Agritourism Research Articles

Strategies for Utilizing Village Funds for Economic Recovery of Communities Post- Covid-19 Pandemic

The end of the Covid-19 pandemic does not immediately change the economic situation of the community. Various efforts have been made by the government, including enhancing economic conditions at the village level. Since 2015, village funds have been directed toward equitable development, and during the pandemic, their use was prioritized for Covid-19 prevention. To support economic recovery, the government established priority policies for utilizing village funds. This study aims to identify the village government’s strategies in using these funds for economic recovery, as well as the obstacles and supporting factors in implementation, and the impacts felt by the community and the village government. The research was conducted in Taro Village, Tegallalang District, Gianyar Regency, using a qualitative descriptive approach through interviews, observations, and documentation. Informants were selected through purposive sampling. The findings indicate that Taro Village Government’s strategies include food security programs, infrastructure development for agriculture, tourism village development, BLT programs, and labor-intensive programs. Challenges faced include limitations in managing village funds according to community needs and inadequate human resources. Supporting factors include community participation, cooperation between village services and customary institutions, and local natural potential. Positive impacts for the community include job creation and business opportunities, while the village government benefits from CSR assistance from companies to support village programs.

Is The Instagram as A Homestay Selection in A Tourist Village?

This research explores how Instagram is used to find homestay information in tourist village areas. Using a descriptive method and quantitative approach, data were collected through field surveys, Google Forms, and in-person interviews with participants from Jakarta.. The findings show that women prefer Instagram over men due to its image-centric nature, and young people aged 16-25 find it useful for homestay searches. Nonetheless, 27% of respondents express disagreement, stating that they primarily use Instagram for archiving photos and videos and favor online travel agent apps for booking accommodations. Nevertheless, 73% of participants concur that Instagram's features streamline the process of finding homestays. This study contributes to the tourism sector by highlighting Instagram’s potential to enhance homestay visibility, which could help improve the household economy in tourist villages. Keywords: Instagram, homestay, tourist village

Implementation of social media platform for increasing brand awareness of Tista tourism village

The aim of this research is (1) To find out how the management of the Tista tourism village promotes the brand of the village and (2) What the impact of the application of the social media platform on the awareness of the Tista village is. The Tista tourist village is an independent tourist village that started from the community, by the community, and for the community based on the spirit of mutual cooperation in building a village as well as shared commitment and the many potentials that exist in the area that we need to preserve and develop, therefore giving rise to an idea for form a tourism village. This tourism village aims to utilize existing human resources and natural resources so that the existence of Tista tourism village can be known and recognized by the wider community so that it can be attractive for tourists who just come to enjoy the rural atmosphere in our area. Data collection methods are observation, interview, documentation, and literature study. The analysis techniques used are descriptive and qualitative. The results of this study indicate that there are some social media platforms used for increasing brand awareness in the village and there is also improvement of the tourism activities arising from the social media. It can be recognized from the increasing number of viewers on the platform which at the meantime uses Facebook, Instagram, and Tik-Tok.

Conceptual Analysis of the High-Touch, High-Tech Trend: The Suitability of Technology for Tourism Transformation in Rural Destinations

This research aims to evaluate the role of technology in rural tourism development, focusing on the match between technology and the capabilities of local communities. The method used is a quantitative approach, namely data collection through questionnaires distributed to three groups of respondents: local communities, technology providers and tourists. Two main research questions were identified: (1) Is the technology applied by the community service capacity in the tourist village? (2) How can technology be adapted to the needs of local communities and the experiences tourists desire? The research results show that appropriate technology can improve tourist experiences and empower local communities. However, reliance on technological trends without a strong foundation can decrease tourist interest. Therefore, this research concludes that the application of technology must be based on a deep understanding of the local context to avoid inappropriate investments and maintain tourism sustainability. These findings provide important insights for stakeholders in designing appropriate technology strategies for tourist villages. Keywords: rural tourism, technological progress, high technology, emerging markets, tourism services

Analysis of Willingness to Pay For Environmental Services in the Management Planning of the Jero Kerti Waterfall Tourism Object with the Ecotourism Concept

