Tourism Image Research Articles

Destination identity and image of Macao: Construal, projection, and perception

ABSTRACT Drawing from the tourist gaze and grassroots public diplomacy and advancing the concept of destination image, this study compares 1) what residents perceive versus what tourists think residents should perceive (i.e. resident identity versus tourist-construed image); 2) what residents intend to project to tourists versus what tourists think residents desire to project (i.e. intended image versus perceived intended image); and 3) what residents think tourists perceive versus what tourists perceive (i.e. resident-construed image versus tourist-perceived image). This empirical investigation in Macao revealed that resident identity was significantly weaker than tourist-construed images. Except for gambling, the resident-intended image was significantly stronger than the tourist-perceived intended image. Furthermore, other than gambling, the differences in resident-construed and tourist-perceived image levels were insignificant. The results elucidate the differences and similarities between residents’ and tourists’ expected perceptions of each other. This study should benefit destination management entities by illustrating the perceived, intended, and construed image and identity of residents and tourists.

Sun, Sand, Sex, and Safari: The Interplay of Sex Tourism and Global Inequalities in Africa's Tourism Industry

Despite the increasing visibility of sex in Africa's tourism industry, the continent is typically neglected in global narratives about sex tourism. The quintessential image of sex tourism is that of Global North tourists traveling to "exotic" locations in the Global South such as East Asia, Latin America, or the Caribbean. Yet, Africa has been experiencing a growth in sex tourism bolstered by an increase in globalization-led tourism development. The continent was identified as the second-fastest growing tourism region in the world in 2019—after the Asia Pacific region—with an estimated 67 million visitors annually, and some of those tourists are bound to engage in sex tourism. Literature examining the global inequalities that inform sex tourism in the African economy using the perspectives of dependency theories and postcolonial theories is sparse but warranted. Expanding on these critiques of the politics of race, class, gender, and imperialism, this article explores interactions between Global North sex tourists and Global South hosts in the sex tourism industry in Africa. The article contends that the tourist gaze on sex workers in Africa's sex tourism industry is informed by representations of Africa and African sexuality in pop culture rooted in the colonial project and by contemporary power imbalances in the global tourism industry, which organizes raced, gendered, and classed tourist experiences.

Image of sport tourism Kiara Artha Park Bandung

Background: Sports tourism is a new approach to growing public interest in sports. Sports tourism is expected to foster interest in sports and build an image of sport tourism as a dual force that can help economic growth. Purpose: The research was conducted at Kiara Artha Park, one of the sports tourism sites in Bandung. The aim is to analyze the stages of forming the image of Kiara Artha sports tourism. Methods: Using a qualitative and phenomenology approach, involving 11 informants: Kiara Artha Park managers, tenants, and visitors. Results: The study results explain that the image built in Kiara Arta Park is a place of recreation with the concept of healthy living. The stages of building the image of Kiara Artha Park begin with the commitment of the management to prepare facilities in the form of green open land designed as a recreational park and exercise. They are also conducting socialization in conventional media, building sports community support, and managing community participation of social media users. Conclusion: The image of Kiara Artha Park as a tourist sport place is built through public awareness as users need a place to exercise and recreation. The two combined concepts encourage interest in maintaining a healthy life. Thus, the type of image formed is a user image or image built by consumers based on personal needs related to personality, lifestyle, and social status. Implications: The results of this study can provide input to the management and government of the city of Bandung as a policy in every tourist destination to provide sport tourism facilities as an additional public space that can improve the physical and mental health of the community.

