Certainly one key to a licensee's response to community needs is the perception by top station executives of their station's role in the community. The following article is an adaptation of some research findings of a dissertation conducted under the supervision of Professor Walter B. Emery at Ohio State University in 1971. The author, now an assistant professor in the department of speech and dramatic art at the University of Iowa, received a research grant from the National Association of Broadcasters to help conduct the study.