Managers In Tourism Industry Research Articles

Tourism Industry Management Strategy Based on Disaster Mitigation in Morotai Island Regency

Objective: This study aims to develop a disaster mitigation-based tourism industry management strategy in the Morotai Island Regency. Theoretical Framework: The development of a disaster mitigation-based tourism industry is needed to educate the community and tourists to feel comfortable when travelling and to reduce the risk of disasters at tourist destinations. Method: The Analytical Hierarchy Process (AHP) was used in this study. AHP is a technique for determining decisions when multiple criteria need to be considered and functions by breaking down complex problems into smaller groups so that they are more structured and systematic. Results and Discussion: The results of this study indicate that the most important tourist attractions in tourism development in Morotai are coastal areas/mangrove forests, with historical heritage sites occupying the highest position. The parties that play a key role in managing Morotai tourism are the government, community, and private sectors. The criteria for developing Morotai tourism include accessibility, disaster mitigation, and accommodation. In the next stage, four alternative strategies are proposed for priority handling: the development of disaster-resilient infrastructure, evacuation systems, early warning systems, and disaster preparedness training. Research Implications: The managerial implications are First, the government should focus on developing coastal tourism/mangrove attractions. Second, the government and related parties should improve accessibility and accommodation by focusing on disaster mitigation. Originality/Value: This study contributes to the development of the tourism industry in disaster-prone areas.

The Contribution of Quality of Work Life to Employee Job Satisfaction in Travel and Tourism Industry: A Theoretical Construct

Tourism industry is one of the most intensive labor sector in the world which generates employment opportunities and income for the global economy, but the work in tourism industry is characterized by difficulty due to irregular and long working hours and pressure that employees have to work under to satisfy the expectations of various customers. For the purpose of sustainable tourism development, the management of tourism industry has to take care of quality of work life in order to enable employees to meet their important personal needs and to effectively balance their personal and work life. The objective of the current study is to find out whether there is contribution of QWL to employees job satisfaction in tourism industry, to add to literatures of tourism and human resources and to provide some valuable recommendations that can be applicable by tourism service providers to enhance QWL of employees and hence their level of job satisfaction.. After reviewing several literatures the study found that there is a significant relationship between QWL and employee job satisfaction or in other words, QWL contributes significantly to employee job satisfaction in tourism industry. The study highly recommended that the management of tourism industry should promote QWL practices to enhance the level of employee job satisfaction and hence employee productivity in tourism industry from one hand and to enhance customer satisfaction from the other hand and this last plays a crucial role in success of tourist establishments and tourism industry in general.

Evaluating Tourist Dissatisfaction with Aspect-Based Sentiment Analysis Using Social Media Data

Tourism satisfaction is essential for encouraging tourists to stay longer, spend more and return. However, visitor dissatisfaction can also prove useful for understanding any shortcomings of a tourist destination, and Twitter, Instagram and TripAdvisor reviews might be able to provide an insight into tourist perceptions and experiences. This study examines the major causes of tourist dissatisfaction with a tourism destination using an aspect-based sentiment analysis approach to understand the key points of negative tweets, posts or reviews. We examined 19,340 tweets, 7,712 Instagram posts and 25,483 reviews about Granada in Spain in order to evaluate the negative user's perceptions, discover management-related problems and provide feedback to destination management organizations to enable them to improve their services and operations. Our work contributes to computational methods to address tourism (dis)satisfaction with a process to identify the most important entities (places), an algorithm to identify aspects and opinions, and the use of word-trees to show the most important aspect-opinion tuples. In practical terms, we provide to tourism industry professionals and managers, as well as travelers, with methods to identify the reasons for tourist dissatisfaction from available social media data, in such a way that managerial strategies or travel plans can be improved.

