Tourism Industry In Indonesia Research Articles

Navigating digital tourism governance: a case study of branding strategies in the Mandalika special economic zones

The purpose of this research is to analyze how digital Tourism on Branding the Mandalika Special Region in West Nusa Tenggara; this investigation uses a descriptive methodology combined with a qualitative approach, as well as previously published literature and online news sources as well as secondary data obtained from related agencies. Most importantly, take advantage of the Nvivo 12 plus program to analyze the data results. The findings of this study indicate that the use of information and communication technology to promote Special Economic Zones through digital tourism, utilizing platforms such as websites, YouTube, Facebook, TikTok, Instagram, and the West Nusa Tenggara Tourism Office website, is a viable strategy for increasing tourism. Indonesian tourism industry. ITDC and National Council of Special Economic Zones websites. Government Regulation Number 52 of 2014 identifies two main focus topics, namely tourism areas and special economic areas, and prioritizes several initiatives. Development management in accordance with statutory regulations. PP Number 40 of 2021 discusses three important things: human resources and infrastructure, two facilities, and SEZ convenience for three commercial organizations. The finding of human resources and infrastructure is considered to be the main driver for branding the Mandalika Special Economic Zone in this policy.

Need Assessment for Coastal Tourism Area in the Face of Tsunami Risk: The Case of Pangandaran

As the fourth world's longest coastline, coastal tourism has become a significant component of Indonesia’s economy. Approximately 57% of this coastline is prone to the deadliest coastal hazard, i.e., tsunami. The progressive development of the tourism industry has created a massive increase in built infrastructure, hotels, roads, electrical and water distribution systems, and an increased number of people, including tourists and tourism workers, in rural coastal tourism areas. Due to the tsunami threat, rural coastal tourism regions' economic and social development faces enormous potential losses in lives and infrastructure and disruption of economic activity, especially for small and medium business enterprises. However, this coastal tourism industry has failed to engage in proper disaster risk reduction strategy and tourism business resilient building in most tourist destination regions in Indonesia. To address these complex problems, this study explores the adaptation of the concept of Business Continuity Plan of a single enterprise to upscale to an area or zone, i.e., the Area Business Continuity Planning, to enhance the holistic disaster-resilient tourism industry in Indonesia, with Pangandaran as the study location. As a newly formed regency, Pangadaran is an emerging super-destination tourism area designated by national and provincial governments. This region experienced a devastating tsunami in 2006, and even today, its coastal communities live under the threat of tsunamis that South Java Megathrust can generate. Based on an in-depth and holistic study, this study finds the Pangandaran coastal tourism resilience level, recognizing critical stakeholders and identifying the collaborative BCP strategies in Pangandaran.

Designing User Interface Of Travel Mobile Application Based On Artificial Intelligence

Indonesia is a country with many potential places that can be used as tourist destinations. The Central Statistics Agency (BPS) states that as of 2021 Indonesia has a total of 2,552 destinations in the tourism industry. The development of the tourism industry in Indonesia was hampered by the pandemic that had hit the country for approximately 2 years, which caused a narrow space for tourists to move. On the other hand, the use of digital technology has increased during the pandemic era. Artificial intelligence is one of the technologies that also developed during the pandemic. This technology allows for a program to think like a human and help facilitate daily activities and work. This design has the aim of creating an application display design that can implement artificial intelligence in a mobile application for the needs of the tourism industry. The method used in this design is the Design Thinking method popularized by Kelley and Brown from IDEO, consisting of the Emphatize, Define, Ideate, Prototype, and Testing stages. The result of this design is a design of a mobile application interface for the tourism industry, with the implementation of artificial intelligence and various features, and contains information about various tourist destinations, as well as designing its trials easily by users.

The Influence of Internal Audit and Risk Control on Crisis Management in the Tourism Industry in Indonesia

This research investigates the complex interactions between Internal Audit, Risk Control, and Crisis Management in the dynamic landscape of Indonesia's tourism industry. Using a quantitative approach, this study employed Structural Equation Modeling with Partial Least Squares (SEM-PLS) to analyze survey data collected from stakeholders in the industry. Descriptive statistics showed positive perceptions of Internal Audit and Risk Control, with room for improvement in Crisis Management effectiveness. Measurement model assessment established reliability and construct validity, paving the way for robust structural model analysis. The results show that Internal Audit and Risk Control significantly and positively influence Crisis Management. Practical implications include customized strategies for optimal crisis resilience, while policy recommendations underscore the importance of a standardized framework. Despite its limitations, this study contributes valuable insights to the crisis resilience literature, offering a nuanced understanding of the dynamics of Indonesia's tourism sector.

