Tourism In India Research Articles

Investigating the influence of terrorism, and military expense on tourism in India: empirical evidence using dynamic ARDL simulations

Investigating the influence of terrorism, and military expense on tourism in India: empirical evidence using dynamic ARDL simulations

The role of smart tourism in India for optimizing visitor experiences through technology

The role of smart tourism in India for optimizing visitor experiences through technology

A Study on the Persistent issues of the Tourism Sector Faced by the Indian Tourists

A Study on the Persistent issues of the Tourism Sector Faced by the Indian Tourists

Sustainability Certifications for Tourism, Travel and Hospitality (TTH) and the Indian industry response

With an intent to raise awareness about the contribution of Sustainable Tourism to Development among the Tourism, Travel and Hospitality stakeholders, the general public, the Governments across levels, the 70 General Assembly of the United Nations (UN) designated 2017 as the International Year of Sustainable Tourism for Development. The year received another boost in the context of the 2030, Agenda for Sustainable Development and the Sustainable Development Goals (SDGs), wherein the tourism system would usher in a change in business practices, public policies and even consumer behaviour which would make the Tourism sector Sustainable. The following objectives were framed to conduct the study i) to assess the pulse of the Indian Tourism Travel and Hospitality (TTH) with regard to Sustainability certifications, ii) to collate and assess inputs and data available in the public domain with regard to Sustainability certification, and iii) to find out the opinion of experts who work in the domain of sustainability and certifications. To make the traveller more conscious and make tourism regenerative; the facet of ‘eco-label’ is one of the indicators that helps to quantify sustainable production, sustainable consumption and therefore, sustainable development. Herein, we can say that, “Eco-labelling,” “Eco-Certification” in the Tourism Business would lead to Sustainable Practices which ultimately would become a follow up for good practices, that not only will solve the Environmental issues, but will address the socio-economic and cultural facets. This is true for the simple reason, one in ten jobs globally is in the tourism sector and tourism accounts for ten percent of Global GDP; clearly bringing in concerns for social, economic and environmental sustainability, which will ensure a demand for products and services in the tourism sector which focus on Sustainability. The Indian Tourism Scenario with its multiple players, the large hotel sector with multiple chains, the resorts spread across the country, the Airlines, the Travel Agents, the Tour Operators, the Communities involved in Tourism directly and indirectly at the operational level and the Government at the Federal Level and the State Governments who actually implement the Tourism programs. The Study is part of an ongoing research, which invokes the readiness, or the acceptance, the doubts the Tourism Stakeholders have in India, which would lead to International and National Level Organizations to play a dynamic role to ensure, Sustainability Certifications leading to Sustainable Practices which in turn will ensure the achievement of SDGs, leading to the promise the Nation makes towards Global well-being.

Measuring Satisfaction of Foreign Tourists Towards Indian Tourists Destinations: A Quantitative Perspective

Measuring Satisfaction of Foreign Tourists Towards Indian Tourists Destinations: A Quantitative Perspective

Work spirituality and organisational commitment: an Indian tourism perspective

Work spirituality and organisational commitment: an Indian tourism perspective

Indian Tourism Websites with Special Reference to the Selected States: A Webometrics

Webometrics studies the quantitative aspects of the construction and use of information resources, structures, technologies on the web, and informetric approaches. Webometrics is concerned with measuring characteristics of the web: websites, web pages, and parts of web pages, words in web pages, hyperlinks, and web search engine results. This study investigates and explores the websites of 18 selected Indian Tourism websites based on their external backlinks, Edu backlines, Gov backlinks, Edu domains, Gov domains, Global Rank, PR quality, and desktop and mobile website loading time of state tourism in India. This study collected data from Check page rank and other SEO-analyzer search engines. The researcher suggested that Indian Tourism websites need to attract more external backlinks and the global level by introducing creative online sources and services and updates of news and information. Identify and analyze global Rank and PR quality websites of Indian Tourism.

