World Tourism Research Articles

教育部供需对接就业育人项目优秀案例：河北经贸大学与华住酒店集团定向人才培养培训项目

河北经贸大学与华住酒店集团共同申报教育部供需对接就业育人项目，开展定向人才培养培训项目合作，重点在人才培养模式、校企合作模式、产教融合模式及就业引领模式等领域进行探索和创新。双方共同建设“华住数字文旅现代产业学院”，引进华住集团“领航计划”管培生项目，组建“华住英才班”，面向酒店业未来数字化转型升级发展需求，着力培养酒店数字化运营管理本科人才。双方秉承“为学生创造优质成长平台，为企业培育优秀商科人才”的人才培养目标，注重对于学生的价值引领和职业赋能，创新“订单培养－管培模式－企业授课－顶岗实践－定向就业－职业引领”的校企协同培养模式，构建基于校企生与产学研一体化的“MT-PM”职业愿景引领体系，取得了丰富的项目成果及创新经验，于2023年12月获评“教育部供需对接就业育人项目优秀案例”（全国共35项）。 Hebei University of Economics and Business and H World Hotel Group jointly applied for the Ministry of Education's supply and demand matching employment and education project, carried out targeted talent cultivation and training project cooperation, focusing on the exploration and innovation in the fields of talent training mode, school-enterprise cooperation mode, industry-education integration mode and employment guidance mode. The two sides jointly built the “H World Digital Culture and Tourism Modern Industry College”, introduced the “Navigation Program” management trainee program of H World Group, set up the “H World Class of Excellent talents”, aiming at the future digital transformation and upgrading development demand of the hospitality industry, and focused on cultivating undergraduate talents of hotel digital operation and management. Adhering to the talent training goal of “creating excellent growth platforms for students and cultivating excellent business talents for enterprises”, the two sides paid attention to the value guidance and occupational empowerment of students, innovated the school-enterprise collaborative cultivation mode of “order training - management training - enterprise teaching - internship practice - targeted employment - occupation guidance”, and construct a “MT-PM” career vision guidance system based on the integration of school-enterprise-student and industry-university-research, which achieved rich project results and innovative experience, and was awarded as the “Outstanding Case of Supply and demand matching Employment and Education Project of the Ministry of Education” (a total of 35 cases in China) in December 2023.

KAJIAN KEBUTUHAN DAN PENDAPATAN PARKIR PADA KAWASAN OBJEK WISATA PANTAI KELAN KABUPATEN BADUNG BALI

Badung Regency is one of the largest contributors to regional economic income, namely in the world of tourism, especially the South Badung area which is famous for its many beach tourism objects which attract many foreign and local tourists. Availability of parking spaces, of course, must have good parking services in order to optimally utilize the available parking space capacity. This research focuses on planning the need for parking space and parking revenue for two-wheeled vehicles and four-wheeled vehicles in the Kelan Beach tourist area, because parking is one of the supports for tourism so that visitors can feel comfortable and can realize an adequate parking pattern. The planned land area for parking two and four-wheeled vehicles at Kelan Beach is 2097.30 m² in total. The survey method used is the cordon count and patrol method. Characteristics of parking for two-wheeled vehicles include the highest volume, namely 461, accumulation of 141 vehicles, duration of 1.63 hours, capacity of 173, turnover rate of 0.18, index of 0.68 less than (<) 1.00, which means the need for parking is below capacity/sufficient, and four-wheeled characteristics include volume maximum of 163, accumulation of 33 vehicles, duration of 1.48 hours, capacity of 49, turnover rate of 0.23, index of 0.57 less than (<) 1.00 which means parking needs are below capacity and do not need expansion. The parking space requirements for two-wheeled and four-wheeled vehicles are 63 and 20 slots respectively. The parking layout at Kelan Beach tourist destination adopts a 90° angle pattern for both two-wheeled and four-wheeled vehicles, with respective parking space dimensions of 0.75 m x 2.00 m and 2.50 m x 5.00 m. The projected annual parking revenue is estimated at IDR.499,441,667.00, calculated based on fixed rates. Paving blocks are chosen for the parking surface, with a cost of IDR.441,345,000.00.