Sustainable Human Resources in the Tourism Industry in Indonesia: Employee Competence and Government Regulation

The present study investigates the dynamics of sustainable human resources (HR) practices in the Indonesian tourist sector, with a particular emphasis on staff skills and adherence to government rules. The study utilized a quantitative methodology, specifically utilizing Structural Equation Modeling with Partial Least Squares (SEM-PLS), to examine data gathered from 235 individuals who represented a varied range of industries. The findings showed strong positive correlations: employee capabilities and compliance with legal requirements are both positively impacted by sustainable HR practices. Furthermore, compliance with government rules is positively impacted by staff competencies. With a Root Mean Square Error of Approximation of 0.06 and a Goodness-of-Fit Index of 0.92, the model demonstrated a decent fit. These results provide important new understandings of the complex interactions that exist in the Indonesian tourism industry between employee capabilities, sustainable HR practices, and regulatory compliance.

Self-Declare on Micro and Small Restaurant in Supporting Muslim-Friendly Tourism Industry

Halal logo for business actors, especially food business is a liability as regulated in the Halal Product Guarantee Law. Since the enactment Job Creation Law, regulations on halal certification have been changed and renewed. Self-declare is the issues that raised pros and cons. The purpose of this study is evaluate Self-declare on micro and small restaurants in supporting muslim-friendly tourism industry. In discussing the topic, the research using normative juridical method with materials from primary data and secondary data. The results show that Self-declare is not consistent with the substance of the Halal Product Guarantee law. Practically, Self-declare has a positive impact for economic benefits because the process of applying halal certification is short and easy for restaurant businesses. Thus, the Self-declare concept supports the development of the halal tourism industry in Indonesia. It is necessary to complemented by supervision system to maintain the quality and objectives of halal certification.

The Influence of Government Policy on Tourism Public Relations

This research focuses on the role of Public Relations (PR) in the tourism industry, specifically in the context of government policy influence. The study employs descriptive research to analyse the impact of government policies on PR functions and strategies within the tourism sector. Additionally, a SWOT analysis is conducted to assess the strengths, weaknesses, opportunities, and threats faced by the tourism industry in Indonesia. The findings highlight the importance of effective PR strategies in building and maintaining positive relationships with various stakeholders, including the government, the media, and the public. The research suggests that PR practitioners in the tourism sector should enhance issue management, crisis response, and adaptability to technological advancements. Furthermore, the study recommends improving communication effectiveness to benefit all stakeholders involved in tourism activities. Overall, the research contributes to understanding the intricate relationship between government policies, PR practices, and the sustainable development of the tourism industry.

Aplikasi Pemandu Wisata Berbasis Android Untuk 10 Wisata Bali Baru

Tourism has a very significant role in the Indonesian economy. In 2016, the Indonesian government prioritized 10 tourism destinations as "10 New Bali Tourism". However, tourists often face difficulties in finding accurate and efficient information about public facilities at tourist attractions. To overcome this problem, this research aims to develop an Android-based tourist guide application. This application is designed to help tourists find facility information quickly and accurately. This research was carried out through a series of stages, including design, analysis, design, implementation, testing and application maintenance. The result of this research is the development of a tour guide application that is useful for tourists. This application makes it easy for them to find accurate information about public facilities around the tourist attractions they visit. Unit testing of this application shows that no errors were found in the application functions. Usability test results were also very positive, with 88% of tourist users stating they were willing to use this application again in the future. This shows that this tour guide application has succeeded in providing an effective solution to the problems faced by tourists in searching for information on facilities at tourist attractions. Thus, this application can be a valuable tool in enhancing the tourist experience and supporting the growth of the Indonesian tourism industry. This research has produced an Android tourist guide application to facilitate travelers in finding public facilities at the "10 New Bali Tourism" destinations. With an 88% user satisfaction rate, the main contribution involves improving the traveler experience, supporting the growth of the tourism industry, and making a positive contribution to the Indonesian economy.

Exploring the Potential of a Multi-Level Approach to Advance the Development of the Medical Tourism Industry in Indonesia.