Trends in cultural tourism

<p>The objective of this paper is to reflect on the characteristics of the growth of world tourism and its relationship with the development of cultural tourism. The coming years will be marked by a steady increase in visitors, with diverse demographic, geographic, functional and cultural perfiles. Under the paradigm that cultural tourism should contribute to the improvement of the quality of life of all those involved, this paper proposes different lines of action that contribute to the sustainability of the cultural and tourism sector. The paper addresses other trends such as the need for balance between marketing and planning, the collective construction of tourist images, the current importance of intangible heritage or the growing presence of new technologies in all aspects of cultural tourism.</p><div><p> </p></div>

Trends in cultural tourism

<p>The objective of this paper is to reflect on the characteristics of the growth of world tourism and its relationship with the development of cultural tourism. The coming years will be marked by a steady increase in visitors, with diverse demographic, geographic, functional and cultural perfiles. Under the paradigm that cultural tourism should contribute to the improvement of the quality of life of all those involved, this paper proposes different lines of action that contribute to the sustainability of the cultural and tourism sector. The paper addresses other trends such as the need for balance between marketing and planning, the collective construction of tourist images, the current importance of intangible heritage or the growing presence of new technologies in all aspects of cultural tourism.</p><div><p> </p></div>

Advances in Tourism Image and Branding

Tourism destination image is recognized as a relevant factor that influences both the decision making around selecting a destination [...]

Sosialisasi Penegakan Hukum Terhadap Pelaku Tindak Pidana Perjudian Online Di Media Sosial Di Desa Lama Pantai Labu Sumatera Utara

Abstract 
 The Denai Lama tourist village is the first tourism village in Deli Serdang Regency, at the initiative of the Head of the Department of Youth, Sports, Culture and Tourism of Deli Serdang Regency, H. Faisal Arif Nasution, M.Si, this tourist village was formed by involving the local village government and stakeholders to build a new tourism image in Deli Serdang Regency.
 This research discusses a problem that is currently rife, namely law enforcement against perpetrators of online gambling crimes on social media. Where, based on data published in online media, it is clear that in the midst of the Covid-19 pandemic, gambling is rife in Deli Serdang Regency. This is what prompted the service team to be interested in doing this PKM. By providing socialization or legal counseling to the community, the local community can understand what the legal consequences are and how to enforce the law against perpetrators of online gambling crimes on social media. So that it is hoped that the local community will not fall prey to online gambling crimes.
 During a visit to the Lama Pantai Labu Village, North Sumatra, it was found that the community still did not understand the law, especially regarding law enforcement against perpetrators of online gambling crimes on social media and their role and participation and the community in dealing with online gambling. So that the Implementation Team provided legal counseling to the local community regarding law enforcement against perpetrators of online gambling crimes on social media. What can the public do to prevent or overcome online gambling which is increasingly widespread. Thus, the public is aware of its role in reducing gambling crimes.

Electronic Word of Mouth: Improving the City Image and Increasing the Intention of Tourist Visit

The tourism sector makes a significant contribution to the economic development of the country by contributing to the creation of income and employment in the community. This study was conducted in one of the cities in Indonesia, Bandung City which is the capital city of West Java province. Every year, the one source of regional income comes from tourism activities, hotel taxes, entertainment, and restaurants. However, for 2 (two) years the Covid-19 pandemic has been shaking the world, it has had an impact on national and regional tourism where there has been a significant decrease in visits. One of the efforts to encourage economic recovery is to increase marketing by strengthening the tourism image. The development of information technology has grown to a new term in marketing communication, Electronic Word of Mouth (eWOM) can reach a wider market than conventional advertising. A positive eWOM helps develop a destination's image so that it has a positive effect on attitudes toward a particular destination. This study aims to analyze how the influence of electronic word of mouth is one of the antecedents to the image of the city as a tourist destination and analyzes the city's image as a tourist destination, especially during the reopening of regional borders due to the COVID-19 pandemic and its impact on tourist interest in visiting Bandung as a destination. This study uses a quantitative approach with data collection tools in the form of questionnaires distributed to 144 respondents. Analysis of the research model and hypothesis testing through structural equation modeling (SEM) using the AMOS 23.