Pembangunan Sistem Manajemen Data Wisata pada Dinas Pariwisata, Pemuda, dan Olahraga Kabupaten Madiun

The tourism sector in Madiun Regency has significant development potential, highlighted by 75 tourist destinations. However, inadequate management of tourism data has led to suboptimal growth. To address this issue, a tourism data management system is proposed to facilitate efficient data handling for various stakeholders, including Destination Managers, Tourism Industry Managers, and Service Verifiers. The system manages data on tourist destinations, the tourism industry, and visitor information. The results of system testing using the black box method show that all features are functioning properly. The system was tested using usability testing, it showed a score of 87% from a total of 53 respondents, indicate that the developed system is both functional and user-friendly.

Crisis Management and Sustainability in Tourism Industry: Obstacles and Recovery Strategies after the COVID-19 Crisis in Antalya, Türkiye

This study aims to examine how tourism enterprises can ensure their sustainability and elude the negative effects of the COVID-19 crisis via recovery strategies through semi-structured in-depth interviews, focusing on the tourism industry in Antalya, the first and most important destination in Türkiye, in terms of arrivals and nights spent. According to the findings, travel bans and quarantine measures due to the COVID-19 pandemic had devastating effects on Antalya’s tourism sector. In fact, the COVID-19 pandemic caused a shortage of personnel in tourism industry, a persisting problem. In managing this crisis, businesses and the state have attempted various recovery strategies. Despite a recovery period since 2021, vulnerabilities in the national economy and increasing inflation rates since COVID-19 have triggered input and living costs. Furthermore, the Ukraine War has adversely affected the sustainability of tourism activities in Antalya. Moreover, due to new regulations regarding retirement in 2023, some middle-level managers in tourism sector have retired, leading to predictions of a potential crisis in upper-level management in the future. According to the study results, cooperation in tourism sector, public–private–university collaboration, and government support play significant roles in achieving full recovery from the crisis and ensuring sustainability in tourism sector activities. The study may contribute to the literature and help industry representatives and policymakers in terms of sustainability in tourism and crisis management recovery strategies.

The effect of human versus virtual influencers: The roles of destination types and self-referencing processes

Social media influencers are increasingly recognized for their ability to influence tourists’ decision-making processes. The emergent phenomenon of virtual influencers presents an unprecedented challenge to their human counterparts, reshaping the dynamics of the tourism industry. It remains a challenge to integrate various forms of destination advertising and harmonize the approaches of both human and virtual influencers to effectively attract tourists. This study addresses this gap by investigating the effectiveness of human and virtual influencers in endorsing natural versus cultural destinations. Adopting source credibility theory, we conduct five empirical studies. Our findings reveal that virtual influencers boost visit intentions for cultural destinations, while human influencers do so for natural destinations. Credibility and self-referencing play a serially mediating role in this process. Furthermore, this study explores the moderating role of tourists’ preference for uniqueness. This research offers valuable insights for tourism industry managers aiming to harness the power of virtual influencers effectively.

STRATEGI BAURAN PEMASARAN DALAM MENINGKATKAN TINGKAT HUNIAN KAMAR PADA GLAMPING DI TAMAN DANU CAMP, BEDUGUL


 
 
 Glamping activities have become one of the trends in the world of tourism, making many tourism industry managers compete in fulfilling this trend. Taman Danu Camp is one of the Glamping areas in Bedugul. The existence of this competition makes Taman Danu Canp have to maximize marketing strategies to increase sales of Glamping rooms. This study used data collection techniques, namely observation, library studies, questionnaires, interviews, and distributing questionnaires to obtain data. The results showed that the marketing strategy at Taman Danu Camp, SO (strength Opportunity) Strategy: strategies to increase and maintain excellence and strategies to expand market share. WO (weakness opportunity) strategy: a strategy to improve product quality and a strategy to improve service quality to tourists. ST strategy (strength threats): strategies to maintain a positive image of Glamping both in the community and in the perception of tourists and strategies to expand cooperation. WT (weakness threats) strategy: strategies to improve the quality of products and services and strategies to improve the quality of resources.
 