PHOTOGRAPHY IN TOURISM

Basically, humans are social creatures that cannot be separated from the people around them. This affects a person's lifestyle, be it a lifestyle that is closely related to the development of society, which contains values such as social strata, imagery, and self-actualization which are all for the search for a new identity. Where in this case we know that in the world of tourism has developed rapidly in which there are several components related to the world of tourism, one of which is media photography that plays a role in the world of tourism which is used to capture moments in us doing tourist trips, which in this case aims as a promotional media because of the results of good pictures will make people interested in visiting tourist attractions especially Bali, where we all know that Bali is one of the destinations visited by many local and foreign tourists, now this is how important media photography is in the world of tourism.

Conclusion: exploring the intersection of digital nomadism and tourism in a postmodern world

PurposeThe aim of this article is to examine in depth the digital nomad lifestyle and its effects in the context of tourism and to create a perspective for the future by taking into account the findings of the articles in the thematic issue.Design/methodology/approachThe theme question is examined through a review of the main findings and outcomes of this issue.FindingsThe digital nomad lifestyle stands out as an alternative form of tourism to traditional tourism models. Digital nomads are interested in cultural heritage and are effective in destination marketing just as social media influencers are. Gastronomic preferences and security perceptions of digital nomads play an important role in destination selection. Although digital nomads start out with a desire for independence and freedom, they want to come together with their peers in order to meet their social needs.Originality/valueThis article will serve as a significant resource for understanding the digital nomad lifestyle and for predicting future tourism trends.

Tourism and the United Nations Sustainable Development Goals

Contemporary society has experienced a significant evolution in its engagement with sustainability, driven by various factors, including global initiatives such as the United Nations (UN) Global Compact (2000), further energized by the 2030 Agenda and its Sustainable Development Goals (SDGs). This study explores the interplay between tourism and these UN’s Sustainable Development Goals, employing a bibliometric analysis of scholarly literature, with findings processed through Iramuteq software. The investigation reveals that academic discourse connects tourism to 13 of the 17 SDGs outlined in the UN’s 2030 Agenda, with a predominant focus on SDG 8 – decent work and economic growth. Notably, the analysis uncovers a discrepancy in the scholarly treatment of SDG 14 – life below water, which, despite being earmarked by the World Tourism Organization (UNWTO) as a critical area for tourism, receives limited attention, in contrast to SDG 11 – sustainable cities and communities. The study concludes that the academic exploration of the nexus between tourism and the SDGs has been relatively superficial, lacking depth in the context of the broader tourism and sustainability discourse.

Quantitative impact analysis of cross-border tourism on global food greenhouse gas emissions

Globalization has fueled the rapid expansion of international tourism, significantly impacting global food systems. This study aims to quantitatively evaluate the influence of tourism on global food greenhouse gas (GHG) emissions. By integrating the Food and Agriculture Organization Statistical Database and the World Tourism Organization Tourism Statistics database, we analyze regional differences in dietary choices among cross-border tourists and connect them to detailed national-level food supply inventories, enabling us to estimate the GHG emissions associated with cross-border tourism. Additionally, we employ the modified Regional Integrated model of Climate and the Economy (RICE) model to project future trends in tourism-related GHG emissions across regions and countries. Our findings indicate that tourism has resulted in a reduction of 620 Mt CO2e in global food system emissions between 2001 and 2019. Taking into account tourism development trajectories and regional economic growth, our projection suggests that GHG emissions reduction from the global food system resulting from tourism could reach a substantial 96 Mt CO2e per year by 2100. The analysis shows that strengthening the national economy and increasing the labor force, and taking reasonable measures to change the social diet pattern in different regions can further reduce tourism embodied food GHG emissions. This study highlights the significant role of tourism in mitigating global food system emissions and underscores the potential for further emission reductions in the future.

