Tourism Companies Research Articles

BEHAVIORAL CHARACTERISTICS OF CONSUMERS OF TOURISM PRODUCTS

The main purpose of the study. In the context of the development of tourism enterprises in Azerbaijan, it is necessary to identify rational directions for the use of marketing opportunities both at the company and state levels. To achieve this goal, the following tasks have been set: •Assess the role of marketing in marketing an innovative product; •Determining the behavioral characteristics of consumers of tourism products; •Study of experience in the application of marketing technologies in the tourism industry. Research methodology. Organizes research on the competitiveness of national tourism enterprises in domestic and international markets and generalizations from world experience in this field. Importance of research application. Adoption of the concept on development of national cluster of state tourism marketing policy, creation of normative-legal base in accordance with the concept of tourism development in each field included in tourism cluster on the basis of world experience and international tourism standards, development and adoption of "Tourism development in Azerbaijan" program, makes it necessary to carry out activities such as the regulation of tourism activities. The results of the study. The state's tourism policy must be developed and implemented in terms of time and space. In terms of time, we mean short-term and long-term tourism policies. As a result, the state's tourism policy serves to increase the efficiency of the national tourism cluster and increase the competitiveness of this sector of the national economy. Originality and scientific novelty of the research. In order to develop the national tourism cluster in Azerbaijan, a set of practical measures for tourism marketing activities for local tourism companies and the Government of Azerbaijan is being developed.

Generating destination brand awareness and image through the firm's social media

PurposeThe role of social media in the tourism industry growth cannot be ignored, because today the internet and social media platforms are one of the most popular information channels used by potential tourists and have become one of the main sources of online travel information. This study investigates the role of content cues of tourism information quality provided in Elie Gasht firm's Instagram page on enhancing awareness of the destination brand and forming users' destination image.Design/methodology/approachA quantitative research design was used to validate the hypotheses proposed in this research. A survey was deployed using the convenience method among 187 users of Elie Gesht's Instagram page to test the theoretical model. The structural relationships in the research were examined using the partial least squares structural equation modeling.FindingsThe findings of the present research indicated that the content cues of the quality of information provided by the firm have a positive effect on enhancing destination brand awareness and in turn improve affective image and cognitive image. Eventually, the content cues of the quality of information provided by the firm impact the formation of a conative image through the affective and cognitive image of the destination.Practical implicationsPragmatically, the findings of this study urge policymakers of tourism companies, managers and destination marketers to take into account the special role of the firm's social media in enhancing destination brand awareness, which in turn promotes destination brand image. Therefore, providing empirical evidence on what leads to the promotion of destination brand awareness and different types of image formation of the destination due to information content quality provided by the firm on social media, provides managerial insights for corporate marketers and tourism destinations.Originality/valueThis study contributes to the body of knowledge on the role of quality of tourism information content presented in the firm's social media by providing empirical evidence on enhancing destination brand awareness and destination image formation. It also helps firm managers and planners build their marketing strategies to attract more customers through social media.

Lundgren Tours: Out of the Frying Pan and into the Fire. A young entrepreneur survives and thrives after the ‘double-whammy’ of Brexit and Coronavirus

Lundgren Tours (LT) is an awarding-winning regional tour company founded by a student entrepreneur in 2016. In 2020, the UK left the EU and the country's first Covid-19 patients were identified, leading to international anti-coronavirus restrictions and the cancellation of tours for 12 months. The case considers several aspects (explained in ‘Themes’) of the catastrophe through the founder's eyes, revealing the influence of entrepreneurial psychological capital and how striving to survive disaster can lead to new strengths and opportunities.

Revival and Development of Tunpu Villages within the Context of Rural Revitalization in China: The Contrasting Perspectives of Cultural Heritage and Tourism Industry

The Tunpu (屯堡) village in Anshun city Guizhou province has unique cultural assets, particularly in the village’s spatial layout, its traditional building, and the spectacular Dixi (地戏) opera. In the context of the Chinese Rural Revitalization Strategy, a suitable combination of Cultural Heritage (CH) and the tourism industry to promote the rural revitalization of Tunpu Village is of practical significance. However, the Coronavirus disease (COVID-19) has had a severe impact on the rural revival of Tunpu Village. This article analyzes the current situation of rural revitalization in Tunpu villages from the perspectives of CH and the tourism industry through fieldwork of three Tunpu villages that have already developed tourism up to certain stages. We observed that the participation rate of villagers is not high; the villagers’ income through village tourism projects is generally low. While tourist attractions mainly consist of traditional architectural landscapes, buildings management and protection were an issue. CH plays an active role in the tourism industry, but the support provided to tourist facilities and entertainment projects could be further improved. The article concludes that the collaboration of the village government, villagers, and tourism company plays an essential role in integrating the tourism industry and CH. The right strategy is the guide, and the cooperation of the participants is the guarantee.

