Tourist Behavior Research Articles

Enhancing tourism management through big data: Design and implementation of an integrated information system

Many sectors, particularly traveling, have been profoundly affected by the fast development of big data technologies. This article provides a detailed examination of the development and execution of a Tourism Management Information System (TMIS) that utilizes big data analytics to improve operational effectiveness, gain insights into tourist behavior, and encourage sustainable tourism practices. The system combines data from several sources, including booking systems, social media platforms, and tracking devices, and addresses issues related to data privacy, quality, and integration. The TMIS utilizes statistical information to provide tailored tourist experiences, enhance resource allocation, and aid in long-term planning. The study emphasizes the significance of strong data management, which involves assuring the precision of data and its immediate significance. Additionally, this article examines the potential of big data in promoting a strong and creative tourism industry. It highlights the importance of future studies in exploring sustainable uses of big data and the incorporation of novel technologies, such as artificial intelligence, to improve personalized experiences. The present research highlights the significant and positive influence of big data on the management of tourism. It offers a structured approach for implementing big data in practice and sets the stage for long-term and sustainable growth in the tourism sector.

The Effect of Memorable Tourism Experience on Storytelling Behavior and Revisit Intention in Jatiluwih Tourism Village

Memorable Tourism Experience is one of the sources that are an aspect of excellence for a tourist destination or tourist attraction because a memorable experience will have a long- term impact. Good storytelling behavior and getting satisfaction that is in accordance with expectations will have an impact on tourist behavior to do branding and the intention to revisit. This study was conducted to see how much influence an impressive tourism experience has on storytelling behavior and revisit intention in Jatiluwih Tourism Village. The phenomenon that drives this study is the large number of storytelling behaviors of tourists who upload and convey information about their experiences through social media. The gap in previous studies is used as a novelty in this study to test how much influence memorable tourism experience has on revisit intention through storytelling behavior in Jatiluwih Tourism Village. The sampling technique used purposive sampling with a questionnaire distribution of 210 respondents consisting of domestic and foreign tourists. The type of research uses a quantitative approach using a Likert scale and data analysis using SmartPLS. The results of this study indicate that there is a significant direct influence between the memorable tourism experience variable on revisit intention, there is a significant direct influence between memorable tourism experience on storytelling behavior, there is a significant direct influence on storytelling behavior on revisit intention and storytelling behavior has a significant direct influence. In fully mediating an impressive tourism experience on the intention to revisit in Jatiluwih Tourism Village.

Impact of trustworthiness on tourist satisfaction in Nepal: the mediating role of civilized tourism behavior intention

Impact of trustworthiness on tourist satisfaction in Nepal: the mediating role of civilized tourism behavior intention

Exploring the impact of AI-translated hotel reviews: the roles of reviewer nationality, cosmopolitanism, and review dispersion

ABSTRACT This study investigates how AI-translated reviews affect consumer behavior in tourism, emphasizing the roles of national stereotypes, cosmopolitanism, and review dispersion. Utilizing three experiments, it demonstrates that reviewer nationality significantly impacts hotel evaluations and booking intentions, with cosmopolitanism moderating this effect. High review dispersion further amplifies the influence of nationality among less cosmopolitan individuals. The findings highlight the complex interplay of AI translation, cultural biases, and consumer psychology in online hotel bookings, offering insights for managing AI tools and consumer perceptions in the hospitality industry.

The Threat of Cultural Degradation Due to Tourism Activities (Case Study on Tourist Guides from Baduy Dalam Tribe at Banten, Indonesia)

With the inclusion of Baduy in the list of Rural Tourism, it also brings tourists with the habits they bring. Tourism needs and tourist behavior such as bringing mobile phones, taking pictures are feared to affect and are considered to threaten the purity of teachings and beliefs in Baduy. The novelty of this research is to fill the gap of existing problems or a void of knowledge, lack of literature that focuses on the Threat of Cultural Degradation because of the existence of Baduy Dalam Tribe Residents who have activities as tour guides, and they are suspected of having cell phones and Instagram social media which are considered contrary to the customary rules of the Baduy Tribe. The research method used is qualitative with a case study approach. Data collection through interviews, observation and documentation. The data obtained will be analyzed using the Miles & Huberman interactive model. Baduy customary rules strictly prohibit the use of technology, but local guides from the Baduy Dalam tribe are found using mobile phones and Instagram social media to attract tourists to use their services. There is a social change in local guides as they adjust to the needs of tourists. They use this technology secretly because they realize that they have violated customary rules. The customary leader explained that what happened to the local guide had indirectly violated customary rules. The conclusion of this research is that there is a threat of cultural degradation due to tourism activities, especially for tour guides from the Baduy Dalam Tribe. Mobile phone ownership and the use of Instagram social media to attract tourists to use guiding services are considered contrary to customary rules.

