planning, organizing, implementing and controlling in culture and the Jambi Provincial Tourism Office. Obstacles in the management of e-Gov based on the G2C web model at the Jambi Province Culture and Tourism Office seen from the process of planning, organizing, implementing, controlling have not been optimal as a whole. Inadequate human resources, lack of outreach to the community, sectoral ego in several local government agencies, and lack of budget from local government. There have been several improvements and change management in several aspects of planning, organizing, implementing, and controlling. Increasing outreach to the community, having good budget planning, and increasing the ability of employees are suggestions for improvement.

Implementation of Green Tourism Practices in the Hotels and Resorts of White Beach Puerto Galera

This study proposed a sustainable green tourism business support program for White Beach, Puerto Galera, Oriental Mindoro as assessed by hotels and resorts’ owners/managers/staff and tourists. This utilized a descriptive research design and employed survey questionnaires as the main data-gathering instrument for this study. It determined the extent of manifestation of green tourism practices. This study was carried out in select DOT accredited hotels and resorts around White Beach, Puerto Galera, and Oriental Mindoro. The respondents was composed of 177 composed of 49 foreign tourists, 51 local tourists from the host community such as local residents, LGU, Local Tourism Office, NGOs/POs, DOT-MIMAROPA, and 77 hotels and resorts owners, managers, and staff. The researcher used survey questionnaires for data gathering. Results revealed that hotels and resorts’ owners, managers, and staff; and local and foreign tourists equally see the extent of manifestation of green tourism practices. Hotels and resorts should adopt energy-saving technologies and practices to reduce their environmental impact. This can include investing in energy-efficient equipment and appliances, implementing energy management systems, and raising awareness among staff and guests about the importance of energy conservation. Engaging with energy conservation experts and organizations can provide guidance on effective energy-saving strategies and technologies specific to the hospitality industry.

Analysis of Service Quality and Tourist Attractiveness on Return Visit Decisions with Tourist Satisfaction as an Intervening Variable (Case Study of Tourism Office of Banyuwangi)


 
 
 
 This study aims to analyze the quality of service and tourist attraction towards the decision to visit again through tourist satisfaction in the tourist attraction of Jawatan Banyuwangi.This research method uses quantitative descriptive research, data collection techniques using purposive sampling by distributing questionnaires to 50 tourists. The analytical method used is path analysis using SPSS version 21 and the sobel test calculator to test hypotheses.The results showed that: 1. Service quality variables did not affect tourist satisfaction. 2. Variables of tourist attraction affect tourist satisfaction. 3. Service quality variables affect the decision to visit again. 4. Variables of tourist attraction affect the decision to visit again. 5. Variable quality of tourist services does not affect the decision of a return visit through tourist satisfaction, where the influence of intervening is given partially.
 6. The tourist attraction variable does not affect the decision to visit again through tourist satisfaction, where the influence of intervening is given partially. 7. Tourist satisfaction variables do not affect the decision to visit again
 
 
 
 

Establishment of a value evaluation system for health and wellness tourism resources: Reflections on China's official tourism resource evaluation criteria.

In recent years, China's sub-healthy and aging populations have increased dramatically, giving rise to a series of health and wellness needs. People prefer health and wellness tourism activities instead of sightseeing tourism activities because of the increasing emphasis on safety and experience. Health and wellness tourism resources are a prerequisite for the development of health and wellness tourism. To critically reflect on China's official tourism resource evaluation criteria, expert consultation was carried out by applying the Delphi method, and index weights were determined using the analytic hierarchy process. Through three rounds of expert consultation, a value evaluation system for health and wellness tourism resources was established and improved in three aspects: construction of an index system, selection of evaluation subjects, and grade discourse description, thus enhancing the feasibility and application value of the evaluation system. The system developed in this study not only enables a reflection on China's official tourism resource evaluation criteria, but also presents a new approach in the value evaluation research of health and wellness tourism resources.