Indonesia Tourism Enterprises' Stock Returns Research: Looking Back and Moving Forward

The objective of this research is to compare movement of stock return literature on companies in the tourism sector and other businesses. This study also analyzed comprehensively the relationship between contexts built on the literature. The mix method approach is adopted by combining text mining methods, which are analyzed using network and content analysis methods. The scientific literature was collected using the web scraping method on Litmaps and selected 200 articles and only used 195 articles (between 2000-2021) related to the topic of stock returns and 23 (between 2013-2020) related to the tourism company sector. In the process of data analysis and visualization, this study uses AntConc, RStudio, and Gephi software. This review discovered that in terms of topic and context, stock return studies discuss issues related to the influence of fundamental factors on stock returns, and vice versa, while the approach used is mostly quantitative based on the financial performance reports. Regarding the frequency of appearance, this result revealed that the effects of fundamental factors on stock returns in tourism companies can be translated into a number of strategic issues, including Current Ratio, TATO, ROE, FATO, and Systematic Risk, which provide a significant and positive effect on Direct Share Prices. Furthermore, the Current Ratio, TATO, ROE, and FATO are thought to have a significant and positive effect on stock returns via Systematic Risk. The scope of this research is limited to the national journal (Indonesia) on the Litmaps search engine. In theory, the results of this research can be used as a comparison and considerations related to previous studies, as well as what investigation requires to be done immediately, in the context of tourism companies' stock returns. The literature study on the tourism companies' stock returns issue is perhaps the first systematic literature review in Indonesia.

Tourism employee ambidexterity: The roles of servant leadership, job crafting, and perspective taking

Employee ambidexterity can contribute to the organization's optimal exploitation of the current services and exploration of opportunities to innovate or adapt services. Our research seeks to examine how and when servant leadership shapes salesperson ambidexterity in terms of attention-to-detail and adaptive selling behaviors in the tourism industry. This study conducted three-wave surveys among participants from tour companies and analyzed the data through multilevel structural equation modeling (MSEM). The results revealed that servant leadership was associated with job crafting behaviors among salespersons in the tourism industry especially when salespersons demonstrated high levels of perspective taking. The findings further demonstrated the positive nexuses between salesperson resource seeking and their attention-to-detail behavior, and between salesperson challenge seeking and their adaptive selling behavior, as well as the negative nexus between salesperson demand reducing and their adaptive selling behavior. While resource seeking was found to mediate the relationship between servant leadership and salesperson attention-to-detail, challenge seeking was reported to mediate the link between servant leadership and adaptive selling.

Big Data in Tourism Marketing and its Role in the Efficiency of Tourism and Travel Companies-an Applied Study in Travel and Tourism Companies

The topic of the research aims at big data as a practical and applied concept and the implications of the transformation to activate the efficiency of tourism marketing, which adds value to the business and to make big data related to interactive marketing, targeted conversations, and customer loyalty to brands. It lies in finding the means and ways that can overcome the problem of research in the face of tourist establishments' administrations, the continuous increase in the volume of circulated data in the face of the threat of digital disruption with many problems and variables in its marketing activity, and these problems are related to how to identify situations and events, determine the needs and desires of customers, and strive to Achieve them to gain their satisfaction and loyalty in a way that enhances marketing efficiency. The content of the research confirms its findings that the traditional approaches to managing electronic resources such as big data to achieve contemporary marketing efficiency in obtaining various data from solid sources to monitor the tourist markets and the consumer tastes of tourists and work to bridge the knowledge gap, as well as there is a need to link the vision of big data like tourism business on The level of regional tourism markets to dispatch the requirements of marketing efficiency in its contemporary framework.