Nowadays, the global medical tourism market size has grown quite rapidly, with a projected increase of 21.1% between 2021 and 2028. This study aimed to explore barriers and potential strategies for the development of medical tourism in Indonesia. A qualitative case study design was employed, where 8 respondents were selected using an expert sampling method from various groups according to the helix framework, including academics, government, professional organizations, the private sector, and the media. Data was collected through document analysis and in-depth interviews, and was analyzed manually using an inductive thematic content analysis approach. Limitations to the development of Indonesian medical tourism are related to regulations concerning medical tourism, the number of health services, distribution, supporting resources, public trust, and competition. At the institutional level, the challenges comprise services and products, hospital facilities, supporting facilities, and marketing processes. Furthermore, at the micro level, the low competency of both health and non-health workers persist as an obstacle. The potential strategy at the macro level include the development of robust marketing and branding strategies, health infrastructure, and resources. At the institutional level, it was necessary to develop related products and services provided, improve quality, and focus on branding and marketing strategies. Additionally, improving human resource skills was needed at the micro level.

Tourism Industry Development Model through Support System Facilities, Stakeholder Participation, and Environmental Dynamism: Dealing with Post-Pandemic COVID-19 Approach

This study aims to design a conceptual model that measures the tourism industry's performance in Indonesia by considering environmental dynamics due to the COVID-19 pandemic. This research uses an exploratory descriptive approach to designing a new conceptual model based on a literature review measuring Indonesia's tourism industry's performance. The research object in this study is SMEs in Rembang Regency, Central Java, one of the areas with potential tourism objects in Indonesia. The results of this study reveal the factors that affect the performance of the tourism industry, namely supporting systems and facilities, which include telecommunications, power sources, transportation, waste management, location, clean water sources, supporting industries, spatial, hospitality, safety and security; stakeholders and environmental dynamics. The government can consider these factors to produce a policy to develop the tourism industry.

Exploring the Current Status and Future Potential of Robot, Artificial Intelligence, and Service Automation in the Indonesian Tourism Industry

This paper examines the current state and potential future applications of robots, artificial intelligence, and service automation (RAISA) in the hospitality, travel, and tourism industry, with a focus on Indonesia. The study utilizes a comprehensive review of literature and empirical data, including case studies, industry reports, and scholarly articles, to gather relevant information. The findings reveal that while the implementation of RAISA in the Indonesian tourism industry is still in its introductory stage, advancements in RAISA technology and decreasing costs make it increasingly viable for substituting human labor in repetitive and high-risk tasks. However, it is important to consider that not all service processes are suitable for automation or delegation to robots. The decision to automate or retain human labor depends on factors such as economic efficiency, customer satisfaction, company competitiveness, and other internal and external considerations. This research contributes to the existing literature by addressing the specific context of Indonesia and providing insights into the current state and potential future applications of RAISA in the hospitality, travel, and tourism industry. It highlights the scarcity of research in this area and emphasizes the need for further investigation, particularly in areas such as the economic rationale of service automation, the readiness of businesses to adopt RAISA, stakeholder attitudes towards service robots, the impact of RAISA on service quality and company competitiveness, and the ethical considerations associated with its implementation. The findings of this study offer valuable insights for industry practitioners, policymakers, and researchers aiming to understand the benefits, challenges, and implications of integrating RAISA in the Indonesian tourism industry.

Towards Sustainable Tourism: An In-Depth Study Of Green Entrepreneurship Strategies In Indonesia

Sustainable tourism has emerged as a critical global concern in recent years, with increasing attention directed towards the environmental impact of the tourism industry. Indonesia, renowned for its natural beauty and cultural diversity, has witnessed a surge in tourism activities, accompanied by growing environmental challenges. This research paper presents a comprehensive qualitative analysis of green entrepreneurship initiatives within the Indonesian tourism sector. This study utilizes secondary data sources, primarily drawing from previous research journals, to investigate the strategies and practices employed by green entrepreneurs in the Indonesian tourism industry. The research explores the adoption of sustainable and environmentally friendly business models, innovations in eco-friendly technologies, and partnerships for conservation efforts. It also examines the challenges and opportunities faced by green entrepreneurs in their pursuit of sustainability. The findings of this research contribute to our understanding of the role of green entrepreneurship in mitigating the environmental impacts of tourism in Indonesia. By shedding light on successful strategies and identifying areas for improvement, this study aims to guide policymakers, entrepreneurs, and stakeholders toward more sustainable tourism practices. Ultimately, this research seeks to promote the preservation of Indonesia's rich natural and cultural heritage while fostering economic growth through responsible and environmentally conscious entrepreneurship.