Indonesia has significant natural wealth, with abundant natural resources in it. Tourism is one of the strategic sectors in the development of the regional economy, especially in the waterfall tourism area. Jero Kerti Waterfall, located in Dasan Geria Village, Lingsar District, West Lombok Regency, West Nusa Tenggara, is one of the tourist attractions that is quite popular with the community. Although still in the early stages of ecotourism concept management, Dasan Geria Village has become a Tourism Village area in West Lombok Regency. Suboptimal tourism management can threaten the sustainability of natural resources and the surrounding ecosystem. Therefore, this study aims to calculate the willingness to pay (WTP) value for environmental services to support Jero Kerti Waterfall ecotourism and to determine the factors that influence the WTP value. This study uses a descriptive approach to create systematic, factual, and accurate descriptions and descriptions of the facts, nature, and relationships between the phenomena studied. The sampling technique uses simple random sampling to ensure that every visitor has an equal opportunity to be interviewed. Data were analyzed using the Contingent Valuation Method (CVM) to determine WTP. Analysis of factors affecting WTP values ​​was carried out using a simple regression equation. Data processing used the SPSS application to test validity and classical assumptions, and to determine the effect of independent variables on dependent variables together.

Understanding values in summer farm tourism

ABSTRACT This study aims to analyze the main drivers behind summer farm tourism and the elements of summer farms and the summer farm experience that create value for tourists. The study contributes to the conceptualization of summer farm food consumption. By combining concepts used in the analysis of rural tourism, such as postmodernity and cultural heritage, with the hospitality-oriented Five Aspects Meal Model, we offer a new avenue to understand the drivers behind summer farm tourism. Empirically, the study contributes by bringing a hospitality perspective into research about rural tourism, thus offering new avenues for future research. The results show that intrinsic and extrinsic values (e.g. product-specific and non-product-specific characteristics) of summer farm products, along with a welcoming atmosphere, aspects related to the cultural and biological heritage of summer farms, the scenery, and the possibility of encountering real-life animals, are appreciated elements in creating consumer and tourist value. Tourists appreciate the simple rural experience and wish to preserve the cultural heritage embedded in summer farms. Furthermore, traditional elements of hospitality are highly conditioned by postmodern and cultural heritage values.

Utilizing the Experience Economy to Cultivate Unforgettable Moments in Sustainable Tourism: The Case of Edelweiss Park in Wonokitri Village

Limited attention has been given to the implementation of the experience economy in tourism villages. This research aims to bridge this gap by evaluating the practical applications of the experience economy in the management of tourism destinations, specifically within the framework of Edelweiss Park in the Wonokitri Tourism Village. This study adopts qualitative methodologies, utilizing interviews and on-site observations. The investigation was carried out at Edelweiss Park in Wonokitri village, where discussions were held with both stakeholders involved in the park’s management and its visitors. In total, six individuals were interviewed to glean insights into the implementation of experience economy practices within Edelweiss Park. Edelweiss Park offers a unique cultivation tourism experience where visitors actively engage in cultivating edelweiss flowers. The hands-on learning and expert guidance enhance the overall enjoyment and satisfaction of the experience. Edelweiss Park stands out as a conservation-based destination that successfully combines tourism with responsible practices, making it a remarkable model for preserving edelweiss flowers while providing visitors with an enjoyable and rewarding visit. Keywords: experience economy, tourism village, visitor engagement

The Agrotourism and an Approach to the Ecuadorian Regulation About Tourist Farms

Objective: This essay attempts to contextualize the current reality of tourist haciendas and farms in Ecuador, based on an analysis of agrotourism experiences and an approach to Ecuadorian regulation. Theoretical Framework: A literature review is carried out on agrotourism and its practices worldwide, also referencing case studies related to rural tourism and agrotourism experiences such as, for example: the coffee region and other experiences close to the Ecuadorian reality. Method: The theoretical information is organized as a funnel, with the purpose of analyzing agrotourism from international experiences to addressing Ecuadorian regulations. Then, through the review of Ecuadorian regulations and the official database of the Ministry of Tourism of Ecuador, results can be illustrated through thematic cartography and comparative tables. Results and Discussion: The results show a diversity of approaches to the virtues of agrotourism worldwide, which start from improving the quality of life of the receiving communities, to the inclusion of new techniques that raise the level of experience in agrotourism farms such as storytelling that uses historical elements to establish a narrative that accompanies the guidance of visitors. Research Implication: In Ecuador, although it is true that agrotourism is promoted, aspects that could lead farms or Agricultural Production Units (UPA) to be a registerable tourist category like large haciendas are not fully included in the regulations. This limits the tourist development of potential areas due to the size of their properties and the simplicity of their facilities. Originality/Value: The concept of a tourist farm is not included in the catalog of services of the Ministry of Tourism of Ecuador, but it is a term that is beginning to be used by academics and tourism operators, especially on the Ecuadorian coast, where it is cataloged in this way. to the possession of small arable lands, especially of small size. There is a large field of knowledge that can begin by studying the potential that these tourist farms have to offer for new market niches, so exploring these new trends is a great opportunity for Ecuadorian tourism.