Destination image of Chitwan National Park, Nepal: Insights from a content analysis of online photographs

There are millions of publicly available photographs posted by people visiting protected areas on social media, but can they enhance our understanding of the preferences of nature-based tourists, and if so, how are such areas marketed? To explore the uses of this still novel source of data, we compared the content of photographs posted by tourists (perceived image(s)) with those posted by tourism organizations online (projected destination image(s)) using Chitwan National Park in Nepal as a case study. This involved comparing the content of 645 photographs posted online by government and tourism companies with 1214 photographs taken by tourists in the Park and posted to the social media platform Flickr. The findings highlighted similarities including the popularity of wildlife and landscapes in photographs, but also discordances in how cultural attributes were more popular in photographs posted by tourists than those promoting tourism. When the geolocations of Flickr photographs were mapped across the Park, spatial and temporal hotspots were identified relating to specific content, while the popularity of photographs with others on Flickr indicated that potential future tourists may also value wildlife and culture in the Park. The findings highlight how destination marketing online could better match what tourists shared about the Park and identify what they valued where and when in the Park. It also illustrates how other parks where nature-based tourism is economically, socially, and ecologically valuable, but resources limited, could harness free and readily available social media content to improve destination marketing and management, despite some recognized limitations with social media data. The content of social media photographs and metadata about when and where images were taken can provide useful insights into tourist preferences. For Chitwan National Park, Nepal there were congruence in some aspects of projected (online images provided by tourism organisations) and perceived destination images from social media. This case study highlights how nature-based tourism destinations in developing countries could harness social media as a useful, low cost and time-effective way to obtain additional information about tourists. For Chitwan the results indicate how park authorities should continue to focus on wildlife and landscapes in marketing but also emphasize cultural attributes.

Modeling development strategy of tourism companies under the influence of external and internal environment: Evidence from Ukraine

Nowadays, there is uncertainty in the external environment of tourism infrastructure companies. Such a situation necessitates modeling their behavior in the strategic perspective and identifying key development factors that will minimize the impact of adverse socioeconomic indicators, thus minimizing the likelihood of negative financial outcomes. This is taking place in conditions of development of tourism infrastructure companies in Ukraine and intensified competition with the absence of an appropriate management system in the development, production, and sale of tourism products and services. Thus, this study is highly relevant. The aim of this paper is to model the strategic development of tourism infrastructure using the SWOT methodology and correlation-regression analysis. Based on the diagnosis of trends in tourism infrastructure companies of Ukraine and their environment, an approach to the development strategy of tourism infrastructure companies is proposed. First, market trends in the tourism industry, which is a crucial component of the development strategy of tourism infrastructure, are considered. The essence of the proposed approach is to use the SWOT methodology. The determination of the most significant factors of companies’ internal and external environment is based on multifactor regression-correlation modeling. It is concluded that the general growth of tourism in Ukraine is due solely to the growing demand among the citizens of Ukraine for outbound tourism.

Transformation of the marketing communication policy of tourist companies in the conditions of digitalization: theory, practice, innovative aspects

Transformation of the marketing communication policy of tourist companies in the conditions of digitalization: theory, practice, innovative aspects

공정관광 인식이 관광만족도에 미치는 영향 : 공정관광 태도의 매개효과와 긍정 심리자본의 조절효과를 중심으로

This research discusses the effect of maintaining a fair and positive relationship between tourists, local residents, and the tourism industry. It focuses on native tourists who project fair tourism attitudes and positive psychological capital in order to improve tourism satisfaction and increase tourist attraction. The study produced the following results: First, fair tourism attitude has significant direct and indirect effects on tourism satisfaction. Second, positive psychological capital controls the relationship between the tourists' perception of fair tourism and tourism satisfaction. Third, fair tourism culture can be developed and established through efforts such as providing fair tourism education for tourists, local residents, and other members of the tourism industry. To develop a fair tourism culture, the Korean Tourism Organization should introduce education that is focused on a fair tourism attitude for all the related institutions. In addition, the Korean Tourism Organization should provide tourism laws and tourism ethics education based on the World Tourism Ethics Code on the perception and attitude of fair tourism to tourists, local residents, and employees of tourism companies. Fair tourism is currently being conducted only for domestic tourists in each country due to social and environmental influences, but if tourists from foreign countries actively understand and accept the culture of their tourism destinations, and present a fair tourism attitude, they will be able to experience the joy of knowing and appreciating the culture of their tourism destinations.

