Intentions Of Tourists Research Articles

How Smart Are You at Traveling? Adoption of Smart Tourism Technology in Influencing Visiting Tourism Destinations

This study analyses smart tourism technology adoption's role in influencing visiting destinations by providing unity to the technology acceptance model (TAM) mechanism and the model theory of planned behaviour (TPB), using 324 samples of tourists from Indonesia. This study uncovers eight dimensions of innovative tourism technology by applying exploratory factor analysis. A variance-based structural equation model is used to evaluate the model and test hypotheses. This study reveals that the integrated TAM and TPB model can better explain smart tourism technology adoption and visiting tourism destinations. The integrated model is suitable for adopting smart tourism technology, which is the basis for tourist behaviour in tourist destinations. From its finding, this study offers a foundation for formulating an implementation strategy for using appropriate smart tourism technology to attract tourists. By originality, this study describes empirical evidence to promote the values of the smart tourism technology dimensions in enhancing tourist intention to use smart tourism technology and visit tourism destinations.

A Study of the Influence Factors of Internet Celebrity Marketing on Users’ On-site Tourism Intentions

A Study of the Influence Factors of Internet Celebrity Marketing on Users’ On-site Tourism Intentions

EXAMINING THE DIMENSIONS AFFECTING FOOD TOURISM INTENTIONS ON LOCAL FOODS IN ODISHA, INDIA

The objective of this study is to examine the dimensions impacting the food tourism intention on local foods in Odisha, India. The hypothetical study framework espoused four independent variables – physical surroundings, health concerns, excitement and prestige and independent variable – food tourism intentions on local foods and studied the relationships between them. 275 respondents were taken under the study. Convenient sampling method was used to collect the data via online survey. The study employed Factor Analysis, Correlation Analysis and Regression Analysis to identify and examine the relationships between the constructs. The results revealed that all the dimensions – physical surroundings, health concerns, excitement and prestige had a positive and significant impact on food tourism intentions on local foods. Based on the findings on the study, practical implications in the food tourism intentions and local foods and suggested limitations and scope for future research are also discussed.

치유농업 프로그램이 중·장년층의 관광의도에 미치는 영향

치유농업 프로그램이 중·장년층의 관광의도에 미치는 영향

Predicting Tourist Revisit Intention by Applying the Extended Model of Goal-Directed Behaviour and Cognitive Dissonance Theory

The primary aim of this study was to provide a better understanding of the decision-making cycle of Chinese and Japanese tourists by testing the hypothesis via an extended model of goal-directed behavior. This study was also aimed at extending the concept of the goal-direct model and cognitive dissonance theory by examining the revisit intention for tourism. These two countries represent more than half of the tourism market in Korea. Despite the huge market potential of Chinese and Japanese tourists, relatively little study has been founded on predicting the revisit intention of inbounded tourists. A survey material was developed by adapting measures used in previous studies that assessed the push factor, pull factor, attitude, subjective norm, perceived behavioral control, anticipated emotion, desire, cognitive dissonance, and revisit intention. Note that 580 cases were on-site surveyed as popular tourist destinations in Seoul, South Korea. The 545 cases were analyzed for the final results. Statistical analysis was conducted through demographic analysis, Confirmatory factor analysis, and SEM (Structural Equation Model) analyses. This study found that the decision to go to Korea is a sound, enthusiastic, and delicate choice measured by the variable of the MGB. Results likewise showed that the theory could be extended to incorporate the impact of inbound visitors' perception of cognitive dissonance. This study is to recognize the decision-making process influencing the revisit intention of Chinese and Japanese tourists and draw academic and practical implications from the difference of the impact on each element.

Bootstrapping on Tourist Satisfactions: Examine the Mediating Effects between Determinant Factors and Tourist Intention to Revisit Terengganu’s Edutourism Destinations

Bootstrapping on Tourist Satisfactions: Examine the Mediating Effects between Determinant Factors and Tourist Intention to Revisit Terengganu’s Edutourism Destinations

Who behaves more pro-environmental in the national parks: A comparison of the tourist and the hiker.