Community Empowerment Model Through Village Intitutions To Organize Events

The Indonesian tourism industry is very important for development because it can increase its contribution to gross domestic product (GDP). Recently, community-based tourism (CBT) has developed, which refers to a type of sustainable tourism. Community-based tourism aims to create a fairer distribution of tourism income, improve cultural preservation, and increase environmental protection by directly involving local communities in tourism management. The aim of the research is to determine community empowerment through village institutions to organize events, in a tourism village pilot as a case study. Qualitative research that focuses on community empowerment where the informants in this research are village heads, village officials, Pokdarwis administrators, tourism village managers, and economic driving community groups. The research results show that although production, accommodation and accessibility units have not yet been formed, the division of labor with reference to the main tasks and functions of each institution in the tourism village pilot, has produced culinary products, arts groups and agro-tourism areas.

印度尼西亚和土耳其旅游业上市公司在covid 19爆发时的财务分析

COVID-19 outbreak is global disease that impact most of industries in the world. Tourism is one of industry shocked by COVID-19. Curfew policy and social distance caused most of tourism sector such as tourism, hotel, and restaurant were closed. The purpose of this study is to analyze financial statement of tourism industries in Indonesia and Türkiye using financial ratio analysis. We employ financial analysis of credit (risk) analysis and profitability analysis during lockdown. We employ 27 financial statements of tourism firms in both countries in 2020. Based on the result, we found that profitability ratio that have significant differences in both countries such as ROA, ROE, and net margin. Although other measurement such as, current asset ratio, quick ratio, asset turn over, debt to equity ratio, and short term debt to equity ratio have no significant. The result informs that tourism of listed firms in Indonesia and Türkiye have significantly difference in profitability ratio. However, capability of managing liquidity, utilizing asset and managing capital structure and solvency has no significant difference. The result implies that tourism industries both in Indonesia and Türkiye have similar issues in liquidity, utilizing asset, and solvency, because they have to face diminishing income during COVID-19. Hence, it will effect on the liquidity.

Green Competitive Advantage in The Tourism Industry

Despite the significant growth of Indonesia's tourism sector, its competitive standing in the industry is still comparatively disadvantaged when compared to neighboring countries like Singapore, Malaysia, and Thailand. Previous empirical studies have identified a significant truth: the emergence of green tourism and a shift in tourism demand. Our research endeavors to formulate a sustainable tourism development strategy for Indonesia with the ultimate goal of attaining a green competitive advantage. Mixed methods were employed to conduct this study. For model analysis, Structural Equation Modeling (SEM-PLS) is utilized. Primary data were obtained directly from research subjects via questionnaires and interviews administered to 60 samples. SEM-PLS was utilized to manage the collected data. Secondary data were obtained from literature from previous studies. In conjunction with the Analytical Hierarchy Process (AHP), the outcomes of the analysis are utilized to ascertain policy priorities for the development of strategies pertaining to the tourism industry in Indonesia. The implications of these results extend beyond the realm of corporate strategic management and its practical implementations to the dynamic tourism sector, where GCA can be obtained. Policy proposals in priority areas were additionally put forth with the aim of fostering the growth of Indonesian tourism.

PENGGUNAAN BAHASA INGGRIS SEBAGAI STRATEGI KOMUNIKASI GLOBAL DALAM INDUSTRI PARIWISATA

The more advanced the development of technology, the more likely it is that something can be searched for and known. It's the same as finding out about vacation spots and relaxing while enjoying your time. So with this convenience, one of the things that is affected is the tourism industry sector. The tourism industry in Indonesia is currently developing rapidly. Indonesian tourism is currently considered Indonesia's core business by the World Bank. With so many tourists present as tourism objects, this development must be in line with the competence and skills of the people involved in this industry, especially English language skills, for the good and sustainability as well as the special attraction of the tourist spot. The aim of this research is to find out "The Use of English as a Global Communication Strategy in the Tourism Industry". This research uses qualitative methods with observations and interviews and from several scientific journals relevant to this topic. The results of this research are that English has a very important role in the communication process that occurs in the tourism industry, both communication between tourism actors and tourists and communication in business and economic matters.