Employee Commitment Model: Analysis of the Work Environment and Digital Literacy on Organizational Performance to Introduce the Potential of West Sumatera Tourism Objects (Case Study on West Sumatera Tourism Employees)

Purpose: The aim of this study is to test and empirically prove the direct influence of the Work Environment and Digital Literacy on Employee Commitment. Theoretical framework: The government and society need to work together to advance tourist destinations with superior tourism products. At the very least, it is necessary to pay attention to three factors: the attractiveness of the destination, the equipment of the destination, and the convenience of the destination. Organizations must pay attention to organizational performance and make employees loyal to the organization. (Wijaya, 2015). Design/methodology/approach: The population consists of the State Civil Apparatus (ASN) of the West Sumatera Tourism Office. This research is a population census study with a total sample of 248 people. Partial Least Square (PLS) analysis method with SmartPLS Application. Findings: The results showed that the accepted hypothesis that the work environment and digital literacy had a direct impact on employee commitment and the influence of the work environment construct and digital literacy on organizational performance the hypothesis was accepted. Research, Practical & Social implications: The implicative suggestion from this study is that Leaders are considered necessary to provide a training or competency development owned by each employee. This can be done by bringing in or providing special training where each employee must be able to improve the competencies they have. Originality/value: The value of the study the complexity of tourism issues and the growing growth of new tourist destinations in West Sumatera poses a challenge to the official apparatus to be able to answer all of these situations so that they can answer people's expectations for West Sumatera tourism. In this research, several factors can influence organizational performance through employee commitment: work environment and digital literacy.

Exploring English Communication Needs in A Tourism Village: What Do the Local Communities Say?

Local community empowerment in tourism villages is required to enhance community participation in community-based tourism (CBT). English learning programs in tourist villages are generally carried out as incidental community service programs. Because of time constraints and insufficient methods, the results are subpar. Therefore, an effective and efficient English learning model designed specifically to improve the communicative competence of the community managing tourist villages is required. This study aims to bridge government programs to improve tourism human resources, particularly in the community of Cibuntu, a tourist village in Kuningan Regency. The ADDIE model (Analysis, Design, Development, Implementation, and Evaluation) is used as a reference and conceptual framework in this study. This study intends to carry out the first stage of the ADDIE model, namely the Analysis stage, to identify the English needs of the Cibuntu community. To this end, a descriptive qualitative research method was employed. The information was harnessed by observing and interviewing members of local communities who involved in tourism activities. In addition, interviews with the local tourism office were conducted to determine the profile of foreign tourists. The results demonstrated the community's need for English competence, their current English skill, and the English skills they wish to achieve. Based on the results of the needs analysis stage, the next stage of ADDIE should be carried out in the future research.

Swot Analysis of Teaching Factory Effectiveness

This study aims to determine the effectiveness of teaching factories. This research uses a qualitative approach using the SWOT analysis method. The study was conducted in five locations in Central Jakarta, East Jakarta, South Jakarta, West Jakarta, and North Jakarta, with five Tourism Office Schools. The subjects of the data collection were school principals, productive teachers, and educational factory leaders. The results of this study state that From the strength analysis, internal conditions are examined. The hospitality expertise underlying the implementation of the Teaching Factory program includes several strengths, which are summarized as follows: 5 SMKNs spread across 5 districts of DKI Jakarta have adopted the integration of production-based learning models. They have productive teaching staff who are qualified and ready to make creative innovations in the hospitality field. Facilities and infrastructure are well available, such as school management systems and collaborations with various companies and the industrial world. Weaknesses in implementing the teaching factory program were noted as follows: Not all teachers have professional experience in this field, their scope of work is limited, and regulations on the management of vocational teaching budgets have yet to be written. External conditions were in the form of opportunities and challenges. It is Permendikbud No. 60 of 2014, which requires harmonization of material with industry; teachers can attend training in fields following the teaching factory, establish cooperation with related fields, and adjust facilities to complement technology.