Unravelling green innovative behavior in pilgrimage tourism: the role of learning climate and green self-efficacy

This study assesses the impact of spiritual adherence on green innovative behavior in pilgrimage tourism contexts. From the notion of COR (conservation of resource) theory, the research examines how green self-efficacy and learning climate influence the relationship between spiritual adherence and green innovative behavior. The researcher gathered data from 362 pilgrims and then conducted a mediation and mediation–moderation path analysis as part of a two-step structural equation modeling approach. The results showed that spiritual adherence positively influenced green innovative behavior, and the association was partially mediated by green self-efficacy and moderated by perceived learning climate. To explain the tested hypotheses, this study used semi-structured interviews and media sources to supplement the quantitative results and further explore pilgrims’ experience with and engagement in green innovative behavior. This study extends our comprehension that how spirituality promotes green innovative behavior, thus contributing to the limited research on sustainability issues in emerging economies and tourism markets, including those in Africa. Lastly, this study offers implications for theory and practice and directions for future research.

Income and Transport Cost: Multiple Responses to Tourists Arrivals in Zanzibar

The tourism sector plays an important role in the Zanzibar economy and continues to be a leading sector and the main contributor to the national GDP but this sector is faced unprecedented challenges and an existential threat from the impact of the COVID-19 virus. In this regard, this study aimed to analyse the determinants of international tourism demand from the top ten tourist’s origin countries to Zanzibar from 2005 to 2021 and to quantify their influence. In this study Gray’s travel motivation theory, Crompton’s motivations for pleasure vacation theory and Dann’s theory of push and pull factors were used to analyse behaviour of tourists and choice of destination. The study adopted panel data analysis and used long, strong balanced secondary panel data extracted from various sources to estimate the impact of GDP per capita as proxy of income, exchange rates, tourism infrastructure, price of crude oil as proxy of transport cost, consumer price indices adjusted by exchange rates as proxy of relative price and dummy variables to capture effects of Covid-19 and economic recession of 2008 on number of tourist arrivals as proxy for tourism demand in Zanzibar. Regression results of fixed effect model suggested that; at the 0.05 significance level, a one unit increase in GDP per capita results into 1.999 units increase in number of tourist arrivals and one unit increase in transport cost would decrease tourist arrivals by 64.991 units. Coefficients value of dummy variable COVID-19 implies that, on average, the number of tourist arrivals decreased on the year of occurrence of COVID-19 pandemic by 9,539 units. The coefficients of other independent variables exchange rates, tourism infrastructure, relative price and economic recession of 2008 bear the right sign even though they were not statistically significant at 0.05 levels. This study recommends that, the government and other stakeholders to work on marketing Zanzibar tourism product to the high-income countries and to work on reducing transport cost from origin countries to Zanzibar.

Motivations, Choices, and Constraints of Italian Transgender Travelers: A Study of Tourism Dynamics within the Rainbow

This study explores the motivations, choices, and constraints shaping tourism behavior among transgender individuals living in Italy. Employing a mixed-methods approach, the research begins with quantitative data collection and analyses, followed by qualitative insights to uncover the multifaceted reasons that drive transgender individuals to engage in tourism. These motivations range from seeking personal authenticity to cultural exploration and community connection. This study also examines the intricate interplay of choice and constraint in shaping transgender travelers’ tourism experiences, highlighting the challenges they face and the strategies they use to cope with the obstacles they face within the tourism context. Given Italy’s persistent stereotypes and prejudices against gender and sexual minorities, this research provides a critical examination of the intersectionality of gender identity and tourism within a challenging cultural and legal landscape. The findings contribute to a deeper understanding of transgender travelers’ tourism experiences and offer valuable implications for industry stakeholders, policymakers, and scholars. By amplifying the voices of Italian transgender travelers, this study aims to foster greater inclusivity and recognition of their diverse needs and experiences within the tourism sector.

