The considerable potential offered by wind and Solar Photovoltaic (SPV) energy, at competitive costs, constitutes a real opportunity to reduce CO2 emissions, thus contributing to significant decarbonization. Nevertheless, these sources require energy storage, which remains a key solution to mitigate their intermittency and variability, as they are dispatchable energy production systems. Among these latter, Pumped Hydro Energy Storage (PHES) stands as the most widely adopted technology for utility-scale applications, since it offers numerous advantages. Finding a suitable site for a PHES plant, however, remains a challenge for new project development, as it is highly dependent on topographic and geological site conditions. In this perspective, this paper presents an approach aiming at identifying and classifying appropriate locations for PHES plants based on the Analytic Hierarchy Process (AHP) method along with Geographic Information System (GIS) tools - ArcGIS 10.8. Considering the various PHES topologies, this assessment seeks to explore two: the first uses existing dams and lakes as primary reservoirs (Topology - T2), while the second considers the sea as a lower reservoir (Topology - T4). To our knowledge, this study introduces for the first time two novel decision criteria: evapotranspiration and sea surface salinity. These parameters lead respectively to evaporation losses from the storage reservoirs and corrosion effects on the different components of the installation. The proposed methodology was then applied to the case of Morocco, whereby the results revealed that a total of 1606 potential sites were identified, from which >36 % were deemed highly suitable. Furthermore, a total energy storage capacity of 6862 GWh was estimated from those locations, where about 72 % is represented by T2. This research work, the first of its kind for Morocco, aimed at securing cost-effective sites to help policy- and decision-makers develop strategies tailored to the country's conditions for a wide integration of variable renewables.