PENGARUH CITRA COGNITIVE TERHADAP KUNJUNGAN DI SAWARGILOKA WATERLAND CIAPUS

The purpose of this study was to determine the effect of cognitive image on the tourist’s decision visit in Sawargiloka Waterland Ciapus. This study was designed with a quantitative approach and accidental sampling as a sampling technique to obtain data by using a questionnaire as a data collection tool. As for testing the effect of the variables studied, the author uses a simple linear analysis technique. From the test results, it was found that the coefficient of determination (R2) is 71.2. Which is shows that there was an influence of tourist facilities and service quality on tourist’s visit decision, while the other 28.8% were variables that were not included in the study. The implication of this research is that the management of Sawargiloka Waterland Ciapus needs to improve the physical aspects so that it can create a good cognitive image for tourists. Keyword: cognitive image, decision visitation, tourist

Understanding the Impact of Waste Management on a Destination′s Image: A Stakeholders′ Perspective

The present manuscript describes a case study on the viewpoints of tourism stakeholders on the effect of waste management on a destination′s image. In particular, the study aims to analyze the problems that arose during the summer of 2018 in the touristic image of Corfu because of the waste management on the island. The qualitative method approach through interviews was used to collect the primary data of the survey; online sources were used to collect data to review similar cases. All the stakeholders agree that waste management during the summer of 2018 negatively affected the image of Corfu as a touristic destination. Moreover, based on the interviews′ findings, there is a lack of political will, infrastructure, and information provision from the local authorities on the island of Corfu. Interviews also indicated that an integrated solution to the problem of waste management on the island is the implementation of source separation in households and tourism-related firms with the support of the local authorities. The contribution of this paper is towards identifying the effect that waste management has on the image of a tourist destination. It is the first of its kind conducted in Greece and among the few reported in the literature focusing on the viewpoints of service providers.

Elucidating International Travelers’ Tourism Image of Taiwan: A Qualitative Approach

Although Western alien visitors to Taiwan have a unique, well-informed perspective of what appeals to tourists from their countries, little research has been conducted to assess their insights, representing a significant research gap. To fill this gap, this study aims to elucidate how international tourists perceive Taiwan as a tourist destination by collecting detailed qualitative data via in-depth interviews of twenty-four international expatriates. This study illustrated the image differences before and after the visit of international tourists by analyzing the dimensions of tourists’ consensus maps and the changes in their perception of the natural, social, cultural, gourmet food, and Aboriginal image of Taiwan. This study provides a better understanding of how international tourists in Taiwan view its current and potential appeal as a tourist destination, so as to identify ways of attracting new tourists from their cultures. Patterns emerged that suggest new approaches for promoting Taiwan tourism and tourism sustainability which might not occur to Taiwanese tourism professionals due to the interviewees’ unique points of view. This research concludes that the application of cultural promotion strategies, planned tour packages, and improvement of the image of nature, culture, society, food, and Aboriginal people in Taiwan will thereby improve the overall satisfaction of international tourists, building online image, and forming e-word-of-mouth.

A Study on the Communication Mode of Tik Tok's "online celebrity City" Image

In the era of the public's pursuit of "short, flat and fast", short video has become an indispensable pastime for young users. The vibrato short video has become the leader in the field of short video with monthly activity of more than 500 million users. The rise of short video vibrato has brought an opportunity for the spread of urban tourism image. The popularity of Xi 'an is due to the video of "Falling Bowl Wine" released by a user on Tik Tok APP in early 2018, which was reprinted and commented in a short period of time. Therefore, Xi 'an has repeatedly appeared on the hot search list of Tik Tok, Weibo and other media. However, with the shaping and spreading of Xi 'an city image in Tik Tok, there are some problems, so this paper chooses the short video of Xi 'an city image in central Tik Tok as the research object. Based on the city image communication theory, this study attempts to answer the questions of what kind of city image of Xi'an is presented in Tiktok, how it is presented in Tiktok, how the communication interaction is, and what problems and shortcomings exist. The research results show that the short video social platform can be used to spread the city image. In terms of image content construction, we can start with the three symbols of "food", "beauty" and "music", which are more prominent in popularity and communication effect.

