Tourism Industry In Indonesia Research Articles

The Role of New Media in Facilitating Entrepreneurship in Tourism - Case Study: Promoting Komodo Island in East Nusa Tenggara

Tourism is an important component of the Indonesian economy as well as a significant source of the country’s foreign exchange revenues. According to the Center of Data and Information - Ministry of Culture and Tourism, the growth of foreign visitor arrivals to Indonesia has increased rapidly by 9.61 percent since 2010 to the present. One of the most potential tourism destinations is Komodo Island located in East Nusa Tenggara. With the island’s unique qualities, which include the habitat of the Komodo dragons and beautiful and exotic marine life, it is likely to be one of the promising tourism destinations in Indonesia and in the world. In 1986, the island has been declared as a World Heritage Site by UNESCO. The Ministry of Culture and Tourism continuously promotes many of the country’s natural potential in tourism through various media: printed media, television and especially new media. However, there are challenges for the Indonesian tourism industry in facilitating entrepreneurship skills among the local people in East Nusa Tenggara. According to the Central Bureau of Statistics (2011), East Nusa Tenggara is considered as one of the poorest provinces in Indonesia where the economy is lower than the average, with a high inflation of 15%, and unemployment of 30%. This research is needed to explore further the phenomenon behind the above facts, aiming at examining the role of new media in facilitating entrepreneurship in the tourism industry in Komodo Island. The results of this study are expected to provide insights that can help local tourism in East Nusa Tenggara.
 Keywords: Tourism, Entrepreneurship, New Media

PUBLIC RELATIONS STRATEGY AND ITS IMPACT ON THE POSITIONING OF INDONESIAN TOURISM INDUSTRY

The objectives of the research are to acquire findings as follows: a) Description of the existing condition of 5 (five) Indonesian’s tourism destination, i.e.: Bali, Yogyakarta, North and West Sumatera and South Sulawesi; b) Influence of public relations strategy on perception, attitude, and preference of 11 (eleven) tourist generating countries, i.e. USA, England, France, Germany, The Netherland, Japan, Taiwan, South Korea, Malaysia, Singapore, and Australia; c) Prospect tendency on repositioning of the foreign tourist’s perception, attitude, and preference in facing competition with other South East Asian regions tourism destinations. This research uses data based on cross-sectional method using Structural Equation Model (SEM), Multi Dimensional Scaling (MDS) and Trend Analysis. The observation units of the research originate from a sample respondents of 210 foreign tourists from 11 (eleven) tourist generating countries. The number of respondents from each country was taken proportionally. The results of the research are: a) Bali is still the most attractive destination, followed by Yogyakarta, North Sumatra, West Sumatra, and South Sulawesi; b) The Influence of each Public Relations Strategy variable, i.e.: press relations, product publicities, corporate communications, lobbying, counseling, seminars, conferences, publications, events, sponsorships, speeches and news conferences are significant towards perception, attitude and preference of the 11 (eleven) tourist generating countries; and c) Prospect of the Indonesian tourism industry faces a huge opportunity as predicted in the trend of the increase number of foreign tourist visits to Indonesia, since 2006 until 2010. It means that the trend is going to increase continuously provided accompanied by improving as well as implementing of integrated marketing communications strategy, especially in the field of public relations. Specifically it would be much more effective and efficient if those strategically efforts are in alliance and collaborations with other ASEAN regions or countries.