Retracted: Assessing Usability and Accessibility of Indian Tourism Websites for Visually Impaired

Retracted: Assessing Usability and Accessibility of Indian Tourism Websites for Visually Impaired

Smart tourism: antecedents to Indian traveller's decision

PurposeThe purpose of this paper is to explore the tourists' perception of smart tourism with the application of virtual reality and design a framework of smart tourism with elements of VR for Indian Tourism especially in the periods of the pandemic COVID-19. The ever-evolving and unprecedented COVID 19 situation had posed extreme challenges for the travel and tourism industry. In such conditions, it is becoming increasingly necessary to rely on digital technologies, ICT and smart tourism. ICT has served as a catalyst for innovations in tourism.Design/methodology/approachThis study investigates the impact of smart tourism and virtual reality technology on the perception of tourists towards travelling decisions during and post COVID-19 scenario. The respondents involved in the study were tourists travelling in India, the tourists come from different parts of India. A structured questionnaire has been administered to collect data from 224 travellers across India. The questionnaire consisted 22 constructs. The constructs in this section were measured using a five-point Likert scale ranging. In the first step, the first order Confirmatory Factor Analysis (CFA) is carried out, by using the software IBM AMOS-20. The initial model is generated ix constructs, and outcomes are used to analyse the model's goodness of fit and construct validity. In the second step, Structural Equation Modelling (SEM) is carried out to do the path analysis of the proposed model. The effect of relationships amongst the theoretical constructs is also analysed using SEM.FindingsThe findings imply that the application of smart tourism along with virtual reality forms a positive perception of tourists and provides a sustainable platform for tourism organizations in Indian tourism. Virtual reality-based tourism has emerged as alternate for the tourism industry during the times of Covid, which in long run can be seen as a substitute to traditional tourism. The increasing use of blue ocean concepts, to delivery high-value experience at low cost has complimented the tourism industry. The researchers have made a modest attempt by proposing a blended model of smart tourism with virtual reality as a blue ocean strategy and which would ultimately facilitate the sustainability of the Industry by creating multi-dimensional values of experience for tourists in India.Research limitations/implicationsThe researchers have made a modest attempt by proposing a blended model of smart tourism with virtual reality as a blue ocean strategy, which would ultimately facilitate the industry's sustainability by creating multi-dimensional values of experience for tourists in India.Originality/valueThis qualitative study designs a smart tourism system with the use of the recent advances in ICT and Virtual Reality (VR), as a bridging solution and the saviour of the tourism sector in India during COVID 19. The integration of ICT into the travel experience has resulted in the social phenomena of smart tourism. This has led to a rise in use of smart tourism tools among tourism service providers.

Indian wine tourism: new landscape of international spillovers

PurposeWine tourism is spreading from the “old world” wine countries to Asia. The purpose of this paper is to introduce the GLOW framework capturing the tension of homogenization and globalization of touristic experiences, the tourists' rising environmental concerns and their conflict of searching for authentic experience with new sensations.Design/methodology/approachIn a mixed-method procedure, evidence describing the wine tourists’ perceptions and motivations is assessed using a quantitative survey and fitting a structural equation model using the PLS algorithm. Complementing evidence through qualitative interviews with Indian entrepreneurs on designing a glocalized experience is analyzed.FindingsSpillover from international travel is the most relevant driver of wine tourism in India. However, types of wines and the experiences are adjusted to the local conditions. The winemakers are remarkably advanced in implementing environmentally sustainable production and avoiding over tourism which perfectly meets their clients’ expectations.Research limitations/implicationsEntrepreneurial creation theory as described by Alvarez and Barney (2007) is illustrated in the Asian glocalisation context giving special attention to the entrepreneur’s individual capabilities as called by Helfat and Peteraf (2015) and Liñán et al. (2020).Practical implicationsConservation of biodiversity and the aesthetics of the local landscape are essential for the vividness of the entrepreneurial ecosystem and the attractiveness for the guests.Social implicationsLocal adaptation of the touristic experience in terms of entertainment, indigenous cuisines and local specialty supports sustainable development of all the stakeholders.Originality/valueNovelty arises from the projection of the visitors considering the wine cellar experience as an alternative to international travels in combination with analyzing how the entrepreneurs create entrepreneurial opportunities by carving out an authentic experience for their guests.

An Analysis of Indian Hospitality Sector using ABCD Framework

Purpose: The travel industry significantly supports India's economic development. Furthermore, in a country as different in scenes and culture as ours, the main normal travel and the travel industry is as essential as it seems today. The Indian vacation and lodging sectors have emerged as two main development engines in India's administrative regions. Given the country's diverse biological makeup, varied landscapes, and several locations of consistently high quality, India's travel business has significant potential. Like many other countries, India relies heavily on the travel industry for foreign trade. The ABCD structure is a powerful method of industry analysis for comprehending both the benefits and drawbacks of the jobs in the travel industry and the factors that support and hinder the successful operation of the given firm. Design/Methodology/Approach: This post focuses on the advantages, benefits, constraints, and disadvantages of the Indian tourism industry. Details about the Indian Pharmaceutical Sector are included in the material for the equivalent that is distributed. In addition to the ABCD Framework, other tools for industry analysis, like the PESTLE analysis, are used in the review based on material gathered from websites, diaries, articles, and online journals. Focused on industry-related items, took into account, evaluated, and compared various aspects of the lodging business Findings/Result: The advantages of the travel industry to the economy and local people of the nation have been numerous and changed. The business appreciates many benefits, the primary among them being the inflow of FDI, alongside progress in the, generally speaking, country's G.D.P., which has added to its development. The fundamental hindrance of the business is its unfavourable effect on the biology and over-commercialization of the business. Originality/Value: The ABCD model provides an overall view of the business and is used in this work to study the Indian tourism industry. Paper Type: Research Case Study based on industry analysis.