DAMPAK RUU LARANGAN MINUMAN BERALKOHOL TERHADAP USAHA PARIWISATA DI PROVINSI BALI

The draft Law on the Prohibition of Alcoholic Beverages has back to being a hot discussion in Indonesia. This news blows at the same time when COVID-19 pandemic is still hitting and has not been completely handled. The draft Law on the Prohibition of Alcoholic Beverages will limit the space for tourism entrepreneurs in Bali Province. The image of tourism in the eyes of foreign tourists who are close to lifestyle, like consuming alcoholic beverages will change. This research using normative legal research method, supported by primary and secondary data with data collection techniques carried out by observation, interviews, and literature study. This research analyzes draft law on the prohibition of alcoholic drinks so that it is necessary to emphasize several norms. This aims to avoid any controversy that will have a negative impact on tourism in Bali Province. Existence of accommodation business and food and beverage service business will be the most affected of this regulation is enacted.
 

Determination of assets of the tourist destination of Almaty region

The article notes that due to the fact that many states resort to the methods of national branding and branding, it is considered as one of the most important phenomena and acquires scientific, state, especially practical popularity. The need to create a destination brand, known on the world tourist arena as a symbol of competitiveness, has arisen. Unique, historical, cultural, archeological and natural resources of Central Asian states, including Kazakhstan, allow becoming an attractive tourist destination. Research showed that Kazakhstan has more than 100 potential “tourist magnets” and “tourist growth points.” Nevertheless, Kazakhstan’s tourism with large reserves of natural resources has not fully formed the tourist image of the country. In this regard, the formation of a positive tourist image is one of the main tasks set by Almaty region in the field of tourism as a developing tourist destination. Accordingly, the research of the article is aimed at identifying the tourism assets of Almaty region, which are the object of research as a developing tourist destination. In order to achieve the goal of the study, an empirical study of tourism of Almaty region as a tourist destination was conducted. An in-depth interview with people who have information about tourism in Almaty region, processing of the interview data with the definition of key words and discussion of the research results were organized.

Ідентифікаційні ознаки функціонування туристичного ринку Іспанії

The article examines a set of instruments that characterize the national peculiarities of achieving the quality of tourism services in the recreation industry of Spain, which has specific signs of competitiveness in the world tourism market. The necessity of the State support for the implementation of the conception of improving and ensuring the quality of tourism services as one of the prerogatives of the national policy of Spain, which is a characteristic feature of the tourism market, is substantiated. The content of five basic directions of the New Strategy for the Development of the Tourism Sector in Spain until 2030 is disclosed: joint management; sustainable growth; competitive transformation; tourist space, companies, and individuals; product, marketing and travel intelligence. It is noted that the comprehensive nature of the concept of marketing in tourism provides for its implementation at different levels of management of creation, formation, promotion and sale of tourism product. It is emphasized that an important role in comparing the pricing policies of hotels and tourist apartments in Spain is played by online travel agencies, which, on the one hand, attract tourists who are price sensitive, and on the other hand, combine many different hotel offers, which reduces the cost of information for tourists. The article allocates the brand of Spain and the tourist image, which it designs and which acts not only as a «brand umbrella», containing both communicative and tourism elements, but also forms its own tourist image of Spain, realized through tourist advertising. The article shows the necessity of segmentation of the tourism services market, i.e. development of a complex of marketing – targeting for classification of tourists into homogeneous groups or segments in terms of tourist preferences. The effectiveness of the State support of transport infrastructure as a key element of intensification of tourist flows to Spain is verified.

The Impact of Digital Marketing on the Development of Tourism in Republic of Albania

The tremendous growth of tourism in Albania in recent decades, made important the understanding of the role that digital marketing and mobile technology is playing in this field. Tourism in Albania is one of the most important economic sectors of the country, and is growing year after year. It is emphasized that digitalization is a new form of communication between producers and consumers of tourism services, becoming a source of competitive advantages for tourism organizations. The main goal of the study is to give us a clear overview of the use of the Internet, information technologies and digital marketing in Albania. For the realization of this study, we used a methodology that combines primary data with secondary ones. The research was conducted through questionnaires that were sent to Albanian travel agencies via email. The questionnaire contains 17 questions, and was sent to 150 travel agencies, of which 102 agencies responded. Regarding the study, digital marketing plays an important role in improving the image of Albanian tourism throughout the world. It has created facilities in the way of doing marketing and reducing the costs of businesses. Through digital marketing, travel agencies have managed to promote our country online, personalize services and, above all, be closer to customers. The research found that the most effective digital marketing tools used by the agencies are Instagram and Facebook.