World tourism cities—A systematic approach to urban tourism

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Tourism Destination Competitiveness Ranking and Tourism Performance

This research note compares the impacts of the macroeconomic condition on the relationship between tourism destination competitiveness (TDC) ranking and tourism performance. This study utilized the cross-country analysis of the World Economic Forum (WEF) Travel and Tourism Competitiveness Index (TTCI) data among 115 countries. Macroeconomic conditions are conceptualized in high-income versus low-income nations, while the WEF TTCI ranking explains the TDC ranking. The Partial-least square-structural equation modelling (PLS-SEM) Multi-Group Analysis (MGA) results showed that TTCI ranking significantly influenced the low-income group’s tourism performance only but not for the developed ones. The results confirm the criticism of the TTCI ranking bias, reflecting the unbalanced competitiveness assessment distribution between advanced and low-income countries. The study findings augment the incomparability among countries on different levels of development and the arbitrary weighting of the TTCI ranking report, which may lead to inaccurate perceptions of the country and incorrect investment decisions.

REALIZATION OF THE POTENTIAL OF MEDITERRANEAN CRUISE TOURISM

The article analyzes the potential opportunities for cruise tourism in the Mediterranean region, which is known for its favorable climatic conditions and the variety of accessible ports throughout most of the year. The Mediterranean can be defined as a classic cruise destination, contributing to the development and expansion of leisure services. It is noted that over the past three decades, the global cruise market has shown continuous growth with minor disruptions in the crisis years, which was devastatingly interrupted by the pandemic, but today the cruise tourism market expects a significant surge, which is due to a strong recovery of the global economy, an increase in the number of wealthy individuals (HNWI), expansion of on-board capabilities and offers, as well as state support for the cruise industry. The need to update the existing infrastructure of cruise terminals in MedCruise ports is shown to meet the growing demand, which reflects a positive trend in the market of marine tourism services. The water area for Mediterranean cruises is presented, which is divided into three regions: the Western Mediterranean, the Eastern Mediterranean and the Adriatic Sea. The Western Mediterranean, largely due to its historical and economic heritage, will strengthen its position as a leader. It is emphasized that the Mediterranean regions implement relatively short-term cruise tours compared to other areas of the world's tourism industry. A new trend in the growth of the cruise travel market has been revealed due to the improvement of port infrastructure to meet the growing demand for sea tourism. It is emphasized that the economic benefits of cruise activities for port cities create an argument for their investment. Ways to activate the potential of the Mediterranean cruise sector through the creation of effective marketing strategies to attract passengers to new attractive routes and shore excursions, as well as diversification of the portfolio of offers to attract and increase the number of tourists, are outlined.

Geographical indications and traditional products as the basis of enogastronomic tourism: significance for the development of rural communities (on the example of Italy)


 
 
 This article is dedicated to exploring geographical indications and traditional products as the foundation for the development of gastronomic tourism and their collective impact on the development of rural communities. Italy has been chosen as the research subject – one of the world’s most popular tourist destinations, a country with the highest number of registered geographical indications, and a well-established tradition of rural tourism. Analyzing Italy’s experience regarding the contribution of traditional products and geographical indications to the development of national tourism and the economy of rural communities and the state as a whole allows for assessing Ukraine’s development vectors in this field. Based on the analysis of bibliographic databases, the significant relevance of such research is evident. Despite some publicity, there are relatively few publications on this topic in Ukrainian scientific journals. In contrast, English-language publications cover geographical indications, gastronomic, and wine tourism much more extensively both thematically and territorially. The research relies on periodicals of relevant international organizations, public associations, etc. Analysis of the World Intellectual Property Organization’s annual reports revealed that over 90% of the world’s geographical indications in recent years fall into the categories of «wines and spirits» and «agricultural products and food». Regarding Italy, statistical data from the World Tourism Organization confirmed its stable position in global tourism (fifth place in tourist arrivals and receipts for the last decade or more) and a surplus growth in the tourism balance (19 billion USD in 2019), leading the UN WTO to characterize it as a «country of powerful growth». Recent publications from the World Tourism Organization noted significant recovery rates of international tourism in Italy in the post-pandemic period. According to Coldiretti, the national confederation of agricultural, fishing, agri-food, and environmental sectors in Italy, the projected contribution to the country’s economy in 2023 exceeds 30 billion euros from national and foreign tourists who increasingly choose to vacation in rural areas. This trend is attributed to Italy’s leadership in gastronomic and wine tourism, with over 5,000 traditional product names and 838 products and wines protected by geographical indications (as of 2023, according to the Ministry of Agriculture, Food, and Forestry of Italy), as well as the immense potential of agro- tourism. The article also highlights the significant role played by the representation of Italy’s unique agro-landscapes as cultural land- scapes of UNESCO World Heritage, FAO World Agricultural Heritage (GIAHS project), etc., in the development of rural communities. The analysis and overview of the current implementation of the system of geographical indications and guaranteed traditional features in Ukraine allowed for identifying certain strategic directions for applying Italian experience in Ukrainian territories.
 