Modeling the Tourism Market Behavior Based on Discrete Equilibrium Models “Supply – Price – Demand”

Abstract The work is devoted to the modeling of the behavior of the tourism market in the conditions of a supply random lag, distributed according to normal and uniform distribution laws. The behavior of dependences on the tourist market of supply and demand on the price is considered. The modeling of the behavior of the tourism market was carried out using a market dynamic model in the plane of variables “supply – price – demand” taking into account the interests of different groups of consumers, primarily from the point of view of pricing. The delay between changes in supply and demand volumes is taken into account using a Cobweb model. To test this method, information was collected on family expenses when traveling abroad (outbound tourism, tourist vacations lasting 7-15 days) by surveying the employees of 38 travel organizations as of 2021. Three segments of the tourism market are identified: low ($2000 − 4000), medium ($4000 − 12000), and VIP-segment ($12,000 − 20,000). The analysis of the modeling results showed that the behavior of tourists of different segments can significantly influence the market dynamics. The use of a Cobweb model allowed for determining the level of stability of tourist behavior and assessing the possibility of consumer migration from one segment to another. Sensitivity to price changes and response to new offers from different segments can be different, which is important for determining pricing strategies, marketing, and the development of new tourism products.

Nexus of Regenerative Tourism Destination Competitiveness, Climate Advocacy and Visit Intention: Mediating Role of Travel FOMO and Destination Loyalty

The Game Theory is aiding global tourism research to leverage destination appeal and competitiveness in the context of climate change advocacy. As global tourism continues to play a vital role in economic development and cultural exchange, there is a growing need to unravel the complexities of tourist behavior and destination competitiveness. Therefore, this study aims to utilize the Game Theory to investigate the relationships between Fear of Missing Out (FOMO), Regenerative Tourism Destination Competitiveness (RTDC), Tourist Visit Intention (TVI), and Destination Loyalty (DL) within the UAE, with the moderating role of Climate Advocacy. An online survey (using Google Forms) was distributed via social media platforms (primarily Facebook groups), resulting in data collection from 296 respondents. Smart PLS 4 and SPSS were utilized for data analysis. The findings revealed that RTDC had significant positive relationships with FOMO, DL, and TVI, thus supporting hypotheses 1 to 10. However, the hypothesis regarding Climate Advocacy moderating DL and TVI was not supported. Based on the Game Theory, this study contributes to the theoretical understanding of regenerative tourism destination competitiveness and offers practical implications for destination management strategies. Limitations include reliance on self-reported data and context-specific considerations. Future studies should also consider cultural contexts, to enhance the external validity of research outcomes.

THE DETERMINANTION OF THE DEMAND FOR THE INTERNATIONAL RURAL DESTINATION - THE PLS MODEL

One of the biggest challenges facing agritourism destination managers is a clear understanding of the factors that motivate consumers to choose a particular agritourism destination, and be loyal to it, when they have countless other options. The research on the international agritourism destination, from a broader perspective, aims to analyze the market behavior of tourists and implies the necessary prior knowledge of tourists’ decision-making. Therefore the subject of research is the analysis of the influence of the agritourism gastronomic experience, thorough the analysis of the influence of the factors of the agritourism gastronomic experience on the development of loyalty towards an agritourism destination. The survey analyzes international tourists' reactions to the atmosphere of catering establishments, gastronomy, services, quality and prices which affects the satisfaction and the loyalty to the agritourism destination, in our case the agritourism destinations in the Province of Vojovodina, close to the city of Novi Sad. The findings have shown that there is a statistically significant and positive association between atmosphere of agritourism catering establishments and gastronomy and satisfaction with the agritourism destination. The satisfaction with the agritourism destination has a positive relationship with the loyalty to the agritourism destination. The findings can help the stakeholders to improve the agritourism gastronomic experience as it covers an important role in the development of the gastronomic experience. The contribution of this paper is that it directly focuses on an aspect of the relationship between the elements of the agritourism gastronomic experience, satisfaction and loyalty that have not been previously directly addressed.

The Influence of Experience Quality and Destination Image on The Behavioral Intentions of Lagundri Beach Tourists with Satisfaction as a Mediation

The current development of the tourism business is changing human lifestyles, especially in enjoying life and using free time with recreational activities. This research explores the relationship between the quality of experience obtained by tourists at Lagundri Beach and their intention to behave again, with satisfaction acting as a potential mediator. Through a quantitative approach and the use of questionnaires as a data collection tool from a sample of 156 people, this research seeks to fill the gap in understanding of the factors that influence tourists' behavioral intentions to return to this destination, especially the quality of experience and mediated by satisfaction. The results of the analysis show that the quality of experience enjoyed by tourists at Lagundri Beach has a significant influence on their level of satisfaction. Not only that, satisfaction also turns out to be a significant mediating factor in the relationship between the quality of experience and tourists' behavioral intentions to return. These findings not only provide important insights for the tourism industry in its efforts to improve the tourist experience at Lagundri Beach, but also provide a theoretical contribution in understanding the dynamics of tourist behavior and its influence on future travel decisions.