The Mediating Effect of Satisfaction on the Relationship between Destination Image and Behavioral Intention of Sun and Beach Tourism in the Island Garden City of Samal

The Mediating Effect of Satisfaction on the Relationship between Destination Image and Behavioral Intention of Sun and Beach Tourism in the Island Garden City of Samal

Marketing Strategies of Huangshan Hotel Homestay Industry in the Post-Epidemic Period

In an increasingly competitive business environment, marketing strategy plays a very important role, providing the basis for marketing plans and indicating future courses of action. A systematic marketing strategy includes the organization’s goals, policies, and actions to conduct business effectively. With the passage of time and the improvement of the transportation system, the tourism B&B industry in Huangshan City has made great progress and has played a vital role in enhancing the image of tourism in Huangshan. Tourism is one of the fastest growing and oldest industries; the marketing of available hotel services is critical at all levels and destinations. The new crown epidemic in recent years will also promote the role of innovative ideas that help to enhance the hospitality industry is developed and effective decision making strategies are followed and implemented by the industry in general and prominent hotel groups in particular to attract potential travelers. This paper highlights the challenges faced by the Huangshan hotel B&B industry in the post-epidemic period in terms of hardware facilities and services and future strategies to address these challenges through literature analysis and a study of the current situation of small and medium-sized hotels and B&Bs in Huangshan. It also proposes measures to improve operational efficiency to make this prestigious industry practical and feasible.

БРЕНДИНГ ЯК ІНСТРУМЕНТ ВІДНОВЛЕННЯ ІМІДЖУ ТУРИСТИЧНИХ ДЕСТИНАЦІЙ ПІСЛЯ КРИЗ

The tourist market suffers significantly from the influence of many factors, including external ones цршср peculiarity lies in the impossibility to accurately assess the probability of their occurrence, the manifestation level and consequences they can cause. Travel industry reality is that a natural disaster, political crisis, violence or disease can suddenly and without warning undermine a previously popular travel destination. And this is how the demand of traveling to these destinations is sharply reduced. The tourist market which has been affected by one of the listed factors, loses its image, experiences a reduction in tourist flows, a decrease in income from tourism activities etc. This creates the prerequisites for restoring the tourist destinations image after adverse events and requires a quick response, flexibility in decision-making and the use of those tools that will most effectively ensure tourist destinations image restoration. The study is devoted to the study of image restoring tools for of tourist destinations after crises. The article examines the essence of "tourist attraction" and "branding" concepts. The key tools for restoring tourist destinations image after crises were considered and risk mitigation measures that were used abroad were systematized. The authors paid special attention to the study of countries experience, namely Israel and Egypt, in restoring the tourist image after crises. It has been determined that one of the most effective ways of returning tourist flows after adverse events is marketing tools, in particular destination branding/rebranding. Analyzed in the article experience of overcoming various risks shows that there is no single established formula for success, each country forms its own path to recovery relying on its own resources and capabilities. In some cases tourist destinations may even become more popular after the crisis than they were before it. That is, the occurrence of a certain unfavorable event is an impetus kind, a driving force for changes, development and innovations. That's why using measures to restore the country attractiveness among tourists are important task for the tourism activity subjects and countries governments.

Research on Mountain Tourism Image Perception Based on Web Text Analysis: A Case Study of Mount Lu Scenic Area in China

Research on Mountain Tourism Image Perception Based on Web Text Analysis: A Case Study of Mount Lu Scenic Area in China