 

Faktor-Faktor Yang Mempengaruhi Pelanggan Dalam Pemesanan Kamar Hotel Grand Savero Hotel Bogor Secara Online

Tourists' desire to visit Indonesia needs to be accompanied by ease of accessibility, facilities offered and availability of accommodation facilities. Hotels are a form of accommodation that supports tourism activities, where the availability of hotels becomes a supporting facility for tourists visiting a country. And along with the growth of the world of Indonesian tourism, the history of hotels in Indonesia also plays a role in its success. The existence of hotels in Indonesia is of course very much needed in the tourism industry, considering that without adequate accommodation, it is impossible for tourists to want to visit. Increasing tourist visits is a promising business prospect for investors to set up hotels. This increasing hotel construction is due to an increase in demand for occupancy rates every year. The increase in hotel occupancy rates in all provinces across Indonesia is accompanied by the rapid development of the hotel industry. Apart from that, nowadays society is made easier by increasingly sophisticated technology, this means that tourists who want to travel or travel can do it easily using gadgets. Starting from ordering transportation tickets, accommodation, restaurants and so on. This research was conducted to find out what factors encourage customers to make reservations at the Grand Savero Hotel online. The technique used in this research is the method of filling out a questionnaire. The research results show that there are four factors that encourage customers to make hotel reservations online, namely discounts, convenience, seeing other customer reviews, not being able to come directly to the hotel,
 Keywords: Hotel room reservations, customer decisions, online travel agent

Segmentation Analysis Using K-Means Clustering Model with SPSS Case Study of Backpacker Jakarta Community Members

The development of the world of tourism is currently experiencing high growth. With repairs and increasing the quality of tourist spots, it has succeeded in encouraging and increasing public interest in visiting. Traveling at this time has also been carried out in various ways both by individuals and groups. One of the quite existing tourist groups in Jakarta is the Backpacker Jakarta Community (BPJ), which offers low-cost travel packages with the Backpacker pattern. In this study, the authors conducted a survey of BPJ’s members/members by distributing questionnaires containing personal data and also regarding the interest of the members in the trips or trips they had participated in so far. From this process the researcher obtained feedback and analyzed the answers from 96 respondents, using the clustering method with K-means clustering analysis, and then determined 7 clusters to get an overview of the variations in the interest of BPJ’s members. Of the 7 clusters, the researcher chose one of the potential clusters to develop travel tour package products, namely BPJ’s Member Mountaineering Lover Cluster which contains quite young groups between 22-35 years old. Furthermore, the researcher determines the Value Proposition of the cluster to determine the strategic steps for the marketing mix strategy with the 8P.