Role of Deindividuation Between Perceived Crowding and Tourist Behaviors: Moderating Effect of Environmental Knowledge

ABSTRACTDestination crowding has emerged as a serious issue for tourist sites and visitors alike. This research delves into the correlation between two‐dimensional perceived (spatial and human) crowding and two tourist behaviors (pro‐environmental and deviant behavior). Additionally, it explores the influence of deindividuation and environmental knowledge on these relationships. The study, based on 313 Chinese domestic tourists who recently visited the Great Wall, reveals that perceptions of spatial and human crowding significantly trigger deviant behavior. Conversely, pro‐environmental behavior is indirectly impeded by both forms of perceived crowding, with deindividuation acting as a mediating factor. The presence of environmental knowledge proves crucial in empowering tourists to make well‐informed behavioral decisions and mitigating the negative effects of deindividuation on their actions. This research contributes to the tourism literature by incorporating deindividuation to enhance the understanding of how perceived crowding affects tourist behaviors. It further advances the field by differentiating between pro‐environmental and deviant.

Understanding sustainable tourist behaviours of Vietnamese visitors in Ho Chi Minh City, Vietnam

Abstract Sustainable tourism is an important goal within the global sustainable development framework. In sustainable tourism, tourists are expected to behave in an environmentally friendly manner and respect the local culture and economy. However, the level of sustainable behaviour among tourists varies across different regions and countries. This study aims to understand the sustainable tourism behaviour of Vietnamese tourists visiting Ho Chi Minh City, Vietnam. It focuses on (1) the sustainable behaviour of tourists, (2) the correlation between access to sustainable tourism information and sustainable behaviour, as well as participant characteristics and the behaviour; and (3) initial suggestions for promoting changes towards sustainable behaviour among tourists. The study uses a mixed-methods approach, combining both quantitative and qualitative methods. Quantitative data were collected through direct questionnaires from 240 tourists visiting Ho Chi Minh City. Qualitative data were obtained through semi-structured, in-depth interviews with 47 participants. The results indicate three common groups of behaviour related to sustainable tourism during travel: saving electricity and water, choosing public transportation, and food-related behaviour. Specifically, the study found a correlation between access to sustainable tourism information and sustainable behaviour, including the choice of transportation (sig = 0.040) and food-related behaviour (sig = 0.006). Surprisingly, the study did not find a correlation between access to sustainable tourism information and behaviour related to conserving electricity and water at destination accommodations. The findings also revealed that well-educated young Vietnamese travellers (aged 18-35) earning high salaries, living in urban areas, and currently employed by international companies have a better understanding of sustainability, leading to increased sustainable practices within the tourism industry. Finally, the study suggests that strategies should shift towards changing behaviour related to saving electricity and water through improvements in hotel infrastructure and management practices rather than focusing solely on engaging sustainable tourist behaviour through providing sustainable information.

Exploring the Impact of Virtual Reality Experiences on Tourist Behavior and Perceptions

Exploring the Impact of Virtual Reality Experiences on Tourist Behavior and Perceptions

Tourist Behavior and Awareness in Airline Voluntary Carbon Offset Programs: A Portuguese Perspective

This study examines the attitudes and behaviors of Portuguese air travelers towards voluntary carbon offset (VCO) programs, with a focus on understanding the motivations and awareness levels that drive offsetting behaviors. An online survey conducted between February 28 and April 30, 2023, gathered responses from 534 Portuguese residents who had traveled by air in the 12-month period prior to completion of the survey The findings reveal that while the decision to participate in VCO programs is primarily driven by a fundamental environmental ethos among offsetters, tourists exhibit limited understanding of these programs and heightened concern about affordability. Notably, the study uncovers a significant cognitive dissociation among tourists, where they often overlook or fail to acknowledge VCO offers. The findings highlight the challenge of integrating sustainability into the leisure tourism experience. This suggests that future research must account for these psychological hurdles when conducting sustainability experiments. Moreover, for sustainability initiatives to be truly effective, they must first address these cognitive barriers and reshape how environmental responsibility is perceived during leisure travel.

