In the development of a land-sea coordination management strategy, it is necessary to analyze pollution sources and loads of pollutants entering the sea. This study estimated the sources and transport of total nitrogen (TN) and total phosphorus (TP) entering Bohai Bay in Tianjin, a lower plain urban watershed, using a SPAtially Referenced Regression On Watershed attributes (SPARROW) model. We calibrated the model using TN and TP data from 26 and 27 sites, respectively. The results demonstrated that the R2 values of TN and TP were both above 0.99. In 2013, the TN load delivered to Bohai Bay was 21,320 ton, which could be traced to various sources: upstream (39%), industrial discharge (10%), sewage discharge (34%), fertilizer application (3%), livestock breeding (7%), aquaculture (5%), and rural communities (2%). The TP load delivered to Bohai Bay was 1504 ton, which originated from upstream (33%), industrial discharge (5%), sewage discharge (21%), fertilizer application (5%), livestock breeding (12%), aquaculture (10%), and rural communities (14%). Rational management of the water resources in streams, enhancement of water circulation between rivers and wetlands, and making full use of the effect of both land and water on pollutant retention are the suitable strategies in watershed management, reducing marine pollution.