The intention of pro-environmental behavior (PEB) directly affects the sustainable development of protected areas, especially national parks, but few studies have done comparative research on tourist and hiker behaviors. This study explores the intention of tourists' and hikers' pro-environmental behavior based on theory of planned behavior (TPB) and norm activation theory (NAM). Researchers surveyed 454 tourists and 466 hikers in Wuyishan National Park a structural equation modeling data analysis method. The results demonstrate that the TPB and the NAM were accurate in describing for tourists' and hikers' pro-environmental behavior in national park. However, for specific influencing factors, hikers' attitude, awareness of consequences, and assumption of responsibility were significantly different from those of the tourists. This study sheds light on how to better comprehend and advocate for PEB in national parks and proposes different management approaches to improve the PEB of tourists and hikers.

Flipping the script: how awareness of positive consequences outweigh negative in encouraging tourists’ environmentally responsible behavior?

The role of awareness of positive consequences in nurturing environmentally responsible intention among tourists has been explored in this study and explains the indirect link between awareness of positive consequences and tourists’ environmentally responsible intention, mediated by moral elevation and personal norms. The sample of the study consists of 387 tourists from a popular tourist destination in India. The data have been analyzed using structural equation modeling and multiple regression. Results indicate that the awareness of negative consequences influences the ascription of responsibility, which in turn influences personal norms, and ultimately leads to tourists’ environmentally responsible intentions. Moreover, awareness of positive consequences induces moral elevation, which positively affects personal norms. More significantly, the study found that the indirect influence of awareness of positive consequences on tourists’ environmentally responsible intention is stronger than that of negative consequences, highlighting the importance of emphasizing the positive outcomes of tourists’ environmentally responsible behavior in promoting sustainable tourism. The present study makes a distinctive contribution by unraveling the paramount significance of awareness of positive consequences over negative consequences in influencing the intention of tourists to engage in environmentally responsible behaviors.

Correlation between travel experiences and post-COVID outbound tourism intention: a case study from China

Correlation between travel experiences and post-COVID outbound tourism intention: a case study from China

Why is India a popular destination for Bangladeshi medical tourists? A study based on perceived justice by Bangladeshi patients

PurposeThere is evidence of Bangladeshi citizens travelling to India to receive medical treatments, known as medical tourism. This study aims to explore the perceived justice dimensions of Bangladeshi patients towards domestic health care and the effects of these dimensions on their intention for outbound tourism to India.Design/methodology/approachData from 307 Bangladeshi medical tourists were collected to test the proposed model. The data has been interpreted through the proposed model with covariance-based structural equation modelling in AMOS. To produce the results, the measurement model and structural model were examined.FindingsThe analysis confirmed the significant impact of procedural, informational and interpersonal justice dimensions on patients’ health-care experiences. However, the effect of distributive justice on patient experience has been found insignificant. The study also revealed a significant negative impact of patient satisfaction on outbound medical tourism intention. Thus, it raises concerns for the local medical service providers about improving patient satisfaction.Practical implicationsThe findings of this paper can be applicable for health-care practitioners and policymakers in emerging countries to improve the bottlenecks of the health-care system for increasing patients’ service experiences and reducing the intention of patients for outbound medical tourism.Originality/valueThe research on perceived justice theory regarding the intention of medical tourism is limited. This research is one of the few studies to combine perceived justice theory with trust and medical tourism decision-making. Using the lens of perceived justice, this research argues that the decrease in perceived justice negatively affects the patients’ service experience, trust and loyalty to the service provider.

Behavioural intention of tourists towards volunteer tourism: A developing country perspective

Behavioural intention of tourists towards volunteer tourism: A developing country perspective

Greening tourism with environmental wellness: importance of environmental engagement, green tourist intentions, and tourist' environmental stimulus.