The Policy of the Youth Sports and Tourism Office in Developing Sports Tourism in East Ogan Komering Ulu Regency

Disporapar Ogan Komering Ulu Timur Regency as implementing policies in the field of Sports Youth and Tourism, aims to develop sports tourism in East Ogan Komering Ulu district. The aim of this research is to find out the policies of Disporapar of Ogan Komering Ulu Timur district in developing sports tourism, the factors that support and hinder policies in developing sports tourism, the response and participation of the community in sports tourism development programs. The method used in this research is using descriptive qualitative. Data collection techniques using observation techniques, interviews, and documentation or data triangulation. The main data sources or research subjects are the Head of East Ogan Komering Ulu District Disporapar, managers of tourist destinations, and the community. Research results: Indicates that the inhibiting factor in the development of sports tourism is the source of funds, because for the maintenance of sports tourism facilities and for holding events at sports tourism destinations, then the supporting factors, namely the completeness and condition of sports tourism facilities and infrastructure, are very good for used for visitors, plus the enthusiasm and interest of the community for sports tourism is very high, thus the need for coordination from various parties to achieve the development of sports tourism. Conclusion: In the development of sports tourism, it is necessary to pay attention to many aspects. One of the important aspects is that the coordination of all parties must go well, so that the desired goals can be achieved in developing sports tourism, and then must pay attention to elements such as funding, management, availability of human resources Human resources, socialization of the implementation of the sports tourism development program, the quality of the facilities and infrastructure used, and community participation so that it can become an attraction for people to go on sports tours.

EFFECTIVE COMMUNICATION IN THE PROMOTION OF HISTORICAL TOURISM IN BENGKULU PROVINCE ON KAKAOTALK CHAT FEATURE

Research on effective communication in the promotion of historical tourism in Bengkulu Province on the Kakaotalk chat feature, aims to find out how effective communication is carried out by the Tourism Office to prospective South Korean tourists using the Kakaotalk application, the type of research method used is descriptive qualitative method, in finding data researchers use interviews, documentation and data analysis methods. In view of the theory used, namely, the effective communication process by Cutlip and Allen, shows that the first 7 factors are credibility, where the achievements to the form of cooperation built by the Bengkulu Province Tourism Office build strong credibility to attract South Korean tourists, secondly there is a context in this promotion which also explains the conditions or good times for tourists to come to Bengkulu and some of the things they can see in Bengkulu, thirdly this content is also one of the strong factors where the promotion uses several pieces of history to tell stories that make South Korean tourists interested and communicate with the promotion. fourthly clarity (clear message), The fourth is clarity (a clear message), with this translator it really helps the promotion with the tourists to convey the message well, the fifth is the continuity of communication that lasts until now shows that the message is conveyed well and effectively, the sixth is media, using Kakaotalk this really helps good communication and makes better service to South Korean tourists, and the last is understanding, both parties can be said to have effective communication with the same understanding or the message conveyed and received has the same meaning. From these factors contained in the theory after being researched and observed, the results are fulfilled or answered and it can be concluded that communication in the promotion of historical tourism on the kakaotalk chat feature carried out by the Bengkulu Provincial Tourism Office with South Korean tourists has been carried out effectively.

APLIKASI PENGENALAN OBJEK WISATA KOTA BATAM MENGGUNAKAN MARKER AUGMENTED REALITY

Batam City is an island in the north of Indonesia because it is at the crossroads between countries such as Singapore, Malaysia, Vietnam, Cambodia, and Thailand, so Batam City is a business and tourist destination. To increase domestic and international tourist visits, the Batam City Government has carried out promotions in various ways such as promotions through the Batam City Culture and Tourism Office website, social media. But there is no application to promote tourist attractions in Batam City, it is necessary to build an application for recognizing tourist objects in Batam City which includes visualization of tourist objects in 3D and information about tourist objects to make it easier for tourists to choose tourist objects according to their wishes. This research developed an application to recognize tourism objects in Batam City using augmented reality markers with the application of the SDLC (System Development Life Cycle) Waterfall model method. The augmented reality (AR) technology tracking method used in this study is marker-based tracking. Based on the results of functional testing, shows that the application functions properly. The results of the user satisfaction test gave a good value so the results found that the application was very well received by users.