Effect of intergenerational relationships in daily life on travel behaviors of adult children and parents: A comparative study of the two generations’ perspectives

The aging population is becoming a growing concern worldwide, and adult child-parent travel plays a positive role in active aging. Previous studies on family travel with aging parents focused on adult children's perceptions of conflicts during travel, neglecting the influences of daily intergenerational relationships on pre-travel and post-travel behaviors. This study builds upon the solidarity-conflict model to investigate the effects of daily intergenerational relationships on pre-travel (e.g., travel motivation) and post-travel behaviors (e.g., satisfaction and well-being) of family tourists who have engaged in adult child-parent travel. Empirical findings reveal that solidarity is crucial in determining travel motivation, satisfaction, and subjective well-being, while conflict only significantly influences travel motivation. Further comparisons between the views of adult children and parents disclose differing effects of conflict on travel motivation and satisfaction, as well as how the influence of solidarity on satisfaction varies by generation. This study enhances our understanding of the spillover effect of daily intergenerational solidarity and conflict on family travel behavior and offers practical insights.

체류형 관광자의 어메니티 인식과 만족 및 행동의도에 관한 연구 - 제주 체류 한달살기 경험자를 대상으로

The purpose of this study is to examine the impact of amenity perceptions of long-stay tourists on tourism satisfaction and behavioral intention. As long-stay tourists stay in a certain area for a certain period of time and engage in tourism behaviors, they are likely to strengthen their relationship with the area and develop into a settled population. Therefore, we set up amenities that represent local characteristics as spatial resources, and examined how long-stay tourists perceive the amenities in Jeju, and how their tourism satisfaction and behavioral intentions change according to their perceptions of the amenities. To achieve the objectives, a survey was conducted among long-stay tourists in Jeju during the month of April 2024, and 230 idle copies were obtained. The results of the empirical analysis showed that first, amenity factors have a significant effect on tourism satisfaction. Among the amenity factors of environment, convenience, and culture established in this study, environment has the most significant effect on satisfaction. Second, tourism satisfaction has a significant effect on behavioral intention. These results have academic implications for the development of a grounded theory of long-stay tourists. In addition, given that local amenities have a significant positive effect on tourism satisfaction and behavior, identifying the amenity preferences of long-stay tourists can be used as basic policy data for attracting a permanent population to a region.

Omni-Channel Marketing Strategy for Lake Toba Indonesia Tourist Destinations in Attracting Foreign Tourists

Lake Toba in North Sumatra, Indonesia, is a region of significant potential for attracting international tourists due to its exceptional natural beauty and cultural richness. However, the current influx of foreign visitors remains low compared to other leading tourist destinations in Indonesia. This research investigates the development and implementation of an omni-channel marketing strategy aimed at enhancing Lake Toba's appeal to international travelers. The study employs a mixed-methods approach, combining qualitative interviews with key stakeholders in the tourism industry and quantitative analysis of tourist behavior data. Key challenges identified include inadequate infrastructure, insufficient promotional efforts, and intense global competition. The research proposes strategies that integrate digital and physical marketing channels, personalize content to meet diverse traveler preferences, and leverage advanced technologies such as artificial intelligence (AI) and virtual reality (VR). The findings suggest that an omni-channel approach can create a more cohesive and engaging tourist experience, thereby increasing Lake Toba's competitiveness in the global market. The research also highlights the broader implications for digital transformation in Indonesia's tourism sector and suggests directions for future studies focused on long-term impacts and scalability of omni-channel strategies.

중국 Z세대 여성 개별관광객의 특성

The impact of COVID-19 has led to shifts in the tourism patterns of Chinese visitors to Jeju. Traditional group tours, commonly associated with package tourism, are rapidly giving way to individual or small-group tourism involving solo travelers, friends, or families. Notably, there is a relatively higher proportion of young female tourists compared to males. This study aims to comprehensively grasp the tourism preferences and behaviors of individual female tourists from China's Generation Z through extensive Indepth interviews. The goal is to draw implications for Jeju's tourism infrastructure to adapt to the increasing demand from Chinese individual young female travelers. Participants in the study are individual female tourists in their twenties from China, and their psychological and behavioral characteristics related to tourism preferences are thoroughly analyzed. The subjects of the in-depth interviews were individual Chinese female tourists in their twenties. The study meticulously described their psychological characteristics and behavioural traits related to tourism demand. It is hoped that the results of this research will serve as useful foundational data for developing marketing strategies aimed at attracting more individual Chinese female tourists to Jeju Island in the future.