The appearance of COVID-19 has highlighted the critical nature of well-being and health in the modern world that affected the tourism industry at large. Thus, the research aims to estimate the nexus between green tourism inspiration and tourists' environmental wellness, environmental engagement, and green revisit intentions in China. The study obtained data from Chinese tourists and applied the fuzzy estimation technique. The study estimated the findings using fuzzy HFLTS, fuzzy AHP, and fuzzy MABAC techniques. The study results show green tourism inspiration, environmental engagement, and green revisit intentions, while fuzzy AHP revealed that tourism engagement has the highest fuzzy-weighted score in developing the revisit intentions of Chinese tourists. Moreover, the fuzzy MABAC score indicated that green tourism inspiration and environmental wellness matter most in reshaping tourists' revisit intentions. The study results are found to be robust in determining the relationship. Hence, research findings and recommendations for future study will help companies and society at large while elevating the Chinese tourism industry's reputation, impact, and worth in the eyes of the public.

Deciphering Predictors of Tourists’ Value and Intention amid COVID-19: The Interplay of Scarcity, Enjoyment, Visual Presentations, and Pandemic Threat

The study investigates the factors influencing tourists’ online booking intentions. This study employed structural equation modeling to evaluate the online booking intentions of tourists after the second wave of the COVID-19 outbreak in India, extending the application of reactance theory in tourism and hospitality services. Mediation and moderation analysis facilitated the unfurling of direct and indirect linkages among the constructs. The findings suggest that online hotel reviews, perceived scarcity, and perceived enjoyment aggrandize tourists’ perceived value quotients, escalating their online booking intentions. Besides, visual presentations improve the strength of the linkage, while perceived pandemic threat weakens the linkage between tourists’ perceived value and online booking intentions. The research demystifies critical facilitators of tourists’ perceived value and online booking intentions that may assist hotel owners in engaging potential tourists and maximizing their hotels’ bottom line. The hotel industry lacks research on perceived scarcity, visual presentations, and perceived pandemic threat. This research adds to the body of knowledge by combining the abovementioned factors through a coherent theoretical framework. It makes prospective tourists cautious about COVID-19’s virulence and the devastating consequences.

Postpandemic international tourism restart: effect of border control and vaccination

Purpose As the current Coronavirus 2019 pandemic eases, international tourism, which was greatly affected by the outbreak, is gradually recovering. The attraction of countries to overseas tourists is related to their overall performance in the pandemic. This research integrates the data of vaccination of different countries, border control policy and holidays to explore their differential impacts on the overseas tourists’ intention during the pandemic. This is crucial for destinations to built their tourism resilience. It will also help countries and industry organizations to promote their own destinations to foreign tourism enterprises. Design/methodology/approach This study proposes an analysis based on panel data for ten countries over 1,388 days. The coefficient of variation is used to measure monthly differences of Chinese tourists’ intention to visit overseas country destinations. Findings Results show that, for tourist intention of going abroad: border control of the destination country has a significant negative impact; daily new cases in the destination country have a significant negative impact; domestic daily new cases have a significant positive impact; holidays have significant negative impact; daily vaccination of the destination countries has significant positive impact; and domestic daily vaccination have negative significant impact. Research limitations/implications First, there is a large uncertainty in studying consumers’ willingness to travel abroad in this particular period because of unnecessary travel abroad caused by the control of the epidemic. Second, there are limitations in studying only Chinese tourists, and future research should be geared toward a broader range of research pairs. Practical implications First, from the government perspective, a humane response can earn the respect and trust of tourists. Second, for tourism industry, to encourage the public take vaccine would be beneficial for both the tourism destination and foreign tourism companies. The same effect can be achieved by helping tourists who are troubled by border control. Social implications First, this research provides suggestions for the government and the tourism industry to deal with such a crisis in the future. Second, this study found that vaccination has a direct impact on tourism. This provides a basis for improving people’s willingness to vaccinate. Thirdly, this study proves suggestion for the destinations to build tourism resilience. Originality/value This study analyzes the unique control measures and vaccination in different countries during the pandemic, then provides suggestions for the tourism industry to prepare for the upcoming postpandemic tourism recovery. This study is valuable for improving the economic resilience of tourism destinations. Additionally, it helps to analyze the advantages and disadvantages of different restrain policies around the world.