Laguna Beach Marketing Communication Strategy in Increasing Tourist Visits by the Kaur Regency Tourism Office

The aim of the research was to determine the marketing communication strategy of Laguna Beach in increasing tourist visits by Kaur Regency Tourism Office. The method used in this research was qualitative descriptive research. Informants in this research amounted to 5 people consisting of 2 key informants and 3 main informants, the results of the research were in accordance with the theory of Marketing Mix Marketing Communication Strategy: (Morisan 2015: 141) includes: 1.) Product, the tourism office and the manager of BUMDes Laguna Beach offer the natural beauty of white sand, rock gardens, and clean and clear sea water so that coral and small fish can be seen nesting beside the rocks. 2) Price determination of the entrance fee for Laguna Beach tourism object based on the Regent's regulation which stipulates that the results of deliberations between the tourism office and the manager are reported to the Regent to make regulations which make a strong and binding legal basis to be implemented by both the agency and the manager. 3) Place, Laguna Beach is very strategic because it is located on the side of the Sumatra highway, so the access is faster and does not require a lot of money for visitors to travel. 4) Promotion, in promoting the beach tourist attraction, the tourism service and managers use social media, namely Instagram and Facebook. 5) People, there is a direct involvement from the tourism office, especially the promotion section, DKP and tourism ambassadors who work together in promoting existing tourist objects including the beach tourist attraction. 6) Packaging for tour packages organized by the tourism office in collaboration with the management, namely BUMDes, has received a very good response from the community at a fee set by the tourism office and management to use the facilities by paying for tour packages. But unfortunately, that until now the tourism office has not been able to implement this package. 7) The program held by the Tourism Office was very effective but the 2022 program was not implemented because the activity was moved to Lapangan Merdeka. 8) Partnership, the existence of cooperation partners carried out by the village government to the City Regency Tourism Office, Provincial Office and tour trips to advance tourist objects on Laguna Beach.

Community Participation in the Management of Tourist Areas (Case Study in the Tourist Area of Bongo, Gorontalo District) Indonesia

Purpose: This study was carried out in Bongo Village, Batudaa Pantai District, Gorontalo District, from January 2019 to March 2018. Method: The data collection approach is a qualitative method with a descriptive design, which means that the research provides an accurate description of a specific individual or group's circumstances and symptoms. The number of samples was 88 respondents. Analysis of data using Miles and Huberman by decreasing qualitative data. Results and conclusion: Participation of the community in the development of Dulanga beach tourism, Bongo Village, Batudaa District, Gorontalo Regency communicates with the government in the development of Dulanga beach tourist. Community participation in the development of Dulanga beach tourism in Bongo Village, Batudaa Pantai District, Gorontalo Regency has been excellent, through individual initiative, organizations, and those coordinated by the government/NGOs. engagement in the exploitation of development results in Bongo village is extremely good, and everyone supports each other for the development of Dulanga beach tourism. Research implications: Participation in monitoring and assessment of development through restoration or reforestation in the preservation of Dulanga beach tourism, Bongo Village, participation in monitoring the community that destroys Dulanga beach tourist, Bongo Village. However, there is still a lack of monitoring by the village government, sub-district tourism offices, and related authorities. Originality/value: In order to preserve Dulanga Beach Tourism, a mature implementation is required, and the community as an implementer plays a role in supplying energy and implementation time in creating Dulanga Beach Tourism, Bongo Village, the community participates in it as the executor of the activities carried out.

COLLABORATIVE GOVERNANCE DALAM PERKEMBANGAN PARIWISATA DI KAWASAN SENGGIGI KABUPATEN LOMBOK BARAT

This research was conducted with the aim of knowing collaborative governance in the development of tourism in the Senggigi area of West Lombok regency. The development of a tourist spot with optimal resource management can be shown through the synergy that is built between various stakeholders, both government, private and community. In addition, as a material consideration in making tourism potential development decisions, it is important to know how the collaboration that has been built and what factors encourage and inhibit collaboration in developing a tourism object. The method that researchers use is a descriptive qualitative method. This method was chosen because it is suitable for accurately describing individual characteristics, symptoms, circumstances and situations of certain groups. This study uses data collection methods through various forms such as observation, interviews, and documentation. This study uses collaborative governance theory from DeSave which provides 7 (seven) indicators as analytical tools. The research results show that collaborative governance in tourism development in the Senggigi area as a whole has not shown maximum results. This can be seen from: a weak network structure, marked by the absence of related actors. Commitment to goals (not good), seen from the absence of common goals and common missions created. Level of trust (weak), where strong trust is only built between collaborative actors between government agencies. Access to power (good enough), where the Tourism Office is very open and knows the performance of other collaborating actors. Division of accountability (good enough), where each collaborative actor has their own duties. Information sharing (not optimal), where the information is mostly shared only with those who are members of government agencies. Access to resources (not yet maximized), this is evidenced by infrastructure development that is still inadequate, even though the development of quality human resources can be said to be already under way.