The Moderator Role of Organizational Agility in the Relationship Between Talent Management and Organizational Ambidexterity in Egyptian Tourism Companies

The Moderator Role of Organizational Agility in the Relationship Between Talent Management and Organizational Ambidexterity in Egyptian Tourism Companies

Comparison of Performance and Risk of Tourism Companies, Restaurants and Hotels Before and During the Covid-19 Pandemic

This study aims to determine the performance and risks of tourism, restaurant and hotel companies during and before the covid 19 pandemic. This study uses four proxies to measure the company's performance, namely Return on Assets (ROA), Return on Equity (ROE), Tobins Q and Net Profit. Margin (NPM) and use two proxies to measure company risk, namely the standard deviation of Return on Assets (SDROA) and the standard deviation of Return on Equity (SDROE). The population in this study are tourism, restaurant and hotel companies for the period 2019-2020. The sampling technique used is purposive sampling technique based on certain criteria. The number of samples in this study were 15 companies with 120 observations. The data analysis technique used is to perform different tests before the pandemic and during the COVID-19 pandemic. The results showed that there were significant differences in the performance and risk of tourism, restaurant and hotel companies before the pandemic and during the pandemic.

ARE ROMANIAN TOURISM COMPANIES PREPARED FOR DIGITAL TRANSFORMATION? A RESEARCH STUDY IN TIMIS COUNTY

Information and Communication Technology — ICT (i.e., computers and laptops, tablets, mobile phones, smartphones, software, audio-visual systems, wireless, VOIP, GIS, GPS, mobile app, analytical tools, augmented reality systems, holograms, virtual reality technologies) and ˗ mainly ˗ online information sources (multiplatform web pages, search engines, social media platforms) have changed how distribution, selling and consumption processes work. This also involved a revolution in how travel-related information is searched. Digital technologies have brought significant transformations to the tourism industry, significantly changing tourism business, products and destinations. The increase of digital platforms stimulated the variety and volume of tourism products, services and experiences. Nowadays, digital technologies are used as marketing tools by tourism companies, in order to boost efficiency and increase communication and awareness among visitors. The expansion of the Internet has supported the productivity of tourism-related applications and generated an opportunity for businesses to expand and attract more customers. Digitalization has changed the way tourist services are provided because customer expectations converge towards more digital solutions and tools. The present paper aims to investigate the online communication channels used by tourism organizations to promote businesses, products and services. The research was conducted in Timiș County, Romania, as a pilot study. The findings of the present paper provide valuable information regarding the limitation of digital marketing tools used by tourism companies and how to capitalize them as a strategic tool.

Guiding in a nature destination

ABSTRACT As nature attracts most travellers to Iceland, nature conservation is central in sustainable tourism development in the destination. A competent guide can turn a tour into an enjoyable, engaging and educational nature experience, whereas a less competent guide may simply execute the logistics of taking tourists from one point of interest to another. This is a mixed-method study where data were collected through participant observation, semi-structured interviews and desk research. Our findings were that nature conservation was not a theme the guiding, informing and managing of tour groups observed. Nature conservation was not a topic present in the information tour companies supply the guides with, and it was not a prominent theme in the curricula of guide education. Guiding on nature phenomena consisted mainly of information about geology and geoformations. Guiding was mostly verbal, without much attention to experience design. Our conclusions are that more emphasis should be placed on facilitating experience and that an important opportunity for promoting tourism sustainability is missed as nature conservation is neglected. The implication is that these topics should be emphasized more in professional guide education, in the professional community of guides and by tour operators.