Perception and Attitude Towards Wildlife-Based Tourism: Bangladesh Perspective

This study aims to know the prospect of wildlife tourism and measure visitor satisfaction in this market segment. The world tourism industry is proliferating with many changes, and destinations must cope with all these changes that are determined to tourist satisfaction. Bangladesh is an emerging tourism destination and shows immense prosperity in wildlife tourism. This study adopted a quantitative research approach. A well-structured questionnaire was designed to collect data, and 207 questionnaires were selected for further analysis. Statistical Package for the Social Sciences (SPSS) was used for data analysis. This study shows that tourists are satisfied and interested in wildlife tourism in Bangladesh. The challenge of wildlife tourism today is to develop more marketing strategies to attract more tourists. Wildlife operators must make appropriate connections with other attractions to maximize exposure. Policymakers must consider wildlife conservation and ensure the proper security systems in developing wildlife tourism in Bangladesh.

The relationship between the tourist attractiveness of the country and the sales of national brands: The example of BeerLao

The dynamic relationship between tourism and BeerLao export in Laos is investigated in this article. It provides an in-depth look into the studies that have been conducted showing the various correlations between inbound tourism and economic performance of various countries. Laos is a small landlocked Southeast Asian country with a rich cultural past, magnificent natural beauty and a rising economy despite its small size. Agriculture, particularly rice production, is the economy’s mainstay, although other industries including as manufacturing and services are slowly expanding. The most widely known Laos brand is BeerLao, a distinctive beer label occupying almost 100 % of the country’s market. The current paper explores BeerLao’s history, production, marketing strategies and export destinations, as well as the elements that contribute to its export success - specifically tourism. It seems that the pre-pandemic expansion of BeerLao’s success in the world and inbound tourism dynamics of the country are correlative and have mutually beneficial relationship. The research looks into how tourism might have affected BeerLao’s export volumes and vice versa in pre-pandemic era. The study underlines the importance of tourism and beer exports to the Laotian economy and recommends crucial areas for future investigation. The study intends to provide insights into the economic and cultural significance of tourism and beer exports in Laos, as well as provide meaningful insights to policymakers, investors, and other stakeholders about the potential benefits and problems of these businesses. The study also provides a foundation for further studies of the topical area for Laos products and their possible marketing strategies in regional and world markets.

Совершенствование системы обучения персонала на туристическом предприятии

In the modern world tourism enterprises require specialists with a knowledge base and practical skills and abilities to work with clients. Over the past decade there has been a tendency to consolidate tour operator and travel agency networks, which causes a high demand for managers in the tourism sector. On the other hand, in order to be successful in this profession an employee must have a set of competencies and other qualities. Every year the list of requirements for candidates for this position is updated with new qualities and skills, among which employers indicate as mandatory the availability of higher education in the field of tourism, as well as work experience in this area. The purpose of this article is to study the theoretical aspects of recruitment and training of personnel at a tourism enterprise and to develop an internship program for new employees. An internship can be one of the forms of employment for university graduates. To date internships at enterprises in the tourism industry are considered one of the most productive methods of training qualified personnel.

SERVICES QUALITY IN RELIGIOUS TOURISM WITH REFERENCE TO NAVAGRAHA TEMPLES IN THANJAVUR DISTRICT

This research delves into the realm of Religious Tourism Service Quality, specifically focusing on the Navagraha Temples in the culturally rich Thanjavur District. As the oldest form of tourism, religious pilgrimage has witnessed substantial growth in recent years. The study employs the World Tourism Organization's standards to assess safety, hygiene, accessibility, transparency, authenticity, and harmony in the context of these temples. Using a structured questionnaire and statistical analysis, the research unveils pilgrims' perceptions of service quality across various dimensions and establishes correlations with overall satisfaction. The findings provide valuable insights for practitioners, temple management, and policymakers in enhancing the religious tourism experience in this region.