Digital Marketing Strategy to Increase Tourist Visits at Tri Muara Karang Waterfall (Case Study of Tri Muara Karang Waterfall in Belitas Seberang Village, Sindang Kelingi District, Rejang Lebong Regency)

Research on Tri Muara Karang Waterfall tourism, Belitar Seberang Village, Sindang Kelingi Regency. Rejang Lebong with the formulation of the problem What is the Digital Marketing Strategy to increase visits to the Tri Muara Karang Waterfall tour, Belitar Seberang Village, Kec. Sindang Kelingi Kab. Rejang Lebong? The population of 15 children used in this study were all employees who worked on the Tri Muara Karang Waterfall tour, Belitar Seberang Village, Kec. Sindang Kelingi Kab. Rejang Lebong amounted to 15 respondents. The sampling technique used total sampling based on predetermined criteria totaling 15 respondents. Observation data collection techniques, documentation and open questionnaires to visitors. Based on the results of the research that has been carried out, the managers, Village Officials, Tourism Office, Regional Government, especially Rejang Lebong Regency and Visitor Data on Tri Muarakarang Waterfall Tourism. It is necessary to increase supporting facilities and infrastructure in the management of Tri Muarakarang Waterfall Tourism. The role of the community, the government strongly supports the progress of the Tri Muarakarang Waterfall Tourism object in improving its quality and attractiveness. Increase the opinion of the community around the Tri Muarakarang Waterfall Tourism object, especially women both crafts and special food umkm that make visitors interested. Increasing the role of promotion either through websites or liplets, billboards and signboards will provide a strong advantage for visitors. Increased safety and comfort for visitors needs to be improved so that more visitors will come The increase in family tourism at this time will increase if the Tri Muarakarang Waterfall Tourism object is safe and smooth. As well as the discussion using the IFAS and EFAS methods in Table 4.1, namely the IFAS matrix, shows a score for strengths of 1.1 while for weaknesses of 0.9 so that the total weighted score obtained is 2.0. If the strengths and weaknesses are optimized, it will overcome the various weaknesses that exist. This is indicated by the total score on the IFAS matrix of 1.1 ≥ 0.9, which means that internal conditions have the power to overcome situations.

Tourism Sector Development Strategy in Lebong Regency Pad Improvement

The research objective was to determine the marketing strategy of tourism objects in Lebong Regency. The sample in this study were 6 employees at the Lebong Regency Tourism Office who were in charge of marketing tourism in Lebong Regency for internal factors and for external factors, namely visitors or tourists of white water natural attractions in Lebong Regency as many as 30 people, so that the total sample used in this study There were 36 people. The analytical method used was SWOT analysis which consisted of an Internal Strategic Factor Matrix (IFAS) and an External Strategic Factor Matrix (EFAS). The results of research on tourism marketing strategies in Lebong Regency, obtained several conclusions, namely the white water nature tourism marketing strategy in Lebong Regency supports aggressive strategies. The result of the sum of the strengths possessed is 18.52 while the weaknesses are 9.24, so the internal factors quadrant is 18.52– 9.24 = 9.28 meaning that marketing white water nature tourism Lebong Regency exploits strengths and minimizes weaknesses contained internally. The opportunities that this strategy has are 17.60 and the threats are 9.70. So the external quadrant of factors is 17.60 – 9.70 = 7.90 which means high ability to market white water tourism Lebong Regency takes advantage of opportunities and overcomes threats faced by companies in marketing white water tourism .