Research of Attitudes toward Implementation of Green Accounting in Tourism Industry in Montenegro-Practices, and Challenges

The transition to green economies is considered to be a key driver of sustainable economic development. Growing awareness of environmental costs and their integration into corporate performance reporting has led to the development of a new environmental dimension of accounting. Although it is a modern concept, its integration into the tourist business community is important, especially because tourism is recognized as energy and emission intensive. As preserving the environment can create an optimal framework that is in the function of the development of sustainable tourism in Montenegro, this paper discusses and analyzes the degree of knowledge of tourism companies on the application of the green concept, especially through the prism of socially responsible business. The research study was conducted by applying the classification Decision tree model (DT) on the data obtained by surveying employees and owners of Montenegrin tourism companies. The DT method has shown that socio-demographic factors have a significant impact on understanding the importance of green accounting in the tourism sector of Montenegro and that most tourism companies include corporate social responsibility in their business strategy and policy. The fact that the same or similar research on this topic has not been done in Montenegro, but also in neighboring countries, indicates an important contribution that this paper may have for the scientific and professional community, primarily in the form of incentives to create and publish reports on environmental protection.

Smart Hospitality and Secure Tourism Management using Blockchain Technology: BESHosTM Approach

Throughout the age of 5G technology, the majority of contactless banking is made via software that is enabled by a wide range of financial platforms. Several alternative financing channels provide access to a variety of services. The opportunity for hackers to engage in nefarious behaviour such as payment account hacking, identity theft, and payment system assaults stages of clearances with e-tourism, monetary information is kept in a database. Payment issues can be caused by a centralised cloud server. Throughout the periods of heavy congestion, the abovementioned problems are solvable by utilising a decentralised system like blockchain, it allows for the maintenance of trustworthiness between distinct groups of financial institutions, tour companies, airways, and trains are examples of consumers. Cruise ships, accommodations, cafes, as well as regional cabs are all available. Inspired mostly by following the foregoing debate, we suggest the blockchain Enables Secure Smart Hospitality and Tourism Management (BESHosTM) model.

Актуальное состояние и территориальные диспропорции в развитии туристско-рекреационного потенциала Волгоградской области

Today, tourism is one of the fastest growing industries in the structure of the world economy. Every year Russia’s share in the global tourism industry is growing, which is reflected in the economy and infrastructure of the country as a whole. The majority of Russian tour agents value the development of regional tourism, which has become a stimulus for the development of tourism in the constituent entities. In the conditions of the modern socio-economic space, the sphere of tourism and recreation can be of strategic importance for the development of regions, especially those that belong to the category of subsidized or even depressed. In this regard, a detailed study of the tourist and recreational potential of the regions is of particular importance. Volgograd region is an attractive territory for the development of regional tourism. Possessing a favorable geographic location, natural resources, and rich historical past, the region is promising for the development of modern forms of tourism and recreation. The data obtained in the course of the research are important in the implementation of comprehensive work on the tourist and recreational development of the territory of Volgograd region. On their basis, cartographic bases for the assessment and development of recreational nature management in the region are being developed and implemented. The results of these studies can be used by educational organizations of Volgograd region, executive authorities, local self-government bodies, private investors, heads of tourist companies operating domestic tourism, representatives of public organizations engaged in youth and sports tourism when developing a strategy for the tourist development of the region, planning, developing and conducting recreational activities and tourist routes on the territory of Volgograd region, and training specialists in the field of tourism and recreation.

Determinants of price to earnings ratio: Evidence from Turkish tourism companies

This study tried to determine firm-specific variables that affect the price-to-earnings ratios of the listed tourism companies at Borsa Istanbul in Turkey over the period 2012q3 - 2020q3. For this purpose, the quarterly financial data of tourism companies were analyzed by using the Generalized Moments Method (GMM). As a result of the analysis, it was determined that a positive relationship existed between Tobin’s Q ratio and price-to-earnings ratio, whereas a negative relationship existed between leverage ratio as well as stock price volatility and price-to-earnings ratio. It was determined that no statistically significant relationship existed between sales size and price-to-earnings ratio.

The Effect of Production Costs and Long-Term Debt on Profitability in The Consumer Goods Industry Sector Listed on the Indonesia Stock Exchange

ABSTRACT
 The purpose of this research was to examine the influence and analyze of production costs and long-term debt on profitability was 48 hotel, restaurant, and tourism companies listed in the Indonesia Stock Exchange in the period of 2015-2019 and samples of 10 companies by using purposive sampling technique. The data were processed by using multiple linear regression analysis. The result of the research showed that first, production cost had influence positive and significant on profitability. Secondly showed that long-term debt had influence negative and significant on profitability. Thirdly showed that production costs and long-term debt influence significant on profitability simultaneously.