Visit Satisfaction And Intention Of Gen Z Muslim Tourists In Jakarata Influenced By Halal Destination Attributes

Halal is becoming a global phenomenon, market trend and lifestyle. Along with the increasing number of Muslim travellers, interest in halal tourism is also growing. The increasing number of Muslim travellers is a challenge and opportunity to improve Indonesia's tourism industry. The tourism industry itself plays an important role in increasing Indonesia's state revenue. The purpose of the study was to analyse the effect of halal destination attributes on visit satisfaction and intention of gen Z Muslim tourists in Jakarta. The sample in this study were 150 respondents. The method used in this study is path analysis with halal Destination Attributes as the independent variable, visiting satisfaction as the intervening variable, and intention as the dependent variable. Data processing uses t test and sobel test. The test results show that the destination attribute variable shows a significant number. This means that Jakarta is considered a city that has advantages in the ease of information and communication to tourists, services and facilities are also adequate, as well as the environment and comfort as a tourist destination.

Namudzaj al-Lughah al-'Arabiyyah li Aghrad Muhaddadah: Tashmim al-Mursyidin al-Siyahiyyin al-Nathiqin bi Lughah al-‘Arabiyyah

This study aims to work on an ASP (Arabic for Specific Purposes) model designed by Arabic-speaking tour guides. As the background, the increase in the number of tourists coming from the Middle East from year to year shows that Indonesian tourism is in high demand, but it seems that the tourism industry in Indonesia does not expect the number of tourists coming from the Middle East to increase because both the government and the private sector are doing more promotion. Arabic language teaching especially in the realm of tourism becomes the center of this study. This research uses a qualitative approach, and the data collection techniques subsume interviews, observations, and documentation from the implementation of ASP training in Jogjakarta. This study has found that the ASP Model for tourism is student-centered learning with practical-based learning strategies considering needs analysis and prior information. ASP model is prepared for students at an advanced level. Students are also familiar with the basics of tourist guidance and interpretation skills in tourism. The foregoing is underlined by a notion that the teaching of ASP for tourism is inseparable from fluency of speech and comfortable statements.

Digital entrepreneurship strategy in the tourism business of the tourism 4.0 era

This research analyzes digital entrepreneurship strategies by tourism industry players in Tourism 4.0. The research method used in this research is descriptive with a qualitative approach. Primary data sources come from the results of in-depth interviews with informants. In comparison, the secondary data sources are obtained from the search results of research results and statements of informants published in the media. The data that has been obtained is triangulated before being analyzed. The study results stated that digital entrepreneurship in the Indonesian tourism industry is multiplying. Several factors that support the growth of digital entrepreneurship include internet penetration, large population demographics, and digitization in the tourism industry. Digital entrepreneurship actors in the tourism industry are implementing several strategies to survive during and after the Covid-19 pandemic and entering the era of Tourism 4.0. This strategy successfully attracts tourists to continue to carry out tourism activities.

Segmentation, Targeting and Positioning of The Tourism Industry before, during The Covid-19 Pandemic and After for The Tourism Industry in Indonesia

This research aims to observingtourism businesspre, during and post Covid-19 pandemic. Evaluating and selecting market segment, firstly the highest foreign tourist arrivals to Indonesia by nationality is Malaysia, Timor-Leste, Singapore, China and Australia. Secondly, foreign tourist arrivals to Indonesia by gender male tourist bigger than female tourist is Malaysia, Timor-Leste, Singapore, India, Japan, America, England and South Korea. In reverse, female tourist bigger than male tourist is China and Australia. Thirdly, foreign tourist arrivals to Indonesia by age Generation Y and Generation Z is Malaysia, Timor-Leste, China, India, Japan, America, England, South Korea and Australia. Equal between baby boomers and generation X, Generation Y and Generation Z is Singapore. Fourthly, international tourists spending more than $ 1000 are Singapore, China, India, Japan, America, England, South Korea and Australia. Afterwards, international tourists spending less than $ 1000 are Malaysia and Timor-Leste. Fifthly, international tourists arrivals by main purpose of visit for vacation more than 78 percent is Malaysia, Timor-Leste, China, Singapore, Australia, India, Japan, America, England and South Korea. Positioning strategies as a needs and wants from tourists and communicating and delivering the products. Indonesia needs in making appropriate strategy for more appealing and visible, through segmenting, targeting and positioning.
 Keywords: Segmentation, Targeting, Positioning