 

Local Government Cadres Guiding Tourism Economic Development:from the Perspective of Flow Economy

In the past two or three years, a group of cultural and tourism directors represented by He Jiaolong in Zhaosu, Yili, Xinjiang, Liu Hong and Jiang Zeduoji in Ganzi Prefecture, Sichuan, Xie Wei in Suizhou City, Hubei, and Wu Jiaojiao in Dafang County, Guizhou, have relied on short video platforms such as Douyin and Kuaishou to made their own small videos promoting their hometowns, and have become popular on the Internet one after another. These web celebrity directors have promoted the tourism economy of their hometown through continuous publicity, live broadcasting with goods and other forms, and contributed great strength to the development of their hometown. Their success, attracted around the Secretary of Culture and Tourism have followed suit, in the country set off a wave of Secretary for hometown tourism endorsement boom. As a netizen, the author has also learned about this hot event. Through reviewing a large amount of data, using literature research, case analysis and other research methods, the author has carried out some of his own research on the phenomenon of network red bureau chiefs􀆳tourism in various places from the perspective of traffic economy. The study found that: First, in the context of the global digital economy, short video platforms based on algorithms and big data are profoundly changing the lives of ordinary people; Second, the emergence of the secretary of Internet Celebrity has brought a new development model of flow economy and has become a booster for the development of local tourism; Third, the culture and tourism secretary of Internet Celebrity has a unique value for local development in the cultural, political and economic fields. This study also found that the􀆳Internet celebrity culture and tourism director model has been copied in large numbers in various places. This phenomenon should be paid attention to and guided. Relevant departments should make efforts to improve their governance ability and tourism industry management ability, so that the Internet celebrity hit sites can be sustained, not just a simple imitation.

Optimization of GMr (1,1) Model and Its Application in Forecast the Number of Tourist Visits to Quang Ninh Province

Currently, many researchers pay more attention to improving the accuracy of the Grey forecasting model. One of tendency is focused on the modification of the accumulated generating operation. In 2015, some scholars used the r-fractional order accumulation to improve the accuracy. However, With the desire of users to have a set of forecasting tools as accurate as possible. This paper based on the flexibility parameter of r-accumulated generation operation proposed the systematic approach by optimizing the number of r for improving the precision. To verify the performance in advance of the proposed approach, three case examples were used, the simulation results demonstrated that the proposed systematic approach provides very remarkable predictive performance with the accuracy performance of the proposed approach being higher than other models in comparison. Furthermore, the real case in forecasting the number of tourism visits to Quang Ninh was also conducted to compare the performance of models. The empirical results show that the proposed model will get a higher accuracy performance with the lowest MAPE =19.722%. This result offers valuable insights for Quang Ninh policymakers in building and developing policies regarding tourism industry management in the future.

The Effect of Risk Management on the Financial Performances Among Hospitality and Tourism Companies in Malaysia

Purpose: This study explores the effect of risk management on the financial performance of Malaysian hospitality and tourism companies. Theoretical framework: The agency theory and extreme value theory (EVT) were applying in this study. Design/Methodology/Approach: The study population is the public listed companies in Bursa Malaysia. The unit of analysis of this study is the Travel, Leisure & Hospitality Companies listed in Bursa Malaysia. With the purposive sampling method, 29 companies were selected which are suitable for the objective of this study. The secondary data used in this study were derived from the audited financial statements and annual. Findings: The findings indicates that there is insignificant and negative relationship between the risk management and financial performances of Hospitality and tourism Industry in Malaysia and the significantly positive relationship between company size and financial performances of Hospitality and tourism Industry in Malaysia. Research, Practical & Social implications: This study will be beneficial for future researcher and entrepreneurs to have access to this study in order to gain a better understanding of how to take pre-actions before starting a business in order to ensure their success. Policy implications include ensuring that prudential guidelines and other regulations governing the company's operations regarding loan facilities are reviewed periodically to address evolving credit risk issues. Originality/Value: The study provides valuable insight on the effect of risk management on the financial performances among hospitality and tourism companies in Malaysia.