The Impact of Memorable Tourism Experience, Destination Attributes, and Destination Image on Tourist Loyalty in Poncokusumo Tourism Village, Malang Regency

The purpose of this study is to examine tourist loyalty, as developed through destination attributes, destination image, and memorable tourism experience. This research uses quantitative methods and engages 97 respondents via accidental sampling given to the tourists who have been visited Desa Wisata Poncokusumo twice or more. The data was analyzed using SPSS. The result is the destination attributes and the destination image significantly influence memorable tourism experience. The destination attributes have no significant influence on tourist loyalty, whereas destination image does significantly influence it. Memorable tourism experience also has a significant influence on tourist loyalty. Lastly, memorable tourism experience is able to influence both the destination attributes and tourist loyalty, meaning it acts as a full mediation. Meanwhile, memorable tourism experience is also able to influence between destination image and tourist loyalty, becoming partial mediation. Keywords: destination attributes, destination image, memorable tourism experience, tourist loyalty, tourism village

The Relationship of the Level of Nutritional Knowledge and Fat Intake to Cholesterol Levels in PT Employees Bolaang Mongondow District Tourism Management

Background: The quality of human resources is the main factor required for the successful implementation of business in the company. Labour productivity has a very important role in the development of human resources in the company. Empirical evidence shows that the quality of human resources can be determined by good nutritional status, and good nutritional status is determined by nutritional knowledge, the amount of food intake consumed and a person's physical activity. Objective: The aim of this research was to determine the relationship between the level of nutritional knowledge and cholesterol levels and fat intake among employees of PT Tata Wisata JRBM Bakan, Bolaang Mongondow Regency. Study Design: This type of research is analytical with a cross sectional approach. Place and Duration of Study: The research was conducted at PT. Bakan Village Tourism Arrangement, Bolaang Mongondow Regency in November 2023. Methods: The population in this study were all employees of PT. Tata Wisata – JRBM Bakan Regency. Bolaang Mongondow aged 20-49 years, a total of 49 people. The samples in this study were 33 samples which were determined using the Slovin formula.Data collection was obtained from measuring cholesterol levels, fat intake using a 24-hour food recall form and nutritional knowledge by giving questionnaires to the sample. Results: The results of research and data analysis of a large sample with high category nutritional knowledge were 20 samples (60.6%). The fat intake of most samples was in the category above requirements for 18 samples (33%). Most of the cholesterol levels were at the threshold of high cholesterol levels in 14 samples (42.4%) and high cholesterol in 4 samples (12.1%). There is no relationship between nutritional knowledge and fat intake with a p value of (0.629). There is a relationship between fat intake and cholesterol levels with a p value (0.000). There is no relationship between nutritional knowledge and cholesterol levels with a p value of (0.882). From this research it can be concluded that of the 3 variables tested, namely nutritional knowledge, cholesterol levels and fat intake, only fat intake and cholesterol levels have a relationship.

Priority Variables for Handling Slum Settlements Based on the Tourism Village Concept in Sedau, Singkawang City

The issue of slum settlements in Singkawang City has garnered government attention, with Sedau identified as the third priority area for intervention. However, many revitalization efforts fail due to mismatched methods that do not consider environmental, social, and economic characteristics. This study aims to identify priority variables for addressing slum settlements based on the concept of developing a tourism village to improve residents' quality of life and support local economic development. The research method employed is expert judgment through the Analytical Hierarchy Process (AHP), which helps evaluate relevant variables. The findings reveal four main priority variables: good accessibility, a unique tourism village concept, provision of clean water, and waste management. These findings provide important insights for decision-making in planning interventions. Recommendations are directed at the government, development sectors, and the Sedau community, emphasizing the need for better planning, particularly regarding accessibility and infrastructure such as roads, water supply, and waste management. The study also notes its limitations to provide context for the generalization of results and to guide future research. Keywords: planning, slum settlement, tourism village, tourism

Development Model of Sustainable Agrotourism-Based Village Tourism for Improving Community Welfare in Tapanuli Utara Regency, Indonesia