How Responsible Tourism Behavioral Intentions Influence Tour Choices: Effects of Economic, Socio-Cultural, and Environmental Responsibility

ABSTRACT This study aims to examine how economic, socio-cultural, and environmental responsibility affects tourists’ responsible behavioral intentions in Thua Thien Hue province, Vietnam. Moreover, the relationship between responsible tourism intention and responsible tourism tour choice was examined. The structural equation modeling with SMARTPLS was used to test multiple hypotheses (N = 200). The findings represent a positive effect of the determinants studied on the tourist’s responsibility and the choice of responsible tourism tours. It was highlighted that environmental responsibility factors play a crucial role in tourists’ responsible behavior. Research findings provide a scientific basis for researchers, destination management organizations, and tour operators to promote responsible tourism.

Exploring the Behavioral Intentions of Food Tourists Who Visit Crete

Food tourism has been growing globally in recent years. Food tourism is considered as special interest tourism, attracting tourists who have a great interest in food. Tourists spend a significant percentage of their budget on the purchase of local food products and related food activities, contributing to the sustainable development of the touristic destination in the process. This survey took place in Crete, Greece, throughout the touristic period of 2021, and 4268 valid questionnaires were completed by international tourists. For the data analysis, the Structural Equation Model and an extended Theory of Planned Behavior Model, based on subjective norms, attitudes, perceived behavioral control, and satisfaction, were used to better understand the consumers’ intentions to revisit and recommend the region of Crete. The outcomes of the research pinpointed that the perceived quality and perceived value of local foods positively influenced satisfaction, which, in turn, evoked favorable intentions to revisit and recommend Crete as a touristic destination. Moreover, while satisfaction, attitude, and subjective norms seem to be the most significant drivers affecting positive behavioral intentions, perceived behavior control seems to have had no significant impact. The implications and limitations of the survey, as well as future recommendations, are also discussed.

An An Intention to Visit Sharia Tourism in Banten; An Effect of Halal Knowledge and Awareness

This study aims to determine (1). The influence of halal knowledge on the intention of tourists to visit Sharia tourist objects in Banten. (2). The influence of halal awareness on the intention of tourists to visit sharia tourism objects in Banten, and (3). The influence of halal knowledge and awareness on the intention of tourists to visit Sharia tourism objects in Banten. The object of this research is tourists who have visited Sharia tourism objects in Banten. The number of samples in this study was set at 120 respondents. The research method used is quantitative. Data collection techniques using a questionnaire. Data were analyzed using multiple linear regression methods through SPSS software version 23. The results of this study indicate that (1). Halal knowledge has a significant positive effect on the intention of tourists to visit Sharia tourist objects in Banten. (2). Halal awareness has a positive and significant effect on the intention of tourists to visit sharia tourism objects in Banten, and (3). Knowledge and awareness of halal have a positive and significant effect on the intention of tourists to visit Sharia tourism objects in Banten. The total contribution of the influence of halal knowledge and awareness on the intention to visit sharia tourism in Banten is 48.3 percent, while the rest is influenced by other variables not examined in this study. Knowledge and awareness of halal have a positive and significant effect on the intention of tourists to visit Sharia tourism objects in Banten. The total contribution of the influence of halal knowledge and awareness on the intention to visit sharia tourism in Banten is 48.3 percent, while the rest is influenced by other variables not examined in this study. Knowledge and awareness of halal have a positive and significant effect on the intention of tourists to visit Sharia tourism objects in Banten. The total contribution of the influence of halal knowledge and awareness on the intention to visit sharia tourism in Banten is 48.3 percent, while the rest is influenced by other variables not examined in this study.