Green human resource management in Pakistan tourism industry: Moderating role of environmental knowledge and individual green values

Green human resource management in Pakistan tourism industry: Moderating role of environmental knowledge and individual green values

КОМПЕТЕНТНІСНИЙ ПІДХІД У ПІДГОТОВЦІ ФАХІВЦІВ ТУРИСТИЧНОЇ СФЕРИ ДО РОБОТИ В УМОВАХ КРИЗОВИХ СТАНІВ

Tourism as one of the promising branches of economy demands competent, active and highly qualified specialists who are capable of professional self-determination generating and implementing their own plans in the relevant market conditions as well as in the state of crisis. The training of future tourism specialists is associated with the need to form professional and personal competence, which involves the development of theoretical knowledge and practical skills, a vision of their professional behaviour in various situations of interpersonal interaction. The purpose of the article is to substantiate the essence of a competent approach in preparing tourism specialists to work in crisis conditions. The tasks of this work were to study scientific views on the issue of training tourism specialists to work in crisis conditions, to determine the main requirements for specialists in the tourism sector. To solve the problems of research, a set of methods was used: theoretical analysis and synthesis of ideas, results, theoretical statements disclosed in the scientific and pedagogical literature; summarizing and systematizing the results of existing studies on this issue. At the stage of development of the socio-cultural sphere, the tourism business needs personnel who are ready to organize activities in the conditions of crisis camps. Stakeholders and applicants seeking to expand the range of competitive opportunities in acquiring knowledge and skills are interested in implementing an educational program for training tourism specialists who are able to work in new socio-cultural conditions. The article generalizes views of scientists with respect to the interpretation of “competence approach” notion. Basic information on future tourism specialists training (taking into consideration all the directions of strategic development and global changes in the tourism market) is presented. The training issues are connected with the key problems of improving the tourism development management system, ensuring the competitiveness of tourism products and service in the implementation of national projects. It is determined that the main methodological requirement to future tourism specialists’ professional training is the updating of forms and content of practical components. Some of the methods of the educational process intensification that guarantee the effectiveness of theoretical and practical training are disclosed. Based on a thorough analysis of researches on this problem, a comprehensive definition of future tourism specialists’ professional training was defined, taking into account their readiness to operate in crisis situations. Professional competence in the context of the study is defined as an integrative quality, property, or dynamic state of a future specialist that ensures physical, psychological, professional, and personal compliance with needs, qualification standards, and requirements for work in the state of crisis. The set of competences such as general scientific, professionally qualified, social, individual and instrumental competence are relevant components of the professional competence of a tourism specialist, who is ready to operate in state of crisis. The introduction of academic discipline “Principles of anti-crisis management in tourism industry” that is aimed at the development and improvement of professional and personal tourism specialists’ qualities that are necessary to be effective in crisis situations was proposed.

Implementasi Sertifikasi Kompetensi Kerja Bidang Pariwisata Dalam Upaya Menanggulangi Tingkat Pengangguran

This research is motivated by the increasing number of domestic and international tourists visiting Indonesia every year, so the need for qualified and trained workers in the tourism sector is increasing. So in maximizing the economic benefits of the tourism sector, it is important to implement work competency certification in the tourism sector. The purpose of this study is expected to provide policy recommendations for the government and tourism industry managers in increasing the effectiveness of the implementation of work competency certification in the tourism sector in order to reduce unemployment in Indonesia. Data analysis is processed in a juridical-normative manner and data presentation uses secondary legal materials. The results show that through the implementation of work competency certification, the tourism sector can offer better and attractive job opportunities for job seekers so that it can be an effective instrument in reducing unemployment and encouraging economic growth.