This study examines the impact of village tourism development on sustainable agrotourism and community welfare in Tapanuli Utara Regency, Indonesia. Utilizing a mixed-methods approach that combines household surveys and structural equation modeling (SEM), data were collected from 203 respondents across 22 villages to evaluate the relationships among infrastructure development, local economic benefits, community participation, rural tourism products, sustainable agrotourism, and community welfare. The results indicate that village tourism development significantly and directly enhances both sustainable agrotourism and community welfare, with infrastructure and local economic benefits being the most influential factors. In contrast, community participation and rural tourism products did not show significant individual effects, suggesting that without proper support, training, and resource allocation, these elements may not effectively contribute to sustainable agrotourism. Moreover, sustainable agrotourism was found to significantly mediate the relationship between tourism development and community welfare, highlighting its role as a catalyst for long-term socio-economic improvement. The study underscores the necessity for integrated development strategies that prioritize infrastructure enhancement and local economic engagement while fostering sustainable agricultural practices within tourism. Limitations of the study include its regional focus, which may affect the generalizability of the findings, and the need for further research to explore effective mechanisms for boosting community participation and developing rural tourism products. These insights offer valuable guidance for policymakers and stakeholders aiming to promote sustainable rural tourism and enhance community welfare in similar contexts.

PARTISIPASI MASYARAKAT DALAM PENGEMBANGAN DESA WISATA DI DESA TAMANSARI KECAMATAN LICIN KABUPATEN BANYUWANGI

Comunity Participation In The Development Of Tourism Village In Tamansari Village, Licin District, banyuwangi Regency. Basically, the participation of the community in all tourism village development activities is nothing but the aim of obtaining and enjoying the results of each stage that has been passed. The form of community participation in efforts to develop Tamansari Tourism Village is to take advantage of natural resources, namely its natural beauty by making the potential of the area a tourist attraction, so that various participations are carried out by the community. In the development of the Tamansari Tourism Village, community participation can be seen in various forms, including physical participation and non-physical participation. Considering the natural beauty that exists in Tamansari Village is a strong attraction for tourists, then in its development it is very necessary to have the participation of the community involving all walks of life.

РОЛЬ СОЦИАЛЬНОЙ ИНФРАСТРУКТУРЫ В АГРАРНОМ ТУРИЗМЕ

This publication substantiates the hypothesis that agricultural tourism and the social infrastructure of rural areas have a mutual influence on each other, forming a synergistic socio-economic effect. The social infrastructure of the village is considered as part of the system of ensuring a high quality of life and an indicator of the level of development of the management of the labor and social spheres of the rural economy. Agrotourism is regarded as the most important driver of the development of rural regions of a country such as the Republic of Kazakhstan, which for many years was considered agro-industrial. Both spheres are closely connected, as shown by statistical analysis. In order for the development of tourism and the social sphere in rural areas of Kazakhstan to be sustainably effective and have positive dynamics, according to the authors, an optimal management mechanism is needed, the scheme of which was proposed in the study.

Preservation of arts and culture through edutourism village of Mentaraman in Malang East Java

There are many kinds of community efforts in preserving their local culture, one of which is to carry out routine activities that are integrated with the village celebration agenda so that they become a medium for demonstrating the performance of their local cultural arts potential. This Community Service (PkM) activity aims to package cultural preservation efforts through the formation of an educational tourism village (eduwisata). The location is in the village of Mentaraman, Pagelaran Village, Malang Regency, East Java. The stages used were identification of potential and problems, Focus Group Discussions (FGDs), program preparation, socialisation, and trial visits. Analysis of the results used the 6P simultaneous stage. The results of the community service programme are in the form of a tourism package document supported by an increase in skills and a variety of performing arts as well as the involvement of local communities in management. Recommendations include the need to increase the capacity of local tour guides, the participation of artists, and the use of information technology to support digital-based promotions.