A Review on Smart and Intelligent Techniques for Digital Tourism

With its global impact on economies, sectors, and industries, digital innovation is revolutionizing the way people work, live, and conduct business. The launch of the Digital India programme in 2014 helped India join the League of Nations, a group of nations that are using technology to transform their governments and businesses. Since then, practically every area of our lives—from work, travel, and communication to commerce, education, and healthcare—has been impacted by Digital India. India will evolve into a digital country, and travel and tourism are not an exception. Today's technology has a significant impact on how the travel business is shaped. India's travel industry has grown recently as a result of increasing internet usage and the availability of smartphones. The tourism and hospitality sector have become one of India's key development engines among the service industries. India's tourism industry has been strengthened by the country's diverse flora and wildlife, historical heritage, and scenic locations [1]. The major developments in the travel industry revolve around five themes: artificial intelligence (AI), big data, mobile apps, social media, and virtual/augmented reality (VR/AR). Through open and flexible communication with clients, these innovations could improve the travel experience. This article tries to take a broad look at the economic impact of travel in India, trends, problems, and effects of digital travel, and the role of new technologies and automation in streamlining the business processes across the value chain, painting a picture of the digital travel revolution going to take place.

How Effective Is a Buddhist Pilgrimage Circuit as a Product and Strategy for Heritage Tourism in India?

Buddhist heritage in India is receiving reasonable attention for tourism development with a particular emphasis on promoting Buddhist circuits. One Buddhist pilgrimage circuit covering eight locations including four most sacred places, namely, Bodhgaya, Sarnath, Kushinagar, and Lumbini, is popular for spiritual and religious reasons. Fieldwork conducted in these four sites reveals complex patterns of visitation that question the idea of a circuit as a tourism product. The primary circuit-goers are foreign Buddhist followers, but the magnitude of their visitation is very low. They constitute less than 10 percent of visitors and are far outnumbered by domestic visitors. Domestic visitors driven by recreational purposes hardly complete the entire circuit; their visits are directed to two popular sites while other sites are used as “middle-of-the-trip centers” or places for daytrips. The interviews with various stakeholders including religious institutions, private tour operators, and relevant government agencies, show that the itineraries of circuit-goers depend on several factors including the convenience of travel, accommodation facilities, the ability to perform pilgrimage rituals, and institutional governance for tourism. This paper argues that Buddhist pilgrimage circuits operate more as a cultural landscape at a cognitive level rather than as a distinct physical route and a product that can be effectively translated into as strategy for tourism development in Buddhist sites.

Delving Medical Tourism In India: Insights and Challenges

Delving Medical Tourism In India: Insights and Challenges

Widening Vistas of Healthcare Tourism in India – An Analytical Study

India is emerging as the destination of choice for a wide range of medical procedures for wide variety of foreign patients looking for healthcare services. Looking at very high diversification of the sector in terms of high potential to create employment opportunities for the budding job-seekers and entrepreneurs other than medico profession, the present study is an attempt to analyse the performance of healthcare tourism in India. The study is based on the secondary data obtained from the website of Ministry of Tourism, Government of India. The study concludes that the government of India and healthcare industry should take necessary initiatives for promoting and attracting the untapped potential, so that the commercial economies will be enjoyed by the sector. This will not only create the employment opportunities for the stakeholders, but will also lead to better investments in enrichment of the existing resources

A Quantitative Investigation on the Role of Promotions and Marketing in Promoting Tourism in India

Promotions and marketing play a vital role in informing the potential consumers of the global market on attracting and convincing them for the inclination towards the product. It also helps to significantly modify the behavior of the existing consumers in bringing more customers to ensure a long-term success to set a business and ensure more profits involved in the effort. Tourism has been amongst one of the largest industries in India since the medieval days, but organized planning of tourism began from the 1950s through various methods of planned development. The Government of India recognized tourism as a potential instrument for development and employing the citizens from Post Independence. It was included in a series of five years plans from 1966. Promotion and marketing lead the tourism of India through various strategies of market planning by the use of the internet, newspaper advertisements, brochures, billboards, online advertisements, emails, and various means of the social media platform for the promotion of the cultural heritage of India. The Tourism Ministry released various international campaigns to promote India as an attractive, multi-cultural, modern, and sports-friendly destination for promoting tourism in the nation (Venkatesh & Raj, 2016). This will introduce us to various concepts and objectives of the promotion and marketing strategies to promote tourism through proper market management and environment. A sample of 127 respondents was collected from respondents through a "standard questionnaire," which was created on a five-point interval scale.