Tinjauan Pemasaran Pariwisata Melalui Teknologi Informasi Sebagai Perencanaan Manajemen Industri Pariwisata : Suatu Kajian Literatur

This article aims to review and seek to inform about the concept of reviewing tourism marketing through information technology as a tourism industry management plan. The research method used is qualitative and literature studies or library research Based on the results and discussion, it can be concluded theoretically that to understand tourism marketing reviews through information technology as a management model planning in the tourism industry requires several important things including: (a) Travel consumer, (b) Trends in tourism technology, (c ) Digital Marketing (DM) and (d) Virtual Reality (VR). Technology is a central element and a foundation for actors in the tourism industry promoting media that is relevant to the development of information technology, especially in the form of social media and websites.

Exploring Cultural Tourism Potential in Adamawa State Nigeria: A Case of Mubi Town

Cultural tourism plays a vital role globally. The study aims to appraise cultural tourism potential in Mubi town, Adamawa state, Nigeria. The study employed Arc. GIS.10.3 and remote sensing for location map generation. Data was generated from one hundred structured questionnaires using systematic random sampling techniques. Descriptive statistics were utilized for correlating the cultural tourism potentials (CTP) and tourism industry management (TIM). Spearman ranking techniques were used for the respondents' perception scores. The results indicated a correlation between cultural tourism potentials (CTP) and tourism industry management (TIM) and tested for reliability. The results uncovered a very significant connection between the variables at (0.01, 2-Tailed). This showed cultural tourism potential depends on effective management. Additionally, the respondents ranking depicted that horse riding maintained the highest because of its significance in the culture of northern Nigerians, Sallah of Both Eidl Fitr and Adha celebrations recorded the second position, while traditional housing, local wrestling, and Mauludul Rasul all received significant responses as a very important cultural tourism attraction in the Mubi. Recommendations on accommodations, food, and beverages are essential to be upgraded. Government and private bodies are to form a partnership. Educational awareness campaigns through seminars, workshops, and conferences are highly recommended.

МЕНЕДЖМЕНТ ТУРИСТИЧНОЇ ІНДУСТРІЇ ВІННИЦЬКОЇ ОБЛАСТІ

The article examines the strategies and practices of tourism industry management in Vinnytsia region, in particular, in the context of the influence of global trends and internal factors, such as legal and physical entities of tourism activity, infrastructure development, and changes in demand and supply for tourist services. The dynamics of the number of tourist enterprises and their changes during the last years, which operated in the conditions of the pandemic and war, were analyzed. It is argued that the most popular types of tourism in Vinnytsia in 2020 were: historical and cultural, medical and recreational, religious and sports tourism, with an emphasis on cultural and cognitive leisure, which is one of the main directions. The importance of cultural heritage and the presence of infrastructure to attract the attention of tourists is emphasized. It has been proven that in 2020, the tourist attractions of the Vinnytsia region that were most popular among tourists were: the National Manor Museum of M. I. Pirogov; Lyadivskyi Holy Usiknovinsky rock men's monastery and Brailivskyi Holy Trinity women's monastery; ROSHEN fountain; Vinnytsia Regional Museum of Local Lore; Potocki Palace in Tulchyn; State historical and cultural reserve "Busha". In the context of sustainable development and ensuring the harmonious development of territories, the article highlights the dynamics and sources of financing local budgets from the tourist tax. It is noted that even when observing a drop in the amount of receipts in 2020, the general trend indicates a certain positive development of this sector. Based on the results of a survey of residents of the region on the use of tourism potential and their priorities, key aspects that can be decisive in the development of tourism in the Vinnytsia region are highlighted. The components of the tourism potential of the region are substantiated and the priority directions for the further development of the tourism industry are motivated, taking into account views on the sustainability and harmonious development of the region in the context of the interaction "government-community-tourist infrastructure".