Study on the evolution of the spatial structure and driving force of traditional village tourism in South Anhui province

Study on the evolution of the spatial structure and driving force of traditional village tourism in South Anhui province

Main trends in the tourism industry in Indonesia between 2020–2023

Indonesia’s tourism industry has emerged as a strategic sector, contributing to the country’s foreign exchange earnings. Given the prominence of this sector, there is significant potential for further development. Indeed, a mapping study to assess the dissemination of the trend and the potential for further issues to emerge would be highly beneficial. It is encouraging to note that academics have produced substantial literature on the subject, offering insights into its many facets. However, there is still a need for more in-depth analysis to understand the trends and issues currently facing the sector entirely. Consequently, this article examines the core themes in Indonesia’s tourism studies and maps the potential for future research on tourism issues and regulations. To this end, it employs a qualitative, four-year data set (2020–2023) and a SWOT analysis to identify critical aspects of Indonesian tourism issues. The data was collected in three forms: government reports, statistical data, and research articles (n = 252 samples) from the Scopus database. The results demonstrate that the predominant trend in Indonesia’s tourism industry is the widespread embrace of ecotourism at both the local and regional levels. Instead of identifying a limited number of leading destinations, the focus has shifted towards developing tourism villages and multi-stakeholder tourism. The primary concerns are the Indonesian tourism industry’s growth potential and sustainability. The development potential of Indonesian destinations based on SWOT objectives is a crucial aspect, and its score shows that Indonesia’s tourism sector is strategically positioned to take advantage of strengths and opportunities.

Tourism Village Marketing Branding Towards Sustainable Tourism Based on Local Wisdom

Research aims: This study aims to test and analyze the influence of tourism village branding marketing towards sustainable tourism based on local wisdom.Design/Methodology/Approach: This study employs a quantitative methodology with an associative approach. The study population comprises travelers who visit the Hutatinggi tourist village in the Lake Toba superpriority area which totals 980 tourists. The sample in this study amounted to 140 tourists obtained from 7 x the number of indicators, where the number of Indians was 20x7 = 140 tourists.Research findings: The study's findings indicate, it was found that the variables brand experience, perceived value, brand loyalty, and brand love exert a beneficial and substantial impact on the promotion and maintenance of sustainable tourism. The variables of brand experience, perceived value, brand loyalty, and brand love have a positive and significant influence on sustainable tourism through satisfaction.Theoretical Contribution/Originality: The variables of brand experience, perceived value, brand loyalty, and brand love have a positive and significant influence on sustainable tourism through satisfaction.Practitioners/Policy Implications: The limitations of this research are only for tourist villages in the Lake Toba area, and in the future, it can be developed to tourist villages throughout Indonesia. Research Limitations/Implications: The contribution of local wisdom to be able to increase sustainable tourism for marketing and branding of tourist villages in Hutatinggi, Toba Samosir.

Strategi Pengembangan Desa Wisata dalam Lomba Spot Selfie Kelurahan Jatirejo Kecamatan Gunungpati

The development of tourist villages has become a global trend driven by cultural and environmental preservation, as well as its potential to increase local community income. The purpose of this research is to analyze the development strategy of Jatirejo Village, Gunungpati District, through the Spot Selfie Competition, which leverages the village's potential to attract tourists, especially the younger generation. This competition is not merely a selfie spot contest but also an effective tourism promotion tool that can spark community creativity in creating attractive selfie spots. The results of the study show a positive impact on increasing tourist numbers, local income, and the preservation of culture and the environment. Moreover, this spot selfie competition introduces innovation in the sustainable management of tourist villages. This research is expected to contribute to effective and sustainable tourist village development policies in Indonesia

Strategi Perencanaan Destinasi Tukad Bindu sebagai Daya Tarik Wisata di Kota Denpasar

Tukad Bindu, a river tourism site in Denpasar, Bali, attracts a significant number of domestic tourists. However, it currently lacks a well-defined strategic plan for sustainable development, which is crucial for establishing it as a competitive tourist destination in Denpasar City. This study aims to identify the development potential along Tukad Bindu, Denpasar, Bali, using qualitative methods and SWOT analysis. The research primarily focuses on river revitalization as a catalyst for tourism, enhancing agricultural productivity, tourist attractions, and fostering active community involvement. The findings suggest that the SO (Strengths-Opportunities) strategy can be employed by maintaining river revitalization as a key driver for tourism while also boosting agricultural productivity and tourist attractions. The ST (Strengths-Threats) strategy involves empowering the community through active participation to mitigate potential threats. The WO (Weaknesses-Opportunities) strategy is facilitated by providing educational programs through the Denpasar City Environmental Service to the surrounding community. Meanwhile, the WT (Weaknesses-Threats) strategy underscores the importance of collaboration with the government and private sector to improve tourism promotion, develop cultural and agricultural tourism attractions, and ensure the sustainability of future programs. This study recommends the adoption of these strategies as concrete steps to fully leverage the development potential around Tukad Bindu, Denpasar, Bali. The successful implementation of these strategies is anticipated to positively impact tourism, agriculture, and the welfare of the local community.