IMPACT OF COVID-19 ON THE TOURISM SECTOR OF INDIA

The covid outbreak of this virus paralyzed the tourism industry by threatening both global and domestic tourist. The main purpose of this research paper is to study the impact of covid-19 virus on tourism industry especially Indian Tourism industry with statistical evidence, surveys and reports/ articles. This study also signifies the tourism sector importance in Indian economy and how it is dependent on the change in behaviour of tourists during and after the pandemic. This research paper aims at investigating the situation of Indian tourism industry during the COVID-19 pandemic and tries to provide useful information to the tourism industry players to deal with the changed preferences of tourists in the new normal by finding out change in behaviour for tourism components, this research paper is descriptive in nature, and is based on primary as well as secondary data. The secondary data has been collected from various online sources such as websites, research papers, etc. The primary data has been used to analyse the change in domestic (Indian) tourists’ preferences for tourism components such as duration, accommodation, mode of transport and other components. For this purpose, their preferences before the pandemic as well as after the pandemic have been gathered from the respondents. For collecting the primary data, a structured questionnaire was created. It is evident that people have intentions to use own vehicle or flight for a trip instead of using public transport such as railway train or state-run bus or even a private operator bus and it can be due to concerns with safety measures, i.e., hygiene and proper social distancing as well as adherence to other norms for a safe trip KEYWORDS: Coronavirus, global and domestic tourist, Tourism,

CHALLENGES FACED BY INDIAN TOURISM INDUSTRY DUE THE PANDEMIC

The tourism sectors impact on a nations economic prosperity cannot be separated. The pandemic has had an impact on numerous departments, including those dealing with hotels, travel, and tourism, international trade, hospitality, and tourism management, foreign exchange, and revenue. To better understand the results of this study, data which includes turnover and profit after tax reports from the Indian Tourism Development Corporation Limited are visually displayed for five consecutive years. This studys weakness is that the data was gathered based solely on ITDC self-reports. This study has unequivocally demonstrated that the various tourism industries have been more severely impacted by the covid epidemic. To overcome this issue and support the tourism sector, governments must act. Because it will be difficult to overcome the current issues and financial crises without government assistance. The government should either lower or do away with the taxes imposed on the travel and tourism sector. KEYWORDS – Tourism, ITDC, COVID epidemic, Government and Department

Rural tourism in India: case studies of resilience during crisis

PurposeThis paper aims to study organisations involved in rural tourism during the COVID-19 crisis and draw out lessons for similar organisations.Design/methodology/approachA qualitative approach has been adopted to develop the case studies for the three organisations, and the popular crisis management model has been used to analyse their responses.FindingsThe three organisations studied responded well to survive the COVID-19 crisis, and, the responses were grouped into three broad themes, namely importance of a good team supporting the business, increased digital engagements and the need to diversify their customer bases.Practical implicationsOrganisations working in tourism sector have been facing several crises concurrently. The findings of this study on rural tourism should hopefully provide feedback and guidance to face the future challenges that might emerge in the tourism sector.Originality/valueThis study would perhaps be one of the first to map the responses of organisations working in India during the COVID crisis, where rural tourism has slowly started to become a significant rural development strategy.

Emerging Food Tourism in India : Are Foodscape Destinations Strategically Branded? A Perspective

Food tourism is becoming very popular in India as the country possesses a greater linkage of food with culture, tradition, heritage, health, and so on. Tourists across the globe prefer India as their choice for satisfying their food motives. This form of tourism is highly profitable and viable to promote the other tourism types. Though food destinations are branded effectively , a strategic approach of inculcating the critical aspects of sustainability , such as regeneration, rediscovery , and circular economy , in the branding process is unseen. This perspective note indicates the relevance and importance of including those critical factors in strategic food destination branding process for a sustainable future. The perspective evoked in-depth and doable thoughts of blending the sustainability elements in branding the food destinations based on the self-reflection inferences, research readings, and interactions with the destination management organizations and marketers.