Are tourists afraid of the unknown? Examining the role of travel constraints and tourist xenophobia with symmetric and asymmetric perspectives

This study aims to investigate the role of tourists’ xenophobia and travel constraints in terms of affecting image and choice of a given destination within the framework of generations. Although many existing studies have examined destination preference from different perspectives, the lack of analyses with specific references to generations and tourist xenophobia is striking. Therefore, it is believed that studying these structures on the basis of the complexity perspective paves the way for providing specific suggestions to researchers and destination management organizations. To this end and specifically, this study endeavors to reveal the importance of elements influencing the intention of potential Turkish tourists to visit France as a target destination using symmetric and asymmetric models.

Risk Perception and Behavioural Intention of Tourists Towards Risk-Prone Destinations: The Mediating Role of Place Attachment

The aim of this study is to explore and analyze tourists’ behaviour towards Kashmir Valley, India, specifically in terms of their place attachment and intended future behaviour in response to perceived political risk. The study also examines the mediating role of two facets of place attachment (place dependence and place identity) in therelationship between perceived political risk and tourists’ behavioural intentions. The study employed a self-administered questionnaire to gather data from 286 respondents using convenience sampling. Additionally, the structural equation modelling (SEM) approach was employed to analyze the data. The findings showed that perceived political risk does not directly affect behavioural intention; however, political risk perception negatively impacts both place dependence and place identity. Moreover, the results suggest that place dependence and place identity are positively related to behavioural intention. Finally, place dependence and place identity have a fully mediating role in the relationship between perceived political risk and behavioural intention. The results of this study are anticipated to aid destination marketers in understanding how perceived political risk affects the formation of tourists’ place attachment and their future travel behaviour.

The Factors Influence the Intention to Invest in Green Tourism in Vietnam: Evidence from Business Survey

Purpose: This research aims to examine the factors that impact the intention of businesses to invest in green tourism in Vietnam. The findings of this research can potentially provide insights and guidance to businesses and policymakers in making informed decisions regarding sustainable tourism practices and investments in the sector. Theoretical framework: The theoretical framework for this research topic could draw upon several relevant concepts and theories from the fields of sustainable tourism, community development, and environmental psychology. Design/methodology/approach: The methodology and approach for this research involve conducting a quantitative survey among businesses operating in the tourism industry in Vietnam during the year 2022. This includes designing and distributing the survey, collecting and analyzing the responses, and conducting a review of relevant literature. By using this mixed-methods approach, the research can provide a comprehensive understanding of the factors that influence businesses' intention to invest in green tourism in Vietnam. Findings: The study examines the factors that influence investment intentions in green The findings reveal that government policies and regulations, funding and financial resources, local community involvement, and tourist demand have a significant and positive influence on investment intentions in sustainable tourism. However, public awareness and education, as well as infrastructure and technology, do not demonstrate a statistically significant impact on investment intentions. Research, Practical & Social implications: The results indicate that investment intentions in green tourism are affected by government policies and regulations, as well as the accessibility of funding and financial resources. Additionally, the engagement of local communities and catering to the needs of environmentally and socially conscious tourists are crucial factors. However, the study also reveals that public awareness and education, as well as infrastructure and technology, do not have a statistically significant effect on investment intentions. The findings underscore the necessity for additional research to investigate the influence of public awareness and education on investment intentions and to tackle the challenge of low public awareness. Originality/value: Being the first research on this topic conducted in Vietnam, this study holds a unique position in advancing the understanding of sustainable tourism practices in the country's tourism industry. Additionally, the findings of this research can aid in developing policies and programs that promote sustainable tourism practices, which can have benefits for both the local communities and the tourism industry.