Crisis Management in South East Asia's Tourism Industry: Resilience and Adaptation Strategies

Crisis management in Southeast Asia's tourism industry is imperative due to the region's vulnerability to various crises, including natural disasters, health emergencies, political unrest, and economic downturns. This study investigates resilience and adaptation strategies employed by stakeholders to mitigate the impacts of crises and promote sustainable tourism development. The study's objectives include analyzing crisis types, stakeholder roles, and the effectiveness of strategies. Employing a secondary data-based review approach, the study synthesizes existing literature to identify critical insights. Significant findings highlight the importance of collaboration, innovation, sustainability, and adaptability in crisis management. Policy implications emphasize the need for proactive planning, stakeholder engagement, sustainable practices, and capacity building. The study underscores the importance of addressing limitations and contextual factors to enhance the resilience and adaptive capacity of Southeast Asia's tourism industry in navigating crises and promoting long-term sustainability.

Operational Management and Financial Performance of Tourism Industry in Selected Towns of Batangas

This study primarily aimed to accomplished four basic objectives, which are: determine the company profiles of tourism businesses at selected towns in Batangas; evaluate the level of effectiveness of the operating management practices of tourism companies in terms of the human resource, marketing and financial management; examine the level of their financial performance in terms of sales growth and profitability; and, find the significant correlation in the respondent’s assessment on the effectiveness of the operational management practices and financial performance of the tourism companies. This study employed the descriptive survey research method that engaged 270 proprietors and managers of different tourism enterprises across the province of Batangas. Convenient sampling technique was used and Statistical Packages for Social Sciences (SPSS) to process the data. The researcher utilized Frequency and Percentage Distribution, Weighted Mean and Pearson Correlation Coefficient.
 The study revealed that most tourism businesses in selected towns in Batangas belong to Sun and Beach Tourism. Majority are sole proprietorship, with less than three million capitalizations. Years in business operation are mostly 1 to 5 years, with more than 20 employees. Findings illustrate that the majority of tourism businesses of Batangas gave more importance on certain aspects of operational management over the others. For financial management, financial control has been prioritized over financial planning. Marketing management is assessed as one of the most essential aspects of business operation. The study found a very weak to weak correlation in Human Resource, Financial and Marketing Management vs. Sales Revenue Growth and Profitability Growth.

INTERNET OF THINGS-ENABLED TOURISM ECONOMIC DATA ANALYSIS AND SUPPLY CHAIN MODELING

The purpose is to cut the costs of Supply Chain enterprises in Ice-Snow Tourism (IST) and improve the intelligence and automation of Supply Chain Management (SCM). First, the spatial-temporal characteristics of economic data of the IST Supply Chain are analyzed based on the Internet of Things (IoT). Second, the annual Online Public Attention (OPA) data to IST in domestic cities and regions are collected. The quarterly concentration index and Gini coefficient are used to analyze their spatial and temporal characteristics. Then, the weighted fusion algorithm used for the Supply Chain scenario modeling is improved to solve data redundancy and improve information accuracy. Finally, the framework of the IST-oriented Supply Chain scenario ontology model is proposed. The experimental results show that Internet users give much attention to IST from 2011 to 2021. OPA to IST increased first and decreased and peaked in 2016. The final fusion value of the proposed data fusion algorithm is 20.0221, and that of the adaptive Weighted Average Method (WAM) is 20.0724. Thus, the proposed algorithm outperforms the adaptive WAM. The traditional scenario-based ontology model takes people as the center. In contrast, the Supply Chain scenario-based ontology model centers around product state and scenario. Therefore, the proposed Supply Chain scenario-based ontology model is entirely new. The proposed scenariobased ontology model using polymorphic IoT lays the foundation for developing an intelligent and automatic SCM. It has great practical significance in realizing efficient tourism industry management and SCM.

The Impact of Technology Acceptance on the Effectiveness of the Electronic Customer Relationship Management in Hospitality and Tourism industry: The Mediating Role of Employees’ Satisfaction

The Impact of Technology Acceptance on the Effectiveness of the Electronic Customer Relationship Management in Hospitality and Tourism industry: The Mediating Role of Employees’ Satisfaction