Nature Positive Tourism

The concept of nature positive, simply defined as a means of describing a world where nature is being restored and is regenerating, rather than declining, is attracting increasing attention in the tourism industry. With this in mind, this review paper outlines the current global nature crisis, presents the results of an Internet search of academic research and consultancy company reports on nature positive, summarises the World Travel and Tourism Council’s recent report on nature positive travel and tourism, and offers some critical reflections on nature positive tourism. The reflections focus on the concept of nature positive itself, the industry’s commitment to nature positive tourism and concerns about greenwashing, and the relationship between tourism and sustainable development, which might all be seen to call the nature positive tourism into question. Keywords: nature crisis, nature positive, nature positive tourism, tourism industry, sustainability

An Analytical Reading of the Omani Tourism and Hospitality Industry Figures (2019-2022)

Studies on the effect of COVID-19 pandemic worldwide indicate significant decreases in revenues and job losses in the tourism and hospitality industry. To what extent is this the case in the Sultanate of Oman? The current study tries to answer this question and much more; therefore, this study aims to assess the impact of COVID-19 pandemic on the Omani tourism and hospitality industry. The study analyzed and interpreted the Omani Ministry of Heritage and Tourism, the Omani National Center for Statistics and Information (NCSI), and the United Nations World Tourism Organization (UNWTO) reports, statistics, and figures. The acquired secondary data were classified, summarized, tabulated. Frequencies and percentages were used in rankings, evaluations, comparisons, and analysis. This study provides scholars, policy makers, and industry affiliates with a scientific overview of the Omani tourism and hospitality industry performance during the COVID-19 pandemic. Keywords: COVID-19 pandemic, employment, hospitality, Oman, tourism, UNWTO

IMPACT OF DESTINATION BRAND EXPERIENCE TO INCREASE DESTINATION BRAND LOYALTY

Research related to brand loyalty is important, especially in the period following the Covid-19 pandemic. At that time, many tourism destinations and businesses were destroyed and tended to go bankrupt, so a strategy was needed to revive brand loyalty in tourist destinations in Indonesia which were famous as world tourist destinations. This research aims to provide a tourism marketing perspective with a destination brand experience. The brand experience felt by tourists is a series of efforts, activities or products received by tourists starting when tourists have a desire to travel. This research uses quantitative methods, data collection by questionnaire with a sample of tourists, the range of this research was conducted from January to May 2023 and by using a questionnaire on google form. The number of samples included in this study was 200 respondents, the sample determination was carried out by purposive sampling. Respondent data was analyzed by Structure Equation Model with Smart PLS 4.0. The results of this research found that destination brand experience has a positive effect on destination brand authenticity, destination brand satisfaction, and destination brand loyalty. Meanwhile, destination brand authenticity and destination brand satisfaction have a positive effect on destination brand loyalty. The results of the indirect influence show that destination brand authenticity and destination brand satisfaction mediate the influence of destination brand experience on destination brand loyalty.

Phenomenological Approach from The Village Head’s Holistic Leadership in Development Efforts Lake Toba National Tourism Strategic Area

Objective: The research aims to determine the leadership style found in villages in the Lake Toba area which have natural, biological and cultural potential, where presumably, the head of the village head will be able to make breakthroughs in developing the village into a tourist village. The tourism development target for Lake Toba is 1,000,000 foreign tourist visits in 2019, and the damage to tourism infrastructure due to the 2020-2022 pandemic out-break makes this target even more difficult to achieve. Theoretical framework: Qualitative research conducted using the phenomenological approach. Research validity was obtained through triangulation of data sources and reliability was carried out through repeated observations a year later. Method: Of the 30 villages located on the shores of the lake, 15 villages were selected for observation and interviews, afterward reduced to 10 villages using feature and demographic approaches. This research is increasingly necessary considering that the world tourism trend is towards the environment, and the development of villages into tourist area can be achieved if the village head's leadership style is appropriate. Result and conclusion: The research proves the similarity of village heads' experiences in leading villages, integratedly, in a bureaucratic, democratic and transformative manner, where these actions can create change and increase the welfare of village residents. The village head who supports the development of National Tourism Strategy Area of Lake Toba leads holistically. Research implications: The research provides the government with a standard leadership model that the village head can use to oversee the hamlet's transition into a tourism destination and obtain accreditation. Originality/value: The research found a leadership model, namely leadership based on statutory regulations, local wisdom and transformation, which was classified then as bureaucratic, democratic and transformative leadership models.