Intervention Model for Analyzing the Impact of Terrorism to Tourism Industry

Problem statement: It is common in time series data with extreme change in its mean caused by an intervention which comes from external and/or internal factors. This extreme change in mean is known as regime change or structural change. Problems of external factor intervention such as the effect of the Arab oil embargo to consumption level of electricity in United States. The issue of interest here is on the impact of terrorist Bali’s bomb to tourism industry in Indonesia. Approach: A theoretical and empirical studies on the intervention model, particularly pulse function of intervention is carried out focusing on the differential statistics that can be used to determine the order of intervention model. A case study of the first Bali bomb that occurred on October 12th, 2002 is an intervention of external factor that has affected the occupancy level of five star hotels in Bali. Results: The results of this theoretical study were applied to construct a model procedure of intervention model. The empirical study showed that intervention model is used to describe and explain the quantity and the length of the first Bali bomb effect towards the occupancy level of five star hotels in Bali. It shows a decreasing trend in tourist arrival in Bali, Indonesia. Conclusion: This study was focused on the derivation of some effect shapes, i.e., temporary, gradually or permanent on the arrival of tourist into Bali. A new model building procedure with three main iterative steps for determining an intervention model was used for data with extreme change in mean. The results from this theoretical study will give an opportunity for further research related to time series model that contains regime change, caused by intervention of pulse function and/or step function.

Stability of Inbound Tourism Demand Models for Indonesia and Malaysia: The Pre-and Postformation of Tourism Development Organizations

The purpose of this study was to examine the stability of inbound tourism demand models for Indonesia and Malaysia as a function of increasing government intervention in tourism. Specifically, it investigated the differences in the estimated model parameters before and after formation of tourism development organizations at each destination. The major determinants included in the demand model were income, price, and time trend. The Wald test was applied to examine the possibility of a structural change in the tourism demand between the pre-and postorganization formation periods. The results support the hypothesis, thus important marketing implications for the tourism industries in Indonesia and Malaysia were discussed.

Modeling Tourist Flows to Indonesia and Malaysia

Summary The purpose of this study was to examine the major factors that influence the flow patterns of tourists from six important tourist-generating countries to Indonesia and Malaysia. The primary determinants included in the demand models were income, prices, and time trend. Two models that employed different indicators for the price variable were estimated; one with exchange rates in addition to relative prices, whereas the other included only an exchange rate adjusted-relative price variable. Annual time-series data covering the period 1980 to 1997 were used for estimation. The results generally indicated that the factors provide reasonably good explanations for the demand for Indonesian and Malaysian tourism. The measure of thejoint effect of the changes in exchange rates and relative prices also seems to be a better indicator for the price variable for both destination countries. The study has important marketing implications for the tourism industries in Indonesia and Malaysia.

Marketing Challenges and Opportunities Facing Indonesian Tourism

In an effort to replace oil revenues, Indonesia has accorded international tourism high priority in its development plans. International tourist arrivals have expanded and continue to increase rapidly as Indonesia has taken advantage of the growing world and, particularly, Asian tourist market. Domestic tourism is also growing. The opportunities and challenges faced by the Indonesian tourism industry are addressed and it is concluded that Indonesian tourism has a bright future. However, care must be taken to match emerging products with stable markets of adequate size. This requires more sophisticated market intelligence than is currently available.

Education and Training for the Indonesian Tourism Industry

Education and Training for the Indonesian Tourism Industry

Indonesia 1991: Tourism to the Archipelago

Compared to its neighbors, Indonesia's tourism industry is small. Consequently, its government is making a two-year push to increase the number of arrivals and expand the number of tourist venues beyond Jakarta and Bali. Although the nation's tourist infrastructure is immature, international hotel companies have begun substantial development. Human resources is a particular concern, because cultural taboos make it difficult for natives to speak to foreigners. Even with the setback caused by the Persian Gulf war and the recession, Indonesia's government is confident that its tourism industry is on a growth track.

Indonesia 1991

Compared to its neighbors, Indonesia's tourism industry is small. Consequently, its government is making a two-year push to increase the number of arrivals and expand the number of tourist venues beyond Jakarta and Bali. Although the nation's tourist infrastructure is immature, international hotel companies have begun substantial development. Human resources is a particular concern, because cultural taboos make it difficult for natives to speak to foreigners. Even with the setback caused by the Persian Gulf war and the recession, Indonesia's government is confident that its tourism industry is on a growth track.